Every successful internet marketer implements a well thought out marketing plan. The development of an internet marketing plan along with financial and management plans will determine your success or failure as an internet marketer.

The fundamentals of an internet marketing plan are to know your clients well and know your competitors even better. By identifying these two factors you can develop an internet marketing plan that will meet the needs of your customers, help you understand the competition, and be aware of fluctuations in the market that could affect your profits.

It takes planning and research to develop a sound internet marketing plan. Your home-based business will not become profitable by itself.

A marketing plan for your home business should include the level of demand for your service or product, how many businesses offer the same service or product, and how you can create a demand for your product through advertising or promotions.

Another key consideration in marketing your home business is to determine if you can compete in quality, price and delivery of your product.

Even if you use an internet marketing plan developed elsewhere, you still must capture the attention of your audience in a way that will make them loyal customers.

Thorough research of your product or service will allow you to organize your information, reduce your risks, locate sales opportunities, identify potential problems, and gather basic facts about the market to help you develop a sound internet marketing plan.

Market research is definitely time consuming but it will save you time and money over time. Creating a long-term plan for your internet marketing business will give you the information you need to build a steady stream of income.

The key elements of marketing your online business are to determine your target market, realize who your competitors are, describe your service or product, what you can afford as far as a marketing budget, decide the location of your business, and a pricing guide.

Combining these factors will give you the information you need to make your internet marketing ventures a success.

Expecting your business to succeed while you sit idly by is unrealistic and unlikely to happen. You do not have to be an expert to develop and implement a successful marketing plan for your home business.

Research, a good marketing plan, and hard work are all you need to make your internet marketing business profitable.

Occasionally, a business will succeed using a non-traditional approach, but proven techniques such as financial and internet marketing plans are the ideal way to give your home-based business the edge it needs to succeed in the highly competitive world of internet marketing.

Your home-based business can produce steady income for you and your family if you follow a few simple rules.

Focus on your clientele and their needs, keep communicating with previously non-interested customers, make it easy for your clients to make purchases, answer questions fully, and provide excellent customer service.

This, combined with a well thought out internet marketing plan, will ensure you a successful home business experience.

Whether you develop your own specialized plan or follow guidelines created and tested by others, internet marketing can be very rewarding if you create a sensible plan and implement it wisely.

Gilles Rais

Categories: Articles
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RSS stands for “really simple syndication”, and as the name
suggests, it is relatively easy to take advantage of RSS to
make money.

There are many ways you can profit from RSS data feeds. To
begin with, since this is a new technology, most people are
afraid to jump in and learn how to take advantage of it.
This makes it a great opportunity for you because there is
less competition.

In the same way you generate traffic, subscribers and
money by writing and submitting articles to article
directories, you can do the same thing with RSS feeds.

You simply create your RSS feed and then submit it to the
various RSS feed directories.

The links within your feeds need to point back to your
websites, affiliate links and opt-in list pages so that you
can make money.

On the Internet content is king and webmasters are always
on the lookout for free content. Especially nowadays, with
the Google Adsense craze, a lot of Internet marketers are
creating tons of websites constantly with page generators
and free content.

This is why an RSS feed will be picked up and used on lots
of different websites, and the smart marketers that use RSS
feeds stand to profit wildly from this situation.

Since you will be submitting the RSS feed to directories,
it is important to use an attractive title, including
related keywords. This way, people looking for content will
find it when doing a search in RSS feed directories.

Now that you have a fair understanding of what RSS is, and
how you can create your own feed, here are some creative
ways to put the power of RSS to work and bring in profits:

1. Syndicate your RSS feed in RSS directories to be picked
up by webmasters looking for free content.

2. Insert relevant affiliate links in your RSS feed.

3. Insert links to your websites and opt-in list pages.
This way you build up your link popularity and attract
traffic to your websites.

4. Sell a product directly using RSS by including your
sales letter in the feed.

5. Use RSS data feed content from other authors to create
a content site using a page generator. Once the content
site is done you can add Adsense and related affiliate
links.

These are just a few ideas to get you started with
profiting from RSS feeds. With application of this
technology you will come up with various other ideas, and
profit even more. The key is to take action and
differentiate yourself from the majority of Internet
marketers, many of whom are afraid to deal with technology
at all.

Have a great week

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Another Time Sensitive Deal:

Learn how to build your own list for a very low price
(started $5).

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Check it here.

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For your enjoyment (and information), here is this week’s
quick trivia question…

How old was the oldest man ever recorded?

As usual the answer can be found later in the newsletter.

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Featured Article
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Networking Your Way to Success!

Networking is obviously an essential part of network
marketing. Every successful network marketer knows this to
be true. Although networking is such an intricate part of
network marketing, the two terms are not synonymous.

However there are many similarities. Both rely heavily on
people skills. Both require people to confront their fear
of talking to other people. Both carry with them the risk
of rejection. Both also carry with them enormous
opportunity. And to some people, both are considered dirty
words.

Of course people that consider networking as something
that is ‘not done’ don’t understand what networking is
really about. The same can be said of people that think
network marketing is something that is beneath them. Many
people think of networking as a way to get connected solely
for their own advancement in life.

In that respect a person might feel that it is unethical
or not noble to network. This line of thinking stems from
the idea that advancement will always come at the expense
of someone else, that success in life is a zero-sum game.

These people often look at network marketing from the same
perspective. They think of profiting from other people’s
efforts as something that is negative and not fair to them.
In reality, successful networkers will tell you that it
doesn’t work that way at all.

Networking doesn’t have to be at anybody’s expense and the
business of network marketing doesn’t reward anyone for
taking advantage of others. It actually rewards people for
helping other people to succeed. In that respect it may
very well be the most ethical business model in the world
today.

A lot of the negativity around networking can be explained
by the different types of networkers. Some can be
considered ‘hunters’, moving in for a quick kill, after
which they move out again. They often operate without
regard of the other persons interest and because of this
they will enjoy the fruits of success for only a limited
period of time.

Often it will not take long before people find out what’s
really driving the hunter. Once they see that he or she is
only looking after his or her own interests, their
willingness to interact with this person will quickly
evaporate.

By contrast, truly successful networkers are often
‘farmers’ who spend a lot of time sowing and nourishing
their relationships, instead of just focusing on reaping.
They invest in their network, they energize their network.
They use their network, but they never ever abuse their
network! And their network knows this.

A true networker will always keep the interests of others
in mind. That’s why working with a true networker is so
enjoyable. Networkers are often very likeable and as such
people like to interact with them.

Networking is a skill that is essential to all businesses
not just network marketing. Although network marketing
differs in many ways from the more traditional forms of
doing business, the importance of networking is just as
prevalent. If not more so. A network marketer that doesn’t
know how to network will be out of business in no time.

Network marketing is first and foremost a people’s
business and this implies that the ability to effectively
work with people is absolutely critical. This is why
successful network marketers are extremely adept at
networking.

Many have found out over time that developing this skill
can pay off in many areas outside their network marketing
business as well. Business owners who have started a home
based business on the side often apply their enhanced
networking and people’s skills in their traditional
business with great success.

For some network marketers this spin-off has earned them
more money than the income from their network marketing
business itself. So whether you are in network marketing or
in a more traditional type of business, don’t underestimate
the importance of becoming an effective networker.

And if you really want to master this skill you may find
there is a lot to learn from good network marketers. So if
you happen to know anybody that fits that description, try
and benefit from their knowledge on the topic. It will
surely help you network your way to success!

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

How old was the oldest man ever recorded?

The greatest age to which any man has ever lived is 120
years 237 days in the case of Shigechiyo Izumi (Japan) of
Isen on Tokunoshima, an island 1,320 km (820 miles) south-
west of Tokyo, Japan.

He was born at Isen on 29 June 1865 and was recorded as a
6-year-old in Japan’s first census of 1871. He died at
12:15 GMT on 21 February 1986 after developing pneumonia.

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Healthy Body… Healthy Mind
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Get Gack Your Time… and Eliminate Stress!

Work, meetings, deadlines, appointments, telephone calls,
shopping, taking the dogs out etc. - all these are things
most people have to accomplish daily.

Most of the time on the waiting list there are other
things like: family, friends and even ourselves. Sometimes
we discover too late that the points mentioned on the
waiting lists are, in fact, the most important and,
unfortunately, sometimes, we don’t realize this at all, so
find ourselves wondering for what reason we are so unhappy.

There are different books and seminars that help us find
out what the best option for managing our time is. All
these sources are against enemies and they intend to offer
you the best solutions to eliminate it for good, or at
least to reduce it drastically.

All this people know that time is more than money - time
means, first of all, life and, more than that, it means our
lives. That is way we have the obligation not to surrender
in stressful situations and to go fighting for the joy of
living.

Let’s not forget also that deficient management of time
can produce tremendous health problems, both at the
physical and mental level.

But there is good news! Time can be domesticated - we can
make it, in certain manner, obey us. First step in
implementing this process is to identify the elements that
robe your time. Normally, they are divided into two groups

- The external factors (unexpected phone calls, very long
phone conversations, unplanned visits, the policy of open
doors, not sufficiently trained personnel, frequent
meetings, interruptions caused by colleagues, friends and
family etc.)

- The internal factors - related strictly to our own
persons (priorities and objectives that change, the lack of
a daily working plan, lack of self imposed deadlines, the
tendency to take care of too many things at the same time,
disorder, lateness in resolving the conflicts, incapacity
of saying no, lack of decision, tiredness).

By reading the above enumeration, you probably pictured
recalled all the similar situations that you went through.
Now, all you have to do is to find a way to defeat and
eliminate them, so that you can be the mater of your own
time again. Here are three possible ways in which you can
do that:

- Get used to write everything down. It is useful,
especially if you have a bad memory. Otherwise you might
fail to remember to go to important meetings, to make
important phone calls, to answer messages you promised you
would answer. You can also write down great ideas and
inspirations that occur to you in the most unexpected
moments.

- Take a list of priorities. It takes you very little time
to draw it and you can even do it while you’re having your
morning coffee. Write down, the things you need to do that
day, in the order of their importance and urgency.

- Learn to say no. One big mistake that a lot of us make
is that we put other people’s problems in front of ours.
Nevertheless, by helping them in a bad moment for us, we
give rise to frustration, stress and we find ourselves
unable to respect previous engagements.

All these advices are also present in Jean-Louis Servan-
Schreiber’s book New art of time against stress and they
invite us to meditate that more than a weapon against
stress, time management is also a philosophy of life.

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Have You Got Any Comments?
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues
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Internet business is a bit confusing especially if you’re not really knowledgeable at it.

You will also be left completely blank, asking yourself as to what type of online business is best for you. Why don’t you try affiliate marketing business?

Affiliate marketing is defined as a revenue sharing relationship between advertisers or merchants and online publishers or affiliates. It is a low cost way for merchants to sell their products and services.

In this type of online business, you don’t have to take any risk because you only have to pay the affiliate once the result is achieved.

Once a customer is gained, a portion of the profit from that customer will be given to the affiliate as commission. Usually, an affiliate gets a commission for referring clicks, leads or sales to the merchant’s website.

The said affiliate income can be a fixed dollar amount or a fixed percentage.

From this simple commission-based referral system, some affiliates become experts on this field. In fact, some of them are gaining more than five figures every month. However, among the thousands of marketers, only 1 to 5% of them reached this level.

And if you’re among the lucky ones who achieve this so-called elite level, you can now be aptly called a “super” affiliate.

This means you are capable of achieving noteworthy percentage of sales or traffic on your merchant’s website.

Super affiliates are not only experts on search engine optimization; they are also great in newsletter marketing, email marketing, reciprocal linkages, keyword optimization, link exchanges, advertising in forums and other methods to advertise and promote their products and services.

But how does a person become a super affiliate? And how can they overachieve their way to super affiliate stardom?

Making your way to super affiliate stardom is not that easy; and it surely won’t happen overnight. Bear in mind that you need to embrace some tactics, carry out effective online business strategies and of course give hefty time commitment.

You can’t be a super affiliate without blood and sweat and without the following traits - patience, persistence and thirst for knowledge. Matched with efficient strategy, these three traits provide you the formula towards super affiliate stardom.

Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on it. First, look for a unique and exceptional niche and focus in it.

The reason why most people in the affiliate marketing business didn’t turn out to be very successful is that they try to offer almost everything under the sun instead of giving all their attention in a particular niche market.

If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well.

The next step you must do after you have established your affiliate storehouse is to promote it. Most affiliates resort to pay-per-click engines.

But what’s more advisable is to discover how to accomplish organic search results or better yet, hire a search engine marketing company.

Through this, you can be saved from losing all your profits on pay-per-click engines.

Then, familiarize yourself with your product and know your audience. Remember that credibility builds trust.

And you can only make information that puts up your credibility if you know the products and services your site is offering. If you’re target audience don’t trust you, how could you expect them to purchase from your affiliate storehouse?

Moreover, if you take time to learn the products and services you are recommending, it will be way too easy for you to establish a website that converts well, which will enhance your affiliate income in return.

Try to promote and resell products from different merchants. There is absolutely nothing wrong with this strategy because it is just a way of protecting your business and broadening your horizons to be sure that you won’t experience the so-called famine effect.

Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from.

This strategy will also make you aware on what your visitor want to see and it can also help you find out how well various merchants perform against each other.

As mentioned earlier in this page, a super affiliate wannabe should have this trait - thirst for knowledge.

It is because this trait can help him or her stay updated and remain on top of the trends. If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at present.

So it is important to seek knowledge and make sure that you are updated on what’s new about affiliate marketing daily. Keep in mind that super affiliates take time to read, learn and embrace the changes in online marketing business.

And what’s most important? Never, ever give up. Being engaged in affiliate marketing business is hard, that’s why you must be equipped with patience and persistence.

Check your statistics and find out the things that are working and those that are not. Make changes if the situation calls for.

These are just few suggestions and ideas if you want to boost your affiliate income. Let me reiterate, you have to be patience, persistence and knowledgeable.

Then, follow the above mentioned strategies and you’ll surely find yourself on the road to super affiliate stardom.

Gilles Rais

Categories: Articles
No Comments »

Spam is a bigger and bigger problem nowadays. Recently Ralph
Wilson, Paul Myers, and other Net marketing gurus have
written about the problems that spam is causing honest, hard
working Net marketers.

Actually, while spam is the fundamental root of our
problems, the anti-spam measures that large ISPs and
important free e-mail hosts (like Hotmail and Yahoo! Mail)
undertake are what hurts legitimate Net marketers.

Much like tuna nets catch dolphins by mistake, their spam
filters catch us. So the SiteSell SpamCheck Tool is a quick
way for honest marketers to make sure that their e-mails are
less likely to be considered spam by ISPs, by Yahoo! Mail and
Hotmail (which tosses you into their Junk folders) and even
by individual filters set up by an ever-growing number of
recipients around the world.

—–

Here’s how it works…

STEP 1: Copy-and-paste your subject, but start your subject
with the word “TEST” (without the quotes, in UPPER CASE) so
that we know this is a test e-mail. (If the subject does NOT
start with TEST, we’ll assume it’s REAL spam and delete it).
Here’s a sample subject…
TESTFlower-Lovers Ezine #007: Peonies for the Yukon

STEP 2: Copy-and-paste the rest of your e-zine and simply
send it, exactly the way you would send it to your
recipient, to…

spamcheck-signup12@sitesell.net

-OR-

Simply visit this URL and use the online form to spamcheck your e-mail…

SpamChecker

—–

You’ll get a report back (in seconds, perhaps a few minutes
if volume is heavy) telling you how good or bad your e-mail
is, from a spam-detector’s point of view.

You will receive  a full, free report of all corrections that you
should make to your zine, in order to stay out of the junk folders.
It does NOT, of course, actually comment on WHAT you write –
first, it’s not that smart. And second, the actual content
is YOUR business!

And remember, this SpamChecker is just one feature of the
E-zine MailOut tool, which itself is merely one part of the
entire system of Site Build It! tools… guaranteed to make
any small business succeed online… in a tenth of the time
… at a tenth of price.

For more information about Site Build It!, please see…
Site Build It!

Categories: Articles
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If you are considering starting your own home business, one of the first things you must think about is budgeting and planning to find the money you need.

You can start the planning process from your kitchen table if necessary. You’ll need a telephone with an answering machine to handle calls while you’re budgeting and planning.

It is important that you project a favorable image. So in addition to the phone, you will need good quality business cards, which should include your name, the company name, phone number, web site and e-mail address.

A computer with appropriate software is a necessity for internet marketers. My Software Gold Mine offers every software needed to start a successful online business. A calculator and a file cabinet would be nice but can wait a while.

Once you are organized and have an internet marketing plan, your next move will be to begin your home business budgeting and planning to find the money you need to get started.

Once you get the word out that you are ready to open your business, you can begin to try to locate a source to provide the capital you need.

Some internet marketers build a successful business with no start-up money, but in general you will need at least a small amount of money to get started.

There are many individuals who are willing to invest in small internet marketing venture. Their willingness to invest depends upon the likelihood of your success, so be sure you explore all the options and choose your type of online business wisely.

An investor is, after all, in business for the same reason you are, which is to make money. You can begin by advertising, personally contacting investors who want to make a profit during the process of lending you money.

The old saying, “if at first you don’t succeed, try, try again,” applies here because if one lender is not willing to lend you money, chances are someone else will.

The more you advertise your services, the more likely you are to find the money you need as indicated by your budgeting and planning process.

One way to begin is to run an advertisement in the “Investors Wanted” column in the classified section of a local newspaper. It might read like this: “Money needed internet marketing venture. Call 555-555-5555.”

You should run your ad as often as you can in all the newspapers in your area for at least a month if you can afford it. The money for these ads will come out of the advertising budget that you created during the budgeting and planning process.

This budgeting and planning for your home business is necessary in order to for you to find the money you need to become a successful internet marketer.

An additional or alternative ad could be run simultaneously with the other ads you are running. The purposes of these dual ads will be to reach as many potential investors as possible.

You will possibly attract more than one investor, which will enable you to compare their terms and repayment options.

When you place your ads, you can list them under any or all of the following categories in the classified section: “Business Opportunities Wanted; “Financial & Loans Wanted;” or “Money to Loan.”

When you have responses to your ads, it is time to set up individual meetings with the potential lender.

Your home business and budget planning, if done properly, can result in finding the money you need to become a successful and highly profitable internet marketer.

Gilles Rais

Categories: Articles
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It’s a simple yet common question, “How can I make my
business more successful?”

Success can mean a lot of different things to a lot of
different people but when it comes down to it, the success
of your business should only be measured by one thing -
profit.

At the end of the day, it’s not how many people that
visited your website. It’s not even how many widgets you
sold. At the end of the day, what truly matters is how much
of a profit you made!

It would make sense then that your efforts focus on profit
as the end result. With that in mind, there are only three
strategies to increase income for your business.

1) Increase the size of each order
2) Increase the number of times people buy from you
3) Increase the number of people who buy from you

Most likely, your business is already primed to attack
each of these three angles and implementing that attack
should be fairly easy.

Let’s say that you are the owner of a website that sells
home made photo frames. Let your customers know that for
every $50 they spend they will receive a free photo frame.
When they are eligible for the free photo frame, offer them
the option of upgrading the photo frame to a more expensive
frame for only a few dollars extra.

You could also implement a customer loyalty program.
Whenever a customer spends $200 with you they receive a 20%
discount on their next order. Show loyalty to your
customers, too. Create customer-only events and sales, even
workshops on how to make photo frames at home.

Photo frames are also popular gifts. Be sure to place your
contact info on each and every frame. This makes it easy
for the gift recipient to purchase from you. Be sure to
also use this tactic when co-promoting with similar
businesses such as a camera or photography websites.

Looking at the example of the photo frames website, the
tasks of increasing profits was not difficult. Truly, it’s
a matter of putting systems in place that generate extra
income without having to drive extra people to your site.

Take a look at your business and examine the systems you
have in place. Chances are there’s undiscovered profits
lying about. Put systems in place and you’ll find your
business reaching new heights of success.

Have a great week

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While I was doing some research on the net I came across
some interesting information about how Google really works
so I thought I’d include it for your infomation. I hope you
find it as interesting as I did

www.google.com/technology/pigeonrank.html

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If you are an AdSense publisher, you know how important
your stats are!

To help you track your hits, I’ve found a great free
program called AdSense Buddy.

AdSense Buddy is a Google AdSense statistics package
designed to help you make better sense of your AdSense
results. Designed to run on Windows-based computers,
AdSense Buddy is currently available to download at:

AdSense Buddy

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For your enjoyment (and information), here is this week’s
quick trivia question…

What is the Highest Taxed Country?

When you learn the answer you’ll never complain about
taxes again

As usual the answer can be found later in the newsletter.

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Featured Article
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Top 10 AdSense Tricks To Boost Your Commission
By Kalena Jordan

Google AdSense is fast becoming the preferred way for
people to earn an income online. Forget eBay and multiple
affïliate programs. Whether you are a work-at-home mom
trying to make a little extra cash or an Internet
entrepreneur with hundreds of monetized websites, AdSense
is truly the easiest way to earn money.

Simply sign up for a free account, grab your ad code and
paste it in your site. But here’s the amazing thing - no
matter how much money AdSense is making for you right now,
a few simple tweaks can increase that amount considerably.
And I should know, after learning about these tricks, I
more than doubled my AdSense commissions!

The self-proclaimed AdSense gurus and experts are sharing
this insider knowledge, for a fee.

Editorial Note: Some of the website AdSense examples
provided below by the author may have changed since the
article was written.

You can learn all these secrets from them, as long as you
buy their e-book, sign up for their seminar or purchase
their newsletter. But I’m going to share all their AdSense
tricks for free. Here they are:

1) Color code your ads to match your web site palette
*exactly*. Don’t use frames around your ads. Instead, in
the AdSense code generation interface, make sure you choose
the same color as your page background for the ad frame and
the ad background.

When choosing the ad heading colors, match them to the
*exact* color of your page headings. Use the exact same ad
background shade as your page background. Use the exact
same ad text font and color as the text on your pages.

You can see an example of this color-matching on my Search
Engine Advice Blog - notice the 4 link ad unit at the top
and the skyscraper text ad unit on the left hand side under
the heading Ads by Google as you scroll down the page? The
link and text colors are identical to the color palette
used throughout the rest of the page.

Near enough is NOT good enough. If you can’t quite get the
color matching right, use Google’s built in color palette
together with the RGB to HEX or vice versa color converter
on this page - www.w3.org/MarkUp/Guide/Style. That
handy little tool was a life saver for me.

This is probably the one single tweak that made the most
difference to my commission levels.

2) Try not to use the traditional horizontal banner style
or leaderboard image ads because people are blind to them.

3) Use Google’s own AdSense optimization tips and visual
heat map to assist you in deciding where on your page to
place your AdSense ad code.

4) Research competitive keywords using a keyword research
tool such as Keyword Discovery or grab a list of the most
popular keywords from various sources and use them in your
web site pages where relevant.

Targeting popular keywords should trigger AdSense ads on
your pages that utilize those keywords. The more popular
the keyword or phrase, the higher AdWords advertisers are
generally willing to pay-per-click for it so the higher
your commission on those clicks.

5) Incorporate the AdSense code into your page so that the
ads look like a regular part of your site.
You can get samples, tips, and a full Free Two-Month
Membership in Joel Comm’s Premier AdSense Coaching Club
by clicking here.

6) Use Google’s new 4 and 5 link ad units wherever
possible. They seem to have a much higher Click-Through-
Rate (CTR) than regular ad styles.

7) Place arrows or images next to your ads to draw
attention to them. You can see two different versions on
this search engine article library page -
www.searchenginecollege.com/articles/article-
library.htm - at the top (where a pointing hand directs
your eye to the ad) and the bottom where 3 images draw your
attention to each of the three AdSense ads.

Use the full allowance of multiple AdSense ads on each
of your pages - 3 regular AdSense ads, plus 1 link unit.
Use careful placement of these ads so they blend into your
site and don’t distract from your content.

9) Tailor your page content to a particular niche or
focus. Page content that is tailored towards a specific
theme is more likely to trigger AdWords ads that closely
match the content and are therefore more likely to interest
your visitors and inspire them to clíck.

Don’t create pages merely for the sake of placing AdSense
ads. Visitors (and search engines) can see through this
ruse in an instant.

10) Use custom Ad Channels for each of your ad placements,
for example, “Top 5 Link Unit Blue Palette” or “Left Side
Navigation Image Skyscraper” etc. Tweak, track and measure
the success of each of these custom channels so you know
what gives you the highest CTR. Some ad formats and colors
will work better than others, but you won’t know which
until you test, test and test some more!

About The Author:

Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well
as running her own SEO business, Kalena manages Search
Engine College - an online training institution offering
instructor-led short courses and downloadable self-study
courses in Search Engine Optimization and Search Engine
Marketing subjects.

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

What is the Highest Taxed Country?

Denmark is the county with the highest income tax. The top
rate of tax is 68%, with the basic rate starting at 42%.

The tax code in Denmark is very complicated, with income
taxes, work taxes, sales taxes, taxes on “luxury items” and
various taxes that businesses must pay as a percentage of
their salaries.

In return for these high taxes, the Danes receive a wide
range of governmental benefits, including free health care,
free higher education and an extensive social services.

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Healthy Body… Healthy Mind
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Quick Five-Minute Exercises to Get Tight Firm Abs!

Everybody wants a tight, firm midsection. You can tone
your abs and get rid of that pot belly but there is one
important point you first need to understand.

You cannot spot reduce anywhere on your body. You can spot
tone your muscles in the area you are targeting, but you
cannot spot reduce.

Here’s an example. Look at your belly in a relaxed mode.
Now suck in your stomach muscles.

Your pot belly is pretty much gone. Did you suddenly lose
weight in that area?

Of course not!

The same thing happens when you begin to properly exercise
your ab muscles. The muscles become stronger and pull in
the unsightly girth. Your abs look tighter and you look
better, but unless you have actually lost weight overall,
you have not actually lost any fat in that area.

To lose fat in the abs, you must lose weight overall. To
make your abs look slimmer and sexier, you must develop the
ab muscles.

One of the best pieces of exercise equipment you can
purchase is an exercise ball, also called a swiss ball.
Every time you do exercises on this ball, your ab muscles
come into play. The abs are working to keep the ball steady
and to keep you from falling off.

You can easily do two of the following exercises on the
ball and increase the effectiveness.

1. The Bicycle

This has been proven to be one of the most effective ab
exercises you can do. You cannot do this one on the ball.

Lie on your back with your hands behind your head. Lift
your legs off the ground and raise your shoulders a couple
inches off the floor.

Do not pull your neck with your hands. Push your lower
back tight to the floor. Bring your left leg towards your
chest while rotating your right elbow to touch your left
knee.

Don’t strain. As you return to the starting position,
begin bringing your right knee in and rotate your left
elbow to touch your right knee.

Work up to twenty repetitions each leg. Do them slowly.

2. Crunch

You are probably familiar with this one. Lay on your back
with either your hands behind your head or on your chest.
Legs are in a V-shape with your feet flat on the floor.

Once again push your lower back tight to the floor. Begin
to raise your head and shoulders off the floor, tightening
your ab muscles. Do not pull on your neck. You are only
raising your shoulders a few inches off the ground.

At the top of the movement, hold for about one second,
then return and repeat. Work to twenty repetitions. This is
excellent on the exercise ball!

3. The Plank

Lie on your stomach. Feet are straight and close together.
Push off the floor, raising up on your toes and your
elbows. Keep your back straight and tighten your ab
muscles. Hold for thirty seconds. Return and repeat for
three to five repetitions.

Again, this exercise is excellent on the exercise ball.

Do these three exercises at least five days a week and the
ab muscles will tighten up and you will look and feel
great.

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Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues
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If you’re like most people, it’s hard to make ends meet with just one income. If you are married, both partners must work, spending countless thousands of dollars on childcare and business clothes.

To offset their monetary deficit, many people are looking into getting started in their own internet marketing business. Both full-time and part-time internet marketing businesses can be operated from the comfort of your own home.

Some people are making extra money to pay for extras, while others have turned their home business into a primary source of income.

Some people use internet marketing as a diversion, to have fun and earn a little “pocket money.” The important thing is that they are taking positive action, rather than waiting for a financial disaster.

They are setting the stage to improve their lives - something you can do too.

Multi-level marketing, mail order businesses and other in-home businesses are very popular. If this way of earning extra income appeals to you, by all means check out the possibilities.

These are not the only ways you can operate from home. There are many ways to become a successful internet marketer.

Some other ways of getting started in your own internet marketing business include on-line businesses such as a typing service, ghost writing for others, creating ad copy, dating services, credit counseling service, producing how-to dvd’s or videos on various topics, preparing resumes, etc.

In reality, the options for getting started in your own internet marketing business are almost unlimited.

One of your first tasks in getting started in the world of internet marketing is to do some market research. Discover for yourself how many competitors you will encounter.

Then take a look at how many potential clients would be willing to pay for your services. In other words, define your market and identify your clients.

After you check the pertinent data, discuss your plans with other internet marketers and get their ideas and suggestions. Your next task will be to develop a detailed marketing plan.

The more details you write out the better - cover all your bases as to just how you’ll do everything that should get done, and the time line for doing them.

Your business plan should show how much money, if any, you will have to invest, your plan for getting the word out that you’re open for business, the exact procedures you plan to use, and how much time you will need to invest.

Avoid “jumping in feet first” without first getting all the facts and figures together to avoid finding out that the time and costs involved are too much, which could lead to failure.

It will pay off in the long run to develop your internet marketing plans and outline them in a written report prior to getting started in your own home business.

Your chances of success will be greater if you know what to expect before launching your home business.

After you have identified your target market and know who your potential customers will be, how you’re going to get your service to them, and you’ve identified the time and money it will take to run your business, you’re ready to put your plans into motion and get started as an internet marketer.

Gilles Rais

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What is required to be successful in the world of internet marketing? In order to find the answer, you must understand what “success” means and what common characteristics successful people have.

If you are reading this article, you probably want to be a successful internet marketer and you are willing to work hard to achieve your dreams.

The truth is that only a small percentage of people will ever achieve their full potential. Those who do are the ones who persevere toward their goals.

Success is generally looked upon as achieving favorable results and gaining wealth and/or fame, but you must realize that success is different for each individual.

For some, a yearly income of a few thousand dollars would be a success, but for another individual it may be several hundred thousand dollars.

Whatever your definition of success is, there are several personal characteristics that are common denominators among successful internet marketers.

Goals are an important factor in becoming a successful internet marketer. Without goals that are realistic, how can you know when your success level has been reached?

Successful people set goals for their home-based business. Goals should be realistic, measurable, and attainable.

Your goals can be changed as often as necessary until you reach your ultimate goal, which is making money through internet marketing.

Completing your tasks one at a time and then moving on makes building a home-based business a quicker process.

If you want to be a successful internet marketer, the following facts, tips and words of encouragement can help you achieve your dreams if you try hard and understand that “perseverance pays off” when starting your home business.

1.   Here are some facts about a well-known man who realized that perseverance pays off by:

Beginning at age 31 up until age 60, this man failed in business twice, was defeated in legislative races twice, survived the death of a sweetheart, suffered a nervous breakdown, lost three congressional races, lost two senatorial races, one vice presidential race and was finally elected President of the United States at age 60.

That man was Abraham Lincoln. His fighting spirit epitomizes the word perseverance!

2.   Passion - Successful people have a driving force that pushes them forward and sets them apart from internet marketing failures.

They have a desire and the energy that drives them to reach their potential, which is an inherent part of their personality.

This particular trait can be learned and acquired of you weren’t born with it. They keep their goals in mind 24 hours a day.

3.   Belief - If you think you can succeed and are willing to work toward that success, you can become an internet marketer.

You must have realistic goals and believe in yourself. Even in the face of adversity, you must persevere and continually strive to accomplish the goals you have set.

4.   Strategy - A good strategy, or game plan, can make or break you. You should have a workable strategy that will give your projects direction and drive you towards creating a profitable internet marketing business.

Designing a good strategy will help you achieve your objectives and overcome all obstacles along the way.

5.   Energy - Without the vitality, enthusiasm and perseverance to be a mover and shaker, it will be very hard for your home business to succeed.

Success is a by-product of mental, physical and spiritual energy that urges us on toward achieving our goal. You can if you think you can!

Internet marketing is an excellent way to build income and gain independence. The opportunities are tremendous.

Gilles Rais

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What’s the number one reason most people buy a PC today?

The answer: Everyone wants to go online.

Indeed, Inter-mania is bigger than the Beatles, bigger than Pokemon, and bigger than “Who Wants To Be A Millionaire,” the smash-hit TV game show.

Best of all, people run to the Internet whenever they want to research on something. In most cases, it’s the information that they’re looking for.

Because of this, more web contents are geared in providing their readers with more innovative resources of facts, data, and figures.

That’s why most businesses are inclined into making search engine optimization (SEO) articles so as to increase productivity on their sites.

Search engine optimization or SEO is a series of techniques that seeks to upgrade the position of a certain web site in a search engine result page. SEO are considered as the main factors in enhancing the traffic of one’s website.

So, for those who want to boost the traffic of their web site, try these viable guidelines in making SEO. In time, you’ll be harvesting more results than you can imagine.

1. Start right.

Choose a domain name that best reflects the content of your web site. It’s the first element that your reader will first come across with.

Get cheap domain names at www.GoDaddy.com.

A unique number, known as an Internet Protocol (IP) address, identifies every computer connected to the INternet. rather than force people to remember a zillion arcane IP addresses, the computer genuises came up with the Domain Name System.

Domain names are further organized into multiple levels to help users better understand the kind of site they are surfing. That’s why it’s important to pay close attention in creating domain names.

It’s best that you put your keyword or the “search phrase” in your domain name so as to encourage more search results.

2. Limit your words in the title.

For best SEO, try to limit the number of keywords in your title. You may have up to two pertinent but not similar keywords in the title.

However, your site will not be fully optimized and your content not fully recognized by search engines. So, it’s best to have a single keyword for SEOs.

3. Use some tools.

To further increase your SEO and spot the best keyword to be used, make use of keyword research tools. These will give you a rough assessment on how many quest were already made for a certain keyword in the Internet.

Two of the most functional keyword research tool for SEO are Overture (which is now Yahoo! Search Marketing) and WordTracker. KeywordDiscovery is also a good choice.

4. Repeat the keywords all throughout.

For optimum SEO, it’s best that you repeat the keyword that directly reflects your web site in the article. For best SEO, the keyword must reach considerable density all throughout the article.

The key point here is to come up with a keyword-rich write-up. But this should be done in a manner that the article will still be readable and will not appear too redundant.

5. Go for the original.

Plagiarism is, indeed, punishable by law and most search engines reprimand copycats. So, it’s best to keep the contents all-original.

Put more stress on the importance of originality at the same time quality articles. Remember, creativity will always bring better results.

6. The more, the merrier.

To increase the flow of traffic on your web site and to foster the likelihood of keyword counterpart, it’s better that you proliferate the content of your site or add more articles.

The more articles you have that carries the keyword, the more chances of getting good results and higher rankings in the search engine result page.

7. Limit your links.

Most search engines recommends a limited number of links on any page so as to achieve SEO. In particular, Google suggest that it’s best to have less than 100 links in the web page.

8. Create some combinations.

Try to add your interconnected keyword arrangements together with your chosen initial keyword for each page in your website.

This process is best utilized when most search engines are considering bigger amount of keyword combinations.

Remember, for best SEO results, search engines will only consider keywords that they regard as vital for a research. So, it’s better to choose words that are simple and specific.

Consequently, the result of your SEO is relative to your position in the search engine list. This means that the more SEO results that you have, the more chances you’ll be on top of most search engine result page.

So, now that you know how to optimize the content of your web site, it’s up to you how to make success happen.

Get more tips on SEO by reading Brad Callen’s SEO Made Easy eBook, which you can get for free here.

Gilles Rais

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Five years ago, few people knew what e-mail was, the Web was a novelty, and only business users and enthusiasts could justify a hefty PC investment. Today, people are lining up like lemmings to buy PCs, get hooked with the Internet, and start getting down to business. Everybody seems to get a knack for using the Internet as a viable source of commercial development.

In the world of writing, advertisers and writers gradually realized the potential of the Internet as a viable marketing tool for most businesses. That’s why newspapers, journals, and magazines have its own replica on the net. Publishers realized that they could do more with online publishing because of its wider reach, lesser investment capital, and higher chances of productivity.

Today, one of the most viable sources of information, whether it is an advertisement or Web content, is the ezine. Ezines are the digital and electronic forms of magazines. These are commonly distributed to subscribers. Like magazine publications, ezines are published daily, weekly, bi-weekly, monthly, or sometimes whenever an occasion calls for it.

Because of its diversity on its subject matter and its viability to a wider reach of audiences, ezines are considered as an important tool in e-commerce. However, if you publish an ezine that doesn’t have the contents of what your potential buyers are looking for, it will not do you good.

So, for you to be able to market your business well through ezine publishing, here are some ways on how to publish a good ezine:

1. Write your ezine.

If you’re publishing an ezine that aims to advertise your product, don’t focus more on the marketing strategy. Enhance your customer’s knowledge on things that are related for your product. Make them aware why they have to use your product. Provide some feasible and practical information.

Then, always come up with unique ideas on how to hook your readers into reading your ezine. Ezine publishing is not merely about text and graphics. It’s more of how you put them together in order to come up with something different that would catch your reader’s eyes.

2. Contemplate on the format of your ezine.

Just like any publication, whether in print or electronics, ezine also needs the right format so as to attract more readers and subscribers.

In formatting ezines, you have to consider its length, table contents, subject line, categories, file format, and font styles and sizes. These things project the overall appearance of your ezine. All of these elements should be in harmony and should compliment each other. These elements in formatting should help you arrive with an effective ezine that is consistent, stylistic, at the same time informative and practical.

Moreover, always remember to provide a general information section on every issue of your ezine. Most of these general information are addressed to the customers concerns like how they can subscribe or unsubscribe to your ezine, advertising information, if they can do some referrals, or if they can contribute some articles to your ezine.

3. Measure the length or size of your ezine.

Most likely, you can already foresee the length or size of your ezine after you have formatted it.

Basically, the length or size of your ezine is one big factor in catching the reader’s eye. As a rule of thumb, lengthy articles or write-ups tend to bore readers. So, it’s important to get as much information in a limited but well-written ezine.

If you’re using windows, one way of checking the size of your ezine is by converting your ezine first into a text document (by using a WordPad or a notepad). Then, right click on the file then check it’s size through its properties.

For Mac users, convert your ezine into a text document also. After saving it as a text document, check its file size by going to “file/get info” tab.

4. Consider some of the technical issues related to maintaining a mailing list.

Before publishing an ezine, it’s a must to work out with the common mailing list issues like how to let people subscribe or unsubscribe; how to do archives; how to avoid mailloops; how to handle error mails; how to deal with double opt-in; and where to get security features.

Neglecting to resolve these technical issues will result into an unsuccessful publishing of your ezines. There would be probabilities that you’ll loose your customers and lessen your sales.

5. Find the correct mailing list program.

At this part, you’re already on your way to publishing your ezine. But first, you have to look for the best mailing program so that you’ll know that your ezine will be put into good use.

There are, in fact, five mailing programs to choose from. Each of them can help you in sending your ezines out to your list of email addresses. You can send ezines through a free list server, paid mailing list provider, free mailing list provider, mailing list software, or the traditional email program. Whatever you use, it’s bound to facilitate your ezine publishing.

6. Track your mails.

In ezine publishing, the work doesn’t stop after the ezine had been published. It’s still important to track down your mails. Take extra effort to trace if your ezine had reached its destination.

Nowadays, we know for a fact that there are no absolute permanent email addresses. There are instances that your subscribers maybe signing up with one email address today but may have changed address a month from now. In this case, you’ll only be receiving a “user unknown” note or “account inactive or disabled” notice.

So, it’s important to provide yourself with a reliable service that can track down mails for you. In this way, you can be updated with any changes in your subscribers address so as to get hold and maintain your market share.

Indeed, ezine publishing can be as tedious as the typical magazine publication. But with proper management and production, it can give you more benefits than what your print magazine can give you especially if you’re aiming to boost your business’ productivity.

Just remember these pointers on how to publish a good ezine, and you’re definitely on your way into making it big in the e-commerce.

Check the Treasure Vault for ready-to-send newsletter issues packages.

No list yet? Check this manual.

Gilles Rais

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