More and more people are beginning to realize that email
marketing is the key to growing their online business.
However, many fail to realize that there is a lot more to
email marketing than simply promoting your products.

Using email is no different to any other type of
marketing and as such it’s important to understand that
email marketing is just a tool and like any tool you need to
learn how to use it.

Your goal should not be to make the sale, but to provide
your prospect with quality content that helps to solve
their problems. However this is not the biggest problem you
will face. You see, over 90% of all emails will never get
to be read.

Why? Poor subject lines!

To put it bluntly. Your subject line will determine the
success or failure of your email campaign. Basically your
subject line has one task, and one task only - to convince
your reader to open you message!

Simply stating “You can make $X in the next 30 days” just
doesn’t cut it any more. In fact, there’s a good chance
that a line like this will be considered spam and it won’t
even reach your readers inbox.

The rule of thumb is that the more hyped your subject is -
the less chance there is of your email getting read. So if
this is the case, then how do you grab your reader’s
attention without hype?

There’s no magic formula, but personalizing the subject
line with your prospects name is a good start. But a
name alone won’t get you great results. You still need to
craft your subject line without the hype.

My own tweaking and testing has found that adding an
element of mystery or asking a question vastly improves the
open rates of my emails.

In other words, rather than making a bold statement in
your subject line, use a more passive approach by asking a
question that is directly related to a problem your readers
are facing.

A good method you can use to create your own subject lines
is to do a quick scan of your email box and look at the
subject lines of the emails you’ve opened. There’s a good
chance that if these subject lines worked on you, they just
may have the same affect on your readers.

For example, I just had a quick scan of my email box and
found these subject lines that tweaked my interest:

“Only available for the next 48 hours…”
“2 Important News Items for Today”
“Here are 5 super easy tips…”
“Please save this date”

These are just a few quick examples, but I’m sure you get
the idea. All you need to do is create a sense of urgency
or mystery without all the hype and half the battle is won.

And remember, always tack your links, even in emails.
Adtrackz is the tool to work with.

Have a great week

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Here’s a great viral software script that allows you to build a
passive long-term online income stream, but the best part
is that it’s completely free - well, for now at least!

It’s a breeze to use and I just had to share it with you…

Click here for more infos

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The 60 Second Weekly Tip…

Did you know that a top level domain name is one of your
strongest sales tools for your website. It’s not
everything, but it can make a difference.

For example, if you want to create a site about Venetian
Blinds, it would make sense to use a domain name including
the phrase “venetianblinds”.

Think about it. If you were searching for info on venetian
blinds and you seen a site with this term in the domain
name and one without, which one would you think would
provide the best information?

Naturally you’d go for the one with your search term in
the domain name. Why? Because you (and your visitors)
would portray this site as having more credibility and
authority, therefore you would give this site a higher
priority.

So with this in mind, you should try to include the topic
of your site in your domain name.

Unfortunately other people may have had the same idea, so
using our example, venetianblinds.com may no longer
available, nor may venetianblinds.net, .org, .biz or any
other simple domain name with a top level suffix.

So, what can you do? Well, here’s a couple of very simple
tips that may be well worth trying if you are looking to
bag that all important top level domain name for your site.

The trick is - numbers!

Not numbers at the beginning of the domain address -
that’s really old news - but rather numbers in the “body”
of the domain name itself, especially the numbers 2 and 4.

Why? Well the number 2 is a simple substitute for the
word “to” and 4 can be read as “for”.

So let’s tie that in with one other little substitution
trick - take the word “you” and substitute the letter “u” -
and finding a good top level domain name that still relates
very closely to the site subject matter becomes a
relatively simple matter.

Ok. Let’s take our venetianblinds example to show how
effective this strategy can be.

Using all three of the highlighted tricks, try searching
for venetianblinds2u.com and venetianblinds4u.com

How about venetianblinds4us.com or venetianblinds4me.com?

Even if all of these are taken, all you need is a little
more imagination to create a top level domain name that
directly relates to your niche topic.

Find low-cost domain names at Godaddy.com.

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For your enjoyment (and information), here is this week’s
quick trivia question…

What is the name of the green spirit, flavoured with
wormwood and angelica root, and banned in many countries
due to its lethal potency?

As usual the answer can be found later in the newsletter.

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Featured Article
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Easy as ABC Article Writing!

Writing and submitting articles is without question one of
the most effective methods of driving targeted visitors to
your website, increasing your rankings and boosting sales.
However, from most people article writing is a difficult as
it brings back long forgotten bad memories of writing high
school reports or university essays.

The good news is that by learning just a few simple steps,
writing your own articles isn’t as hard as it may first
appear.

One of the biggest hurdles most new writers face is
finding ideas to write about. The easiest way to begin is
to write about things you have an interest in or are
excited about.

Once you have decided on a general area, a good way to
narrow the topic down is to focus on the problems that
people face. Typically, people read articles because they
want to be entertained or they are seeking and solution to
a problem they face.

Writing entertaining articles is a particular and more
difficult skill. However, writing informative articles that
provide solutions can be as simple as sharing tips that you
have learned.

You may already know the common problems that people have
in your particular topic, but if not, a good way to find
out is to regularly scan related online forums and note the
most common questions being asked.

If you don’t have all the answers, carry out some research
to find the information you need. Often the answers are
readily available by simply searching the major search
engines.

Most people don’t like to read large documents online, so
your article should be between 500- 800 words. If you think
this is far too many words, then a simple trick is to break
the article into smaller sections, such as an introduction,
a small number of sub-headings and a conclusion.

All you need to then is to write about 50 words in each
sub-section and before you realize it, you have written a
complete and informative article.

And most importantly, don’t forget to add an “about the
author” section where you can place details on how to get
your readers to join your list or to visit your website for
additional information about your topic.

The first draft should be for your eyes only. Don’t try to
produce a final copy as you write. It tends to be much
quicker to get your thoughts down and come back to edit
later.

The final step in the writing process is to proofread your
article making sure that the writing flows and would be
interesting to the reader. Ask yourself, ‘does the article
provide information the potential reader is looking for?’

It can also be helpful to have someone else proofread the
article. This is also the time to remove spelling and
grammatical errors.

Once you have written your article, submit it to article
directories. As other websites publish your article you
will begin to receive one-way links pointing back to your
site. This will then help you to gain higher rankings in
the search engines, which will only help to drive even more
traffic to your site.

Yes. It does take time to write articles, but doing so is
the easiest and most effective method of branding yourself,
as well as driving free traffic to you website so you can
build your list and boost your profits. And isn’t that what
it’s all about?

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

What is the name of the green spirit, flavoured with
wormwood and angelica root, and banned in many countries
due to its lethal potency?

Answer: Absinthe - a distilled, highly alcoholic, anise-
flavored spirit.

Although it is sometimes incorrectly called a liqueur,
absinthe does not contain added sugar and is therefore
classified as a liquor or spirit.

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Effective Marketing Strategies
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Yes it’s true. Online free classified sites provide an
effective solution to promoting your business or to sell
your products without having to outlay huge sums of money
when first starting out.

You just need to be aware that advertising in these sites
can be time consuming and frustrating, and if not used
properly can be a complete waste of your time and effort.

However, knowing the tricks and tips will separate you
from the hundreds who post thousands of ads without getting
any results.

All free classified sites are not created equal, so to
start with you should only focus on a few good sites and
post your ads regularly only in those sites.

To get started, go to Google and do a search for “free
classifieds” and “free ads”.

From the search result pages, visit and register with 10
to 15 sites. If a site asks too many questions during the
registration process, abandon it and go to the next site.
Good sites will only ask minimal questions to setup your
account so that you can edit, delete and renew your ads.

If you can find a site that will let you post without any
registration, then all the better!

When you start to create your ad you will only have space
to write 80 to 100 words so you need to focus on the
benefits of your products and services. Try to think of
benefits in terms of generating extra income, improving
health and relationships and providing a sense of good
feelings when they use your products and services.

An even better method is rather than try to sell them on a
product, get them to join your list. This will allow you to
contact them at a later date, which will give you more time
to fully explain the benefits of the product you’re
promoting.

Write a concise, interest grabbing, captivating title with
action words that compels the reader to take action. If you
are promoting an affiliate product you need to make your
title and copy stand out so that it gets noticed amongst
all the other competing ads.

In most classified sites, the most recent ads are listed
on the top of the search listing pages, so depending on how
many ads are posted each day in the same category, your ad
could end up being buried deep down the listings in a
matter of days, even hours.

To avoid this, you may need to keep your ads fresh and on
the top of the listing page by renewing your ads every
couple of days - and in some cases every few hours.

Do not post your ads in all categories. Doing this will
get you banned very quickly.

Post only in a few relevant categories, preferably using
different ad copies and ad titles for each ad. If the site
has regional sections, e.g. US states, cities, or countries
and your target is to reach every region, post in 10 to 15
regions only.

If you’re going to use banners or photos in your ad, make
sure that the size and dimensions of your images are within
the sites acceptable limits. Otherwise the site may choose
to not display your images at all.

Listen, I’ll be honest with you. Posting on free
advertising sites is not as effective as it once was and in
most instances it will take a lot of effort on your part to
generate any sales or to build your list. It is for this
reason that most people tend to stay away from these sites.

But if you have more time than money this could be an
effective way to generate an additional income to help pay
expenses as you get started with your online business.
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Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues