Reach Outside Of Your Comfort Zone

There is a lot of talk today about being “global”. What exactly does the word global mean? A jet-setting person of the world? Every country is very different, and so are all localities, cities and towns.

The skills a business person needs to be successful in international business go beyond being “global.”

According to Answers.com, “The adjective ‘global’ and adverb ‘globally’ imply that the verb or noun to which they are applied applies to the entire Earth as one unit.

It is sometimes used as a synonym for international/internationally but this is incorrect… ‘Global’ implicitly implies the concept of ‘one world,’ while ‘international’ recognizes that different nations, peoples, and borders exist.

• International is a broader term, in that it can refer
to something involving all nations or as few as only
two nations, but, presumably, all must be potentially
involved before it becomes truly global

• Nonetheless, ‘global’ has passed into common usage,
especially in the media, academia, and the business
world

• Many use this term in situations where ‘international’
would clearly be the more appropriate term, as there
are few things that are truly global (even the
much-touted ‘global economy’ for example…)

Source: http://www.answers.com/global&r=67

International commerce is progressively becoming borderless. An American businessman in Los Angeles may regularly need to be in contact with a manager of a company division in Hong Kong, just as a seller in Mexico City may often need to converse with a buyer in Paris.

The decision to do business outside your own back yard, however, should first have a basis in your accomplishments as a local, domestic business.

Breaking into the international marketplace can launch your company into profitability and growth greater than you had before, and more rapidly than when you were just selling to a domestic market.

It is an extraordinarily small world that we live in and it is getting smaller every day. Ironically, if we look at the opportunities for business, it keeps getting larger, with the development of international markets.

Do not let fear, or a perception of the immensity of worldwide business keep you from reaping the benefits of this growth.

Reach outside of your comfort zone. Discover the international business community and explore the possibilities with a well-planned “one minute presentation.”

You may find your business increasing at speeds far beyond what you ever thought you’d be able to do!

Gilles Rais

Categories: Articles