This issue includes…

° How to Generate More Profits From Your Web Pages

° Weekly Marketing FreebieS

° Using Video to Explode Your Income

° How to Make Your Promotion as Effective as Possible?

° Tell Me What You Think!”

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The 60 Second Weekly Tip
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“How to Generate More Profits From Your Web Pages”

When creating your sales copy it is important to pay
particular attention to your page layout. This is a very
important step in the sales process, because you want your
page to
grab the attention of your potential customers.

In short, you need to force your prospect to stop what
they are doing and read your page.

If they see a page with tiny margins, no indentations, no
breaks in the text, no white space, and no subheads… if
they see a page of nothing but densely-packed words, do you
think they will be tempted to read it?

Not likely.

If you do have ample white space, generous margins, short
sentences, short paragraphs, subheads and an italicized or
underlined word here and there for emphasis, it will
certainly look more inviting to read.

When reading your sales copy, some prospects will start at
the beginning and read word for word. Some will read the
headline and maybe the first paragraph, then read the
“P.S.” at the bottom of the page, then start back at the
beginning again.

And some folks will scan through your copy, noticing the
various subheadings and dot-points strategically positioned
throughout your page, then decide if it’s worth their time
to read the entire thing. Some may never read the entire
page, but order anyway.

You must design your page to cater for all these different
types of visitors. You will need interesting and compelling
long copy for the studious reader, short paragraphs and
sentences, white space, and subheads for the skimmer.

And here’s a little known tip you don’t often hear…

Naturally the most important part of your page is your
heading and it needs to include you most compelling and
best benefit…

…But some of the headlines that didn’t make the cut can
be converted to make great subheadings.

A good subheading forces your prospect to keep reading,
threading them along from start to finish throughout your
copy, while also providing the glue necessary to keep
skimmers skimming.

Keep that in mind when creating your sales copy

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Weekly Marketing FreebieS
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How would you like to have your own top keyword position
plus 50 bucks in advertising without having to pay one cent
from your own pocket?

Well here’s something that could give your website
the exposure you need. This surely is one to look out
for over the months ahead and there’s no better time than
right now to join - coz it’s free…

Big Daddy Search Engine

And don’t forget that you’ll also be able to grab yourself
$50 in PPC advertising as well with this link!

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Jeff Dedrick just launched a new site:

Everyone gets the normal 50% commissions but here is
the cool new twist.

After you sign up for a *free* account you will be offered
a cool One-Time-Offer and as a bonus you will then have
your commissions doubled to 100%.

That’s right…

You will then be making 100% from everyone else that you
send that also wants to make 100%.

So after you register look for this great offer if you want to
double your commissions. Click here to signup.

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Featured Article
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“Using Video to Explode Your Income”

There are thousands of people promoting affiliate products
or selling online information services, so it’s no wonder
that the competition is getting stiff. The challenge is to
try and outdo other affiliates and think of ways to be
different.

There are also many tips and techniques being taught to
these affiliate in order to best plan their strategy for
their program to work effectively so that more earnings
will be achieved.

The trouble is that everyone is getting the same
information, so you need to do something different to give
you the edge so you can stand out from the competition and
convince your potential customers to purchase from you.

What better way to wow your prospects than to record and
publish top notch, full motion and streaming screen-
captured videos. There’s nothing like of having your
prospects jumping up excitedly in great anticipation to buy
your product right there and then.

This is video in action. It is a proven fact, giving your
customers something they can actually see can explode your
online sales instantly.

You do not need to have trainings and education to be able
to know how this system can work for your affiliate
program. Anyone can create stunning videos, from multimedia
tutorials and step-by-step presentations available online.

The process is like having your customers seated next to
you and looking at your desktop, as you show them the
things they need to see and hear. All this done step by
step.

One of the better ’screen capture’ video programs
available is Camtasia. So how does Camtasia work?

In essence, Camtasia records your desktop activity in a
single click. No need to have to save and compile all your
files because it is recorded right there and then.

You also have the ability to easily convert your videos
into web pages. You can then upload your pages and publish
them through blogs, RSS feed and Podcasts.

You may want your Camtasia videos to get around and reach
out to other people that may be potential customers in the
future. Nothing like being visible in many sites and pages
to advertise yourself and get your message through.

There are other things you can do with your affiliate
program using Camtasia. You can…

Create stunning multimedia presentations that are proven
to increase sales because all the senses are engaged. This
also has the tendency to reduce skepticism among hard-to-
please customers.

You can also minimize miscommunication with your customers
by fully explaining all the benefits they will be getting
with any program or service you are promoting. You can also
redirect your visitors directly to your affiliate site once
they are finished watching the video.

Reduce refunds and other customer issues by demonstrating
visually how to use your product. In doing this, complaints
will also be minimized because all the facts will be
explained for your customers to see for themselves.

Multiple your online auction bids exponentially when you
give your readers a feel of what you have to offer. Based
from reports, auctions that includes pictures increases
bidding percentage by 400%. Imagine how much higher it will
be if it were videos.

Re-package valuable private label products in video format
that you can sell for a much higher price. All you need to
is to create series of a screen captures by going through
and explaining each step showing how to use the information
provided in the product.

Just remember that the main purpose of using video is to
boost your income that is generated from your program or
service you are promoting. So try to focus on the goal that
you have set upon yourself to and achieve that with the use
of the things that help in increasing your earnings.

Discover how to create and profit from your own videos with
the Online Video Marketing Manual.

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Effective Marketing Strategies
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“How to Make Your Promotion as Effective as Possible”

The easiest, simplest and most effective method of
creating a successful marketing campaign is to emphasize
benefits - and not the features - of the product or service
you are promoting.

And in case you don’t know the difference, features are
descriptions of what qualities a product possesses, for
example…

- The XYZ car delivers 55 miles per gallon in the city.
- Our ladder’s frame is made from a lightweight durable
steel alloy.
- Our glue is protected by a patent.
- This database has a built-in data-mining system.

Benefits are what those features mean to your prospects,
for example…

- You’ll save money on gas and cut down on environmental
pollutants when you use our energy saving high-performance
hybrid car. Plus, you’ll feel the extra oomph when you’re
passing cars, courtesy of the efficient electric motor,
which they don’t have!

- Lightweight durable steel-alloy frame means you’ll be
able to take it with you with ease, and use it in places
most other ladders can’t go, while still supporting up to
800 pounds. No more backaches lugging around that heavy
ladder. And it’ll last for 150 years, so you’ll never need
to buy another ladder again!

- Patent-protected glue ensures you can use it on wood,
plastic, metal, ceramic, glass, and tile…without messy
cleanup and without ever having to re-glue it again-
guaranteed!

- You can instantly see the “big picture” hidden in your
data, and pull the most arcane statistics on demand. Watch
your business do a “180″ in no time flat, when you
instantly know why it’s failing in the first place! It’s
all done with our built-in data-mining system that’s so
easy to use, my twelve year-old son used it successfully
right out of the box.

I just made up those examples, but I think you understand
my point.

By the way, did you notice in the list of features where I
wrote “steel alloy?” But in the benefits I wrote “steel-
alloy” (with a hyphen). Not sure off-hand which one is
correct, but I know which one I’d use.

Here’s why:

You are not writing to impress your English teacher or win
any awards. The only award you’re after is results. So take
some liberty in grammar, punctuation and sentence
structure. You want it to be read and acted upon, not read
and admired.

Now back to benefits…

If you were selling an expensive men’s watch, you wouldn’t
tell your reader that the face is 2 inches in diameter and
the band is made of leather.

You need to tell them how the extra-large face will
benefit them. They won’t have to squint and look foolish to
everyone around him trying to read this magnificent
timepiece.

And how about the way they’ll project success and charisma
when he wears the beautiful gold watch with its handcrafted
custom leather band? How their partner will find them
irresistible when they’re all dressed up to go out, wearing
the watch.

Or how the watch’s status and beauty will attract the
ladies.

Incidentally, did you notice how I brought up not
squinting as a benefit? Does that sound like a silly
benefit?

Not if you are selling to affluent baby boomers suffering
from degrading vision. They probably hate it when someone
they’re trying to impress sees them squint in order to read
something. It’s all part of their inner desire, which you
need to discover.

And which even they may not know about. That is, until you
show them a better way.

The point is to address the benefits of the product, not
its features. And when you do that, you’re focusing on your
reader and their interests and desires. The trick is to
highlight the specific benefits that push your reader’s
emotional hot buttons.

Don’t forget to track all your promotions. Adtrackz is the tool
to work with.

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Have You Got Any Comments?
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues