Language is a vital tool for every person no matter what his nationality, cultural identity, religion or status in life is. And because communication is essential in the life of a person, language is a very important component of a person’s social life.

One area in which language plays a very important role is in marketing. In marketing products, services or any other thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses marketing their products and services online, we’re again seeing a new language gaining a lot of popularity in the marketing scene.

That language is HTML—the newest language of marketing, and more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup Language. This is the computer language used for the design and creation of web pages and every other online information posted in the Internet and read through web browsers. In fact, you can read this article online—with all the designs, graphics and templates surrounding it—because of HTML.

But the importance of HTML goes beyond just making you see this article online. Notice how beautifully or creatively this article is arranged, or how is it placed on this page with all other contents surrounding it. That, my friends, is also made possible through HTML.

Aside from making a document readable online, HTML also gives the article form and structure on the web page. But the use of HTML still doesn’t find its end there.

Again, you may notice in this page those blue underlined texts. Those are called links and they can direct you from one web page to another. And as you might have already guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and fun. And basically, the World Wide Web is very popular today because of HTML.

Now that you know how important HTML is, you may just want to take a look at what this “language” really looks like in writing. Well, you can start by discovering how this page looks like in plain HTML. Just point the mouse to the View button of your browser’s menu bar, click it and choose Source and alas! You’ll see the HTML code that looks like… gibberish!

Now, don’t despair. If the HTML code you’ve seen simply doesn’t make any sense to you, don’t worry for you are not alone. There are many people like you. In fact, a lot of them have spent much of their life relying on the World Wide Web for information and yet they are surprised when they first saw an HTML code.

If you’re a person who simply searches for information on the web, you probably won’t need to understand HTML at all. But if you are into marketing and you want to avail of the benefits that online marketing can provide, I’m afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand and use. In fact, learning HTML can be easier than learning a foreign language. All you need to do is spend some time understanding the HTML tags and sooner than what you think, you can be able to make sense of the tags you first saw by viewing the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a book to guide you.

When speaking about guides in learning HTML, I can’t fail to mention the e-book created by John Delavera entitled “My Early Days on the Net”. In this e-book, John chronicles his experiences when he started working through the Internet.

More importantly, John shares in this e-book a lot of the things he learned about HTML. Further, he made learning HTML a lot easier for his readers. In fact, anyone can learn all things about HTML in just one lesson in the e-book! Is that amazing or what?

HTML is indeed the “language” of the new century and as online marketers, we need to understand the language and learn how to use it. With e-books like My Early Days on the Net, taking advantage of this “language” becomes possible for each and every one of us.

Gilles Rais

Categories: Articles
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Regardless of who you are or where you live, everyone gets
the same 24 hours each day to do what it is you do.

If this is the case, why is it then that some people seem
to be able to get more done in those same 24 hours than
what ohers can?

Maybe they have some mystical supernatural powers? Or
maybe they work harder than most?

This may be true in the movies, but in real life it’s rarely the
case. The secret to getting more done without necessarily
working harder is proper time management.

Time management allows you to get more done with less
effort. It also helps reduce the stress and pressure that
goes hand-in-hand with having to finish multiple jobs at
the same time. And this is even more important if you are
trying to manage your online business while still working
your day job.

If you truly are desperate to juggle all your responsibilities
without having to sacrifice too much of the limited time you
get to spend with your family or loved ones, then here are s
ome tips and techniques to help you on your way:

1. Keep notes

Notebooks and mini-recorders are very effective tools for
organizing your day. Some of the best time managers have a
handy notebook in tow in which they are able to keep track
of the day and the things they need to do.

As the world becomes increasingly technology-based, more
and more mobile organizers are becoming available. These
organizers help you schedule appointments and duties and
make keeping appointments a snap.

These are also good productivity tools. You never know
when a good idea could hit you. So if you are constantly
armed with pen and paper - or an organizer for that
matter - you are in a better position to capture the idea
and put it in motion.

The fatal mistake most people commit is to think that they
can delegate all the organizing and note-taking to memory.
Unfortunately, just like you have forgotten what you
dreamt about last night, you are bound to forget whatever
idea you whipped up a few days ago.

This is where Mini-recorders are especially useful. I find
it very handy to keep a recorder in my car so that when I
come up with a brainwave about a new idea, I just record my
thoughts so that I don’t forget. Then I can transcribe my
thoughts at my leisure.

2. Modularize

The best way to deal with multiple major problems is to
divide and conquer. If you feel that a problem is too big to
handle, then it probably is. Instead of buckling under the
pressure, the best thing to do is to cut up the problem into
more manageable parts and deal with them separately.

After making the problem more manageable, you can then
allocate resources such as schedule, finances and effort
towards accomplishing the project.

For example, rather giving yourself a headache about how
you’re going to build multiple streams of income, develop
a realistic step-by-step plan and then just concentrate on
one step at a time to build your online income.

3. Delegate

Another way to manage your time wisely is to delegate some
jobs to other people and making sure that everyone works in
sync. This will take a lot of communication, skill, and effort -
but ultimately it is the only way to accomplish anything that
may be too large for one person.

This part of your online business is imperative if you’re
goal is to earn a REAL income. You simple can’t do everything
yourself, so you need to outsource various parts of your
business. Rather than do everything yourself, your role
should be to supervise these tasks and then fit the pieces
of the puzzle together as each task is completed.

Time management is no easy task. However, you should
realize that the you spend time planning and managing your
use of time, the more time you will have to enjoy your
rewards.

Have a great week

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Now this won’t be for everyone, but if you’re interested in
building passive income sites that generate an online income,
then this is something that will get you excited.

This software is one of the most innovative and groundbreaking
programs on the net and people will be talking about this for a
long time to come.

And the best part is that it’s free… Click here for more infos

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The 60 Second Weekly Tip…

There are a number of methods of generating an online
income. One such method is monetizing content sites by
selling your own or affiliate products or services, adding
Adsense to your pages or selling advertising space etc.

How much you can earn using this method will depend on how
much effort you put into building each site - but the
benchmark you should initially be aiming for is $30 per day
per site.

While this may not sound much by itself, if you can build
just 10 sites you will be grossing $300 per day - which is
not a too shabby!

Now it takes time to build and promote each sites. And not
all your sites will be instant hits first up. So you need
to understand taht you’re not going to be able to start
earning this kind of income within a few weeks. But it can
be done!

The trick is to break down your goal into smaller chunks.
Doing this makes it seem much less daunting and removes the
stress out of thinking you have to build 100 sites to make
a decent income.

All you need to do is simply build one site per week for
the next 10 weeks and you will be well on your way to
achieving your goal.

Each week you need to be focused to research your
affiliate products, create an autoresponder series or
newsletter, design the site itself and find content to
place on your site to act as fodder for the search engines.

You just need to place one foot in front of the other and
take the time to learn how to create effective and
informative content sites.

Then it’s just a matter of marketing your sites to begin
driving traffic to each of them through the use of unique
articles, blog post, linking programs, etc. While this may
sound complicated and time consuming, it’s not.

All you need to is outsource these tasks to get someone to
do them for you. Yes it will cost you money. But the secret
to ramping up your income is to write little checks and get
bigger ones in return. Read the Outsourcing Survival Kit for
step-by-sept instructions and pre-written material to hire
freelancers.

Remember, you only have to make a modest $30 per day per
site to hit your first income goal. So all you need do is
make one sale of your product and get a few Adsense
clicks in a medium paying niche market and you’ve reached
your target.

Listen, I’m not saying it will be easy. Initially it will
be hard work researching and setting up your sites. But if
you are motivated and prepared to go the extra mile, it’s
only a matter of time before you start to achieve your
goal of $30 a day.

And if you think this is insignificant, $30 a day equates
to over $100,000 per year gross income!

So think about this when you get tired, bored and you
don’t want to learn anything new about building effective
content sites.

Put forth the effort and I assure you that you will see
results. All it takes is focus, being organized and being
willing to learn what you need to learn to bring in $30 per
site per day.

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For your enjoyment (and information), here is this week’s
quick trivia question…

Which military commander conquered the most land in his
lifetime?

As usual the answer can be found later in the newsletter.

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Featured Article
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A Paint-by-Numbers Checklist For Writing Articles!

If you’ve ever written an article, you’ve probably felt
overwhelmed by a blank sensation - not knowing where to
start.

…I’ll bet you have!

This is one of the biggest reasons why most people simply
don’t write articles. They just simply don’t know where to
start.

If you’ve been in this situation, here’s a checklist that
should help you eliminate some of the most common problems
in writing articles so that you can ramp up your online
business to the next level:

1. Have a specific purpose in mind.

Always have a specific purpose in mind before you begin
writing. You should be crystal clear about what are you
hoping to accomplish by writing your article. Is it an
article solving a problem for your customers, to attract
prospects and build your list, to improve your link
popularity for your website or to make a sale?

2. Know your target audience.

Before writing an article, conduct research on your target
audience. What your chosen topic? What pain or problem do
they face or try to avoid?

3. Develop a detailed outline that stress the benefits.

Now that you have a purpose and a target, organize your
article so that scanning it quickly will show immediately
to your reader how they will benefit from it and what are
the most important points.

4. Stop your reader in his tracks with your title.

Your title should grab the reader’s attention and ‘force’
him to read your first paragraph. Using your most important
benefit usually does it. Your title should also contain
keywords that are highly related to your content.

5. Start your article with the most important benefit.

Again, do not keep your most important information for the
conclusion. You need to give it up immediately to grab your
readers attention and then further expand on this in the
following paragraphs.

6. Keep your sentences simple and short.

If possible, avoid jargon that may confuse your readers.
In other words, write your article and keep it simple so
that even a child can understand it. Using short and simple
sentences will allow a fluid and easy reading, preventing
your reader from getting bored.

7. Make your article warm and personal.

Speak direct to the reader and in a tone as if you were
talking face to face with a friend. Use a lot of ‘you’
and very little “I or me”. Reading your article, the
reader should feel warmth and empathy, knowing that you
have the same problems and goals than him.

8. Spend more time rewriting than writing.

Besides formatting your article for easy reading, be sure
to use spellcheck tools or an external editor to
carefully proofread your writing for grammatical and
spelling errors.

Remember that the more writing you do, the better you will
get. Believe me, there will come a time when article
writing will not seem as difficult as it may be now and
you will be kicking yourself for not going it earlier.

Or, of course, you can use PLR articles, but remember to alter
the content and make them unique with Secret Article Converter,
an affordable resource for any article site.

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

Which military commander conquered the most land in his
lifetime?

Answer: Genghis Khan

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Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Using Keywords to Gain Higher Search Engine Placement!

Optimization your web pages for the search engines is the
first task you should do as an internet marketer.

While search engine optimization can be a complicated and
time consuming task - and well outside the scope of this
topic - getting the basics right puts you in a much
better position compared to doing nothing at all.

The easiest place to start is learning how to use your
keywords and keywords phrases for optimal effectiveness to
give yourself a chance of getting a high search engine
placement for a range of niche keywords.

To do this you need to optimize highly related, but
different, keywords and/or keyword phrases on each page of
your website.

To get you on the right track, here are the most
successful methods of using your keywords for maximum
benefit.

Title Tag:

- Use keywords and/or keyword phrases as a descriptive
title for each page.

- Use your most relevant keywords and/or keyword phrases
in your home page title.

- To be most effective, title tags should contain
keywords and/or keyword phrases with some related
qualifiers.

- Repeat the keywords and/or keyword phrases if needed,
but make sure that the title makes sense. An example for
this page would be: Keyword Usage, Using Keywords and
Keyword Phrases Effectively.

Meta Tag Keywords:

- Place all relevant keywords and keyword phrases in your
meta tag.

- If possible, avoid using single keywords as they are
too broad and may be too competitive. Use multiple keyword
phrases of at least 2 or 3 words instead.

- Don’t repeat your keywords more than 2-3 times so as to
avoid offending some search engines.

- Separate keywords and keyword phrases with commas or
spaces, not both. Example: keyword,keyword phrase,keyword -
or - keyword keyword phrase keyword.

- Use common misspellings - for exemaple, keywrod or
keywird.

- Use different forms of keywords whenever possible - for
example, web site and website.

- Use upper and lower case - for example, Website and
website.

Meta Tag Description:

- Use your keywords and keyword phrases in your meta tag
description.

- Repeat your most important keywords and/or keyword
phrases a minimum of 2-3 times.

- The total length of your description tag should be no
more than 20-25 words.

- Your description should make sense, as this is what
often shows up in the search engine results page. This is
your opportunity to persuade users to click through to your
site, so be sure your description is enticing and contains
keywords and/or keyword phrases that will attract visitors.

Page Body:

- Many search engines concentrate on the first 250 words
of your text when looking for keyword relevancy and density
so concentrate your keywords and/or keyword phrases there.

- Strive for 3-5% keyword density (3-5 keywords and/or
keyword phrases per 100 words of text). If your keyword
density is much higher than this, your copy may not make
sense AND the search engines may consider it keyword
spamming.

- Use your most important keywords and/or keyword phrases
throughout your copy, but without sounding repetitious.

- Use your most important keywords and/or keyword phrases
in your H1 tag. To give more weight to your H1 tag, use
only one H1 tags in your copy. (Your H1 tag should contain
your most important statement so you shouldn’t need to use
more than one H1 tag.)

- Use keywords and/or keyword phrases in your image ALT
tags. For example your logo ALT tag should say something
such as: ALT=”keyword image”.

META tags are not as important as they once were, as most
search engines are now searching your copy when looking for
keywords and/or keyword phrases. Therefore, it’s become
increasingly important to have the first 250 words of your
copy be keyword rich.

Sometimes, it may be better to write your content first,
then choose your keywords and/or keyword phrases from the
content.

Rewrite your content as needed, adding keywords and/or
keyword phrases that pertain to the theme of the content.
In this way you’ve chosen keywords and/or keyword phrases
that are relevant to your content, instead of trying to
write content to fit your keywords and/or keyword phrases.

Get free SEO ebooks here for more tips and advices on
keywords optimization.

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Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

Today, more and more people are resorting to leaps and bound with the Internet bandwagon due to the wealth of information and technology, and thus the Internet has become a valuable commodity.

Moreover, the Internet has become the place for a new diversity of commercialism and entrepreneurship. Because of its potential in reaching a vast number of people with just one click, the Internet had provided many people a lot of financial opportunities.

This is where the e-book business comes in. Since the advent of the Internet, the e-book business had claimed its aptitude of being the Internet’s most profitable business in the industry.

But then, there are still people who just don’t know what e-books are. E-book is one of those things you know you have to learn but don’t know how to get them. That’s why it’s important to know so many things about them especially to those who wish to have one.

Here are some things you need to know:

FACT #1: An e-book is not just mere replica of a printed one.

E-books are primarily dubbed as the virtual replicas of a book. However, because it is written in a new form of communication, that is through the electronic medium, it contains more than what a typical book can offer.

E-books incorporate interactivity. It’s not just composed of texts and graphics. It also contains links to websites, video, audio, and animated materials, so as to illuminate and amplify its content.

FACT #2: An e-book is not a typical file.

In order to read an e-book, the reader must have a pre-installed e-book reader on his or her personal computer. The most common computer software that are capable of reading e-books are Palm reader, Adobe Acrobat or Adobe reader, and Microsoft reader. These software also provide a variety of e-books on their respective sites.

Basically, the reason why one must have some of these software installed before downloading an e-book is because most e-books come in .PDF and .EXE format. So, it’s important that you have to consider first the type of software that you have on your computer before downloading a certain e-book.

FACT #3: An e-book is not a printing material.

In most cases, printing e-books are not allowed. There may be instances where there can be infringement of the copyright law that’s why most websites do not allow their e-books to be printed.

However, there are e-book formats that make printing available. Right now, Adobe tolerates considerable amount of printing activities with their e-books. There are also other companies that allow printing, though limited to a number of pages only.

FACT #4: e-book is not a “one-man” show.

There are different types of e-books. There are e-books that were taken from books in a Braille set-up. Like books in a Braille format, this type of e-book also caters to most disabled persons who use special types of computer.

There are e-books that are classified as mainstream books. This type of e-book is the usual bestseller series. You can get them at some commercial sites like Amazon.com. They can also be used and accessed by disabled persons through the use of some special e-book players that provide text-to-speech facility.

There’s also the digital audio type of e-book. This contains audio files only. The contents of this e-book are normally narrated.

FACT #5: e-books are not hard to update.

Unlike its printed counterpart, it does not take years or even a decade before coming up with a newer version of e-books. Updating e-books is just a click away. In doing so, customers are always assured of new edition on their computers.

In fact, this is the main reason why e-books have gradually become one of the most sought-after products in the Internet today. Customers can always get hold of a newer version of their well-loved fiction story or bestseller series.

Indeed, information these days is already a part of one’s basic necessity, and e-books are effective mediums.

No one knows if they can last a lifetime like their printed counterpart. But the fact that e-books are now considered as the contemporary society’s lucrative source of information and business, only one thing’s for sure: e-books have definitely taken center stage.

Check out My Software Gold Mine free Internet Marketing Ebooks here, and the ebook section of the site where you’ll find ebook creation infoproducts.

Gilles Rais

Categories: Articles
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Ever tried to run an ad in an ezine or newspaper and got no response?

When this happens, most people are puzzled. They blame the publication, ezine, or website for the lack of response. But what they don’t consider is that the problem is usually the ad itself.

No one wants to hear that their lack of response is due to the ad they painstakingly crafted. But with a few simple fixes, that ad can pull sales the way it was supposed to.

Here are a few common ad problems and how to twist them for maximum selling potential.

1. Your ad is not daring enough. People see literally hundreds of ads every day from the millions distributed on the Internet. Half the time they do not even know they are seeing them. We are so used to being approached from all angles, such as television, newspaper, Internet, magazines, etc. that we learn to tune everything out.

Once in a while, something gets through the barrier and that something is usually an ad that screams to get attention. If it is not bold, bright, and active enough to reach out and grab our attention, people simply do not see them.

The key is to make your ad bold without being annoying. For instance, if you want to burn your company name into people’s minds, make your logo big and keep the rest a little more subtle. Your unique selling points, or whatever is most important for people to know, are what you should push the hardest, make the boldest.

2. You sound like everyone else. You may offer a product or service that many people want, but your ad does not communicate this because it appears like all the others. If you cannot let consumers know that you offer something that stands apart from the rest, they do not really care.

Look for a benefit only you can provide. A problem only you can solve. If your product or service offers nothing entirely unique, highlight something your competitors fail to mention.

3. You did not give your ad enough time. Keep in mind the rule of seven. Seven out of ten people will not respond to your ad the first time they see it. Try not to give up before you give your ad a good run. When you advertise the same ad over and over again, you give the bulk of your audience time to really absorb the message.

Have a professional write your ad to ensure that it is written for maximum selling power. Then run the ad over and over again in different mediums like newspapers, ezines, sig files in email, etc. Your audience will see you, remember you, think about you, then buy from you.

4. Your ad worked, but your site did not. Who knows, maybe your ad did work like a charm. Maybe people flocked to your site to buy. And maybe when they got to the site, they decided not to buy because they could not find the order button or because the information was not clear.

If your site is not clear, people will not trust you, and therefore, will not buy from you. Make sure your site design is simple to navigate and your information is written in a concise manner.

To instill the confidence of your customers in you, put up a photo of yourself on the contact page, along with a phone number. The fact that you can be reached by phone goes a long way to making people trust you. Include testimonials from past customers. Make sure you have the full name of those from whom you include testimonials.

5. You did not stick to your marketing plan. All successful marketers have a plan. They do not just wander randomly through the world of advertising. Your plan may not work right away, but that is another thing you have to plan for.

Do not give up. Just when you are ready to throw in the towel, that is when things are likely to turn around. These things take time. If you follow the guidelines above, great response to your ads is inevitable.

When your ad doesn’t bring you the results you hoped for, look for one of the problems above. Fix the problem, do not give up and try again. That is the professional way to advertise your business. Stay with it and you will see professional results.

Gilles Rais

Categories: Articles
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More and more people are beginning to realize that email
marketing is the key to growing their online business.
However, many fail to realize that there is a lot more to
email marketing than simply promoting your products.

Using email is no different to any other type of
marketing and as such it’s important to understand that
email marketing is just a tool and like any tool you need to
learn how to use it.

Your goal should not be to make the sale, but to provide
your prospect with quality content that helps to solve
their problems. However this is not the biggest problem you
will face. You see, over 90% of all emails will never get
to be read.

Why? Poor subject lines!

To put it bluntly. Your subject line will determine the
success or failure of your email campaign. Basically your
subject line has one task, and one task only - to convince
your reader to open you message!

Simply stating “You can make $X in the next 30 days” just
doesn’t cut it any more. In fact, there’s a good chance
that a line like this will be considered spam and it won’t
even reach your readers inbox.

The rule of thumb is that the more hyped your subject is -
the less chance there is of your email getting read. So if
this is the case, then how do you grab your reader’s
attention without hype?

There’s no magic formula, but personalizing the subject
line with your prospects name is a good start. But a
name alone won’t get you great results. You still need to
craft your subject line without the hype.

My own tweaking and testing has found that adding an
element of mystery or asking a question vastly improves the
open rates of my emails.

In other words, rather than making a bold statement in
your subject line, use a more passive approach by asking a
question that is directly related to a problem your readers
are facing.

A good method you can use to create your own subject lines
is to do a quick scan of your email box and look at the
subject lines of the emails you’ve opened. There’s a good
chance that if these subject lines worked on you, they just
may have the same affect on your readers.

For example, I just had a quick scan of my email box and
found these subject lines that tweaked my interest:

“Only available for the next 48 hours…”
“2 Important News Items for Today”
“Here are 5 super easy tips…”
“Please save this date”

These are just a few quick examples, but I’m sure you get
the idea. All you need to do is create a sense of urgency
or mystery without all the hype and half the battle is won.

And remember, always tack your links, even in emails.
Adtrackz is the tool to work with.

Have a great week

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Here’s a great viral software script that allows you to build a
passive long-term online income stream, but the best part
is that it’s completely free - well, for now at least!

It’s a breeze to use and I just had to share it with you…

Click here for more infos

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The 60 Second Weekly Tip…

Did you know that a top level domain name is one of your
strongest sales tools for your website. It’s not
everything, but it can make a difference.

For example, if you want to create a site about Venetian
Blinds, it would make sense to use a domain name including
the phrase “venetianblinds”.

Think about it. If you were searching for info on venetian
blinds and you seen a site with this term in the domain
name and one without, which one would you think would
provide the best information?

Naturally you’d go for the one with your search term in
the domain name. Why? Because you (and your visitors)
would portray this site as having more credibility and
authority, therefore you would give this site a higher
priority.

So with this in mind, you should try to include the topic
of your site in your domain name.

Unfortunately other people may have had the same idea, so
using our example, venetianblinds.com may no longer
available, nor may venetianblinds.net, .org, .biz or any
other simple domain name with a top level suffix.

So, what can you do? Well, here’s a couple of very simple
tips that may be well worth trying if you are looking to
bag that all important top level domain name for your site.

The trick is - numbers!

Not numbers at the beginning of the domain address -
that’s really old news - but rather numbers in the “body”
of the domain name itself, especially the numbers 2 and 4.

Why? Well the number 2 is a simple substitute for the
word “to” and 4 can be read as “for”.

So let’s tie that in with one other little substitution
trick - take the word “you” and substitute the letter “u” -
and finding a good top level domain name that still relates
very closely to the site subject matter becomes a
relatively simple matter.

Ok. Let’s take our venetianblinds example to show how
effective this strategy can be.

Using all three of the highlighted tricks, try searching
for venetianblinds2u.com and venetianblinds4u.com

How about venetianblinds4us.com or venetianblinds4me.com?

Even if all of these are taken, all you need is a little
more imagination to create a top level domain name that
directly relates to your niche topic.

Find low-cost domain names at Godaddy.com.

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For your enjoyment (and information), here is this week’s
quick trivia question…

What is the name of the green spirit, flavoured with
wormwood and angelica root, and banned in many countries
due to its lethal potency?

As usual the answer can be found later in the newsletter.

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Featured Article
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Easy as ABC Article Writing!

Writing and submitting articles is without question one of
the most effective methods of driving targeted visitors to
your website, increasing your rankings and boosting sales.
However, from most people article writing is a difficult as
it brings back long forgotten bad memories of writing high
school reports or university essays.

The good news is that by learning just a few simple steps,
writing your own articles isn’t as hard as it may first
appear.

One of the biggest hurdles most new writers face is
finding ideas to write about. The easiest way to begin is
to write about things you have an interest in or are
excited about.

Once you have decided on a general area, a good way to
narrow the topic down is to focus on the problems that
people face. Typically, people read articles because they
want to be entertained or they are seeking and solution to
a problem they face.

Writing entertaining articles is a particular and more
difficult skill. However, writing informative articles that
provide solutions can be as simple as sharing tips that you
have learned.

You may already know the common problems that people have
in your particular topic, but if not, a good way to find
out is to regularly scan related online forums and note the
most common questions being asked.

If you don’t have all the answers, carry out some research
to find the information you need. Often the answers are
readily available by simply searching the major search
engines.

Most people don’t like to read large documents online, so
your article should be between 500- 800 words. If you think
this is far too many words, then a simple trick is to break
the article into smaller sections, such as an introduction,
a small number of sub-headings and a conclusion.

All you need to then is to write about 50 words in each
sub-section and before you realize it, you have written a
complete and informative article.

And most importantly, don’t forget to add an “about the
author” section where you can place details on how to get
your readers to join your list or to visit your website for
additional information about your topic.

The first draft should be for your eyes only. Don’t try to
produce a final copy as you write. It tends to be much
quicker to get your thoughts down and come back to edit
later.

The final step in the writing process is to proofread your
article making sure that the writing flows and would be
interesting to the reader. Ask yourself, ‘does the article
provide information the potential reader is looking for?’

It can also be helpful to have someone else proofread the
article. This is also the time to remove spelling and
grammatical errors.

Once you have written your article, submit it to article
directories. As other websites publish your article you
will begin to receive one-way links pointing back to your
site. This will then help you to gain higher rankings in
the search engines, which will only help to drive even more
traffic to your site.

Yes. It does take time to write articles, but doing so is
the easiest and most effective method of branding yourself,
as well as driving free traffic to you website so you can
build your list and boost your profits. And isn’t that what
it’s all about?

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

What is the name of the green spirit, flavoured with
wormwood and angelica root, and banned in many countries
due to its lethal potency?

Answer: Absinthe - a distilled, highly alcoholic, anise-
flavored spirit.

Although it is sometimes incorrectly called a liqueur,
absinthe does not contain added sugar and is therefore
classified as a liquor or spirit.

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Effective Marketing Strategies
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Yes it’s true. Online free classified sites provide an
effective solution to promoting your business or to sell
your products without having to outlay huge sums of money
when first starting out.

You just need to be aware that advertising in these sites
can be time consuming and frustrating, and if not used
properly can be a complete waste of your time and effort.

However, knowing the tricks and tips will separate you
from the hundreds who post thousands of ads without getting
any results.

All free classified sites are not created equal, so to
start with you should only focus on a few good sites and
post your ads regularly only in those sites.

To get started, go to Google and do a search for “free
classifieds” and “free ads”.

From the search result pages, visit and register with 10
to 15 sites. If a site asks too many questions during the
registration process, abandon it and go to the next site.
Good sites will only ask minimal questions to setup your
account so that you can edit, delete and renew your ads.

If you can find a site that will let you post without any
registration, then all the better!

When you start to create your ad you will only have space
to write 80 to 100 words so you need to focus on the
benefits of your products and services. Try to think of
benefits in terms of generating extra income, improving
health and relationships and providing a sense of good
feelings when they use your products and services.

An even better method is rather than try to sell them on a
product, get them to join your list. This will allow you to
contact them at a later date, which will give you more time
to fully explain the benefits of the product you’re
promoting.

Write a concise, interest grabbing, captivating title with
action words that compels the reader to take action. If you
are promoting an affiliate product you need to make your
title and copy stand out so that it gets noticed amongst
all the other competing ads.

In most classified sites, the most recent ads are listed
on the top of the search listing pages, so depending on how
many ads are posted each day in the same category, your ad
could end up being buried deep down the listings in a
matter of days, even hours.

To avoid this, you may need to keep your ads fresh and on
the top of the listing page by renewing your ads every
couple of days - and in some cases every few hours.

Do not post your ads in all categories. Doing this will
get you banned very quickly.

Post only in a few relevant categories, preferably using
different ad copies and ad titles for each ad. If the site
has regional sections, e.g. US states, cities, or countries
and your target is to reach every region, post in 10 to 15
regions only.

If you’re going to use banners or photos in your ad, make
sure that the size and dimensions of your images are within
the sites acceptable limits. Otherwise the site may choose
to not display your images at all.

Listen, I’ll be honest with you. Posting on free
advertising sites is not as effective as it once was and in
most instances it will take a lot of effort on your part to
generate any sales or to build your list. It is for this
reason that most people tend to stay away from these sites.

But if you have more time than money this could be an
effective way to generate an additional income to help pay
expenses as you get started with your online business.
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Have You Got Any Comments?
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues
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