This issue includes…

° You Must Be Your Best Customer Before You Can Succeed

° Weekly Marketing Freebie

° Internet Marketing Special Offer

° A Real Life Example of Mega Successful Viral Marketing

° The “3-Toed” Formula for Making Money Online!

° Tell Me What You Think!

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The 60 Second Weekly Tip
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“You Must Be Your Best Customer Before You Can Succeed”

As an affiliate marketer your main purpose is to
effectively promote a product or service and to find
customers.

For you to achieve this purpose, you must be able to
convince your potential customers that certain products and
services would help them to achieve their personal goals
or fix a problem they may be experiencing.

However, it is difficult - no make that almost impossible
for you to do this when you yourself are not your best
customer.

By this I mean that you must first test the product or
service yourself BEFORE you promote it to your list.

If you do not own the product or service yourself, it will
show in your sales copy and you will not be able to
convincingly explain the benefits or disadvantages of the
product your are promoting.

As a result, your list will be able to instantly spot this
and you will lose any credibility you may have built with
your readers.

Many new affiliate marketers make this mistake and they
pay dearly for their actions with a lack of sales. In order
to succeed you need to avoid making the same mistakes.

You need to first try the product or service personally
before you sign up as an affiliate to see if it really
delivers what it promises.

Then simply give an honest and unbiased review of your
thoughts on the product and if it helped you, tell your
readers how it did, and how it could help them.

If you do this, you can become a credible and living
testament to the product. Your customers will then feel the
sincerity and truthfulness in your copy and this may just
be the trigger for them to try it out for themselves.

Take the time to analyze your marketing strategy and check
if you are on the right track. If done properly, you will
be able to begin generating more sales and earning a
higher online income in no time flat.

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Weekly Marketing Freebie
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I know that you’re always interested in finding ways to
maximize your time, but imagine being able to find more
time AND produce more profit!

That’s exactly the challenge overcome by a remarkable new
Talking Ebook from my friends, Michael Green and Peter Twist.
It’s called: ‘How To Profit From Your Diary‘

… and it shows you how to take your humble diary, be it
paper-based or on your computer and turn it into the
greatest profit center that you’ve so far been missing!

In my opinion, just ONE of the 10 tips about the way that
you should be planning your day is worth its weight in GOLD!

In fact, I loved this Diary Profits Talking Ebook so much
that I begged permission to send it out to my own
subscribers, and that of course means you.

I’m delighted to let you know that there’s a copy of
‘How To Profit From Your Diary’ waiting for you right here:
http://www.howtocorp.com/success-habits-diary-profits/joel

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Internet Marketing Special Offer
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Paul Kleinmeulman finally reveals everything he knows, and the
exact system he has developed for getting outsourcing and
excellent products on the cheap… is available for you now by video.

This is stuffed with every single dirty secret technique that he
personally uses to get his jobs and outsourcing done for
cheaper then most people can even imagine. This video includes:

• Why You Need To Outsource – 5 reasons you absolutely need to
outsource

• The Number 1 Outsourcing Service – There’s one service I use and
always will…and I’ll tell you why you should avoid the others
like the plague

• Know What You Want - Immediately start reducing bid prices with
this tactic alone

• The Bait & The Hook – Learn what this means and why it’ll save
you TONS!

• The Right Person – I’ll show you how to save hundreds with
careful selection

• My 5 Dirty Secrets To Getting The Lowest Price – You’ll laugh
when you see how simple these are…but you’ll smile when you see
how much they save you!

• And so much more.

Look, we’re marketers and we’re business people. I know we’ve all
heard about outsourcing and we all understand the value. This
isn’t about trying to convince you what a great concept outsourcing
is…

No, this video teaches you real world techniques that Paul
developed and that a group of us all now use almost every single
day…and we’re saving on projects like you would not believe.
Check it out for yourself and you’ll be amazed at the results.

You can grab all the details and a 51 second sample video at…

http://www.mysoftwaregoldmine.com/outsourcing.html

Also…for a very limited time (3 days only) Paul’s slashing the
price for a select group of users. Be sure to type in 50off into
the coupon and you will get a surprisingly generous discount…
(He’s practically giving it away).

You’ll be able to easily make up the investment with your next
outsource job.

Remember…this discount only lasts for 3 days so don’t miss out!

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Do you properly use AdSense?
Find out now: play the AdSense Game!

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If you’ve ever wanted to start a membership site, but wanted
someone else to do all the work, then this is for you.

Just think - in 5 minutes from now you could have your own full
blown membership site and keep 100% of the profits for yourself!

The number of licenses is limited, so please hurry.

http://www.TheSecondTier.com/register/bulklandmine

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Featured Article
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“A Real Life Example of Mega Successful Viral Marketing”

The most effective way to learn is to analyze examples of
real life success stories and then implement what you’ve
learned for your own benefit. Here is one such example of a
truly amazing viral marketing campaign…

The Houston Museum of Natural Science (HMNS) was chosen to
showcase the world-famous exhibition for the Lord of the
Rings Trilogy. HMNS quickly realized that while the exhibit
was expected to generate a great deal of interest, it
didn’t have a lot of appeal for their core audience.

The success of the exhibition therefore would rest in how
it was marketed.

The Houston Museum of Natural Science quickly called in
Spur Digital to help reach the targeted demographic
audience and generate interest in the Exhibit. HMNS was,
also, hoping to acquire new patrons and members to further
their future revenue.

Spur digital worked with HMNS to identify the target
market for the campaign and developed an integrated online
media plan to reach those audiences.

The campaign featured an online contest that was marketed
through targeted online media outlets including relevant
Web sites, Search Engines and third party E-mail lists.

Viral marketing was an important component of the
campaign, so Spur developed an innovative strategy to get
people to refer their friends.

Spur identified the target audience as males 18 to 34
years old who were fans of action and fantasy films,
frequent video game players and movie renters, tech-savvy
who generally didn’t hang out at museums.

Based on this information, Spur chose search engine
advertisements that would accompany specific search words,
dedicated email advertisements, sponsored email
advertisements, banner ads on web sites targeted toward the
desired audience, and emails to the HMNS list.

Did it work?

You bet. The results were excellent. The impact of the
viral marketing effort was astounding - over 23% of
registrants originated from the Tell-A-Friend feature. The
direct marketing efforts yielded impressive results as well.

In total, the 12 week locally-targeted online campaign
yielded more than 2 million targeted impressions, 40,000
unique visits, almost 12,000 and 6,000 invitations sent by
friends at a cost per action of less than $3.00. These
contributed to the record attendance of almost 100,000 over
3 months.

This only proves that viral marketing works - and works
extremely well. So if you’re not employing viral marketing
strategies in your business, such as creating viral
reports, articles, videos, contests, packages, etc, then
you could be leaving loads of profits on the table.

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Effective Marketing Strategies
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The “3-Toed” Formula for Making Money Online!

What do you have to do to start making money online?

The answer to this is not rocket science and you will be
shocked at how simple it is. But you’d be surprised at how
few people take action once they find out how the answer,
yet they continue to wonder why it is they still can’t make
money.

So what is the answer?

Well to be honest, there is no ONE answer, but rather a 3-
step formula that you need to follow in order to actually
generate a profit from your online business. We like to
call this our “3-Toed” formula as it is very effective and
more lethal than a starving T-Rex

Step 1…

Even the greatest businesses in the world will go broke
without a constant stream of highly motivated visitors
looking at what they have to offer. So the first thing you
need to do is to drive hoards of hungry visitors to your
website.

This in itself is without doubt the hardest part of
creating a successful online business. However, even if
you’re a complete newbie, there are numerous methods of
driving traffic to your site and the strategies you use
will be dependent on your timeframe and you budget.
The Newbie Club is a good place to start.

While getting traffic is a very important step, it is only
part of the solution. Once you’ve done the hard work and
started driving visitors to your websites, you then need a
strategy to convert them to customers and this leads us to
the next step.

Step 2…

Nothing else is more vital to your success than having a
group of loyal responsive subscribers you can send messages
to. You can read all the books you want. You can scan
through all the ecourse you can get your hands on or you
can attend as many thousand-dollar-a-day seminars as you
can afford.

But a the end of the day none of this matters unless you
have a list of people you can market to each and every
month. It’s as simple as that!

So the second part of building a successful online
business is that you NEED to build your own list of highly
responsive subscribers. Your list is the lifeblood of your
business and building a responsive list should be the MOST
important thing you ever do.

The bigger your responsive list is… the more money you
will make. Once you’ve built a sizable list, you can
virtually quit your job and work online full-time knowing
that you have a secure income coming in month after month.

So start building your list TODAY!
Step 3…

Once you’ve started to drive traffic to your site and
you’ve got a strategy in place to capture the contact
details of these visitors, the final step in the equation
is to promote backend products to your list.

In doing this you also need to ensure you also provide
quality content to your subscribers so as to build a
relationship and to gain their trust. Simply sending one
promotion after the next won’t cut it. If you do this, then
you will soon find that your subscribers will abandon your
very quickly.

The trick is to provide a mixture of useful information
that will help them grow their own business, while at the
same time offering your subscribers quality products or
services they want.

But a word of warning…

Don’t ever promote something just because it benefits you
more than your subscribers. If you do this, your
subscribers will quickly figure out that your only goal is
to suck their wallets dry and you will lose their trust.

You MUST put your subscriber’s needs before that of your
own so as to build trust.

You MUST only ever promote quality products that are
highly relevant to your list and you personally use and
sincerely believe in. Just be honest, present the facts as
they are and let your list decide for themselves if they
want it!

Doing this may cost you a few sales in the short-term, but
you will earn 10-fold in the long-term because your
subscribers will grow to trust you.

This then begs the question… how often should you send
your subscribers a message?

This will be different for each market and depending on
your niche it will vary from between 2-5 times per week.

But regardless of how many times you send out emails, as
long as you are providing quality content and you’ve built
a relationship with your list, you will find that most
subscribers will be happy to receive your emails.

Put your list building on autopilot with My Software Gold Mine
automation sofware.

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Tell Me What You Think!
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues