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November 06 5th Week

November 29, 2006 9:59 am

This issue includes…

Â° Using Google to YOUR Best Advantage

Â° Weekly Marketing Freebie

Â° Internet Marketing Special Offer

Â° The ONE Special Ingredient to Achieving Success

Â° What is the Long-Tail and How Can it Help You?

Â° Tell Me What You Think!

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The 60 Second Weekly Tip
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Using Google to YOUR Best Advantage

Over the next few weeks I will be providing a series of
tips on how you can get the best out of Google. Today is
the first tip in this series…

Google caches over one billion images that are searched in
exactly the same way web pages are. Typing your search term
in the box and clicking on “Search Images” gives you
thumbnails of images related to the keyword search term you
used.

Each of the thumbnail images is linked back to its original
page, where you can view the larger size. This can save you
tons of time in locating an image that suits your purpose,
since you don’t need to sort through the standard search
results to find a web page that might contain the image you
need.

Test it out at the below link and see how it works. It
really is an excellent time-saver…

http://images.google.com

NOTE: Make sure the image is not protected by copyright
before you download it.

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Weekly Marketing Freebie
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This week I have a valuable report that shows you a simple yet
proven technique to make money. You’ll even be able to get a
free JVManager account.

Download it here: Turbo Secrets Report

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Internet Marketing Special Offer
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Can you really generate loads of quality one-way links without
spending a TON of cash?

You bet you can…

AND exactly how may surprise you, because you probably already
use at least one on a regular basis… Yet, you only gain a tiny
fraction of what it has to offer.

It’s simply posting to forums and message boards!

Along with each forum post, you can include your “Signature”,
which has a link to your site (or sites). This means every time you
make a post, as many as hundreds or even thousands of people
see it!

And, what’s more, the traffic is just the tip of the iceberg. The main
benefit of posting in forums are the…

High-quality links search engines love!

Of course, the problem with posting to forums is that… Submitting
to more than a few forums sucks your valuable time dry!

This is why we developed a new solution to make forums a more
practical advertising solution.

Check it out now. The special launch price and the bonus are for a
limited time only.

Forum Equalizer

THIS PROGRAM SHOULD ONLY BE USED FOR FREE ADVERTISING
FORUMS

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Featured Article
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The ONE Special Ingredient to Achieving Success

Well another week’s come and gone and still we wonder what
the real secret to online success is.

While I’ll be honest and say that I don’t know all the
answers, I can tell you it’s not so much a single factor
that determines your level of success, but rather a
combination of factors that when put together in the right
sequence creates a force you never thought possible.

But the trick is it’s not the same for everyone. It’s
different things for different people. But having said that
there is ONE common thread that acts as the single most
important ingredient to success… without it you’ll NEVER
succeed.

Here’s a tip…

Ever tried to re-create a KFC Zinger Works Burger at home?

No matter how hard you try, unless you add the 11 different
secret herbs and spices, it just never works. It just
doesn’t taste the same does it?

Creating an online business is no different. Without the
one common thread, the one special ingredient, it doesn’t
matter what niche you try to target or what business you
want to create, it’ll just never work.

So what is this one special ingredient?

Well by now you’ve probably worked it out, but I’ll tell
you anyway…

The ONE common thread that combines all things and
produces amazing results is… ACTION.

I know we’ve talked about this on many occasions. In fact
I even mentioned it again last week. But it’s imperative
you completely understand the importance of this.

Unfortunately while I can show you everything you’ll
ever need to know to succeed online, I can’t force you to
take the necessary action to implement what you learn. Like
the old saying goes…

You can lead a horse to water… yeah well you know the
rest.

Until you understand this very important factor, you will
continue to scratch your head in frustration. But once the
light bulb flashes in your head and you hear that little
“ding” sound ringing in your ears, then you’ll instantly
understand.

Then you’ll know exactly what I’ve been talking about all
this time! Then you’ll ask yourself… why in the heck
did I wait this long?

Remember… look, listen, learn and DO!

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Effective Marketing Strategies
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What is the Long-Tail and How Can it Help You?

You’ve probably heard all the fuss lately about the “long-
tail”. But what really is it? What does it mean and how can
it help you?

The long-tail is a term given to a keyword phrase that is
longer than the normal keyword phrase that you may have in
the past been targeting to gain organic traffic from the
search engines.

Let me explain.

In the past it was common place to target highly
trafficable keywords that were very popular in your niche
in the hope that you would be able to gain a share of this
huge amount of traffic.

For example, if you had built a site about fishing you
would have done your keyword research and discovered that
the term “fly fishing” was searched for over 60,000 times
per month. So naturally you would have optimized your pages
for this term to try to get a listing on the first page of
the search engines (SERPs) to capitalize on this traffic.

Then you would have focused on optimizing a webpage for
the next highest keyword phrase - and then the next - and
then the next. And so on.

Basically most people only ever focus their efforts on the
top 20 search terms and forget about the rest as there just
doesn’t seem to be enough reward in optimizing a webpage on
a long-tail keyword phrase that only gets a handful of
visitors each day.

For instance, a long-tail keyword for your fishing site
may be “saltwater fly fishing reel”, but as this term only
gets about 50 searches a month you decide to forget about
it. It’s just not worth the effort, particularly when you
can get 60,000 visitors by optimizing for a more popular
keyword.

But let’s face it. There are only 10 spots on the first
page of any search engine, so the odds of you being able to
gain a top spot for competitive keywords such as “fly
fishing” is remote at best. However this doesn’t deter most
people as the lure of a share of 60,000 visitors is just
too compelling.

The end result is that for most people this just doesn’t
happen and as a result they never achieve the traffic they
hope for. So they give up trying and never reach the
heights that they expected.

But here’s the real twist…

Some of the marketers who do get lucky and get a high
listing for one of their main keywords still don’t see the
long-term rewards they had thought they would achieve with
a top search engine listing for a popular keyword. And it’s
all due to not focusing on the “long-tail”.

Let me give you an example to explain what I mean.

For one moment let’s assume you have built a fishing
website and after a lot of effort and hard work you finally
achieve the #1 spot for your top keyword. In fact, your top
20 keywords are sending you 10,000 visitors a day to your
website from the search engines and you’re making a good
income from monetizing this traffic.

You’re getting heaps of free traffic and the money is
rolling in. What more could you ask for. Life is great!

The trouble is that in your excitement to optimize your
site for the top keywords in your niche, you forget about
the long-tail keywords. But hey, who cares. Your top
keywords bring in 95% of your traffic, so you don’t need to
worry about the smaller stuff. It’s just not worth the
effort.

Then you wake up one morning and check your web stats.
Disaster!

Your traffic has dropped from 10,000 to a mere 500
overnight. You hurriedly check the position of your
keywords and discover that Google has had a dreaded update
and you’re no longer on the front page for your main
keywords. In fact, you’ve gone from the first page to the
7th page.

All of a sudden instead of earning $10k per month, you’re
looking at maybe $500 if you’re lucky. Basically your
entire business has been destroyed overnight. And if you
think this is an isolated case, think again. This scenario
is repeated every time the search engines update their
algorithms.

Now imagine that rather than just focusing entirely on the
popular keywords, you decided to focus on the long-tail
keywords to drive traffic to your site. But rather than
focus on just a few long-tail keywords, you focus on 200
such keywords. Combined these keywords can drive more
traffic to your site than what your most competitive
keywords can.

Yes it’s a lot more work, but remember you want to build a
long-term sustainable online business, so it’s not going to
be easy. But the rewards will be worth it.

And here’s the real exciting part - you are getting
traffic from a wider range of keywords. So if one of your
top rankings keywords bites the dust, it won’t have a huge
affect on your business as you don’t have all your eggs in
one basket.

Not only this - but people who search using long-tail
keywords are highly targeted potential customers. They have
already done their preliminary searches and are now totally
focused on exactly what they want and therefore they are
more likely to convert to customers than someone who does a
broader keyword search.

So while you may not get as many visitors to your site if
you focus your efforts on long-tail keywords, your visitors
are more likely to convert into customers at a much higher
rate - plus you have created a LONG-TERM business in that
you are not at the mercy of the search engines and it is
unlikely that you would be wiped out overnight.

So the next time you built a niche site, don’t forget to
go long for the longer term!

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
Iâ€™ll thank you by posting your address so that you can get
additional free traffic to your site.

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Thatâ€™s a Wrap for this Week
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That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your businessâ€¦ thatâ€™s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

November 06 4th Week

November 21, 2006 4:15 am

This issue includes…

Â° How Long Before You Find a Profitable Niche?

Â° Weekly Marketing FreebieS

Â° Internet Marketing Special Offer

Â° Make No Mistake - Buzz Works

Â° Tips to Creating a Viral Marketing Campaign

Â° Tell Me What You Think!

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The 60 Second Weekly Tip
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How Long Before You Find a Profitable Niche?

Using Google Adwords is an excellent method of generating
an online income. But the question I get asked most is…
how many campaigns do you need to create before you find a
profitable one?

This will depend on the market and the product you are
promoting.

Some niche markets are made for internet sales and it will
be more like 1 in 7 - maybe more. Other markets might be a
tough sell online and it will take considerably more effort
to generate sales

You could have 2 or 3 profitable campaigns in a row - then
have 20 in a row that fail.

You could set up 30 campaigns and be lucky to get one
making you a couple of bucks a day, but number 31 makes you
rich overnight.

It depends on your approach and how thorough or targeted
your campaigns are. It will be much more difficult to turn
a profit on a campaign with 10,000 untargeted keywords than
a laser targeted campaign that focuses solely on
long-tailed keywords that attracts buyers like a magnet.

Some people have found instant success out of the starting
gates. Others struggle after months of losing money.

Does your approach mean the difference between success or
not?

Individual PPC businesses are all as unique as the
thousands of businesses you find offline. We all bring
something different to the table. We are all in different
markets and environments. And we all have different
experiences to start with.

One thing I have found that is universal is that applying
the techniques - learning them - studying them - and
practicing them will get you there faster.

But you do this, you must convince yourself to first take
action. Once you get over this hurdle you can then track
your successes and failure so you can determine what works
and what doesn’t. Then it’s just a simple matter of
transferring these results to your next campaign.

It’s amazing that the more ‘hands-on’ you become with your
online business, the better you get and the more profits
you make. You might not succeed with the very fist thing
you try, but each time you try you are one step closer to
achieving success.

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Weekly Marketing FreebieS
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Do you rank highly in Google for your specific keyword
phrases? If you don’t know just where you sit in the Google
search engine tree, then this handy free search engine
positioning tool will show you…

http://www.googlerankings.com

If you’re not ranked in the top 500, then you’ve got some
serious work to do to get a higher ranking. While this can
be difficult, it’s not impossible and to help you get
started, here is an excellent site that has some great
articles and tips on how to get a top ranking in Google…

http://www.lilengine.com

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Internet Marketing Special Offer
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How to win with Google

Your competitors know something you don’t. They understand
one of the best-kept secrets in Internet marketing. They’re getting
thousands of free visitors each day from the search engines. And I
bet you think it’s too hard to figure out.

Well, it’s not. It’s easy. Discover the strategies that one guy used
to get his brand-new website to #2 on Google… in less then 30
days.

Skeptical? Just follow this link: the Marketing Lab

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.MOBI domains now available

There are more than 2 billion cell phones in the world today, but
only one domain extension specifically designed to make the Web
work for them. With public registration now open, now is the time
for you and your visitors to grab your own .MOBI names for just
$14.99/yr! (two year minimum)

Whether you’re looking for a new way to connect with your visitors
or just want to protect your brand, you need to register your .MOBI
now!

.MOBI Domains from GoDaddy.com

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Featured Article
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Make No Mistake - Buzz Works

Viral marketing has matured a bit over the years. There
seems to have been a shift to the web not just being seen
by agencies and brands as another tick box for any ad
campaign, which is significant enough, but now being the
medium where a campaign is launched to create a buzz before
it hits TV and print.

For example, nowadays even before a movie is released
there is a pre-launch buzz-generation activity on the net.
Big business “gets it”.

Even traditional online marketers are now embracing the
“buzz” technique. One of the most recent examples of this
is Andy Jenkins and Brad Fallon’s ‘StomperNet’ program.

They created a series of videos designed to create a buzz
online weeks before the program was actually released.
Everyone was talking about it and as a result they created
a hugely successful launch that sold out in less than 24
hours.

Make no mistake - Buzz works! And it can work for small
and start-up businesses as well.

The planning stage of a viral campaign will set out
objectives and develop the viral theme for a buzz. There
are three core components to any viral campaign and
businesses of any size can use them.

They are:

1. The Creative Material

The viral medium that embodies the message you want to
spread in a digital format (audio, video, pdf report, etc).
The trick is to put together material that people will be
eager to share with their family and friends. People are
much more eager to share “advertainment” than
advertisements.

2. Seeding

Distributing and placing the medium online in places that
provide the greatest potential spread. Direct viral material
downloads on specialist viral websites or creating JV
partnerships in order to create awareness before is an
excellent way to achieve this.

3. Tracking and Testing

Measuring the spread of the campaign to provide
accountability and prove success. It is absolutely vital
that you know what is or is not working. The only way to
get that information is to track and test the results of
your seeding.

Lessons have been learned, trends have been developed and
there is definitely some science involved in creating a
buzz successfully. The buzz technique is here to stay and,
if used strategically, it can make a difference to the
success of your online business.

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Effective Marketing Strategies
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Tips to Creating a Viral Marketing Campaign

It is a well known and widely accepted fact, that ebooks -
particularly free ebooks - are one of the best weapons in a
viral marketing campaign arsenal.

Ebooks are cheap to produce and don’t take long to set up.
If you have articles that you have already written about
the subject you are promoting, you can simply combine these
articles into an ebook.

If on the other hand writing isn’t your forte, you can use
rebrandable ebooks that have been produced by others. Just
use your favorite search engine and do a web search for
“rebrandable ebooks”. You will get a lot of hits and have
many to choose from.

One way to distribute these ebooks to your visitors is to
give them as a free gift for subscribing to your newsletter.
If your Ebook contains material that people will want to
share with their friends and family, they will pass it along
to themâ€¦ they will pass it along to othersâ€¦ and you will
make money!

Ebooks are capable of reaching a large audience. The only
limiting factor is the enthusiasm or the participants.
Therefore it is absolutely vital that your ebook contain
something that people will want to share. Remember that
people like to know something that the rest of the world
needs to know. They will pass along something that makes
them look like they are in-the-know.

Ebooks can also be used as a great way to promote products
other than the one you originally targeted. For example; if
you are selling garden products, your customers could also
be interesting in ebooks about lawns, trees landscaping,
etc.

They are also very effective in building your reputation.
It is an implied recommendation if you give a quality ebook
and users willing pass on to others.

But ebooks aren’t the only way to create a viral marketing
campaign. Here are four additional ideas to help you start
your viral campaign:

1. If you have the ability to set up a forum or other
bulletin board, you really have a great tool. Allow people
to use your online discussion board for their own website.
Just include your banner ad at the top of the board.

2. Do you have a knack for web design? Create some
templates, graphics, etc. and upload them to your site.
Then, allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad on
them or require people to link directly to your web site.

Make sure that you include a link back to your site in the
copyright notice and require them to keep your copyright
notice in tact.

3. Write articles related to your product or service.
Allow people to reprint your articles on their website, in
their ezine, newsletter, magazine or ebooks. Include your
resource box and the option for article reprints at the
bottom of each article.

4. You can easily find products on the net that will sell
you a license allowing you to distribute the product free
of charge to other people. Look for those products that
provide “branding rights”. That is where you can include
your own name, website, and contact information.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

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Thatâ€™s a Wrap for this Week
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That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

November 06 3rd Week

November 14, 2006 7:30 pm

This issue includes…

Â° How to Create a Joint Venture to Build Your List

Â° Weekly Marketing FreebieS

Â° Internet Marketing Special Offer

Â° Real-Life Tips to Creating a Money Making Website

Â° Harnessing the Awesome Power of Forums

Â° Tell Me What You Think!

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The 60 Second Weekly Tip
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How to Create a Joint Venture to Build Your List

Ezines have become very popular and if you have a decent
size list that is tightly relevant to your niche market,
why wouldn’t you be successful at it? You have more
control. You know what your audience wants and you have a
direct access to them.

Ezines are especially a good thing if you can write
articles or if you have them written for you. You can
establish your expertise and create interest within the
article and have a link to your site or product.

I personally like ezine owners that not only send out your
article to their readers via their ezine, but also post
your article on their site (with a link back to your
website). This gives you the best of both worlds.

Yes, there are going to be a lot of factors to consider in
finding the right ezine, such as volume, the quality of the
content, how qualified the list is, etc. So not all ezine
will produce outstanding results.

The secret is to find relevant ezines that target a group
of people who have interest in what you’re doing.

Of course you can certainly pay to advertise in ezines,
but I personally like free advertising. And creating join
ventures with other ezine publishers is the perfect way to
do this.

You can create an ebook or a report that targets to a
specific group of readers and then create a JV with another
publisher to give it away to their readers. There are heaps
of ezine publishers that would love to do that. Why
wouldn’t they want to give their subscribers something
free? It’s a great reflection on themselves.

That’s how a most of the successful marketers build their
email lists. They do an ezine swap or put together mutually
beneficial deals and send them to each others lists.
There’s basically no investment in doing this, just a
little effort.

This is a great method used by many savvy marketers and it
has had a tremendous influence on their long-term results.

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Weekly Marketing FreebieS
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Copywriting is the single most important skill you can
ever learn in marketing. You either learn to write it, or
pay someone else dearly to write it for you.

With that said, here’s a step-by-step guide to copywriting
that explains a proven formula to help to improve your
conversation rate - and your profits …

http://www.netbux.com/reports/StepByStepCopywriting.pdf

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A Quick Guide To Search Engine Optimization is an introduction
to SEO.

For more information, tips & tricks on search engine
optimization visit this page you’ll find more free resources.

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Internet Marketing Special Offer
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With all of these high-ticket product launches going on right
now, you’ll be happy to know that one marketer is going against the
grain and offering a high-quality product starting at $1.

That’s right, Jason DeVelvis from Sale Flurry is releasing his new
Software in a Flurry Sale - that means the price starts at $1, and
goes up every time a sale is made.

So, I highly suggest you hurry and get there before the price goes
up even further!

Popup Special Offer

(If you prefer a landing squeeze page popup, visit this page.)

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Featured Article
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Real-Life Tips to Creating a Money Making Website

A friend of mine had been struggling with a website of
his. Someone had convinced him to build a website in a real
competitive market and then drive traffic to it using
Google Adwords.

His plan was to provide information for the visitor (which
he did a good job with) and then send his visitors to
targeted products via his affiliate links.

Well based on my advice he has now decided to pursue a new
website. This time related to one of his interests. It’s a
more of a niche and I know he’ll do much better.

Here are some of the comments I gave him that you could
also find useful if your website is not performing as you
would have hoped:

Adwords can be discouraging, but maybe it’s not the
traffic. It’s more than likely the type of market you are
trying to target

When I first started out all I did was send people
straight to the merchant site. I went through site after
site before I found profitable sites that converted.
Download sites were good, and so were dog training sites.

Some I would get 100s of clicks, but I was spending more
than I was making. It’s still trial and error with landing
pages. At first you never know what’s going to convert, so
you have to test to see what does or doesn’t work.

One thing that’s helped me is I make sure that the site
I’m sending people to is professional and reputable. Brand
names help. I also targeted affiliate programs that have
high payouts of $25 or more a sale. That way I know I have
a chance of making some money.

The biggest mistake I made was that the first day of doing
Adwords I set the per click to like $5 - ouch. Luckily my
budget was only $25. I used up the budget in about a half
hour and never made a single sale.

Nowadays I very rarely bid over 10 cents. Maybe 25 cents
on specific keywords if I know the conversion rate is good,
but not much more.

Using Adwords is a process. So I wouldn’t give up on it as
a way to drive traffic to your site. You just need to test
a different market or different affiliate products to see
if the conversion is better.

You also need to consider multiple streams of income on
your website. There’s a lot of potential online and the
best way to ensure your success is to make sure you create
multiple ways of generating an income from your visitors.

Maybe write an ebook to sell or give away (Viral Marketing).
You also need to write articles and create a newsletter so
that you can build a targeted list. Not everyone buys on the
first visit to your website. So having a newsletter will
allow you to capture visitors and convert them into
customers in the future.

If you could create a decent ebook and sell it for 25
bucks or something like that it may be the icing on the
cake. And don’t forget to give some bonuses away with it to
see if it helps conversions.

Then you can drive traffic to the site to test different
aspects of your sales page to get maximum, conversions,
such as the headline, colors, bullet points, placement of
ads etc.

Adsense is another good source of income. You have to have
some good traffic to make a lot of money, but I was
surprised when I started using it as a strategy throughout
my websites. Hey, even if it’s just 30, 40 or 50 dollars a
month, it can pay some of your expenses.

Then you can go after the free traffic from the search
engines as well.

Submitting to directories is a great way to get the Search
Engines to take notice. I don’t recommend even submitting
to Search Engines anymore. You can get crawled by the
search engine spider much quicker by getting some links
coming to your website.

Writing articles can get you a little traffic rolling as
well. And it’s a great way to establish yourself as an
expert in your field. The inbound links also help with your
position in the Search Engine Results Pages (SERPS).

Just be aware that finding a success market happens faster
for some than others. So don’t give up on your first
attempt. You need to give it time and have a lot of
patience to find the right mix. So doing a combination of
things can really help.

Everyone can make a living online, but it can take a lot
of hard work sometimes. Many people give up before they
find good income, but it is possible for everyone.

Most importantly, keep learning. I learn something new
everyday. I hang out in forums, read articles, ebooks,
reports, etc. I’m continually soaking up information. You
have to learn the newest techniques and strategies to keep
up with your competition.

Just go out there and do it - and I’ll see you at the top!

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Effective Marketing Strategies
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Harnessing the Awesome Power of Forums

It truly is amazing. The longer you’ve been online, the
more you realize just how small the Internet community
really is. Sure there are millions of people online, but
there are many tight-knit communities where like minded
people hang out and share information.

I run into people I know in different forums all the time.
In fact, just today right out of the blue I had someone
email that I’ve bumped into on a few times at one of the
forum I visit regularly.

And this is not the first time. It happens all the time.

That’s a good thing. That’s part of doing business online
and networking. But you also build personal relationships
with some. You share personal experiences. You help each
other out through good times AND the bad times.

If you haven’t already done so, find a good forum to hang
around in. There are some bad ones, but if you take the
time and do some research you’ll find the good ones
relating to your niche market, hobby or interest.

Just start hanging around. You’ll soon start to get to
know the people. Then you can start jumping in and
participating.

There are forums for everything. Whatever you’re involved
in. If you’ve got a career or an interest, there’s a forum
for it. If you have a hobby, there’s a forum for that as
well. I mostly hang around Internet marketing and other
business related forums. I don’t know where I would be
today if I hadn’t discovered their power.

Beyond relationships you can learn endless things. Not
just anything - things drawn from other people’s
experiences that could take you years to learn by yourself.
It’s better than a textbook. It’s interactive.

If you ask a question there is usually someone waiting
with an answer. You can also search the databases of
threads that could contain untold information.

So that begs the question - how do you enter a forum?

That sounds silly doesn’t it? Why would you have to learn
how to enter a forum? You just sign up and post right?

On the surface it may seem that easy, but I see a lot of
people having a real hard time with this task. Naturally
over time forums create a very tight community, and
eventually everyone learns the rules and looks out for each
other.

Different forums approach how you display links differently
or even what you can talk about. So that’s the first thing
you need to do. Read the rules!

The other thing is don’t come in with all guns blazing and
tooting your own horn!

Don’t try to prove yourself and get too excited about
showing everyone how knowledgeable or smart you are about a
certain topic. Get to know the community first. Hang out
for a while. Introduce yourself politely, there’s usually a
separate area set aside for intros. Then start browsing.

Get to know the other posters. Remember a lot of these
people have known each other for a while. They may even be
doing business behind the scenes. Once you have a feel for
it, start helping out.

If you have any knowledge to contribute, provide it. Help
people with things you know about.

Learn - Read - Learn. Then read some more and ask
questions. Then let it rip if you want to.

The bottom line is very few people can go crazy right off
the bat. There are exceptions here or there, but usually
the community wants to see you contribute for a while
before you get bold. They need to get to know you.

Definitely don’t provide a sales pitch in your first post.
You will getting flaming posts and anger the community.
Everyone will see it as spam.

It’s just like building any relationship. Easy at first
until you get to know each other.

Forums can be extremely powerful tools. Don’t abuse that
power. And don’t ruin your reputation.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Thatâ€™s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

November 06 2nd Week

November 6, 2006 4:54 pm

This issue includes…

Â° Viral Marketing - What Will and Won’t Work

Â° Weekly Marketing Freebie

Â° Internet Marketing Special Offer

Â° If Only I Knew Then What I Know Now

Â° How to Use PLR Articles to Increase Traffic

Â° Tell Me What You Think!

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The 60 Second Weekly Tip
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Viral Marketing - What Will and Won’t Work

Trying to force people to forward your info to a friends
or family in order to be rewarded or win looks skanky in
today’s ultra-permission-based world. Especially when you
tell visitors nothing about their friend’s or family’s
privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because your readers
are compelled to do so by the pure quality of the content,
not because you bribed them with points or something else.

What absolutely will NOT work…

Suggesting that your readers forward your message to their
friends and family will not work. Adding a line at the
bottom of your email that reads “Please feel free to
forward this message to a friend” is more likely to get it
deleted than forwarded.

What absolutely WILL work…

Offering something worthy of sharing like a valuable
discount, relevant or timely information, research or
studies that are included in your email will encourage the
recipients to share with their family and friends.

Interactive content like a quiz or test - especially if
it’s fun - will also inspire forwarding.

Jokes and cartoons are almost always forwarded to
everybody the recipient knows. Why? Because they are
entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to
achieve a lot of sharing. Rich media is new and the novelty
and tech factors alone are often enough to make your readrs
eager to share it.

Oops! I almost forgot one really important thing…

You can craft a brilliant email following all the rules, but if a
reader visits your site and has an experience less that what
you promised, you are going to achieve viral marketing,
allright… the bad kind.

So be certain that your product or service is ready and is
as it was promoted.

Get powerful Viral Marketing Software to build your list while
spreading your message across the Internet.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing Freebie
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Paul Kleinmeulman has written a special report to totally blow the
lid off the traditional thinking of private label rights. Itâ€™s called
â€˜Think Outside The Box â€“ Advanced Tactics of Using Private Label
Rightsâ€™

Think Outside The Box Free Report

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offer
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

A few days ago I was invited to take a look at this cool software
that is increasing many people’s opt-in rates through the roof.

And the beauty is this is practically being given away . . . And you
can earn an incredible 90% in commissions promoting this!
(Yes I did say 90%)

Here’s the link - make sure you jump on this one today:

Popup Special Offer

Not sure if the price will increase, and for how long this commission
level will last, but right now its an awesome offer.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

If Only I Knew Then What I Know Now

Hindsight, we all know only too well, is a wonderful
thing. For example, if only you had known how profitable
Google Adsense was going to be you would have started
building sites when it first launched and made a real
killing!

If you had only known that niche marketing was going to be
so wildly popular you would have focused on that instead of
going down the MLM path.

If you had only known the search engines were going to
change their algorithm you would have…

Stop!

In the world of Internet marketing, you can safely bet
that the ONLY constant is the rate of change!

There’s always news of the latest product dropping into
your email inbox. There’s always another promise of quick
and easy money. Google will keep changing its algorithm,
and new search engines are quite likely to pop up to
challenge the big dogs.

So - what can you do about this?

1. Continue to Educate Yourself

Understand that those who rise to the top of any field -
whether it’s Internet marketing or something else - are
good at what they do. This means that they never stop
learning. There are always new materials, new techniques
and probably new ‘experts’ showing the way.

Most of us learn in three main ways:

(a) From experts who specialize in a certain niches
related to our field;
(b) From other like minded marketers who are following the
same path as we are, and;
(c) By trial and error from our own testing and results.

You will find that the more you engross yourself in the
world of marketing, the more you will be able to analyze
which products, services and opportunities are right for
you.

2. Select One System or Product and Give it a Chance to
Work

Countless people who start out on the Internet with high
hopes follow the same pattern. They get excited about a new
product or system. They throw themselves into it and invest
long hours (and potentially quite a bit of money) in
getting it up and running.

It might be e-books sold from mini-sites; it might be
setting up a www.ebay.com business; it might be directory-type
sites with text manipulators; it might be AdWords or
content sites optimized for AdSense; it might be a quality
turnkey online business.

Then one day they get wind of another new system (probably
one created by someone who claims “the gurus are angry with
me for giving away all their secrets…”). Discouraged by
the lack of results with the first “opportunity”, they
decide to let it rest for a while and try the new one.

Back they go into the cycle of try-the-new-product, get-
discouraged, discard-it-and-try-the-next-thing.

And so it goes on. Months pass. Perhaps years pass. They
struggle to pay the credit card bills mounting from buying
into every new system that comes along… with very little
money coming in to offset their ‘investment’.

As they look back, they start muttering “If I had only
known then what I know now…”

If you can recognize yourself in this scenario, the good
news is this: Now you DO know better. You don’t know what
the next new product will be that’s going to set the
Internet world abuzz, but you do know enough to choose a
system that’s right for you and stick to it. I highly recommend
the Turbo Membership for this purpose. You can get a free
JV Manager there.

3. Regather Your Thoughts and Plan Your Future

Give yourself from two to four weeks to regroup. Go
through all the products you have on your shelves or on
your computer. Make a list. Decide which products you know
(so wise with hindsight!) to be worth keeping. Then analyze
the ‘keepers’ and pick on the best system for YOU to use at
this time.

(This will depend upon your level of knowledge and which
one you would enjoy most. Work with your strengths.)

Finally, devise a game plan. You are going to focus on
this ONE method and devise a practical time-line to achieve
results. Don’t be in a rush. Make sure you give yourself
enough time to see it ‘take hold’ so the money starts
flowing in. That will give you the motivation to continue.

Clear the decks, physically as well as mentally. Put all
the products that don’t fit in with your plan in boxes or
on disk for safekeeping. You may return to them one day,
but if you’ve chosen the system that’s right for you, you
probably won’t.

4. Stay Focused and Don’t Get Distracted by New Products

Resolve to buy ONLY products or services that will save
you time or money in implementing the system you have
chosen.

Never buy anything on impulse. Print out the sales letter,
read it through, then put it aside. Read it through again
the next day. Does it still seem so appealing? Check out a
few forums to listen to the buzz.

If a product doesn’t deliver, you’ll soon hear about it.
If it is exceptional value, you’ll hear about that, too.

Some questions to ask: “Will this help me to streamline
the business I have chosen? Is it worth the money? Will it
make a significant difference?” And above all, “Do I need
this, or is it just another distraction?”

Resolve to make this the year you will succeed. No more
pocket change. No more “If I had only known…”

You DO know. So make it work!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

How to Use PLR Articles to Increase Traffic

Article marketing is by far one of the best methods of
promoting your business, building your subscriber list AND
increasing your profits.

When you submit your articles to article directories,
article announcement lists and ezine publishers you
accomplish several things…

1. You establish yourself as an expert in your field and
build trust with your readers. When you do this, your
readers are more likely to listen to you and follow your
advice if they feel you know what you are talking about.

2. By attaching a resource box to your article, you
provide a path for your readers to follow back your
website. If the reader is impressed with your content, they
will likely click on your link to see what it is that you
are offering.

3. You can increase your search engine page rank by
providing a one-way link to your website. Search engines
just love one-way links pointing back to your pages and
they give extra weight in their page rankings for this form
of linking.

The only problem with this system is that many marketers
are not comfortable writing their own articles. They just
do not know how to put their thoughts into words. Or they
do not have any thoughts worth printing about their chosen
topic.

That is why private label articles are in such high demand
these days. There are several of these services available
and more seem to be popping up every day.

When used correctly private label articles can give you an
advantage over your competition, in that they can increase
your traffic, your sales and your opt in subscribers.

However, a common mistake made by marketers using private
label articles is that they are far too lazy. They simply
copy and paste the article and submit it to article
directors or uploaded it to their website unchanged or
unedited.

Doing this will not only get you banned from submitted to
article directories, but you risk your site also being
penalized by the search engines for duplicate content..

So do yourself a favor and at the very least, change the
title and re-write at least 30% of the article. If you
don’t feel comfortable doing this, then hire someone to do
it for you. You can get rewrites for as little as $5 each
at many of the freelance sites

And just remember - a good article contains useful
information to the reader whether they buy your products or
not. Give them good content and you will increase the
chances that they will click your link in the resource box.

Private label articles can be a great tool to add to your
arsenal, provided you don’t get take too many shortcuts.

Click here for quality Articles Membership sites, and check our
Article Customization Tools.

Follow these steps and you’ll be surprised at the
difference it can make to your results.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Thatâ€™s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

November 06 1st Week

October 31, 2006 7:05 pm

This issue includes…

Â° Using a Redirect Script Effectively

Â° Weekly Marketing Freebie

Â° Internet Marketing Special Offers

Â° Are You Really Ready to Build an Online Business?

Â° Simple Ways to Get Your Site Spidered Fast

Â° Tell Me What You Think!

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The 60 Second Weekly Tip
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Here is a handy script that allows you to redirect your
visitors from one page to another.

Simply place the below script in between the HEAD tags of your
web page and alter the “5″ to whatever timeframe in seconds
you chose…
(just make sure to delete the space between < and meta or it
won’t work)

< meta http-equiv="refresh" content="5";url=http://www.YOURPAGE URL.com">

Why would you need to do this?

Suppose you initially send your visitors to a page that
promotes your ezine, with the specific purpose of capturing
your visitors contact details (which I hope you already
have). Once your visitor completes and submits this form
you should thank them for subscribing, as well as provide
any additional details they may need to know.

However, you should also forward them to your home page
so that you can provide them with additional resources or
products for their enjoyment or information.

This is were a refresh script is handy. It allows you to
initially forward them to one page… and then
automatically redirect them to another page, after a pre-
determined time, without them having to lift a finger.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing Freebie
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

“Web Gurus’ Resources” is a PDF file with 200 links leading
you to the favorite, free/low cost secret weapons web “Gurus”
use; compiled by Terry Heath. You may resell it, bundle it or give
it away.

Web Gurus’ Resources

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offers
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Try the Best Seller eBook for $10 only here:

John Delavera’s Best Seller Ebook Special

*********************************

Only a few hours left to get these special offers:

Your complete web hosting plan for $5.77/month.
That’s 20 GB disk space and 400GB/month brandwidth
(13+ GBs/day), free setup and everything you need to build and
host your successful website.

Click here for more infos

*********************************

Master Key System Audio Course

I have a 30% discount for you on this brand new, inspiring
audio book.

This instructional and powerful package comes with many bonuses,
including: Think and Grow Rich by Napoleon Hill, As A Man Thinketh,
by James Allen, The Science of Getting Rich by Wallace Wattles, and
many, many more. But this is a limited time offer so don’t miss it!

Your discount will work with this link only:

Master Key System Audio Course

*********************************

Do you HavAds?

Get now your 10% discount on this brand new software.

It allows you to display AdSense-like ads for your favorite affiliate
programs opening in a new window so you no longer lose your
visitors when they click your ads, and get full commissions when
they purchase the product.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Are You Really Ready to Build an Online Business?

Regardless of what you may have heard or believe, creating
an online business is without question one of the best ways
the average person can earn extra income.

You could say that it’s the perfect way for you to create
an additional stream of income or to replace your existing
income, while still having the flexibility of spending
quality time at home with your family or loved ones.

How much money you make depends on how much you are
committed to making it happen.

If you just want to make a few extra bucks to supplement
your existing income, so that you can pay the bills or
take the family on holidays, then you don’t need to commit
as much time as someone who wants to earn a full-time
income.

But I’ll be perfectly honest with you… in the initial stages,
creating the foundations for a solid and successful online
business can be down right difficult, time consuming and
frustrating.

Most people give up well before the point of breakeven and
as a result only a small percentage of people are able to
convert their enthusiasm into REAL profits.

However, if you put in the hard yards early and you’re
prepared to persevere until you reach your goals of
creating a solid online business for yourself, the booty
can be very significant and rewarding!

So that begs the question…

Why is it that some people are able to make more money
than they’ll ever need virtually on demand, while others
try for years with little or no reward?

What is it that gives these “winners” the edge over
others? What is it that they do differently that turns them
into towering successes rather than plunging them into the
depths of despair?

This is one of the most asked questions I receive and
surprisingly there is a very simple answer - and it’s not
what you think.

If you think that all you need to do is join the latest
“hands-free” magical program that is being promoted and
then laze back in your favorite chair and do nothing
except count the moolah that’s piling up in you bank
account, then you’re going to be bitterly disappointed.

This is one of the biggest myths online and hundreds of
people get caught with this trap and loose their money
every single day. In the end these people finally realize
that they’ve been duped and a short time later they give up
their foray into creating an online business.

But most importantly, sadly the hopes and dreams of
average hard working honest people are shattered forever -
and this is the real travesty!

The truth is that there is no such thing as “magic bullet”
programs where you don’t have to do anything to make
money. If it were this easy we’d all be living the life of
luxury.

But there’s no need to panic. All is not lost…

If you follow one simple rule that you’re about to
discover… You CAN make money online!

This rule is not a “secret” scientific breakthrough that
will be chronicled forever in the archives of time. Nor is
it an exclusive breaking story that will make the prime
time news and win someone a Pulitzer Prize.

However it IS the most important rule you will ever learn,
regardless of the endeavours you are involved in.

Basically the gap between the “haves” and the “have-nots”
is not as great as you may think and creating an unlimited
amount of success is purely a matter of implementing one
simple thing…

The key to achieving real success in ANY venture is simply
a matter of…

… TAKING ACTION!

I personally know people who spend up to 40 hours per week
(over and above their day job), and many hundreds of
dollars per year, learning new methods and strategies to
build/create their businesses - yet they still struggle to
make any decent money online.

On the other hand, I know others who only spend a few
hours a day on their business, yet they’re super successful
and living the life that others only dream of.

The difference is that the first group are procrastinators
that have Analysis Paralysis. While they have all the
information they will every need to build an online
business, they are unable to mentally “pull the trigger”.

All they concentrate on is analyzing the information they
have and thinking of reasons why they can’t make a go of it
or waiting for just the right moment… instead of just
doing it!

The second group on the other hand are in complete
contrast to the first group.

They have quickly realized that if you’re serious about
creating an online income you have to be prepared to spend
a bit of time to focus on what you need to do to achieve
your goals… and then DO IT by taking action to implement
what you have learned.

The secret to this approach is to take small baby-steps by
breaking your goals into smaller puzzle like pieces and
then focusing on one piece of the puzzle at a time to
eventually fit all the pieces together to create the bigger
picture.

Think of it like trying to eat and elephant. It’s physically
impossible to eat an elephant in one sitting. So you need to
cut it into smaller bite size pieces and then start eating it one
bite at a time.

It’s then just a matter of COMMITTING yourself to a course
of ACTION to achieve the desired outcome for each smaller
piece of the puzzle.

If you’re deadly serious and willing to spend time (and
money) to implement the strategies you learn to build your
business you WILL make money online!

But don’t start from scratch. Get your automated Online Business
today and customize it to perfectly match your needs. This is the
best way to get started.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Simple Ways to Get Your Site Spidered Fast

The world of Internet marketing is a highly competitive
place. As a beginning Internet marketer there are some
basic rules you should learn about how search engines
spider and index your web site.

Firstly, unless the search engines are able to find your
web site, there is no way the general public will ever know
that it even exists.

So your first priority after you have created your web
site and chosen the products or services you want to
provide is to get your site listed with the search engines.

So as part of your overall marketing strategy it is important
to include a plan to get your website spidered and indexed
as quickly as you can.

Obviously in order to get your site indexed you must first
let the search engine spiders know you are there.

So how can you lure the spiders to your site other than
using manual submitting to the search engines, which is not
a preferred method as this can actually harm your chances
of getting listed quickly.

The good news is that the following methods are much more
successful than submitting your pages directly to the
search engines…

The fastest method of getting your site indexed in super
quick time is to link your web site to another site that is
already indexed, is related to your site and is spidered
frequently.

As a rule of thumb, if a website has a Google Page Rank of
4 or above (the higher the better), the search engine
spiders visit these site on a regular basis, oftentimes
daily. So if you can get a link to your site from one of
these pages it will vastly increase your chances of getting
spidered and indexed quickly.

The best method to get a link from these sites is to
simply approach the site owner to create a reciprocal link
exchange with them.

It is recommend that you first place a link to their site
on your site and then send them a quick message requesting
a link exchange, advising them that you have already added
their link to your page.

If the owner of the site is pro-active in building links
they will generally agree to your request, provided your
site is complimentary or relevant to their own.

Another excellent method of getting the spiders to visit
is to create a blog that is relevant to the topic of your
site and then place a link on the blog back to your home
page so that the spiders have a direct path to follow.

If you do this and then use the “tag and ping” technique
each time you post content to your blog, your site can be
spidered very quickly… in as little as 48 hours!

Other alternative methods you can use to get spidered
include more traditional proven methods such as writing
articles for the various article directories or submitting
posts in popular forums.

Both these strategies have proven to be a very successful
way of not only getting indexed, but also in generating
quality traffic to your site.

Writing and submitting articles is without question the
number one method of generating hundreds of links back to
your site and it should definitely be part of your overall
marketing plan.

If you choose to post on forums, do not to spam. Find a
forum that is highly relevant to your site topic, follow
the forum posting rules, posts regularly with helpful
advice and do not go overboard on your “sig file”.

But just a word of warning… some forums are not that
popular which will have a major impact on how often the
search engine spiders visit their pages, so make certain
that the forums where you post have plenty of activity.

Once you have been able to get your home page spidered,
you will need a good site map that lists the links to every
page on your site to allow the spiders a clear path to find
and index all your pages.

If your site consists of over one hundred pages, consider
using a multi-page site map and make certain that every
site map page links to each of the other site map pages.

But most importantly, make sure that your pages are simple
and free of useless clutter and comply with standard HTML
coding standards, especially your home page. Before putting
your site up you should always make sure that your HTML
validates at… http://validator.w3.org

Getting your website spidered and indexed quickly is the
most important thing you can do to achieve success as an
Internet marketer and using the methods suggested above can
be very helpful in getting your website listed in ultra
fast time.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Thatâ€™s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

October 06 4th Week

October 23, 2006 11:21 am

This issue includes…

Â° Bulk Emails Will Destroy Your Online Business

Â° Weekly Marketing Freebie

Â° Internet Marketing Special Offers

Â° A Day in the Life of an Affiliate Marketer

Â° 7 Must Know Landing Page Success Tips

Â° Tell Me What You Think!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The 60 Second Weekly Tip
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Why Using Bulk Emails Will Destroy Your Online Business

I am sure that you have definitely come across ads that
read: “1,000,000 email contacts for just $29.99″. And they
may even off to deliver the names in a CD directly to your
doorstep.

This is a trap for the newbie. You know that you need to
get a big list to make it online, so rather than using more
conventional methods that can take many months, you decide
to take a shortcut to build you list.

Stop!

Whatever you do, DO NOT be conned into grabbing these
emails. Sure, having 1,000,000 subscribers is the best
thing that could ever happen to any Internet Marketer - but
as the saying goes, if it sounds too good to be true, then
it often is.

What many beginning marketers do not understand is that
bulk email companies harvest the contact details of
unsuspecting people using robots that steal this
information without the webmasters knowledge. This is the
only way they are able to get this huge number of emails
for such a low price - and it’s unlawful.

And the sad part is that if you purchase these so-called
1,000,000 names even at a low price, not only is it a waste
of money, you are also risk being accused of spamming.

Even if they provide a time and date stamp of when that
the person has opted into someone else’s list, this is
worthless. This is because not a single person on this list
has personally subscribing to YOUR list and given you
permission to send them emails.

So in affect, when you send them your offer by way of
email you are breaking the law and you can be prosecuted or
have your website shutdown by your host indefinitely.

Not only this, but you don’t even know if the people on
the list are real or whether they are even contactable. For
all you know (and this is more than likely the case) these
emails are non-existent and therefore can’t be delivered.

So the next time you read an offer like this, run for the
hills and save your money. There is no substitute for the
real thing, so your best option is to collect your own
email addresses legitimately using proven strategies to
build your own responsive list.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing Freebie
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Traffic Converstion Secrets

12 simple things that you can do right now to improve your
converstion rates; This is a PDF file.

Click here to download Traffic Converstion Secrets

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offers
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Halloween $100 Special, check it out if you dare!

*********************************

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*********************************

Learn how to start a profitable Internet business in just 45 days
and make an EXTRA $7,500 to $12,750 per month…

… Even if you have NO business ideas or website yet!

This #1-rated Internet wealth-building system includes the exact
SAME strategies and resources used to generate over $60 Million in
online sales.

Click here to claim YOUR 30-Day Trial for just $2.95.

*********************************

Master Key System Audio Course

I have a 30% discount for you on this brand new, inspiring
audio book.

Your discount will work with this link only:

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*********************************

Do you HavAds?

Get now your 10% discount on this brand new software.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

A Day in the Life of an Affiliate Marketer

Being a full-time affiliate marketer is much easier now
compared to the days when people had to make use of the
telephones, bulk mail and other mediums of information just
to contact their readers with their latest content or
promotion.

So with technology at hand, and assuming your are an
affiliate marketer working from home, a day in your life
would sound something like thisâ€¦

Upon waking up and after having breakfast, the computer is
turned on to check out new developments in your niche
markets and to check your emails for important tasks. There
may be new things to update and statistics to keep track of.

The site design has to be revised. You know that a well-
designed site can increase sign ups from visitors. It can
also help in the affiliate’s conversion rates.

That done, it is now time to submit your affiliate program
and an article you have written to the relevant online
directories. These directories are a means of attracting
people in join your list or affiliate program.

Time to track down the sales you are getting from your
promotions. There are orders and emails to track down. See
if there are new clients checking the products out and to
take note of contact information that might be a viable
source in the future.

There are lots of resources to sort out and new products
to review. You need to develop solo ads, or write an honest
product recommendation for your next promotions, as you
know that this is a proven way of ensuring more sales. It
is always best to stay visible and accessible.

You suddenly remember that there are questions to answer
from your visitors. This has to be done quickly. Nothing
can turn off a customer more than an unanswered email or
slack support responses.

Product inquiries have to be paid more attention. Nobody
wants to be ignored and customers are not always the most
patient of all people. Quick answer should appear professional,
yet personal.

In the process of doing all the necessities, you log into
a forum where you interact with other affiliates or those
who just need help in getting started. This is where you
can discuss things on how to best promote your products,
network with like-minded marketers or brand yourself to
other readers.

Sharing tips and advices is a good way of showing support.
There may be others out there wanting to join and may be
enticed by the discussion that is going on. There is no
harm in taking advantage of these opportunities in forums
if it is done correctly and ethically.

The newsletters and ezines were updated yesterday, so it
is time to see if there are some new developments happening
in the market that you can update your list on. This will
be written as new content, which will be distributed to
your customers tomorrow.

This same content is also an important tool in keeping up
to date with the newly introduced products or strategies
that are working so as to keep your list informed of recent
developments. This helps to build trust and credibility
with your readers.

It is time to show some appreciation to those who have
helped you in your promotions or sales. Nothing like
mentioning a person, their sites and the process they used
to get real results. As they say, the proof is in the
pudding, so it helps credibility if you can prove what you
are teaching actually works by using real life examples.

Of course, this will be published in the next newsletter -
among the more important information that you have written
already.

The marketer still has time to write out recommendations
to those who want credible sources for the products being
promoted, ie a testimonial. (Only do this if you actually
found it beneficial).

There is also time to post some comments on how to be a
successful affiliate marketer on a site where there are
lots of people looking for help, such as popular forums or
blogs, etc.

Two objectives done at the same time. The marketer gets to
promote the product, as well as the program they are in.
Who knows, someone may be inclined to join.

Time flies. You just missed lunch, but you are quite
contented with the tasks done. You’re work is done for the
day. Now it’s time to play. You take the rest of the day
off to relax or spend some time with their loved ones. Take
them out to see a movie or to the park. You’ve earned the
rest.

Ok, so this may not be exactly what most marketers do each
day, but it gives you an idea of how a successful affiliate
marketer spends their time.

All you need do to be in this position is to find a
successful online marketer who has “been there, done that”
and then learn from what they have to teach. But most
importantly you MUST IMPLEMENT what you learn.
think, so give yourself a bit of flexibility to reach your
goals. But if you’re deadly serious and take action, there
is no reason why you too can’t live the lifestyle of an
online marketer.

Is that success looming in the distance?

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

7 Must Know Landing Page Success Tips

Without question, the best way to grow your own subscriber
list is to convince your visitors to join your subscriber
list through the use of a landing page. Using this method
you can build a very sizable list.

Also known as the “name squeeze page” or “lead capture
page”, you can build your mailing list by funneling all of
your would-be subscribers through the creation of a landing
page. Not only do you do the work just once, your traffic
driving efforts can be focused onto just one effective
method.

The following are tips in creating a successful landing
page that converts visitors into subscribers on a very huge
percentage.

Success Tip 1: Offer a freebie of perceivable value in
exchange for your visitor’s email address. I very much
endorse this method of building your mailing list. You can
offer a special report or a sample of your paid product to
your visitor in exchange for visitor joining your list.

Success Tip 2: The landing page must be written in a
professional manner. When writing your page, treat it as if
you are writing a sales letter for a paid product. While
you are not necessarily trying to make a hard sale or
trying to get someone to buy your product upfront, enticing
your visitors to give you their is just as important as
selling.

Success Tip 3: Other than your opt-in form and perhaps
important disclaimers and terms, there shouldn’t be any
other links on your landing page to distract them from
taking the action you want them to take, which should be to
optin to your list.

Success Tip 4: Rub in the benefits of what you are
offering more than a mere subscription to your newsletter.
You should focus most of the attention of the letter on
encouraging your prospective visitor to download your free
offer and how they can benefit from doing this. Later, you
gently remind your prospect that he or she has nothing to
pay but just merely subscribe to your newsletter in
exchange for the freebie.

Success Tip 5: As a final reminder and conclusion, in
order to build trust, you can include your hand-written
signature or a photo of yourself explaining where you are
coming from and how you can help your visitor through your
free report on offer.

Success Tip 6: After your visitor subscribes to your list,
have them redirected to a thank you page that explains that
they will be receiving a confirmation email where they need
to click on the link in this email to confirm that they
agree to receive further emails from you. (this is called
“double optin and protects you again future spam complaints)

Success Tip 7: On your thank you page, also provide a
special “one time only” discounted offer for a product your
own or are promoting. Explain that if they pass on this
offer they will never see again - and mean it.

You’d be surprise at how responsive people can be if you
can provide them with a solution to their needs, while
creating a sense of trust and enough urgency to convince
them to take action.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Thatâ€™s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

October 06 3rd Week

October 17, 2006 6:53 am

This issue includes…

Â° How to Create Your Own Hot In Demand Product

Â° Weekly Marketing Freebie

Â° Internet Marketing Special Offers

Â° Learning From The Most Common Affiliate Mistake

Â° Finding Highly Motivated Website Traffic

Â° Tell Me What You Think!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The 60 Second Weekly Tip
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

How to Create Your Own Hot in Demand Product

“I’ve heard and read many times that owning your own
product is the key to making huge money online. But how do
you know what product to create? How do you know if it will
sell?”

Does this sound like something you’ve often thought about?

Well here’s the answer that may well shock you…

“Ask your potential customers.”

It’s that simple!

If you have a list, send out a questionnaire or a survey to
find out what it is they find most difficult about a
certain topic. Then compile the results and create a
product that fixes their biggest problem.

If you don’t yet have a list, think of the problems you
are facing and then create a product based on this. The
chances are that others have the same problem.

This answer is so simple that most people overlook it
because it’s seems just too easy. They believe that it
can’t possibly be this simple, so they dismiss it and
continue looking for a more complicated answer.

Bad move!

Regardless of what you believe, Internet marketing is a
very simple process. It’s only when you try to read into it
things that are there does it become complicated.

So keep it simple by creating a survey and find out what
it is the market wants… and then give it to them. All
you need is a very simple one-page survey and a method to
obtain and compile the responses.

Once it is clear what the biggest problem your potential
customers face, start creating your product.

If you can’t or don’t want to write or create your own
content, you have 2 options…

1. Go to any of the service auction sites, such as
Elance or Rentacoder, and then hire someone else to do
the research and write or create your product for you
(the Outsourcing Survival Kit will answer your questions
about freelancers).

2. Find products with rebranding and editing rights
targeted to your niche and then use this content to
compile your own product.

Either way, you can virtually become an instant author
overnight, without the headaches or sleepness nights. So
there really is no excuse as to why you can’t start
generating an online income.

In the end, you’re really only limited to your own
imagination… and you own self-belief. If you’re motivated
and you’re willing to take action… you WILL find a way to
succeed!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing Freebie
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

John Reese has released a 67-minute video for you that
teaches you his unique method that he credits for taking
him from a dead broke $108,000+ in-debt 23 year old to the
self-made millionaire he is today.

If you do what the video teaches you you’ll see an instant
change in your life. And I’m talking about a BIG change!

http://www.marketingsecrets.com/newblog

And it’s important that you do ALL the steps mentioned in
the video!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offers
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Still looking for an affordable and reliable hosting? This could help
you to take action:

Click here for more infos

*********************************

Learn how to start a profitable Internet business in just 45 days
and make an EXTRA $7,500 to $12,750 per month…

… Even if you have NO business ideas or website yet!

This #1-rated Internet wealth-building system includes the exact
SAME strategies and resources used to generate over $60 Million in
online sales.

Click here to claim YOUR 30-Day Trial for just $2.95.

*********************************

Master Key System Audio Course

I have a 30% discount for you on this brand new, inspiring
audio book.

Your discount will work with this link only:

Master Key System Audio Course

*********************************

Do you HavAds?

Get now your 10% discount on this brand new software.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Learning From The Most Common Affiliate Mistake

Have you received any emails lately about a brand new niche
product or program that’s really taking the net by storm?

If you’re anything like me, you’ve probably got an inbox
full of emails from heaps of people promoting new sites or
programs.

But have you noticed how all the emails are virtually a
carbon copy of each other?

There’s a huge chance that all they’ve done is simply used
the same sales copy provided by the owner of the site
and they’re just repeating the same message over and over
and over again. The only difference is the affiliate link!

Annoying isn’t it?

This is a BIG mistake that many people make and it’s a
prime example of a basic rules that is commonly broken by
less experienced marketers.

There is a great lesson to be learned from this.

If you’re promoting an affiliate product or program, then
it is imperative that you DO NOT simply cut and paste the
ad copy that is provided to you as an affiliate.

With the number of people promoting products online, this
just doesn’t cut it anymore. The competition is just to
great, so you have to be different… or pay the price!

Just imagine what your subscribers would think if they
received 5 emails promoting the same program… and your
ad copy was exactly the same as everybody else’s.

Do you see where we’re going?

Your subscribers will more than likely think… oh no, not
ANOTHER one!

You know what will happen next don’t you? Yep that’s
right. Your email will immediately be sent where it
deserves to go - straight to the trash bin.

If you’re going to promote an affiliate product (which by
the way can be very profitable) you need to review the
product and then tell your subscribers in your own words
what you thought of it so that you can give them an honest
and informed opinion.

This will also allow you to include a more personal touch
so that it stands out from all the other messages promoting
the same thing. Not to mention gaining the trust and respect
of your subscribers.

Think about it.

If you received multiple emails promoting the same thing and
all but one were just a rehash of each other, which one
would you place your trust in?

The same old bland emails that are obviously a blatant copy
of the ad copy provided by the product owner, which shows
they haven’t even bothered to check out the product, let
alone use it…

… or a recommendation from someone who appears to have
actually used the product and provided a personal and
informed opinion?

Well it’s not really much of a decision is it!

Savvy marketers know this and earn huge commissions by
implementing this strategy. Do you think they would continue
to do this if they weren’t?

You need to play it smart and take note of what the “big
dogs” are doing… and then follow in their footsteps. In
other words, you need to copy what they DO.

And no. We don’t mean copy their work. We mean copy their
IDEAS by creating your OWN ad copy!

If you do this you will definitely see an improvement in
your results. After this it’s just a matter of letting the
sales page do its magic.

If the product has a good sales page and a good conversion
rate, then you’ll definitely see a increase in your profits.

Once you understand the importance of using this technique,
all that’s left to do is to build your subscribers optin
list so that you can increase the amount of targeted
traffic you’re able to drive to your affiliate sites.

It goes without saying that the more eyes you have looking
at your offer, the more profits you’re going to earn!

Yes it sounds like very simple and basic stuff…
that’s because it is! Marketing is not complicated. It’s
only when you try to read too much into it does it become
over complicated and frustrating.

If you remember to keep it simple at all times, the rest
will look after itself.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Finding Highly Motivated Website Traffic

If you’re relatively new to the net and aren’t yet
receiving a constant flow of traffic to your website, then
you need a method of promoting your products to the world
so that you can start to show some profits.

One of the quickest and most cost effective forms of
online advertising is placing solo ads in ezines. Using
this method you can instantly drive targeted traffic to
your website as opposed to other longer term methods.

If you’re unsure what a solo ad is, it’s an advertisement
that promotes a single product by email to a list of ezine
subscribers. It is normally sent to an opt-in subscriber
list with no other competing advertisements or promotion
contained in the email.

You can purchase solo ads for as little as $10 per issue
and if you have an effective ad copy for the appropriate
audience they can often produce astonishing results.

If you select a high quality ezine that has a responsive
list, is highly targeted to your product and your ad is
personally endorsed by the owner of the ezine, the pulling
power of the ad can increase up to 10 times the normal
response rate.

There just isn’t anywhere else that you can get this kind
of bang for your buck when it comes to spending money on
your marketing.

By testing and tracking your ads and expanding into
different ezines on a progressive basis you could quickly
start reaching thousands of people weekly and earning an
income to match.

So which ezines should you place your solo ad?

Unfortunately due to the thousands of different markets
online there is no easy answer to this question.

However I will outline the following tips to help you
decide which ezine is the best suited to your niche to
advertise in from a money and marketing point of view.

First of all let me tell you something that is fairly
obvious yet I see it happen day after day after day.

It is pointless to advertise your product or service in
an ezine that is totally unrelated to your product!

For example… you should not place your ad promoting a
stockmarket program in an ezine about dog grooming. Sure
you might get some replies. You may even receive an order.
But if you want value for money this is not a good place
to advertise. It’s just not targeted to your potential
customers!

The best thing to do is to find ezines that focus on a
similar niche to that of the products or services you are
selling.

If you were promoting a membership site, your potential
customers are people who are either looking for home based
opportunities, wanting to start an online business owners
or are existing Internet business owners.

So the most obvious place to start is to search for
ezines that focus on these niches.

Of course the best place to advertise is where the
competition is! If your competition is promoting their
products in an ezine you can bet that it is targeted to
their (and your) niche. So do your homework.

What results should you expect from running a solo ad?

There’s no set figure as to the type of response you
should receive with solo ads. It’s just too hard to predict
because of other variables that influence your results,
such as a poorly written ad, type of products being
advertised, timing, etc.

But a general rule of thumb is that if you can get at
least 5% of subscribers to click through to your site to
view your product then this is acceptable. So if an ezine
has a list of 10,000 subscribers you should be aiming for a
response rate of at least 500 visits to your website.

I have known some marketing campaigns to achieve as high
as a 60% response rate. So if you have crafted good ad copy
and marketed to a responsive ezine list you can obtain
tremendous results.

A handy tip is to ask the ezine owner for the details of
other website owners who have advertised with them. Then
you can send them a quick email politely asking them if
they were happy with the results of the solo ad they placed
with this ezine and whether they would recommend you use
them.

Another key factor on the success of your campaign will be
determined by how targeted the email list is. In other
words how did the list owner attract their subscribers. Do
they have an opt in email list or did they simply purchase
bulk subscribers from a third party.

If most of these people did not ask to be placed on the
list, do they really care about reading the ezine when it
is sent to them or do they simply hit the delete button
when it arrives. These people will never see your ad.

So it is important to find out how different ezines get
their subscribers!

Another important factor to consider is how many issues
do they send out each week and what content do they provide.

If the ezine owner sends out 5 issues a week and all it
contains is ezine advertising you can bet your bottom
dollar that very few people will actually read the ezine.
More than likely they delete it as soon as it hits their
inbox.

I recommend you actually subscribe to the ezine so you
can view the contents and get a feel for the ezine to see
if it really does cater to your market. If you wouldn’t
read the ezine yourself then there’s a good chance your
potential customers won’t either.

Which ever ezine you choose to advertise in it is
imperative that you track and monitor your results. Very
rarely do you get it right the first time. You must
continually test and tweak your ad to get the maximum
benefit from your advertising dollar.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Thatâ€™s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

October 06 2nd Week

October 9, 2006 11:54 pm

This issue includes…

Â° Generating Massive Profits with Private Label Products

Â° Weekly Marketing Freebie

Â° Internet Marketing Special Offers

Â° What’s New At My Software Gold Mine

Â° Why You Need to Use Google Video

Â° Using Articles and Autoresponders to Grow Your Profits

Â° Tell Me What You Think!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The 60 Second Weekly Tip
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Generating Massive Profits with Private Label Products

Each day a large number of people search for private label
products that are for sale. What they are looking for is a
product that they can resell to make money and PLR products
offer them this opportunity without having to create it
themselves. In other words, it’s a quick fix to their
problems.

A lot of focus is put on the reselling of private label
products, but what slips the mind of many people is
how those products are created.

The reality is that these products are created by real
people - someone like you - and this can offer opportunities
that most people have never even thought of before!

So what does this mean for you?

If you have a special talent or skill, you could capitalize on
that talent, especially if you have experience as a writer or a
developer. But even if you have no experience whatsoever,
you can still capitalize on the PLR popularity.

A good example of this is to outsource your work to a
freelance writer or developer. All you have to do is
come up with the idea and then employ someone else to do
the hard work for you, and then offer the finished product
for sale.

But to find the right product, you will first need to do a
little bit of research to find a niche that is popular and
in demand by conducting keyword research etc.

Or you could simply research what companies are looking for
and then create a product that satisfies their needs. If
you can do this, then you can be well on your way to making
money!

But before you create your product, there are a number of
important things that you may want to take into
consideration.

There are many private label product creators that require
buyers to agree on specific terms and conditions relating
to the sale of the product. Some of the restrictions you
need to consider is the way that the product can be
altered, advertised, how much it can sell for, whether it
can be given away for free and where it can be sold.

Of course you can market and sell your own product
yourself if you want to. But it may take a large amount of
time and money to do this and you just may not have the
necessary skills, time or money. That is why many people
prefer to sell the resell rights to their product. By doing
this you are able to profit from your creation without
having to do the additional leg work.

You’d be surprised at how many ‘gurus’ have made massive
amounts of profits by coming up with the right ideas and
then getting someone else to create the products for them.

And with a little bit of hard work and determination, you
could find that same success!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing Freebie
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Last week, Ken Envoy’s Make Your Site SELL! was offered for
Free.

This week, I have Make Your Content PREsell for you, Free as well!

Enjoy!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offers
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Do you HavAds?

I have a 10% discount for you on this brand new software.

You can of course use it along with AdSense blocks.

Check it out: HavAds AdBlock Builder

Enter this code into the coupon code field:

452AC5B928651080

in order to get your 10% discount. This coupon expires on
october 31, 2006.

*****************************************

In a few hours from now Joel Comm will launch his brand new
product:

Instant AdSense Templates

This is not really a special offer, but you can still access Joel’s
free and funny report on AdSense. This package is big and
impressive, it deserves a look.

*****************************************

Only 24 hours left to get Reseller Power Cart
and Popup Instant Control for $47 each instead of $97.

This offer is also available for affiliate promotion.

Signup here: My Software Gold Mine Affiliate Program.

Please note that Resale Rights are only offered at $97. The $47
version is for your personal use only.
Licenses are included in the products.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
What’s New At My Software Gold Mine
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Check out the affordable eBooks policy!

Most of the eBooks are priced $27 and below! Take action now
and start building steady sources of income from your website(s),
learning from quality and affordable infoproducts.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Why You Need to Use Google Video to Promote Your Website

Online video sites have rapidly increased in popularity
over the past few years. One of those websites is
Google Video. Have you ever wondered why online video
websites, including Google Video, are so popular?

If you have then you’re not alone. Despite the fact that
millions of Internet users enjoying watching online videos,
many wonder what created all the buzz.

When it comes to understanding the popularity of Google
Video, there are a number of different factors that come
into play.

Google Video, like most other websites, has unique
features about it. Those features are what brings in new
visitors and keeps the old ones coming back for more. So
not is it popular among first time video watchers, it is
also keeps existing visitors coming back for more every day.

Perhaps one of the greatest reasons why Google Video is
so popular is because of all of the choices that Internet
users, just like you, have. With Google Video you are not
only allowed to watch the videos that are hosted on the
site, but you can also create your own.

This offers you massive potential to promote yourself or
your websites, as you can create your own video on just
about anything that you want, even if you do not have any
formal video making experience.

And with Google Videos popularity it is likely that your
video will be viewed by thousands of Internet users. Can
you now see the potential of this amazing tool?

Popular video categories include music videos, television
shows, animation, movies, comedy, and sports plus
additional categories that are too numerous to mention.
Basically this means that you should be able to find a
category that is relevant to your own niche topic.

Simply create your own video on a topic within your niche
that others would find interesting and then include a link
to your own site where they can find
out more info. Then upload it to Google Video.

How simple is that?

It is also important to note that the site is easy to use.

There are too many online websites, including a number of
popular online video websites, which are difficult to use
and navigate. This is not the case with Google Video. If
you are looking for a particular video, you can easily
search for it or browse through all of the categories.

Once you select the video that you would like to watch, it
will load in no time at all. After you have watched the
video you can easily rate it in a matter of seconds.

This means that anyone can also easily find your video
using the keywords you used when you created your listing
and they can also rate it depending on how interesting they
found it. The more views and the higher ratings you
receive, the higher you video will be placed in the
listings - which means even more people will view your
videos.

Is that cool or what?

So if you aren’t already using Google Video to promote
your site, then you should start today. Let’s face it, if
Google Video has already impressed millions of other
Internet users, there is a good chance that it will impress
your target audience as well.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Using Articles and Autoresponders to Grow Your Profits

It’s no secret that articles are hot right now. And if
used correctly articles can be a great way to promote
products, help you build trust with your existing list and
reach a broader audience.

Just ensure you only ever use articles that are full of
content, easy to read and understand, and provide readers
with useful and helpful information on their chosen niche.

There are many uses for articles, as they are one of the
best ways to promote products and services online. Normally
this is done by submitting articles to other websites,
article directories and ezine directories.

Although these are very highly effective methods, one
method that is often overlooked is to use articles via
autoresponders. If you combine informational articles with
an autoresponder you can achieve great results.

You can do this by setting up each one of your articles
in your autoresponder. You should ensure that each
article has its own address, meaning that you’ll need to
use an autoresponder that allows you to it.

If you have a lot of articles, keeping up with them can be
a tedious task. Those who have a lot of products normally
have hundreds of articles. And if you are a member of an
articles site, you probably have more than you can count.

A good way to keep track of your articles is to make a
master list of all your articles, putting the address of
the autoresponder beside the article title. If you prefer,
you can also add a description of the article to your
master list.

But if you don’t have your own articles, no problems.
Check out the Business Opportunities section.
There are literally thousands of articles on these types of
sites and it shouldn’t be hard to find articles relating to
your topic.

If you do this, just remember to leave the authors bio
intact when you include it in your autoresponder series.

If you were to send out all your articles separately one
by one manually it could take you quite a bit of time.
Through the use of an autoresponder you can place all this
work on autopilot and save yourself heaps of time, as the
autoresponder will do a majority of the work for you. All
you have to do is add the article to your preset messages
contained in your autoresponder.

Autoresponders can really get your articles and information
out there, all you have to do is give them a try.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Thatâ€™s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

October 06 1st Week

October 2, 2006 10:25 pm

This issue includes…

Â° How to Research and Find a Profitable Niche

Â° Weekly Marketing FreebieS

Â° Internet Marketing Special Offers

Â° Using Social Networking Sites For Greater Profits

Â° Tell Me What You Think!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

How to Research and Find a Profitable Niche

The term ‘niche marketing’ means selling a specific
product to a specific type of buyer.

However, comparing niche marketing and an Internet
marketing niche is equivalent to comparing apples with
oranges. Apples and oranges are both fruit. Niche marketing
and an Internet Marketing niche are both forms of Internet
marketing but as different as apples are from oranges.

A niche market allows you to promote your own niche
product or that of a niche affiliate product. There is a
niche market for anything and everything you can imagine.
All it takes to break into a niche market is a good idea, a
good product created by you or someone else that will
appeal to certain people, some advertising and the desire
to succeed.

The Internet marketing niche, on the other hand, means
that you will be promoting your own Internet marketing
product. This is a very crowded field of endeavor and
really difficult to break into. It’s a world filled with gurus
and wise men who have been playing and winning the
game for a long time.

This doesn’t mean that it is impossible to cash in on the
Internet marketing niche because, of course, you can. It is
a world still built on demand and that means that if you
have a product that can compete and if you have the
willingness to play hard-ball with the big boys then you
can succeed at the Internet marketing niche game.

Deciding on what product or service you will promote in a
niche market should be based on a simple principle. There
should be a demand for your product or service. You want to
offer something that people actually need, something that
will make their lives better, make them feel better
physically, make them look better, or help them solve a
problem.

Once you have chosen a product or service to market,
researching to find the right niche for your product or
service is the next most important part of beginning a
niche marketing program.

The things that you need to know are where they spend
their time online, and what makes them tick from a personal
and business point of view.

The next thing you need to learn as you research your
online niche market is what you can reasonable charge for
your product or service.

The best and most effective was to do this is to visit
sites that advertise products or services similar to what
you have chosen to sell. It should be easy to see if they
are giving away a service or selling the product at a price
far lower than you would have to charge.

If you can determine that there are people out there who
are willing to spend money to buy what you are selling and
you can identify those people then you have a niche
marketing product or service that can make money on the
Internet.

Sometimes it takes reframing your product or service to
make it more attractive, better or just different than what
others are selling it for.

But when all is said and done, research is the key to
successful niche marketing. The more research you do to
ensure your chosen niche is viable, the greater the chance
you will be successful.

Read the Niche Site Manual to discover how to create -and
profit from- a niche website.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing FreebieS
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Like the title implies, this short report gives 9 Tips for effective
email marketing.

You can even rebrand this viral report.

9EmailTips

*****************************************

If you missed my last email, here is the link to Ken Envoy’s
Make Your Site SELL!

MYSS! is a great read, full of useful, evergreen ideas and
information, especially if you are trying to sell a product.
And now… It’s FREE!

Make Your Site SELL!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offers
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

The Chosen Secret

It’s a program almost everyone needs, on how to manifest
anything and everything a person wants. This is life-changing
information, so the market is wide open.

It includes…
- 2 never-before released ebooks
- 24 audios

Plus bonuses of…
- daily motivational coaching via audio
- an ebook library (17 ebooks and growing)
- a set of 24 audio and written lessons (Bill Gates used this info
to create his fortune)
- and more.
VERY LIMITED Pre-Launch Offer…

Be one of the first 100 customers to purchase the Chosen Secret,
and get it for HALF OFF.

Sale ends with the 100th customer, and they’re going fast.

Use this link…
The Chosen Secret

The price is going up in the next few days.

*****************************************

I released last month 2 brand new scripts: Reseller Power Cart
and Popup Instant Control.

You can get them for $47 each instead of $97, only until october
10th.

Don’t miss the opportunity to get these valuable automation tools
at bargain prices.
This offer is also available for affiliate promotion.

I am not advertising it. I don’t compete with you, so you can get
bigger commissions.

Signup here: My Software Gold Mine Affiliate Program.

Please note that Resale Rights are only offered at $97. The $47
version is for your personal use only.
Licenses are included in the products.

*****************************************

Only a few days to get my brand new ebook Your Sales Tactics
Are A Shame for $17 instead of $27.

Read my last email for more infos.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Using Social Networking Sites For Greater Profits

Did you know that you can promote your website using
online social networking sites?

If you are wondering how and why you should use social
networking websites to promote your website, you are not
alone. A large numbers of Internet users have more than
likely heard all the fuss about social networking, but
aren’t quite sure what these sites are all about or how
they work.

In a nutshell, social networking websites are virtual
online communities. They give Internet users an easy and
reasonably safe way to come together and meet like minded
people as many social networking websites are designed to
make it easier for you to search for and make contact with
other users with the same interests.

And with the large and growing number of social networking
websites springing up on the net there is a good chance
that you could not only make new friends, but also find
potential customers that would be interested in visiting
your website.

So as an Internet marketer, how can you benefit from
social networking websites?

When joining an online networking community, you will be
given your own profile page. On this page you should give a
brief description of yourself and your online website. By
mentioning what your online site is all about and providing
a link to your site, you should receive a number of new
visitors.

If you have a website that sells products or services, you
can use social networking sites to your advantage by
creating product or service spotlights.

Each day, week, or month you could showcase one of the
products or services that you promote. This could either be
done on your profile page or on your own personal blog
page, which is provided by most social networking websites.

For example, if you have a niche site that focuses on tips
about being a dog owner, it may be a good idea to state
your love for dogs in your profile. If you do this it is
quite be acceptable for you to add a link to your online
website as it is directly related to your topic of interest
and will not be considered as spamming.

These are just a couple of simple ways to use social
networking sites for your benefit, but there are numerous
different ways that you can promote your online website and
using the above mentioned points as a starting point you
should start to see an increase in your page views in no
time at all.

The most popular social networking sites on the net is
MySpace.com and there are many success stories of people
who have created a cult following by creating their own
profile to promote their own products or websites.

There is simple not enough space to explain all the
different techniques you can use to promote your own site,
but all you need to do some research using your favorite
search engine to find out more information on how you can
use social networking sites to get more exposure for your
products or websites.

So if you haven’t yet set-up a profile you need to start
fast. Get on your bike and start researching. You may just
be surprise at the results you can achieve.

Read the Complete Guide To Social Bookmarking to discover
how to generate profits from social networks.

A free social bookmarking report is also available.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Thatâ€™s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
No Comments »

September 06 4th Week

September 25, 2006 5:51 pm

This issue includes…

Â° A Simple Blueprint for Your Long-Term Success

Â° Weekly Marketing Freebie

Â° Internet Marketing Special Offers

Â° What’s New at My Software Gold Mine

Â° How to Get More Visitors to Sign-Up to Your List

Â° Driving Low Cost Targeted Traffic to Your Website

Â° Tell Me What You Think!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The 60 Second Weekly Tip
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

A Simple Blueprint for Your Long-Term Success

You may have heard or read recently all the fuss
surrounding Adsense and how it’s supposed to be dead. Don’t
be mistaken. Adsense is still alive and kicking. It’s just
some of the methods used to generate an income from Adsense
have pasted their use by date and it’s time to move on to
other income generating methods.

For the last couple of years generating an income from
automated programs that were designed to mass produce sites
specifically for the purpose of generating an income from
Adsense was a piece of cake. But those days are now well
and truly gone.

Please go to the Freebie section for more informations.

Over the last few months the search engines have been very
aggressively seeking out these sites and de-indexing them
from their database. This combined with Adwords giving
advertisers the option of reducing the amount they are
willing to pay for keywords they are targeting on the
search network has all but killed this strategy.

It is now at the stage were it is extremely difficult to
earn any level of income from this and other “black hat”
methods. That is why if you use this method (or are
thinking of using this method) to generate an income it’s
time you stopped and started shifting your focus onto other
tactics.

Yes. You still can earn an income from Adsense. But you
now need to take a “big picture” view by placing more focus
on “white hat” strategies, such as building high quality
content sites using conventional methods that provide your
targeted audience with a pleasant experience by providing
useful and informative content.

Another method that has proven to be very successful is to
create capture pages relating to your product or service
and then drive traffic to these pages using organic or paid
methods (or a combination of both).

[Note - With the introduction Google's new method of
ranking web pages it is not as easy as it once was to send
'cheap' traffic to your site using PPC methods, but it is
still very possible and an extremely successful strategy]

Once you’ve created your “white hat” sites you can then
monetize them using cost-per-action (CPA) programs,
Adsense, your own products or affiliate products.

It will take a some time testing and tweaking to find out
which strategy works best for each of your sites, but if
you can stick it out and dump the losers, all the while
continuing to build your network, before long you will
begin to see your earnings building to a stage where it
will be well worth your while.

The fundamental steps you need to take are:

- Build a site
- Send traffic to your site
- Monetize it
- Test and tweak to see what works best
- Dump the losers
- Rinse and repeat

The first step you need to take is to develop a plan that
outlines your blueprint for your long-term success. Then
research and identify how you can achieve each step. Then
start implementing your plan to begin building your future
one step at a time.

Read the Niche Site Manual to create quality niche sites that will
generate income and rank well in Google.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing Freebie
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

If you missed it, the part II of the controversial ebook “The Death
of AdSense” is now available. But hurry if you want them both for
free.

Life After AdSense

*******************************

Here is one of the freebie I highly recommend in case you missed
it in the previous issue: the optiMINDzation program.

How to Unlock the True Power of Your Mind and Achieve a Level
of Success That You Never Thought Possible!

Click here to get your free, 5-part mini-ecourse - “5 Things You
Must Know About Brainwave Entrainment!”.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offers
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Don’t have a domain yet? Make your web site gain credibility with
a domain name!

For a limited time, you can get discounts on .US .ORG & .NAME
domains.

- GoDaddy.com $5.99 .US Domain Sale!

- GoDaddy.com $6.99 .ORG Domain Names!

- GoDaddy.com $5.99 .NAME Domain Names!

*****************************************

I released this month 2 brand new scripts: Reseller Power Cart
and Popup Instant Control.

You can get them for $47 each instead of $97, only until
mid-october. As soon as the next Software update starts, I
will remove this offer.

Don’t miss the opportunity to get these valuable automation tools
at bargain prices.
This offer is also available for affiliate promotion.

I am not advertising it. I don’t compete with you, so you can get
bigger commissions.

Signup here: My Software Gold Mine Affiliate Program.

Please note that Resale Rights are only offered at $97. The $47
version is for your personal use only.
Licenses are included in the products.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
What’s New at My Software Gold Mine
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Since august, you can try some of My Software Gold Mine
Webmaster Tools for free.

Go to this page, and select the software you would like to try.

Please note that the trial versions are .exe files and work only on
Windows OS.

But that’s not all. You can make money with these trial versions!

Send your visitors/ prospects /customers to the trial version
download page via your affiliate link.
If they decide to purchase the full working version of the software,
they are directed to the order page and you earn 50% commissions
on every sale + points you can cash into products.

No website needed, just send people to the download page
through your affiliate link.

Don’t miss this opportunity to make money promoting free
software.

Signup for free here: My Software Gold Mine Affiliate Program.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

How to Get More Visitors to Sign-Up to Your List

Several months ago I read an article on increasing you opt
in email list.

The article described the reason why you need to ’sell’
anything you want to give away. People are people rarely
appreciate anything they can get for free, so this got me
thinking.

Whether or not people pull cash out of their pocket to
acquire your ebook is irrelevant. You still have to “sell”
it to them….

…or rather they have to be sold ‘on it’ before they will:

1) Take the time to read your offer of “free stuff”;
2) Take the time to download it; and
3) Actually read or use it!

Consciously or unconsciously before anyone takes advantage
of a “free offer” of any kind, they look at the “opportunity
cost” (i.e. accepting your offer over every other offer
they are presented with at that moment).

If your offer is compelling enough, most people will take
advantage of the opportunity to at least read your offer
and download what you are providing.

A well structured, benefit rich, compelling offer is a
prerequisite to “free” stuff.

Regardless of what you’ll read in countless marketing
books, simple putting up a couple of free items and
asking your visitors to join your list is the definitely
the WRONG approach - and it’s more than likely affecting
your conversions!

You need to convince them to join your list by “selling
them” on what you are offering as a solution to the
problems they may be facing.

So, the next time you decide to give a freebie away as an
incentive to signing up for your email list, think again
about this idea of ’selling’ the freebie first… make it
valuable in the eyes of the person reading your web page
and you’ll get more loyal subscribers and more sign-ups.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Driving Low Cost Targeted Traffic to Your Website

You’ve heard it said a thousand times before… “one of
the most efficient, low cost methods of driving targeted
traffic to your website is with pay per click search
engines”.

But, is advertising on pay per click search engines really
worth it?

This is a question that only you can answer. The major
factors that will help you answer this question include
your website conversion rate, the price of your product and
the bid price of your keyword phrases.

To determine the usefulness of bidding on pay per click
search engines, you must constantly monitor and track your
results. Only then will you know if pay per click
advertising is beneficial to your business.

When first starting out using pay per click search engines
to advertise your product or service, initially it is best
to bid on as many relevant keyword phrases as you can.
Then, after tracking results and calculating click thru
conversions, you can refine your bids to those keyword
phrases that produce the best results.

If you’re getting high click thru traffic from your
keyword bids, but getting relatively few sales, you may
need to further qualify your traffic. You can do this by
making small changes to your ad copy or title.

But, be warned! If you’re not careful, pay per click
advertising can become very time consuming and costly.

However, if used correctly, advertising your products on
pay per click search engines can contribute to your overall
website promotion campaign. But, you should take care that
you don’t pay too much per click and that you get a
positive return on investment.

The best way to ensure you get the best bang for your buck
is to research the most effective keywords relating to your
product, so you can specifically target your potential
customers and increase your website conversion ratio.

In other words, if you website concentrates on how to
write sales letters for home business owners, it would be
unwise to bid for the word “home business”. Sure, your may
get a truckload of visitors, but this keyword is far to
general and you may only attract predominately untargeted
tire kickers.

While 153,281 people may have searched for this phrase on
Overture the previous month, how many of these visitors
would be specifically interested in learning how to write
sales letters? Your conversion rate would be very low and
all you would be doing is burning up your hard earned cash.

For example, if you bid $2.25 for the keyword phrase “home
business”, this means that you pay $2.25 every time a
person clicks on this listing. So for every 100 visitors
that click on your listing, you pay $225.00. If these
aren’t targeted visitors and they don’t become customers,
you’ve just wasted $225.00.

If you converted 2% of you visitors (which is average) and
you sold your product for $47.00, you would receive $47.00
for every $225.00 you spend. Now I was never very good at
math, but this still doesn’t look very profitable to me!

Using the above scenario, you would have to increase your
conversion rate to a minimum of at least 5% before you
started to show a profit, ie 5 sales at $47 for every 100
visitors.

Now if we plug in the figures using the above scenario to
calculate the maximum price we should be paying for our
keyword bids, the maximum would be $.94 cents, ie 2 sales
at $47 each (2%), divided by 100 visitors.

This gives you the absolute maximum price you should be
bidding for your keyword phrases. Once you start bidding
more than this price, unless you can improve your
conversion rate or increase the price of your product, you
run the risk of losing money on your campaign.

So the alternative is to either reduce your keyword phrase
bid price to a level that allows you to make a profit, or
increase your current website conversion rate by
researching and using targeted keywords to direct only
highly targeted visitors to your site.

In summary, here are five tips to get the best bang for
your buck using pay per click search engine advertising:

1. Refrain from bidding on general search terms such as
“home business” and research the most effective keywords
for your product to attract only highly qualified visitors,
that are specifically looking for your product and are
prepared to buy BEFORE they reach your site.

2. Initially bid on as many relevant keyword phrases as
you can and then test, tweak and refine your bids to those
keyword phrases that produce the BEST results.

3. Monitor your website conversion rate to calculate your
cost per click and cost per sale to allow you to develop an
appropriate advertising campaign.

4. Plan your advertising campaign, so that you know
exactly the maximum amount you can bid on you keywords and
still have a positive Return of Investment (ROI) and under
NO circumstances bid more than this amount.

5. Once you have developed and created a successful
advertising campaign, ie you received a positive Return on
Investment, REPEAT the process, over and over again.

Remember to always TRACK your campaigns. I use and strongly
recommend AdTrackz for tracking and affiliate link cloaking.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles Iâ€™ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

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Thatâ€™s a Wrap for this Week
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That wraps up another weekâ€™s newsletter and I hope you
enjoyed this issue.

Donâ€™t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time Iâ€™ll send you important updates
that will provide information that has the potential to
greatly improve your online businessâ€¦ and of course
your profits!

Your friend,

Gilles Rais

Categories: Newsletter Issues
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