My Software Gold Mine Web Log

Archive for March, 2007

March 07 Update

March 31, 2007 9:41 am

The March 07 update is complete.

This month’s update includes:

- Turbo Newsletter Manager, a script that allows you to create, manage and centralize your newsletters;

- The Essential Guide to Public Domain Profit, huge profits with explosive high-demand free content explained;

- Article Site Power Kit Pro, the professionnal version of Article Site Power Kit, which lets you add affiliate links inside your articles, and make your articles unique to boost your income.

And of course, the 18th Keywords Set (Aromatherapy, Fishing Equipment, Hunting Supplies, Sailing Boats).

All these products are available for affiliate promotion.
Get 50% Commissions on every sale + points you can cash into products.
Click here for more informations and free signup.

Gilles Rais

Information Overload And The Internet Marketer, Part 1: Focus Tactics

March 28, 2007 4:36 pm

You are wallowing in two things today:

1) information overload and the glut of just more stuff in your inbox, and

2) a true sense of blame for this electronic-world-gone-crazy that has so relentlessly dumped all of this in your lap.

To be fair, however, from your PC, out to the multitudinous servers of the global highway… they are simply doing their job. However, are YOU doing yours? Much of this pandemonium and overload could be controlled with just one word:

FOCUS.

Whose fault is this? Again, to be fair, a lot of your overload may have to do with increasing spam. But most of it has to do with your avid interest in information, and perhaps your habit of signing up with way too many interesting, information-bearing newsletters, membership sites, and the like.

Hmm? Really, just who is the real adversary?

Remember the wise old ‘possum named Pogo, created by the cartoonist, Walt Kelley? I recommend his words to all the technologyholics reading this article:

“We have met the enemy,” Pogo said, “and he is us.”

Resource: http://en.wikipedia.org/wiki/Pogo

Okay, so maybe you are too young to recall Pogo and his daily “support” for those who waited, wiggling in their chair, for the evening newspaper — and the cartoon section — to arrive. (Go check Pogo out at Wikipedia :-)

When you finally realize that you are your own worse enemy… then what? Some people ignore. Some shrug and keep on with the status quo. And some seek the change they need.

Points one and two will cause the stress to continue. Point three is not only the solution, but it is DO-able!

What causes stress? You are an Internet marketer, or aspiring to become one. You spend a lot of time online, and probably have a hard drive FULL of digital information.

So much, in fact, that you’ve begun chunking it away in folders, saving it for the day “you have time.” Unstoppable, the info rolls in, in droves, each and every day.

This is true business stress! How does your situation compare with a regular job and that type of stress?

Business stress is a widespread result of fear — fear of the ambiguous setting of so much economic chaos, the status of your job, and insecurity.

When you are working within a large company, your fear might come from day-to-day transactions with your boss, or from coping with requests from management.

You, as a sole business owner, contend with many similar situations and feelings. We all are working toward being in better control over a chaotic world, and the status of your “job” online is also a daily rigor.

You have traded one boss for many bosses… for your customers’ desires and needs are what drive your daily actions. You may not have management to report to, but between customer requests, and the demands of many subscribed services… there are still many entities that you are responsible for answering requests.

Fear manifests itself in the workplace in feelings of insecurity that your job might not even exist tomorrow. For the online marketer, this is also true.

Yesterday’s big success could be quickly overrun with today’s new fad, new trend — and you are still out there drumming up customers in order to “keep your job.”

Back to Pogo. Once you see that you are causing most of this info overload by your own actions, and that, yes, you are your enemy, then you also should see that your course of action is to focus on what it will take to reduce that stress.

Most of us tend to bring on more and more information in the inbox, out of a fear that we will miss something important. When you have multiple tasks and to-do lists fighting for your time, it is stressful and easier said than done, to focus on any one action.

Since it is obvious that this is not going away, we’ve all got to become skilled at managing our information overload. The key to this is to spell out your prime goals and then focus on the few peak goals that you would most like to achieve in the next specific time-span.

Think about the next four weeks. Think about the coming year.

Focus on just one activity at a time. As a busy professional, your small business depends on you being able to de-clutter your schedule and your mind — not to mention your desktop or your computer screen! — so that you can focus on what is most important.

The next secret is to learn how to STAY focused. If you fire up your computer for a specific purpose, stick to it! It is all too easy to get sidetracked in the content-heavy Internet Highway.

Information overload will happen when you are not focused. You will not be focused if you do not have goals.

The Web continues to grow rapidly, and users find it difficult to know where to begin. Part of your stress as a Web site owner is that you find it difficult to attract visitors. The solution? FOCUS on ways that will help lead that overwhelmed visitor to finding your site.

The Internet is incredibly fast — people now expect “instant gratification” when doing business online and can be unbelievably fickle.

By placing yourself in the correct pathways, usually by your visible placement in the engines, that user’s need for immediate results could very well lead to a strong relationship with you.

If you are overwhelmed by all the information you are trying to learn, then here are some tips to help you overcome your information overload:

• Do not focus on what you don’t know. Nobody knows everything,
and we all had to start with baby steps, at some point in
our lives.

• Focus on your long-term strategy, and you won’t place dismal
financial pressure on your new business. Remember, you LOVE
this, and more than anything, you want to have fun with this
business you’ve created. Set achievable goals and a 1-month,
a 6-month, and a one-year plan into the future.

• Focus on creating a network and a community. Help others,
both online and off — in any way that you can. Be a
lighthouse of hope for others — by helping them, you will in
turn enrich yourself, build your credibility and find
supportive people for your network.

Are you seeing a way clear of your information overload? Hey, relax! Relax and focus. What would Pogo have to say about the incredible business you are building?

“We are confronted with insurmountable opportunities.”

Source: http://www.worldofquotes.com/author/Pogo/1/index.html

Gilles Rais

Brainstorming New Marketing Concepts

March 25, 2007 4:34 pm

Brainstorming is all about ideas. It’s about setting off a bumper crop of visions, options, and inspirations.

From these, you will be able to select that first-class, unbeatable “miracle thought”… the one that has been all that you wanted and needed it to be for your successful business.

This exceptional idea perhaps will be THE solution to your dreams for future success!

Brainstorming is a creativity system for generating ideas for solving a problem. The highest result of a brainstorm session may be the above-mentioned COMPLETE solution to your problem.

Or it may result in a list of ideas for tactics for a solution somewhere down the road. It may even result in a checklist for the formation of a plan to research and build a solution.

A simple brainstorming session can speedily kick-start your inventiveness and help you to stimulate ideas at a rapid rate. If you can only imagine something, brainstorming can always expand on it and perfect it.

Always start by priming yourself for any session of brainstorming. Do a bit of research into your brainstorming topic. This will heighten your creativity think-cap.

You can brainstorm either individually or in a group. With group brainstorming, the participants are encouraged, and often expected, to let the others in on their ideas as soon as they are generated.

The secret to brainstorming is to not disturb the thought process. As ideas come to mind, they are captured in written form, which will eventually provide the “history” of the session, and the stimulation for the development of better ideas.

There is a focus on quantity of ideas — The more ideas that are generated, the greater the chance of turning out a radical and effective solution. Group members initially focus on extending or adding to the ideas, but they reserve criticism for a later “critical stage.”

By postponing judgment, you allow a supportive atmosphere where members feel liberated for generating unusual ideas.

To get a good and long list of ideas, of course it is the unusual ideas that are particularly welcomed. These may open novel ways of thinking and present better solutions than “regular ideas.”

Atypical ideas can be generated by getting a glimpse from another perspective, or simply by setting aside one’s assumptions. If an idea is too “wild” to be practicable, it can be tamed down to a more fitting idea with more ease than thinking up yet another new idea.

There appears to be a common notion that creating ideas is a difficult undertaking. Many people seem to think that creativity is a mystical art, known only to a privileged “chosen few,” and that such “thinking outside the box” takes years of tormented study to learn this skill.

Clear all doubt from your mind, as this is just simply not true! Creativity is simple. We would even say it is painless and comfortable. Anybody can learn to think creatively.

Anyone at all can come up with extraordinary, original ideas. We all were literally born to brainstorm!

Idea generation is a cognitive process — The ability to make spontaneous connections between ideas or concepts is what brainstorming is all about.

Every idea leads directly to the next, with no pauses for thoughts or examination. This, in fact, is what is behind the workings of the original, icon-based Macintosh computer (NOT the PC… icons came later for PC, after the success by Macintosh} where the brain sees one picture (icon) and automatically connects that to another concept… and you, the user go: Click!

There is no prearranged order to this — ideas should flow randomly, without any attempt to organize or structure them.

Below is a sample collection of the multitude of things that brainstorming can be applied to:

• Creative projects — fine art, commercial art, inspiration
for media projects,Web projects, multimedia, performance-
based art

• Creative writing tasks — stories, books, scripts, articles

• Business ideas — new businesses, new products, new markets
for existing products, methods for adapting existing products,
advertising campaigns, marketing and promotional, sales
force motivation

• Business names — find the supreme, extreme name for your next
profit-pulling venture

• Scientific or technical research — win that grant or publish
that novel! “A-Ha!” and “Eureka” ideas instigated most of the
greatest scientific discoveries

Although the main purpose of brainstorming is to generate ideas, there are additional benefits:

• Improves creative thinking — members learn to move toward
problems creatively and use association in the idea-making
process, which becomes a skill they can use after the session,
in their own lives

• Improves morale — participants work collaboratively to find
a solution to a problem and every member is encouraged to take
initiative. The “self-worth” value is immense

• Enjoyment — members usually like the interactive element of
this creative atmosphere

The second you sit down to “make” yourself be creative, you probably will find that your brain goes into lockdown! Nothing in, nothing out. Zilch. Nada.

That’s because there is no such thing as “forced creativity.” The best way to allow your mind to form ideas is when you are busy doing something else. Your brain goes into free flow; the doors are wide open for thoughts to enter in.

The human brain has an immense capacity — But the majority of it remains untapped in day by day life.

In essence, the more you practice brainstorming, the simpler it will become to open up new, more ingenious and spontaneous patterns of thought. Are you beginning to visualize what these concepts can do for you, the Internet marketer? This will help immensely for:

• Never being stuck for a memorable, new idea

• Creating your best catchy marketing concept

• Sailing effortlessly toward the “solution of the riddle”

• Finding successful marketing concepts that are faithful to
your brand and to the nature of your unique business

The knack to brainstorming is to nudge your brain into working FOR you and not against you! On a personal level, you may become your own best friend — but in your business, you will become your own best ally!

Gilles Rais

A Web Builder’s Dilemma, Part II – A New Breed Of Web Site, The MEGA Mini Site!

March 22, 2007 4:33 pm

We can easily see that there are many benefits for both the content site as well as the mini site. The question, then, might be: Is there a “hybrid” type of site that might embrace traits from both types of Web site?

What took you so long to ask? Enter stage right {drum roll!} — the Mini Theme Site!

A mini theme site is a dead ringer for (but smaller than) a huge content site, but with a crucial difference: It is firmly focused on just one portion of a theme.

Build around a topic you really enjoy and one that addresses your readers’ needs, optimize it for the search engines, and be ready to hang tight for superior upcoming results, because you are now ready to achieve success.

We even think this concept deserves a title with more impact… Let’s call this new breed of Web site a “Mega Mini Site.” which will have both the characteristics of a mini site and those of a content site, but its primary purpose is still to make the sale.

Of course, you might lose some visitors with clicks to your other pages and perhaps some external links. But if you consider the other rewards like repeat visitors and increased search engine traffic, the trade-off seems obvious.

You might even consider linking several of your mini sites together within this overall concept, which also will achieve better search engine rankings.

To tell the truth, at this point in the Internet Game, the best strategy really is to combine the two types of sites in the manner we’ve just explored.

You will have a large content site to rank highly in the search engines, and this in turn will feed traffic to your mini sites.

No matter which way you go, you must specifically design your site for your potential customers.

Provide them with the information they desire and solutions for their needs, and be sure to consistently mention the benefits of your products.

You will reap the rewards!

Gilles Rais

A Web Builder’s Dilemma, Part I — Is The Mini Site On Its Way Out?

March 19, 2007 4:30 pm

With the advent of “The Google Slap” where thousands of Internet Marketers with sites that were nothing more than Google Adsense and very little or no content, lost their engine indexing overnight.

Business went down the electronic drain, and any kind of page rank was a dim and distant memory. Although a hardship for many, keep in mind that Google’s goal has been to trim out the spammers, and bring back real content in the search pages.

It appears to be working.

A lot of information has been made available recently, along with specific content tools being created, that are in the “white hat” variety, and will help you in your search for ways to develop the right kind of content, and bring traffic to your sites.

A lot of people have been questioning if this has also been the death knell for “mini sites.” This article is intended to provide you with an overview of what is evolving, in the arena of content site versus mini site.

First of all, here is one of the beauties of building a mini site. It allows you to focus on specific information that will be meaningful to a very targeted population.

You can follow your heart and build mini sites around topics you really love. Do you love art? Better yet, do you love ceramic art pieces?

Find a pottery how-to book that is selling well, or some needed tools such as a potter’s wheel or ceramic hand-building tools that are good sellers, and assemble your mini site around these products.

Mini sites are designed to SELL, and your mini site could quickly harvest immediate and profitable results.

Many Internet marketers expect to get these kinds of immediate results from their content sites, which are based on organic search engine placement.

This is a much longer process, and these marketers don’t understand that the task of a content site is not to SELL, but to “pre-sell.”

Given what search engines want, which is lots and LOTS of real content, then large content sites are much better for attracting search engine traffic.

The secret for their unbeaten high ranking on the search engines, is that every page is built with a highly profitable keyword as its core, and this creates an incredibly content-focused page.

Done correctly, it’s almost impossible for the engines to ignore such a page.

By offering informational knowledge products such as helpful articles, reviews, white papers, and resources, you will educate your buyers.

Over time, based on the trust and connection you’ve established, as well as the quality information that teaches and informs, your visitors will enthusiastically buy your recommended products because they’ve come to trust you.

Also, you are putting together a rock-solid credibility history, which is imperative on the Internet.

A theme-based Web site such as this will consistently over-deliver great content while at the same time, leverage fair and secure interaction with the search engines.

This type of site will lead the engine spiders unfailingly through your site, creating highly visible links in their pages that will remain effective as long as you keep that high level of content on your own pages.

You are creating real content, and the engines love you! But, returning to the theme of this discussion — what does this mean for the Mini Site and its rather impressive history?

Are mini sites destined to die? For the answer to this, please continue reading Part II: A New Breed Of Web Site, The MEGA Mini Site!

Gilles Rais

A Global View – Doing Business Internationally, Part II

March 17, 2007 6:01 pm

Video — A Creative Approach To Global Promotion

So how do you show prospective clients how your product is created? What can you do to draw attention to your product range and its related benefits?

Business cards are commonly the first thing that any buyer or prospective client will receive from you, so you should ensure they trigger a positive impression.

The manner in which they perceive you from the start will result in a lasting imprint in their memory. This will give them right from the beginning, the sound decision for creating a business relationship with you.

But a business card, no matter how well done, is just a business card! Our new technologies permit us to go far beyond the basic business card.

A proven promotional scheme is a corporate video production. The mixture of a moving visual piece, along with sound, allows composite messages to be exchanged in a far superior way to that of any written information… clear, powerful communications that get the message across.

You can make contact with potential overseas clients without leaving home, and in cost-effective ways. You can project your professional organization as it truly is… one of substance and excellent technology.

You will be able to convey that your business is ‘modern’ and uses the height of new technology. Your multimedia presentation will aid in avoiding problems with time differences by having this non-stop, 24-hour contact.

You will be able to introduce and promote your newest products, but, truly impressive, you may demonstrate those products using technical data, drawings, and video presentations.

Research has discovered that video can be up to four times more effectual than a printed brochure.

Because 80% of the information we recall is visual, it is logical why audiovisual presentations are so unbeaten in getting messages across to viewers.

How might you create trust, participate in effective meetings, and make foundations for excellent negotiations with overseas partners, customers, and suppliers?

Much of your material may already be residing on your Web site or your hard drive!

If you have incorporated interactive brochures, audio or video presentations, or informational Ebooks — you are already in possession of a huge chunk of your multimedia solution! Company photographs and graphics could form the basis for an excellent audiovisual presentation.

A further advantage of a corporate video is that it allows you to provide voiceovers that have been translated into a variety of languages — the language of your prospective customer!

As visual prompts can also be used in combination with the voiceover, the narrative will sound natural and appealing.

Corporate video production is a persuasive, convenient, and cost effective method for overseas buyers to catch a glimpse of what you have to offer.

It is an innovative technique that can include video, brochures, extensive documentation, and Web site or Email links into just one very small CD business card.

CDROMs are especially flexible, as they can include video, brochures, documents and Web site links. They can even include entire portions of your site.

They can be produced as CD business cards, which is a perfect mode for travellers who are looking to reduce the amount of marketing materials that they need to carry with them.

While business has a lot to do with human resources, technology, finance, research and development, and law, it has even more to do with people. Doing business internationally – or even locally — is about people.

By traveling and working with dignity and esteem for customers and their local colleagues, you are taking the first step toward the broad skills needed to be successful in international business.

Once you begin using a mixture of the right promotional tools and your own unique, creative approach, the time-consuming and often difficult road to breaking into the international marketplace, can be made much simpler.

You will soon be reaping the rewards of a job well-done!

Gilles Rais

We All Are Responsible For Setting The Ethics In Online Marketing

March 14, 2007 5:58 pm

In our world of online business, many things have gone wrong. In fact, something has gone terribly wrong.

In the chase for wealth and success, business ethics have not so much fallen by the side of the road, as they have been worn to shreds, trampled on, and burnt to ash.

At one time, perhaps there was a loose form of rule that applied, but now there only exists forms of chaos, greed, and hype.

Maybe your little corner of the Internet is not quite this bad, but for most — especially our prospective customers — this is a daily online occurrence.

Business ethics require integrity. Integrity refers to reliability, consistency, and wholeness.

Ethical businesses take care of people with esteem, honesty, and integrity. They maintain their promises, and they honor their commitments.

The global, international concept of business is primarily based on the tenet of competition for limited assets. This results in the routine of getting the most out of one’s gains at the expense of other people.

This, in due course, has the outcome of creating a class structure of those who “have,” and those who “have not.” This is really equal to ” eradicating the enemy” — effectively, other human beings.

This could even be viewed as a form of suicide, if we take into account the old cartoon character, Pogo. He is famous for saying that the enemy is “Us.”

A model of “ethics” is based essentially on moral principles. That is, the principles of right and wrong, as determined by the core human standards that we, as human beings, hold treasured in our hearts.

These are underlying values of love, compassion, fairness, honesty, reverence, peace, joyfulness, success, harmony, beauty, and so many more of the greatest things in the experience of humankind.

Many of the ethical concerns that we may face are not clearly black or white. In actual fact, two people facing the same question could quite possibly make divergent decisions, while also judging that they each have made the best principled decision. Why?

Because ethical judgements are established in accordance with one’s moral character. When it comes to honorable behavior, we each march to the beat of different drummers, and as such, will make different decisions that are poles apart, on similar issues.

In our new millennium with its expanded technologies, no one would debate that business ethics are being dissected now, more than ever.

The Internet is not unaffected when it comes to the subject of ethics — security of personal data, spam, privacy, and general considerations of trust are all factors with which the genuine online marketer must learn to contend.

We need to begin by remembering that appropriate marketing ethics in the offline world apply in the online world, just as much. For example, false advertising is still something that just shouldn’t be done.

Simply put, never, ever attempt to hoodwink your customer, be prepared to support your claims, and always deliver on what you promote. That which you sell has got to have the exact qualities of what you claimed it to have.

Business ethics require a business plan. Without one, your promotionals as well as your product, tend to be “loose as a goose.”

A company’s ethics are built on its self image, its vision for the future, and its stance in the community. Business ethics do not take place in a vacuum.

The more succinct the company’s plan is for profits and service, growth, and stability, the more tenacious its commitment is, to ethical business practices.

As a business owner you must set your “acceptable level” for ethical behavior.

Make integrity a mainstay value; be honest with your customers and employees; always follow the rules; never “bargain” with your principles; and remember — the “right” thing is not always the reverse of the “wrong” thing.

Follow the things in this short paragraph, and your customers will respect you. Your employees will keep on being loyal. These are essential ingredients to a thriving business.

While we can point accusatory fingers at corporations, lawmakers, and those in political places, we each have a personal accountability to be part of the cause and solutions for the ethical fabric of our everyday lives.

So, how can we support one another in these raging disputes? What can we do to assist each other so that we all can arrive at ethical decisions, and conduct ourselves in the best ethical manners?

Again, I’d like to repeat that there is never a compromise for ethical standards. Not only is this important on an unseen, deeper level, it is also a basic component of long-term business or personal success.

A breach of ethics does absolutely nothing to help a home-based business — small and therefore more vulnerable — but it does risk destroying what you’ve worked so hard to establish.

Every ethical business person should be encouraged, even challenged, to stand up and make your voice heard when you come in contact with unethical behavior.

You not only have the right to do this, you truly have the responsibility to do so.

Life is just too short for wasting time with people who are not trustworthy and believable in their actions.

Gilles Rais

Traffic Building: The Source of all Internet Trading

March 11, 2007 5:51 pm

If you have a website, chances are, you want people to come and visit your web pages. OFTEN.

As this is a sign that people appreciate your site and they do like what they see. For commercial web sites that offer different products, such as books, items, travel destinations, among other items, traffic building is the source of all Internet trading.

Traffic is monitored by the system administrator of the web site for the frequency of visits a user does on the web site.

And if you are a commercial web site, getting more and more traffic is what counts. Generally, there are two modes of gaining traffic: the search engines and links with other sites. But that is not easy as it sound because these two are codependent with each other.

A search engine is dependent on these web sites because it needs to build up its index.

But if these sites do not establish a link with your site or they are not using the correct key words or phrase that would direct the user onto your web site, then they do not add value to you and would not produce the traffic you would like.

What are the criteria for a good traffic count? There are three elements to it: one is content, second is the presentation, and last is the ease of use of the site. For the content, it has to be focused and with quality so that Internet users would come back again and again.

The content is the basic building block of the web site as this is comparable to garbage in, garbage out. Therefore always make sure that all content is of the best quality, it is focused to the target users you would like to reach and it is interesting to read to encourage new visitors to the site to return again.

The presentation makes a difference even if the content meets all the criteria in quality. If the site looks boring and uninteresting, chances are, it is.

Therefore, how the website is presented in terms of format, presence of pictures, and other items would also encourage or discourage the user to come back or not.

Lastly, the ease of use or the comfort in navigating throughout the site is another factor that would encourage users to come back again and again.

This includes the time it loads and the ease it goes to the next pages. Some web sites have made their web sites limited to two to three pages because they are not only concerned about the costs, but also with the ease of navigating through it.

Other factors that would build your traffic are by offering email updates but it has to be controlled so as to avoid spamming.

Another good idea is to update your content on a regular basis. If the users have already book-marked your site and return to find no new information, they might not come again.

And if your site is always updated with fresh information, search engines would come more often to “spider” your site to update its index.

Building more traffic can also be done by signing up with Yahoo!, Google, and other search engines that are available in the net.

Although this two search engines have proven to be the best search engines for almost every Internet user as Yahoo! and Google has extensive databases to draw the best results for any query.

Other ways of getting more traffic is via link exchanges. This is when you establish friendly link exchanges with other sites that could get you the same volume of traffic as in its site to your site.

There are other kinds of gimmicks that you could do to build traffic but some are just nuisance to Internet users that they would not be too happy to see or appreciate very much.

Keeping it all clean and fresh is the only way to be always on top of the heap as search engines do check if your site is semantically convenient for them to be able to spider well.

Traffic building is painless if you know what you are doing.

Gilles Rais

How to use events in the news to drive traffic to your site

March 8, 2007 5:46 pm

It’s difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go.

But even if you have additional staff helping to get the word out about your products and services, your location and prices, and your delivery and sales support, news releases can make your company grow faster.

A news release is sent to editors and journalists in order to generate a news story in the media. It’s one of the easiest and cost-effective ways to get your message out there.

If a reporter decides to run your release, your business receives space for free and more credibility than just running an ad.

It seems no matter how much information becomes available online, people thirst for more.

To illustrate this point, just take a look at all the online news services sprouting up on the web like garden weeds.

With the click of a mouse, you can instantly search thousands of news sources for specific and timely information on virtually any topic you choose.

Heck, if you’re a real news junky, you can even get up-to-the-minute news emailed straight to your desktop. Now, I’m the first one to say that nothing beats a good old-fashioned newspaper you hold in your hands.

Few things rate as relaxing as a cup of coffee, a quiet morning, and today’s newspaper ready for my inspection.

In fact, my day doesn’t officially start until I walk to the end of my driveway to retrieve the paper, occasionally from under a bush.

But as much as I love the paper, it rarely contains stories on highly-specialized subjects such as the latest email marketing laws, html parsing, and search engine promotion.

Of course, it doesn’t make sense for virtually any local newspaper to carry news about email marketing laws (other than how they affect consumers) because the market demand simply doesn’t exist on that level.

However, around the world, thousands of people just like me want to know the instant a news story breaks on the latest “Can Spam” legislation, and that’s where online news services come into play.

On news sites, you can dig up information on anything from current world events and your favorite Spanish soccer team to cattle tagging regulations in Argentina and the exploding online auction markets in mainland China.

News from around the world on virtually any subject is literally just a few keystrokes and a mouse-click away. An incredibly useful feature offered by many of these sites includes email notification based on your keyword search criteria.

So instead of paying a “clipping” service to find articles and send them to you, these websites will do it for free.

Now how could you use this type of news notification service? Well, imagine you own stock in a specific company.

You could subscribe to a number of different news services and have them send you breaking stories about the company, CEO, affiliated companies, and anything else you choose.

Or, let’s say you deal in a very specific industry, such as real estate investment publishing.

You could sign up to get notified any time a news story gets published about changing regulations, interest rates, or other factors affecting your business.

All this online news certainly does not rate as a substitute for morning coffee, local and national news, and an important ritual to start the day, but it has a place, especially for extremely specialized areas of interest, hobbies, or business news.

Watch for many new services, software, and opportunities to arise from this growing and dynamic area of online publishing.

These can have a good effect on your website. Having customers come to you to find news about anything, you just need to find the best ones in the headlines so they will flock to your site, while you make money in return.

Services online can be a good source of money, even if you provide them for free. Even though news is really free stuff, you can exploit it in many ways.

All these will lead to good site traffic, which can increase your sales. Here, a news site can do the talking, and of course, any newspapers or magazines that come with ads, you can use them to make more money.

Gilles Rais

Mastering Joint Ventures - Why You Cannot Make A Fortune Alone

March 5, 2007 5:42 pm

Unless the person is a newbie, I’m sure they have heard of the concept of Joint Ventures and how it can benefit their business immensely.

However, as with most materials or suggestions that people read, the majority will only read. No action will be taken.

The term “business joint ventures” refer to two or more independent companies who agree to establish a new company. These companies legally commit themselves to contribute equity for the new company, as well as share their technology and skills.

In return, they share both profits or losses and control over this organization. A joint venture can be executed for a limited period or a continuous period.

However, you benefit by having more customer leads, plus you still get 25% of the sales which you would have never have gotten. With these new customer leads, you can market other products to them and profit in the future.

This is why Joint Ventures are a WIN-WIN situation.

The concept of joint venture brokerage is nothing new. Direct marketers have been doing it for decades! People like Jay Abraham and Dan Kennedy have long taught students to find list owners and get them to mail offers to their lists for a share of the profit.

Jay even teaches setting up 3 or 4-way joint ventures. The Internet just provides an easy way for “the little guy” to get a piece of the action too!

The fact is that having the greatest product in the world is worthless without proper marketing. This is why over 95% of new Internet marketers fail.

They never master the marketing. Many much-needed, high-quality products never get off the ground due to poor marketing.

Business joint ventures have become the latest and most viable business model for many online companies because of the following reasons: Globalization has opened a world of possibilities where different languages and cultures are no longer barriers.

Today, international travel has become the norm.

The other reason is the Internet. The Net has leveled the playing field. It has also made the use of technology a key to the winning business edge.

These companies see business joint ventures as the next logical direction their organizations must take if they are to remain competitive and profitable.

Do you own a profitable online business? Are you wondering what’s next? Consider then the many benefits a business joint venture can provide you.

First, with a business joint venture, you’ll gain access to other markets. This will then open additional or bigger streams of profits for you.

Second, think of the synergies you create in the business joint venture. All of the partners benefit from the exchange of information, such as access to modern managerial practices and the brain power of your manpower.

However, you must be diligent in picking the right partners. It has to be a win-win situation for all of you.

Choose partners who complement your strengths and who’ll share resources you do not have and can benefit from.

Diversification means that by agreeing to a business joint venture, you’ll be spreading the costs and risks, thereby minimizing negative impacts.

By entering a business joint venture, you’ll get better access to financial resources. By establishing a business joint venture, the partners stave off competition from other companies and strengthen their position in the industry.

Business joint ventures are created typically for the forging of joint venture agreements, which are determined by the following factors:

- The nature and the size of the planned enterprise;
- The length of commitment, will it be for a specific period? Or will it have the life of a corporation?
- The identities of the participants and regions in which their business will operate.
- The commercial and financial goals of all the participants and the method in which this shall be settled.

Often you will think of the negatives in establishing a business joint venture. As long as all the terms and conditions of the venture are carefully set out, there is no reason for it to fail.

A business joint venture provides you with all the benefits of joining forces with other companies, yet you retain full control over your company.

The best of both worlds can be found in a business joint venture.

Gilles Rais


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