Archive for March, 2006
How To Become A Clickbank Super Affiliate
March 31, 2006 2:56 amMaking money through affiliate marketing is one of the most rewarding careers one could ever have. What’s good about this business is that anyone can join and make their way to success.
Affiliate marketing has been known to be cost-efficient, assessable method of conveying long-term results. In fact, you can start even with a shoe string budget.
And with affiliate marketing, you can have the benefit of working from home and enjoying the freedom and flexibility of working for yourself.
But there are also some people who failed in this kind of business. It could be because they lack knowledge and tactics.
If you are a web site owner and you want to join in an affiliate marketing business, you should know where to get good affiliate programs.
Clickbank is an ideal place to start. Here, you can find one of the largest affiliate marketing programs in the industry.
You just need to visit their site, Clickbank.com and secure a clickbank ID. Once registered, go to Clickbank’s home page, proceed to “Earn Commissions†and look for the products and services that perfectly fit you and your site.
These products are typically ranked according to their popularity.
Clickbank is one of the affiliate networks that serve as a 3rd party between the web merchants and the associated affiliates. It is responsible in providing the technology to deliver the merchant’s offers and campaigns.
The affiliate network also do the job of collecting commission fees from the merchant and giving it to the affiliates involved in the program.
Clickbank provides you a large and increasing network of publishers or affiliates to tap into. To be more specific, Clickbank has more than 100,000 affiliates who are experts in finding potential customers for your affiliate program.
The reason why more and more affiliates are joining Clickbank is obvious – the process of gaining commissions in this network is absolutely fair and transparent.
For web merchants, joining Clickbank is so easy. You just need to sign up in their site for free and allow them to sell your products.
Keep up a promotional web site that gives your potential customers detailed information about your offered product or services.
At your website, you must also maintain a comprehensive technical support pages for your product.
In return, Clickbank will promote and sell your product, give customer service for your product, allow their affiliates to pass on traffic to your web site, enable you to encourage new affiliates to advertise your web site, furnish real-time sales reporting for you and the affiliates and send you and all affiliates a paycheck twice a month.
If you’re a Clickbank affiliate wannabe, you surely won’t find it hard to be a part of this network. First, you are required to place their link on your website and if you don’t have a Clickbank account, you need to complete the Clickbank affiliate form and create your own account.
Then, if you already have a Clickbank username, you are free to choose whatever marketing tools you want to use bring in more clicks and generate more sales. After selecting marketing tools, you can now get your affiliate link.
That’s how simple it is to join Clickbank. But being a Clickbank super affiliate is no minor achievement. It means you need to possess the ability to sell lots of affiliate products.
You also need to have expertise in search engine optimization, email marketing, newsletter marketing, reciprocal linkage, link exchanges and other methods of promoting your merchant’s goods and services.
Among the secrets to become successful in affiliate marketing is to come up with good content based website and put your affiliate links in all your content.
Your main purpose here is to give your visitors good quality content about the things they are interested in. Set aside the job of selling. It must be done by the sales letter page you are transferring them to.
Promote multiple affiliate programs in your website but don’t promote everything the world has to offer. Just choose the affiliate programs that fit your site and focus on it.
Then, it is advisable to automate the whole process, giving you more time for other ventures. Yes, you’ve read it right! Automation is another key to become a super affiliate.
Of course, you have to spend more time in reading, learning and taking up the changes in affiliate marketing business. Through this, you’ll remain on top of the trends.
If you are knowledgeable with online marketing, you’ll understand how important it is to stay up-to-date. In this kind of business, what worked and what was accepted few months ago may not work at present.
So always see to it that you know what’s new in affiliate marketing everyday.
It’s really hard to be a Clickbank super affiliate, but you shouldn’t say NO to the thought of giving up. Bear in mind that in affiliate marketing business, you need to develop persistence, patience and knowledge.
These traits will teach you to carry on no matter how tough the job is. Also, check your statistics. This will help you find out what is working and what is not.
Make necessary changes if needed but do it one at a time and be patient.
Don’t forget that in affiliate marketing, everything won’t take place overnight. And it will not happen without blood, sweat and hefty time commitment.
Again, just encompass patience, persistence and knowledge; then do above mentioned tactics. Before you recognize it, you will start gaining profits.
Believe me, the fruits of all your efforts here in affiliate marketing will be way too sweet.
Here are some Clickbank tools you may want to use te reach your goals:
- CB Niche Builder, select high paying Clickbank Niches and build affiliate sites.
- ClickAdsPro, shows ads similar to those shown by AdSense, but incorporates Clickbank products embedded with YOUR affiliate ID.
- Get your very own fully customizable Clickbank Affiliate Marketplace. No website needed.
- Dave’s Cool Little Website, A website that updates itself, embedded with your eBay, AdSense and Clickbank IDs. No technical skills required.
Gilles Rais
Categories: Articles
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March 06 4th Week
March 30, 2006 3:28 amAffiliate marketing is just one of many ways in which you
can create a very successful online business. This method
of marketing has proven to be hugely successful for many
online business owners and it can allow you to attain the
level of income that you have dreamed of achieving.
By far one of the most effective ways of promoting any
affiliate product - and increasing your bottom line - is
through the use of product recommendations.
If you’ve built a relationship with your customers or
readers and they already trust your judgement, then they
will definitely trust your recommendations which in turn
will see you gain a good return for your efforts.
But you need to be very careful in using this approach. If
you start recommending everything you see, your credibility
will begin to wear thin. This is particularly important
when recommendations seem exaggerated or without any proof.
With this said, not all your recommendations have to be
glowing testimonials. Don’t be afraid to mention things
that you do not like about a product or service. Rather
than lose any points, this will make your recommendation
more realistic and will tend to increase your credibility.
Furthermore, if your readers are really interested in what
you are offering, they will be more than delighted to learn
what is good about the product, what is not so good, and
how the product will benefit them.
When you are writing about a product, here are some points
to remember to make it work effectively for you.
1. Price resistance diminishes in direct proportion to
trust…
If your visitors feel and believe that you are an expert
in your niche, they are more inclined to make a purchase.
On the other hand, if you are not exuding any confidence
and self-assurance in endorsing the products, they will
probably feel the same way and will go in search of another
product or service which is more believable.
How do you establish this aura of expertise?
By offering unique and new solutions they would not get
anywhere else. Show proof that what you are promoting works
as promised. Refer to prominent testimonials and
endorsements from respected and known personalities.
2. Avoid hype at all costs…
It is better to sound low key and confident, than to
scream and seek attention. You don’t want to sound
unprofessional and get a reputation for hyping products
just to make a sale.
And remember; prospects are not stupid. They are actually
turning to experts and may already know the things that you
know.
So if you are able back up your claims with hard facts and
data, they will gladly buy what you are promoting if this
is what they are looking for. But if you can’t provide
proof, they are smart enough to try and look at your
competitors and what they are offering.
3. When recommending a product, it is also important that
you provide bonuses…
Many marketers are already familiar with the concept of
offering bonuses or freebies when promoting their own
products. But very few do this to promote affiliate
products. So doing this will help to make you stand out
from the crown.
When offering bonuses, provide products that are highly
relevant to the product or service you are promoting. Doing
this will have a huge impact on your results.
4. Test the product your promoting…
Before you add recommendations to a product, it is
imperative that you buy and test the yourself before you
make any recommendation. Do not run the risk of promoting
junk products and services just to make a quick buck.
If you do this, it’s only a matter of time before you will
be found out. Just think how long it took you to build
credibility and trust among your visitors. All that will
take to destroy it is one big mistake on your part. Only
recommend products that you have 100% confidence in… it’s
just not worth the risk!
And most importantly… don’t forget to test the support to
ensure that the people you are referring it to would not be
left high and dry when a problem suddenly arose. If they
run into problems and can’t get help, the first person they
will blame is you!
Have a look at your promotions and look at the strategies
you are using. You may not be focusing on the
recommendations that your products need to increase sales.
Your plan of action is sometimes not the only thing that is
making your program work.
Have a great week
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For your enjoyment (and information), here is this week’s
quick trivia question…
What is the Largest Production Budget Given to a Movie?
As usual the answer can be found later in the newsletter.
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Featured Article
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How a Major Ski Resort Uses Podcasts for Online Marketing!
Podcasts are short radio-style audio programs that users
of online audio, mobile audio and iPods (or other portable
digital audio players) can download and listen to whenever
and wherever they like.
The Podcast medium is still in its infancy as a marketing
medium, but it is proposed to be the next “big thing” to
hit the net, as this strategy can be used to promote
virtually anything, and those who are able to capitalize on
this early will benefit greatly.
The most effective use in these early days of marketing
with Podcasts involves subjects that appeal to tech-savvy
listeners. Obviously, that includes topics in computing,
multimedia, and high technology.
Another smart approach is to match Podcast marketing with
the lifestyle of the target audience.
For example: skiers…
The target market for a typical ski resort includes young
professionals in the 20’s and 30’s, with an adventure-
loving attitude to recreation, and plenty of disposable
income so that they can afford the sport. That’s right on
target for the core market that buys iPods and other high-
tech gadgets.
Marketing Sherpa reports that New England ski area
Killington Ski Resorts recently tapped into this useful
convergence of market niches to create a Podcast-driven
marketing campaign.
The challenge was to reach the ideal demographic of young
urban professionals, who are typically hard to get at
through traditional ski industry marketing media such as
radio, TV and magazines. Their lives are cluttered with a
blizzard of conflicting media, their attention fragmented
and hard to hold.
Killington Resorts communications manager Tom Horrocks
recognized that one unifying factor of this demographic is
their almost cultish love of iPods and portable digital
audio. He decided that Podcasts would be an ideal way to
connect with them on their own terms.
Here’s how he put the campaign together:
1) Bought software and digital microphones that his team
could use right in the office to create Podcasts.
2) Hired a “snow reporter / media writer” to act as a
personable and enthusiastic character, to become identified
as the Podcast voice of the resort.
3) Developed and produced 3 separate Podcasts: a 3-minute
“Snowcast” of daily weather and snow condition reports; a
12-minute weekly “Driftcast” that delivered interviews,
tips and stories from the mountain; and a 3-hour weekly
music production, more like and FM radio segment, with
music appealing to the target demographic.
4) Delivered the Podcasts regularly, on schedule, through
popular distribution services including Apple’s iTunes
online music service, Podcast Alley, and Yahoo!, as well as
through the Resorts’ own Web site.
The results were impressive. Over a period of 2 months at
the beginning of 2006, the Podcasts were downloaded nearly
30,000 times. The downside of Podcast marketing is that it
is hard to track results. Once the audio is downloaded,
there’s no built-in way to measure how the listener
responds or takes action.
However, Tom Horrocks is sure the Podcasts delivered a
good return on investment. He credits the campaign’s
success to the flair of the resort’s Podcast personality,
known as Anna of the Mountain. “She epitomizes Killington:
young, passionate, crazy about skiing.”
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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…
What is the Largest Production Budget Given to a Movie?
The largest production budget given to a movie before
filming started is US$170 million (�118 million) for
Terminator 3: Rise of the Machines (USA 2003), which began
shooting on April 8, 2002. The record was previously held
by World War II drama Pearl Harbour.
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Healthy Body… Healthy Mind
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A Safe Place for Your Mind!
Emotions tend to dominate our actions and reactions, even
though we like to claim otherwise. Society often sees
emotions as a sign of weakness, so we got used to putting
them aside and try to focus on the rational aspects more
and more.
But no matter how strict and logical you want to be, you
will always be a human being, not a robot, and so you will
always feel.
Positive emotions are a life long goal for many of us.
What is more important, in the end: how much money you made
during your life or how many times you laughed? However,
people tend to put their positive emotions in the dark
shadow of their negative feelings.
This is one of the biggest problems we come across during
our lives. There is no obvious way to ignore a negative
experience and try to replace it with positive ones. It
just doesn’t work that way.
As a child, if your goldfish dies, you would be extremely
sad. Your parents will certainly buy you another goldfish,
but the sorrow still takes a long time to go away.
Things get even more serious with adults. A fight with
your spouse the night before will affect your entire day.
You will go to work angry, tired, with your mind wandering.
Then you will go home with an even worse mood.
On the way from work towards home you won’t be able to
notice the sun shining and you won’t be tempted to stop at the supermarket and buy your favorite ice cream.
All this because that one negative thought is contaminating the way
you perceive the reality around you.
On the way from work towards home you won’t be able to
notice the sun shining and you won’t be tempted to stop at
the supermarket and buy your favorite ice cream. All this
because that one negative thought is contaminating the way
you perceive the reality around you.
In this moment you will feel that finding a safe place to
relax your mind would do wonders. And that place is
relatively easy to find. It can be an actual location or an
imaginary place.
The best idea is to totally emerge yourself in it. Let’s
say you have a problem on your mind and it just won’t go
away. Go bowling!
You don’t know how to bowl, you say? No problem, go out
and try it! Get caught up in the game, think about those
funny shoes, choose a favorite ball, invent new strategies
to throw and so on.
Your mind will suddenly jump from the negative thoughts
that dominated your last hours or days and start processing
a whole new kind of information.
A safe place can get many forms. It can be a song, a
movie, even a person. The main thing is to allow yourself
to get completely involved with this new activity.
You might still get flashes of the problem every now and
then - ignore them and get even more involved in what you
are doing.
When the bowling game, the song, the movie or the
conversation ends you will have a rather abrupt return to
your problems.
You will probably feel sad and want to go back to the safe
place. Don’t do that. The safe place exists only as a
helping hand, not as a solution to your problems. It is
there to help you relax your mind, for a few minutes or
hours.
This is a vital stage in your solution to what is
bothering you. You will return from your safe place with an
increased energy level. You will feel better about yourself
and gain more confidence that any issue can be resolved.
This is how a small escape from a harsh reality can
increase your fighting energy and allow you to solve even
the most difficult problems
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Have You Got Any Comments?
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This is your chance to speak out.
Comment on articles I�ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I�ll thank you by posting your address so that you can get
additional free traffic to your site!
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That�s a Wrap for this Week
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That wraps up another week�s newsletter and I hope you
enjoyed this issue.
Don�t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I�ll send you important updates
that will provide information that has the potential to
greatly improve your online business� and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business� that�s my guarantee!
Your friend,
Gilles Rais
Categories: Newsletter Issues
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Why So Many People Fail In Affiliate Marketing (Estimated 95%)
March 26, 2006 2:50 amMore and More people are lured into affiliate marketing and you might be one of them.
Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It’s a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized.
Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate’s advertising, promoting and selling strategies.
Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.
Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient.
But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into.
The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well.
Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn’t as simple as directing customers to the business site.
If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products. As earlier mentioned, the competition is very high and customers nowadays are very wise, too.
After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality.
Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching.
On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program.
In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services.
The affiliate site’s visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program.
He must ensure that the merchants’ products and services match his interests so he can give his full attention and dedication to the program.
He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.
The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads.
Some users are particular about what they see at first glance and thus when they find your site ugly, they won’t read through the content even if your site has many things to say and offer.
On the other hand, there those who want information more than anything else. Affiliate marketers with “rich-content†web sites are usually the ones who prosper in this business because the content improves traffic to the site.
Websites with high quality contents—with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements—allow you to earn big in affiliate marketing even when you’re asleep.
If you won’t be able to sustain the interest of your site visitor, you won’t be able to lead him to the merchants’ site. No click-through means no sale and thus, no income on your part.
Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites.
Major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory. Before you decide on the domain name, know first what you are going to promote.
Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site.
Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies.
Many fail because they don’t grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business.
Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques.
Likewise, study the needs and wants of your site users and how different merchandisers compete with each other.
Keep on trying; don’t get disappointed if your first attempts did not pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business.
When they don’t get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others.
When you sign up for an affiliate program, don’t expect to get rich in an instant. Work on your advertising strategies and be patient. You’ll never know how much you can get if you don’t persevere.
Gilles Rais
Categories: Articles
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What Affiliate Marketing Mentors To Follow, And Why?
March 22, 2006 2:01 amAffiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today.
It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it.
And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they’re definitely wrong.
To be successful in affiliate marketing business is not an easy task and it will never happen overnight. It’s just like an ongoing assignment where you need to find out and try various advertising strategies and tactics.
This may even require you to sign-up with numerous affiliate programs just to determine which merchants performs well.
Another misconception that affiliates have ‘bout this kind of business is that they expect to gain more if they place about 20 affiliated banners on just one niche.
Well it will not really work the way you think it would because once your site is flooded with too many banners, it will look like a link farm and visitors won’t be interested and won’t even bother clicking on any of those banners.
So if you really want to promote several affiliate programs in your website, make sure that they jive with the theme and topic of the rest of the content on your niche.
Bear in mind that three or four affiliated links in your site are enough, depending on the size of the web page.
There are also some who think that if they add affiliate materials to their site, they can receive sales right away. Maybe they just don’t know that affiliate marketing is all about advertising.
If there’s no traffic coming to your site, how can you expect to get any sales? Remember that the more you advertise your affiliate link or the site where the affiliate links are placed, the more clickthru’s these links are likely to receive.
If you want to be involved or you’ve already joined an affiliate program, but you have the above misconceptions regarding affiliate marketing, then, you might need a mentor to help you figure out where to start and what to do in order to succeed.
In the dictionary, the word mentor is defined as a wise and trusted teacher or counselor. Usually, these persons are experts in the field they are into.
They can give expert advice and guidance as well as supervision to another person. So when we say affiliate marketing mentors, they are experienced counselors that have made affiliate marketing their specialty.
Affiliate marketing mentors can be those persons that have already been successful in affiliate marketing and are always willing to share their experienced-based knowledge from the viewpoint of both the affiliates and the web merchants.
And that’s the reason why we come up with this page. It is aimed to give you the stuffs that affiliate mentors should possess and follow and why do they need these things.
Of course, it is good for an affiliate marketing mentor to know and apply some theories and generalities regarding your business but there’s nothing more helpful and effective than telling the client what works today and what are the things that could probably work in the future and if the trend changes.
As a mentor, you should be one of the sources of knowledge for your client and the first one to teach them on how to generate more affiliate income.
You too, need to be knowledgeable and equipped with the keys to success for affiliate marketers as well as for merchants.
And you should guide your clients as they try to do the things that can help boost their profit because once they do well in that business, it can be counted as one of your great achievements. This also makes you a successful mentor.
There are some articles on affiliate marketing that says, in order to be triumphant in affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge.
And as a mentor, it is your job to help your clients take in these traits within themselves.
Once they’ve already developed the abovementioned character, it’ll be very easy for you to explain to them that attaining success in affiliate marketing requires sweat, blood and of course, hefty time commitment.
These traits will also teach them not to give up.
Moreover, before you train your client to be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums, you should first become expert on these fields.
They will surely find it hard to learn these things alone and without supervision from the one who knows best. So make sure that you are knowledgeable on these things before you accept any invitation to be a mentor.
Yes, being a mentor is way harder than succeeding in affiliate marketing but this task is very rewarding especially if your client become victorious.
The failure of your client is your failure too so you must do your very best to be able to bring your client on the road to success.
Again, it is never an easy task and there’s nothing you can do about it. After all, that’s what affiliate marketing mentors are for.
Gilles Rais
Categories: Articles
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What’s LinkShare, And Do I Need To Use It?
March 18, 2006 2:27 amOnline affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise.
With millions of people getting access to the Internet everyday, there’s a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.
Likewise, affiliate marketing is an excellent way to generate full-time income for a home-based affiliate marketer.
For someone who is jaded of going through a grueling eight-hour work routine, affiliate marketing offers a great opportunity to earn big without wearing himself out—physically, mentally and emotionally.
In affiliate marketing, both parties are benefited since as the merchant earns from each item sold, the marketer likewise earns a commission.
If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking sites of various affiliate networks.
Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliates.
Among the most popular is LinkShare, it is through it that merchants and affiliates meet. LinkShare maintains and manages affiliate marketing programs for a great number of merchants with various kinds of businesses, products and services.
It also has over 6,000 affiliate site members in its network. It gains profit from the set-up fees, monthly account maintenance fees and commissions.
Joining networks like LinkShare can be of great help in establishing your online marketing business.
Whether you are a merchant or an affiliate marketer, you need to research well on your partners in order to choose the best for you.
LinkShare provides the facility of acquiring access to a large network of advertisers (merchants) who offer their affiliate programs to publishers (affiliates) who are willing to promote their products.
In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.
LinkShare is especially beneficial for an affiliate in choosing his partners since he can find his options all in one location. It would be easier for him to compare products, commission rates and other benefits given by the merchant.
The merchant usually just waits for interested affiliates to sign up in his affiliate marketing program but being in the network increases his chance to promote his products to a larger market, thus, maximizing his potential to gain huge profit.
To help you decide whether to use large affiliate networks such as LinkShare or not, let us try to look deeper into its positive and negative sides.
The primary advantage of LinkShare to you as an affiliate is convenience.
As earlier mentioned, you find different pieces of information about your choices simultaneously all in a single location, so you save time and effort looking for affiliate programs or merchants.
It’s also easier to track your business partner’s performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing.
If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.
LinkShare helps you manage and maintain all records of your visitors’ click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum.
Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network.
Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter.
Above all, you can enjoy LinkShare’s benefits for free. You just have to go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.
So, what’s on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.
For one, merchants offer lower commissions to affiliates who partner with them through the third party program network. This because they still have to pay for the use of service and the technology provided by LinkShare.
Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more.
Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them.
Do you need to use LinkShare or other networks? It depends, actually. You can opt for direct partnership with the merchant, but this choice is not applicable all the time.
There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.
So you are faced with “take it or leave it†situation. But LinkShare and other program networks are not that disadvantageous.
After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.
Gilles Rais
Categories: Articles
No Comments »
March 06 3rd Week
March 17, 2006 9:19 pmWe’ve all heard the boast, “I went to work in my pyjamas
today” or “Since I started working from home, I’m able to
spend more time with my family.”
Just as these are all wonderful and true, there are plenty
of reasons for the self-employed entrepreneur to encounter
terrific amounts of stress. Sometimes more than if they
worked for a high-powered company.
Aside from the stress of having to find new customers and
or jobs, you can often experience stress because jobs come
in crazy, sporadic bursts. One day your schedule is almost
empty, and the next day it seems like you can barely keep
up.
Deadlines can be overwhelming, and when one is
overwhelmed, productivity plummets. The brain is no longer
focused on creativity and action, but is scattered and
reacting (not acting.)
When deadlines stack up, here’s how to deal with the
stress…
First, reduce stress by… Stopping. Sounds a bit radical,
and it’s really hard to do. But just stop. Listen to a
great song. Go outside. Do anything that clears your mind
for ten minutes.
Then Examine The Situation. There will be items that need
to be done pronto, tasks that can be done later that day,
and an exercise or two that can be done later in the week.
Sometimes an assignment will have to be delayed. It’s hard
to pick up the phone and make the call to say “I’d like to
get a little more time on this job,” but you’ll be
surprised to find how pleasantly effective this can be.
Many clients often have no problem with a moderate delay.
Give it a go, and give yourself one less stress factor.
Next, physically arrange the tasks before you in this
manner. Yes, in stacks: Right Away, Later Today, Tomorrow,
Delay.
You’ve just begun to take control of the situation. Even
though the work ahead of you hasn’t changed - it is still
daunting - you will have the means and the organization to
manage it.
If the nature of any of your tasks allow it, call upon a
colleague who can help you. If you’ve never done this
before, now is the perfect time to start.
This form of sub-contracting will cost you part of your
profits, true… but in a pinch it allows you to get the
job done, which is your number one priority. The nice thing
about this sort of arrangement is your colleague will most
likely send jobs your way when he or she gets overloaded.
It is easy to say that advanced scheduling and personal
time management can ward off the majority of these
problems. But the reality is… in the world of self
employment, deadlines can go from zero to mind-boggling
overnight.
The truth is, it’s not a good idea on many levels to turn
jobs down - and so we tend to take them all on. With a
little resolve and these tricks up your sleeve, you’ll get
the jobs done well.
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For your enjoyment (and information), here is this week’s
quick trivia question…
What is the Most Expensive Baseball Card in the World?
As usual the answer can be found later in the newsletter.
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Featured Article
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PLR Content - Does Quality Really Count?
Users of Private Label Rights (PLR) content are delighted
to see more and more PLR sites appearing. However the
proliferation of these sites has given rise to a new
problem - the overall quality of the articles users pay
for.
While good (and reliable) freelance writers are snapped up
fast and given ongoing work, regrettably some PLR site
owners seem to be only concerned with getting a batch of
articles uploaded - no matter what the quality.
Competition, as we all know, is a GOOD thing and as a
result a growing number of smart PLR users are now making a
practice of signing up to check out the quality of what’s
on offer in a new site. If they like it, they stay. If they
don’t - they vote with their feet, or more appropriately,
with the ‘cancel this subscription’ option at PayPal.
** Your Rights as a PLR Site Subscriber
Don’t feel that you have to accept the articles you get no
matter what the quality. You are entitled to get articles
and/or ebooks that have been proofread and edited to
correct grammar and spelling. It is the responsibility of
the PLR site owner to check that the articles are of an
acceptable standard (or to hire someone to do this for
them).
PLR users expect to have to tweak and change an article to
create unique website content. They should not, however,
have to edit every article.
We all expect an error to creep in here and there - but an
entire batch of articles written by someone whose language
is quite obviously NOT English is not acceptable. Nobody
wants to have to copy-edit every one of 20 articles before
turning them into an e-book!
** What You Can Do If You Are Not Satisfied With the
Quality of PLR Content
The first and most obvious option is to cancel your
subscription. However, you would be doing everyone a favor
if you took the time to contact the site owner to explain
why you are not happy. Copy and paste a few examples from
the articles to demonstrate the errors.
In the past, PLR site owners have sent back batches of
articles to be corrected and/or rewritten when they are not
satisfied with the job. In extreme cases, they cut their
losses and just hire a new writer.
Any PLR site owner who wants to build a profitable and
well-regarded business will be interested in working with
you on this - they don’t want to lose customers!
If you can’t get any satisfaction, move on. Sample the
content of several sites. Ask for recommendations from
friends or other publishers before you sign up. (Look for
more than one satisfied customer - never forget that some
reviews are there solely to get you to sign up via the
reviewer’s affiliate link.)
** Find a Site to Satisfy Your Personal Needs
Different sites offer different things. Some sites offer
articles and completed e-books, sales letters, and well-
produced graphics. Others provide only articles and a few
bonus products.
If you are a competent graphic designer and know your way
around programs like Photoshop, graphics may not be
important to you. (Indeed, you may prefer to create your
own graphics so your site looks different to everyone
else’s.)
When deciding on a PLR service you need to check for the
following:
- What you get for your monthly subscription - articles,
e-books, e-courses, AdSense sites, graphics and sales
letters.
- The quality of the articles that are immediately
available - general style, grammar, and spelling.
- Is the content original (not copied from some other
source)?
- The regularity with which content is posted. (Check out
the forum, if there’s one available. Are there constant
complaints or queries about when this month’s content
will be available?)
- The range of topics covered. You will find that some
sites specialize in one subject area, while others cover
a broad range of topics.
- Are you using enough of the monthly content to make it
worth your while? There’s not much point in being able
to access 200 articles a month if you can use only
five of them.
It’s common for PLR users to belong to more than one site.
An example: $200 a month spread between four to six sites
comes to $2,400 a year - which is an excellent business
investment compared to the cost of hiring your own writer.
Well-written, carefully-edited PLR articles are usually
well worth the monthly fee. Take the time to assess the
content of any PLR site - and stay with the ones that
believe in quality control.
You can find a wide range of PLR sites by clicking here.
Hope this helps. Have a great day
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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…
What is the Most Expensive Baseball Card in the World?
The most expensive baseball card ever is a rare Honus
Wagner card from the 1900’s.
Wagner was a Major League Baseball player for the
Pittsburgh Pirates who was inducted into the National
Baseball Hall of Fame in 1936. His baseball card appeared
in the American Tobacco Company’s T206 set, but only in
limited quantities.
Some say Wagner forced the card to be removed from the set
because he refused to promote the tobacco company. Today,
the card is highly prized by baseball-card collectors.
Several years ago, one sold for $1.25 mil.
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Healthy Body… Healthy Mind
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How to Set-Up a Basic Exercise Program!
There are two basic things you need to know when you are
setting up an exercise program . . .
1. You need twenty to forty minutes of aerobic exercise
three to four times a week.
2. You need to include strength training at least twice a
week, but preferably three times a week.
If you absolutely, positively are going to choose only
aerobic exercise or strength exercise - choose aerobic
exercise. You are exercising your heart muscle and aside
from the obvious advantage to that, aerobic exercise will
help you maintain your weight.
You need to keep in mind, however, that muscle burns fat,
so if you can toss in about fifty push-ups before your
aerobic exercise, you will reap the benefits….
Why strength exercise before aerobic exercise?
Actually, for the first twenty minutes of your aerobic
exercise, you are burning about eighty per cent
carbohydrates and twenty per cent fat. If your goal is to
lose weight, you want to burn more fat and less carbs,
right?
Well, the next twenty minutes will get you into about a
fifty/fifty mode. You’re burning a lot more fat than you
were and that’s a good thing.
If you go beyond forty minutes, you will be burning about
eighty per cent fat. Realistically though, most people are
not going to exercise for that long. Twenty to thirty
minutes of aerobic exercise is about average.
If you start out doing push-ups, you actually start the
aerobic activity…not much, but it’s a start. So, when you
begin your aerobic exercise, you may begin burning that fat
a little quicker.
OK - Now to start! First, find an aerobic exercise you
enjoy. More than one type of exercise is best as you can
keep your workouts interesting and it will help keep your
routine from getting stale.
Let’s say running is an exercise you enjoy and you also
like aerobics, like using some of the exercise tapes from
Richard Simmons.
Now, plan your schedule by selecting the days and times
you can do the exercise. Make it at least three days a week
and do not take more than two days off in a row. The most
popular routine is Monday, Wednesday and Friday.
Most fitness experts highly recommend trying to exercise
at the same time on those days; not a necessity but it
helps get you into a routine and you’re more likely to
continue.
If you’re not going to do strength training, as mentioned
earlier, at least do some push-ups.
Be sure to start your routine with a warm-up, and
gradually increase the tempo. If you’re following an
exercise tape, it’s fairly simple to know what intensity
you should be doing. If you are running, try throwing in
periods of faster running along the way, followed by slower
running. This will really get you in shape.
Do the aerobic tape routine on some days and on the days
you feel like going on a run, go run.
If you decide to strength train as well, do this two to
three times a week! A good routine should include:
-Biceps Curl
-Triceps Curl
-Shoulder Press
-Bench Press
-Lunges
-Calf Raises
Work up to two to three sets of eight repetitions for each
exercise. This will give you a full body workout.
Do this for a month and see if you don’t feel a difference.
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Have You Got Any Comments?
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This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
Categories: Newsletter Issues
No Comments »
Top Seven Ways Writing Articles Can Explode Your Business
March 16, 2006 1:55 amIn today’s highly competitive internet world, the importance of attracting highly targeted traffic to your website cannot be overemphasized.
Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult.
Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.
There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment.
Nevertheless, there are ways to promote your website and increase your web traffic without spending anything.
Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic?
Here are the top seven ways in which it can help explode your business.
1. Reach more people
When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers.
By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box.
With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity.
Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world.
Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.
2. Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees.
Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box.
In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase.
Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.
3. Gain High Search Engine Ranking
Create a new web page for your article in your website. Optimize your article to make it search-engine friendly.
Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking.
Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.
4. Increase Link Popularity
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites.
Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner.
Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings.
Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5. Optimize your site for improved search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site.
Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site.
However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers.
Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
6. Establish a Good Impression and Reputation
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects.
Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles.
Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
7. Enhance your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites.
Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts.
Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers.
In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers.
Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business.
You can find Private Label Articles Sites by clicking here.
Gilles Rais
Categories: Articles
No Comments »
Creating Multiple Streams Of Affiliate Marketing Income
March 14, 2006 1:52 amHave you ever heard or read the phrase “multiple streams of income†before? Do you know what this phrase means?
For many businessmen, creating multiple streams of income online or offline is one way of securing themselves as well as their businesses in the future.
They also believe that it can also save them from the so-called famine effect in the business industry.
Once you are engaged in affiliate marketing business, it is advisable if you have multiple streams of affiliate marketing income so that if one of those income streams vanished, it will not upset you the way losing your sole stream would.
If you depend on just one source of income and this single stream has been downsized or has lain off, you’ll surely find yourself bankrupted and hopeless.
Try to ask the most successful online entrepreneurs, and you’ll discover that they have established multiple streams of online income.
There is a businessman that said and attested that the very first step you must take in creating multiple streams of income is to assess or evaluate your resources.
Start by assessing yourself first. Jot down your answers to the following questions: What are the talents, abilities, strength and gears that you possess?
Are you gifted with excellent and creative writing skills? Can you do well at sales? Are you good in communicating with people? Are you born with an artistic skill or unique ability that other people don’t have?
Through this, you can determine the kind of business where can possibly excel.
Next, look around and write down you assets and physical resources such as computer, color printer, scanner, digital camera, cell phone, CD or DVD burner.
Write these all down because it can be used as a resource. Consider also your friends and family.
Find out what do they possess that you have access to. Remember that no man is an island. You can use the talents, abilities, knowledge and resources of everyone you know.
That’s basically the initial step if you want to create multiple income streams. But if you’re already a webmaster or a site owner, you definitely have an edge.
Why don’t you join affiliate marketing business to help you gain extra income out of your own website?
Being involved in affiliate marketing is one of the most desirable ways to make multiple sources of income. It is because affiliate marketing programs come in various shapes and forms.
There are a large number of affiliate marketing programs that you can sign on with and start gaining bucks right away. In affiliate marketing, you can make money by promoting and reselling your affiliate products and by recruiting new affiliates.
What’s good about this is that you can find widest array of training materials that can enhance your marketing abilities. In affiliate marketing, you can be sure that there are genuine products to promote and sell and there is real income to make.
Either part time or full time, being an affiliate marketer is an excellent way to create multiple income streams by means of promoting products and services from web merchants.
Here, you can get affiliate commission without investing big bucks in making your own product and without worrying about book keeping, customer support and ecommerce.
All you have to do is to promote and resell the products and services in your site and pass on potential customer’s the merchant’s site.
In affiliate marketing, it is advisable to promote more merchants in your site so that your visitors will have variety of destinations to choose from.
Using multiple merchants in the same site or niche means only one thing – you have multiple streams of affiliate income.
There is absolutely nothing wrong with this business strategy because this is one of the best ways to protect your business and expanding your horizons.
Through this, you can be assured that you won’t experience crisis if ever one of your web merchants closed his/her program.
However, you should choose only those affiliate programs that interest you so that you can effectively advertise and promote them.
Don’t ever be tempted into signing up for numerous affiliate programs in the hope that one of them will bring income. Select wisely and don’t be engaged in selling products you know nothing about.
Go with the stuff that jives with your enthusiasm; your passion can capture your client by the nose and guide him/her to your affiliate link.
You should also work hard to make your multiple streams of income more stable.
You can do this by embracing some strategies and tactics and by developing within yourself, some traits that can help you become successful in any kind of business such as patience, persistence and thirst for knowledge.
Lastly, just remember the adage that says “Don’t put all your eggs in one basket.†So that if one of them is lost, you can still have some to make omelets.
And what do these eggs have to do with multiple streams of affiliate income? Well, it goes without saying that the more streams of income you possess, the bigger and better your money lake becomes.
Gilles Rais
Categories: Articles
No Comments »
Website Or No Website…That’s The Question
March 11, 2006 1:46 amDo you want to make money through the Internet but you don’t have enough experience or capital to start your own online business?
You don’t have to worry, for a lot of online marketing options exist for you to start with. One of these options, and shall I say the best, is affiliate marketing.
Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell.
All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote.
As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant’s site and the visitor actually buys something.
Becoming an affiliate in an affiliate marketing program is often quick and easy, and for most affiliate programs, signing up is also free.
But despite these and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing.
One of the reasons why a lot of people remain hesitant is the lack of a website to start marketing his affiliate products with.
This now leads us to the question of whether a website is required or necessary in affiliate marketing or not.
Many people say that one can do affiliate marketing even without a website to start with.
Actually, one can really start promoting and marketing his affiliate products even without a website; and there exist a lot of ways on how this can be done.
In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website.
Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.
Email Marketing
Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn’t require the affiliate to maintain a website.
In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting.
Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying.
Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant’s site.
Offline Promotion
There are many ways on how you can promote your affiliate products offline. Among the common medium used for such promotions are classified ads, brochures and flyers.
Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience.
Writing Free e-books
If you have a knack in writing, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website.
Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative.
Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting.
And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant’s site.
Writing Free Ezines
Ezines are publications or articles that aim to inform individuals about a particular topic. If you don’t have a website and yet want to be an affiliate, you can well use ezines to promote your affiliate products or to insert links to your merchant’s site.
If you have a website, your ezine article may actually work well as content for your site. But since you have no website, you can just submit your free ezine articles to various websites that hosts ezines, like goarticles.com, ezinearticles.com and others.
Online discussions (Forums, Chats, Message Boards, etc.)
With or without a website, you just can’t ignore online discussions because they are great venues for marketing your affiliate products.
In chats, forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting. But please never ever spam.
With all these strategies, it may appear that one really doesn’t need to have a website to start marketing his affiliate products and promoting his affiliate programs.
Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without a website is another thing.
While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that “newbies” like you can reach the same levels of success.
Having a website is not really a pre-requisite in entering into an affiliate program, unless otherwise the program owner would require you to have one.
But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time.
Having a website creates a lot of advantages in affiliate marketing. For one, it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products.
With a website, you can also advertise your affiliate products to a wider market.
Again, having a website is not a requirement in affiliate marketing.
But with the advantages that a website can provide, I’d rather have one for myself and make affiliate marketing a lot easier for me.
Gilles Rais
Categories: Articles
No Comments »
March 06 2nd Week
March 10, 2006 9:11 pmKeywords are an essential component of producing a web
site. These are the words which the search engines use to
help categorize and rank your pages. For instance, if your
web site is about ‘writing articles’ then your keywords
could include ‘writing’, ‘articles’, ‘article writing’ and
so on.
The advice from many web designers and search engine
optimizers has been to find as many keywords as you can.
They advise you to search for keywords using a variety of
online tools and software programs which can identify
leading keywords. At first sight this seems attractive, but
it actually defies logic.
Let’s take a look at the aim of a search engine. Its job
is to track down pages that meet the specific search term
that a web surfer has typed in. The ore closely the pages
it serves up match the search term, the better it is for
users. Search engines need to be as accurate as possible in
delivering the right material to their users. Otherwise the
web surfer goes elsewhere.
Now imagine you are a search engine algorithm - the
mathematical program which calculates the probability of
any web page matching the search term typed in. If the page
has hundreds, or thousands of keywords you’ll be a bit
confused.
For instance, is this web page about ‘article writing’, or
is it about ‘feature writing for journalists’. They are
different things. You’ll end up knowing the page is
relevant but not that relevant. So you rank it down the
bottom.
But what if the page only has the keyword ‘article
writing’ several times? You’re absolutely clear the page is
about article writing and so you rank it highly.
Admittedly, it’s not quite as simple as this. But this is
the principle of search engine technology. It is trying to
find the most relevant pages that match the search term.
What this means for Internet marketers is that you need
separate pages for each keyword. Focus each page on each
individual keyword. Use the keyword in headings, sub-
headings, the page text, the page title tag and in the meta
tags.
Avoid having pages which contain several keywords as that
simply confuses the search engines and lowers your rankings.
So forget the advice to have hundreds or thousands of
keywords. Go for single pages that match single keywords
and you will find your page traffic increase.
This trick also works for Google AdWords. Each advert
should apply to just a handful of keywords - you get much
greater click through rates and therefore cheaper
advertising when you only have a couple of keywords per
advert.
If you have hundreds of keywords you’ll find you’ll get
greater results by having keyword specific ads, rather than
one advert with hundreds of keywords.
So go against the advice of filling your pages and adverts
with keywords. Go specific.
Find keywords lists by by clicking here.
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For your enjoyment (and information), here is this week’s
quick trivia question…
What does the word Fortnight mean?
If you’re from “DownUnder” you’ll definitely know the
anwser to this
As usual the answer can be found later in the newsletter.
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Featured Article
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Making Commitments… and Sticking to Them!
Most of us complain that there is just not enough time.
Time hasn’t changed though; there is still 24 hours in a
day. The problem is that most of us just don’t know how to
organize or manage our time to our advantage. Remember that
continual motion does not mean you are achieving a balanced
life.
We waste so much time with unnecessary trips, driving
family members around, and spending time procrastinating
that we often forget to take time for ourselves. We often
don’t take the time to take care of our health through
exercise, eating properly and finding enough time to rest.
Does any of this sound familiar?
If it does then put the brakes on! There is more to life
than running in circles. Use some of these time saving
tips, so you’ll be able to have a life that’s more
fulfilling and successful in all areas.
Plan to organize. Organization takes planning. Find a
routine that works best for you and stick to it. It doesn’t
matter if you organize with a calendar, folders, or a fancy
computer software program, just find a system and stick
with it.
Set realistic goals. Plan short term goals with a long
range goal in mind. Don’t try to be perfect by taking on
too many short term goals to get to your long range plan
quicker.
Think prioritization of goals. Create deadlines for both
your short and long term goals. Organize your goals so they
are in order.
Make lists. Lists help you visualize goals. Short term
lists help to get the job done today, and long term lists
will become shorter and more defined.
Block enough time. Realize most goals take more time to do
than expected. Consider that life will throw you a curve
ball when you don’t expect it.
Most would say all of this sounds too detailed or boring,
but remember how organization helped you to get things done
and it was so easy? You can continue to work this way.
Here are 5 time saving tips that will benefit you.
Use your body’s time clock. Work with your physical energy
level. Schedule your work time around your energy level. It
can be done. If you are a morning person, schedule the
important tasks to be completed, in the morning. Knowing
your own body’s time schedule is important.
Do things effectively. Tasks done at the wrong time is not
effective, even if they are done right. Make sure you
complete tasks in the order they should be done. Skipping
tasks can just mean going back to start over again.
Find first priorities. Write done what must be done first.
Prioritize all short term goals. This will help you reach
your long term goal quickly and effectively.
Enlist dependable help. Don’t waste time doing work that
others can do. Focus energy on tasks that only you can or
should do. Asking for assistance can be a great way to gain
more time for your more important tasks.
Be perfect to a point. There is no need to be a
perfectionist. Decide on what you want to accomplish and
get it done to the point that it is beneficial.
Believe it or not this is how to reach your goals, one
small step at a time.
There are many ways you can be productive and reach your
goals. Learn to work to a certain point, a specified point,
and then stop. This can help you to review your goals and
see if there is another step or short term goal that will
benefit you.
Remember if you’re not mentally and physically
conditioned, it will be difficult to feel motivated into
reaching your goals. There will not be any organized or
productive work done.
Learn to say “No.” Remember that accomplishing your own
goals is what you’re after. If you consistently agree to
others work or projects, you will not move towards your own
goals.
Taking time for your self does not necessarily mean
running around for everyone else. If you don’t have time to
do them a favor, tell them. Stick to your plan and you will
start seeing your goals becoming accomplished.
Adding new goals will benefit you. You will be surprised
how productive you can be.
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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…
What does the word Fortnight mean?
“Fortnight” is a contraction of “fourteen nights.”
In the US “two weeks” is more commonly used.
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Healthy Body… Healthy Mind
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Effective Cardio Workouts in Only 20 Minutes!
The perfect workout routine is one that combines strength
training and some form of cardio. The problem is, most
people hate doing cardio and will make up any excuse not to
do it.
A popular excuse is not having enough time. This article
however will show you how you can spend only 20 minutes on
a cardio workout and still reap the benefits.
So first of all, why is it necessary that you add cardio
to your workouts?
Most people understand the benefits of strength training
because it adds muscle and muscle makes you healthier, more
lean and stronger overall.
But what are the benefits of cardio? Here is a short list
that names just a few:
- it helps reduce stress
- it burns calories which leads to weight loss
- it makes your heart and lungs stronger
- it reduces your risk of certain diseases
- it reduces depression and increases confidence
- it gives you more energy and helps you sleep better
To sum it up, adding cardio to your workout improves your
health and well-being which leads to a better quality of
life. Combine this with strength training and you’re on
your way to feeling great, fast.
So how can you reap the benefits of cardio in only 20
minutes per workout? It’s called Interval Training and it
can be applied to many different forms of cardio including
boxing, running and biking.
The concept in a nutshell is shorter workouts, but higher
intensity. This is accomplished by pushing hard for say two
minutes and then slowing down for two minutes. If you
repeat this cycle four more times then you have your 20
minutes.
You could also do one minute hard, one minute easy and
then repeat this nine more times.
Here is an example:
Interval training is perfect for running. If you’re
working out on a treadmill or running outdoors, it’s the
same routine.
Start out with a warm up jog followed by two minutes of a
challenging pace. This won’t be your all out because you
have to maintain it for two minutes, but a pace that will
be very hard for you.
You then follow this with two minutes of either a walk or
a very slow jog. Repeat four more times and you’ve got
yourself an effective cardio workout in only 20 minutes.
This concept can be applied to many different forms of
cardio: two minutes hard, two minutes easy, repeat four
more times. Or one minute hard, one minute easy, repeat
nine more times.
You’ll get your blood flowing, your heart pumping and reap
all the benefits cardio has to offer…all in only 20
minutes.
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Have You Got Any Comments?
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This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
Categories: Newsletter Issues
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