Archive for the 'Newsletter Issues' category
September 06 3rd Week
September 18, 2006 9:45 amThis issue includes…
° You Must Have Strategies in Place to Grow Your Income
° Weekly Marketing FreebieS
° Internet Marketing Special Offers
° How a Positive Attitude Can Lead to Astounding Success
° Promoting Too Many Programs Can Hurt Your Profits
° Tell Me What You Think!
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The 60 Second Weekly Tip
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You Must Have Strategies in Place to Grow Your Income
Do you have a strategy?
From my observations, I see a lot of people online that
are moving forward without much of a strategy. Or they are
stuck using other peoples strategies and don’t develop
their own based on their needs and abilities.
It is very important to understand that those marketers
that are teaching you things online are doing what they
know or have been successful with themselves. It is not
necessarily the path for YOU or the only path you should
take.
I use a combination of strategies… I strongly use the old
saying, “Don’t put all your eggs in one basket”.
A good example of this is the amount of marketers who lost
a large chunk (if not all) of their online income because
the latest “Google Slap” wiped out most of their business.
Some marketers instantly lost hundreds of thousands of
dollars per year from their annual income.
Why? Because they had all their eggs in the Google basket.
Google can make changes virtually any time they like and in
doing so can affect thousands of people. You may think you
have control, but in reality you don’t.
That’s why you must diversify. Have a strategy that takes
into account these type of life altering changes.
Don’t do just one thing. Let me rephrase that. You can do
one thing, but make sure that you are covered within that
one thing.
For instance, if you depend on Google Adwords for the
majority of your income, that’s fine. Just make sure that
you are not doing just one thing within that market.
Develop your strategies so that if something happens, you
can rely on other techniques to continue to earn you income.
Things are in a continuous state of change online. You
must brace yourself for that change. Make sure you have a
strategy. Don’t lose sight of the big picture!
This is a business not just a way to make some quick
profits. Yes it can be, but generally I think most of us
want to have long term results and not live on the edge
from week to week.
So have some sort of strategy in place for your business
that insulates you from the environment. You should have a
short term, medium and long term strategy.
Where do you see yourself in 1 month, 6 months, 5 years?
How are you going to get there?
There are things I do to make money now, but there are
also things that I am building now that will blossom in the
future and offer long-term stability.
Just sit down for a few minutes and write down some of
your goals and what you want out of this business. After
you know what you want and have taken into consideration
the environment, map out how your are going to get there.
If you do this, you will not only find stability over the
long term, but you will find peace of mind.
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Weekly Marketing FreebieS
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Get your free trial software of the Article Rewriter Pro, one of the
brand new tools for this month’s update:
Article Rewriter Pro Free Version
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How to Unlock the True Power of Your Mind and Achieve a Level
of Success That You Never Thought Possible!
Click here to get your free, 5-part mini-ecourse - “5 Things You
Must Know About Brainwave Entrainment!”.
*******************************
I just came across this free report that’s spreading like wildfire
across the Internet marketing community:
Part II “Life After AdSense, climbing the Internet marketing
food chain” will be released on September 21st. Don’t miss them.
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Internet Marketing Special Offers
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Only a few hours left to get these offers:
The Complete Guide To Social Bookmarking at $17 instead of $47.
Buy Me A Word, Text Cloud / Word Cloud script ($47 instead of $97)
And the Automatic Blogging Tutorial, ($27 instead of $39.95)
Be quick and enjoy these quality resources at a bargain
price.
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Featured Article
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How a Positive Attitude Can Lead to Astounding Success
Your subconscious mind can feed on thoughts of defeat or
thoughts of success.
In some ways it’s a bit like a chain reaction. What you
decide to think about or dwell on will leave an impression
on your mind that will effect everything you do.
Regardless of what you goals are, you will only ever be as
successful as you allow yourself to be!
It’s simple really. If you give up and get frustrated with
something, that frustration will have a negative impact on
the rest of your activities.
On the other hand if you follow through with something,
work hard and find a solution, the impact of that victory
will have a positive influence on the rest of your work.
This then allows you to tackle other projects with more
confidence, which can lead to even more success.
Basically, confidence stems from convincing yourself you
can. So the more positive you can be, the more you can do!
I often see people getting all worked up because of some
issue or whatever. And a most times this emotion is
impacting their attitude and their long-term success.
I’m not saying I’m always level… heck at times I can get
very annoyed. But you can’t get too caught up emotionally
or negatively in something that really isn’t that important.
Sometimes we must battle - other times it’s not going to
make any difference, so why bother. Just walk away and do
something else.
You are the master of your attitude and because of that
you can control your effectiveness, productivity and
results online or offline in your business or personal life.
The choice is really yours to think what you think. It may
take some effort to train yourself to think a certain way,
but it’s worth it. That effort will translate to your
subconscious and make for a better YOU.
You can decide to control your subconscious or turn it
over to itself and let it control you.
Think Positive… not negative!
A lot of people will joke when someone starts chanting
about positive attitudes and such… but I can assure you
there is something to it. You will have much better
relationships and results in your life if you are positive
rather than negative…
A book worth picking up and reading about building a
positive attitude is:
Success Through a Positive Mental Attitude
W. Stone
I at least suggest taking a peek. This approach to life
has made my life better and happier!
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Effective Marketing Strategies
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Promoting Too Many Programs Can Hurt Your Profits
Affiliate Marketing is by far, one of the easiest ways to
make money online. It is a revenue sharing business
relationship between the affiliate who agrees to promote
the products or services, and the merchant who offers them.
Affiliate marketers can earn a few bucks to thousands of
dollars with affiliate programs and how much you earn is
only be limited to your determination, creativity and
strategy.
It is a brilliant way to earn online and you do not have
to produce your own product or service to make a buck.
You just need to be aware that making your fortune with
affiliate marketing is not instant. Profits usually start
small and then get larger as your campaign starts to build
momentum. You have to use your imagination to find more
ways to attract more web traffic that can convert to sales.
How many affiliate checks do you want to receive?
Most affiliate marketers will enthusiastically reply that
they want to receive as many affiliate checks as possible.
However, it isn’t as easy as it sounds?
Most affiliate marketers assume that joining multiple
affiliate programs is a wise option.
The reason for this is that as it is very easy to join
affiliate programs, and there is usually nothing to lose,
they are tempted to join as many programs they can get
their hands on. The belief is that the more programs they
belong to, the more chance they have of getting commissions.
However if you do this you fail to give your affiliate
programs enough attention and work they ought to receive.
This results in the maximum potential of the affiliate
programs not being realized and the resulting income from
these programs will almost certainly be disappointing.
The best way to achieve multiple streams of income is to
concentrate on one affiliate program at a time.
Choose a product or service that you can promote
passionately. Pick a product in which you have complete
trust. And here’s a big tip…
… The best products and services to promote are those that
you use personally!
If you promote only products you personally use, your
readers will be able to sense your sincerity whenever you
promote a product that you have experienced. This will
greatly enhance your credibility as well as your product’s
marketability and will encourage your prospect to purchase
the product or service.
As soon as your first affiliate program is making a
reasonable profit then you can proceed to joining another
affiliate program and repeat the process. “Too much, too
soon” is a common pitfall in affiliate marketing. Joining
too many affiliate programs simultaneously in the hopes of
having multiple streams of income simply does not work.
Focus first on one affiliate program and work on it so
that it makes a good profit. Then, go find another
promising program and give it your best effort. The
question should not be how many affiliate checks you want
to receive, but how many “high-paying” affiliate checks can
you receive.
The answer lies in your determination to succeed and
determination to maximize your earning potential. With the
right tools, the right actions, and perseverance you can
definitely make a good profit out of affiliate marketing.
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Tell Me What You Think
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This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
September 06 2nd Week
September 12, 2006 1:06 pmSeptember 06 1st Week
September 4, 2006 8:33 pmAugust 06 5th Week
August 28, 2006 7:23 pmAugust 06 4th Week
August 21, 2006 2:56 pmThis issue includes…
° You Must Be Your Best Customer Before You Can Succeed
° Weekly Marketing Freebie
° Internet Marketing Special Offer
° A Real Life Example of Mega Successful Viral Marketing
° The “3-Toed” Formula for Making Money Online!
° Tell Me What You Think!
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The 60 Second Weekly Tip
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“You Must Be Your Best Customer Before You Can Succeed”
As an affiliate marketer your main purpose is to
effectively promote a product or service and to find
customers.
For you to achieve this purpose, you must be able to
convince your potential customers that certain products and
services would help them to achieve their personal goals
or fix a problem they may be experiencing.
However, it is difficult - no make that almost impossible
for you to do this when you yourself are not your best
customer.
By this I mean that you must first test the product or
service yourself BEFORE you promote it to your list.
If you do not own the product or service yourself, it will
show in your sales copy and you will not be able to
convincingly explain the benefits or disadvantages of the
product your are promoting.
As a result, your list will be able to instantly spot this
and you will lose any credibility you may have built with
your readers.
Many new affiliate marketers make this mistake and they
pay dearly for their actions with a lack of sales. In order
to succeed you need to avoid making the same mistakes.
You need to first try the product or service personally
before you sign up as an affiliate to see if it really
delivers what it promises.
Then simply give an honest and unbiased review of your
thoughts on the product and if it helped you, tell your
readers how it did, and how it could help them.
If you do this, you can become a credible and living
testament to the product. Your customers will then feel the
sincerity and truthfulness in your copy and this may just
be the trigger for them to try it out for themselves.
Take the time to analyze your marketing strategy and check
if you are on the right track. If done properly, you will
be able to begin generating more sales and earning a
higher online income in no time flat.
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Weekly Marketing Freebie
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I know that you’re always interested in finding ways to
maximize your time, but imagine being able to find more
time AND produce more profit!
That’s exactly the challenge overcome by a remarkable new
Talking Ebook from my friends, Michael Green and Peter Twist.
It’s called: ‘How To Profit From Your Diary‘
… and it shows you how to take your humble diary, be it
paper-based or on your computer and turn it into the
greatest profit center that you’ve so far been missing!
In my opinion, just ONE of the 10 tips about the way that
you should be planning your day is worth its weight in GOLD!
In fact, I loved this Diary Profits Talking Ebook so much
that I begged permission to send it out to my own
subscribers, and that of course means you.
I’m delighted to let you know that there’s a copy of
‘How To Profit From Your Diary’ waiting for you right here:
http://www.howtocorp.com/success-habits-diary-profits/joel
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Internet Marketing Special Offer
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Paul Kleinmeulman finally reveals everything he knows, and the
exact system he has developed for getting outsourcing and
excellent products on the cheap… is available for you now by video.
This is stuffed with every single dirty secret technique that he
personally uses to get his jobs and outsourcing done for
cheaper then most people can even imagine. This video includes:
• Why You Need To Outsource – 5 reasons you absolutely need to
outsource
• The Number 1 Outsourcing Service – There’s one service I use and
always will…and I’ll tell you why you should avoid the others
like the plague
• Know What You Want - Immediately start reducing bid prices with
this tactic alone
• The Bait & The Hook – Learn what this means and why it’ll save
you TONS!
• The Right Person – I’ll show you how to save hundreds with
careful selection
• My 5 Dirty Secrets To Getting The Lowest Price – You’ll laugh
when you see how simple these are…but you’ll smile when you see
how much they save you!
• And so much more.
Look, we’re marketers and we’re business people. I know we’ve all
heard about outsourcing and we all understand the value. This
isn’t about trying to convince you what a great concept outsourcing
is…
No, this video teaches you real world techniques that Paul
developed and that a group of us all now use almost every single
day…and we’re saving on projects like you would not believe.
Check it out for yourself and you’ll be amazed at the results.
You can grab all the details and a 51 second sample video at…
http://www.mysoftwaregoldmine.com/outsourcing.html
Also…for a very limited time (3 days only) Paul’s slashing the
price for a select group of users. Be sure to type in 50off into
the coupon and you will get a surprisingly generous discount…
(He’s practically giving it away).
You’ll be able to easily make up the investment with your next
outsource job.
Remember…this discount only lasts for 3 days so don’t miss out!
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Do you properly use AdSense?
Find out now: play the AdSense Game!
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If you’ve ever wanted to start a membership site, but wanted
someone else to do all the work, then this is for you.
Just think - in 5 minutes from now you could have your own full
blown membership site and keep 100% of the profits for yourself!
The number of licenses is limited, so please hurry.
http://www.TheSecondTier.com/register/bulklandmine
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Featured Article
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“A Real Life Example of Mega Successful Viral Marketing”
The most effective way to learn is to analyze examples of
real life success stories and then implement what you’ve
learned for your own benefit. Here is one such example of a
truly amazing viral marketing campaign…
The Houston Museum of Natural Science (HMNS) was chosen to
showcase the world-famous exhibition for the Lord of the
Rings Trilogy. HMNS quickly realized that while the exhibit
was expected to generate a great deal of interest, it
didn’t have a lot of appeal for their core audience.
The success of the exhibition therefore would rest in how
it was marketed.
The Houston Museum of Natural Science quickly called in
Spur Digital to help reach the targeted demographic
audience and generate interest in the Exhibit. HMNS was,
also, hoping to acquire new patrons and members to further
their future revenue.
Spur digital worked with HMNS to identify the target
market for the campaign and developed an integrated online
media plan to reach those audiences.
The campaign featured an online contest that was marketed
through targeted online media outlets including relevant
Web sites, Search Engines and third party E-mail lists.
Viral marketing was an important component of the
campaign, so Spur developed an innovative strategy to get
people to refer their friends.
Spur identified the target audience as males 18 to 34
years old who were fans of action and fantasy films,
frequent video game players and movie renters, tech-savvy
who generally didn’t hang out at museums.
Based on this information, Spur chose search engine
advertisements that would accompany specific search words,
dedicated email advertisements, sponsored email
advertisements, banner ads on web sites targeted toward the
desired audience, and emails to the HMNS list.
Did it work?
You bet. The results were excellent. The impact of the
viral marketing effort was astounding - over 23% of
registrants originated from the Tell-A-Friend feature. The
direct marketing efforts yielded impressive results as well.
In total, the 12 week locally-targeted online campaign
yielded more than 2 million targeted impressions, 40,000
unique visits, almost 12,000 and 6,000 invitations sent by
friends at a cost per action of less than $3.00. These
contributed to the record attendance of almost 100,000 over
3 months.
This only proves that viral marketing works - and works
extremely well. So if you’re not employing viral marketing
strategies in your business, such as creating viral
reports, articles, videos, contests, packages, etc, then
you could be leaving loads of profits on the table.
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Effective Marketing Strategies
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The “3-Toed” Formula for Making Money Online!
What do you have to do to start making money online?
The answer to this is not rocket science and you will be
shocked at how simple it is. But you’d be surprised at how
few people take action once they find out how the answer,
yet they continue to wonder why it is they still can’t make
money.
So what is the answer?
Well to be honest, there is no ONE answer, but rather a 3-
step formula that you need to follow in order to actually
generate a profit from your online business. We like to
call this our “3-Toed” formula as it is very effective and
more lethal than a starving T-Rex
Step 1…
Even the greatest businesses in the world will go broke
without a constant stream of highly motivated visitors
looking at what they have to offer. So the first thing you
need to do is to drive hoards of hungry visitors to your
website.
This in itself is without doubt the hardest part of
creating a successful online business. However, even if
you’re a complete newbie, there are numerous methods of
driving traffic to your site and the strategies you use
will be dependent on your timeframe and you budget.
The Newbie Club is a good place to start.
While getting traffic is a very important step, it is only
part of the solution. Once you’ve done the hard work and
started driving visitors to your websites, you then need a
strategy to convert them to customers and this leads us to
the next step.
Step 2…
Nothing else is more vital to your success than having a
group of loyal responsive subscribers you can send messages
to. You can read all the books you want. You can scan
through all the ecourse you can get your hands on or you
can attend as many thousand-dollar-a-day seminars as you
can afford.
But a the end of the day none of this matters unless you
have a list of people you can market to each and every
month. It’s as simple as that!
So the second part of building a successful online
business is that you NEED to build your own list of highly
responsive subscribers. Your list is the lifeblood of your
business and building a responsive list should be the MOST
important thing you ever do.
The bigger your responsive list is… the more money you
will make. Once you’ve built a sizable list, you can
virtually quit your job and work online full-time knowing
that you have a secure income coming in month after month.
So start building your list TODAY!
Step 3…
Once you’ve started to drive traffic to your site and
you’ve got a strategy in place to capture the contact
details of these visitors, the final step in the equation
is to promote backend products to your list.
In doing this you also need to ensure you also provide
quality content to your subscribers so as to build a
relationship and to gain their trust. Simply sending one
promotion after the next won’t cut it. If you do this, then
you will soon find that your subscribers will abandon your
very quickly.
The trick is to provide a mixture of useful information
that will help them grow their own business, while at the
same time offering your subscribers quality products or
services they want.
But a word of warning…
Don’t ever promote something just because it benefits you
more than your subscribers. If you do this, your
subscribers will quickly figure out that your only goal is
to suck their wallets dry and you will lose their trust.
You MUST put your subscriber’s needs before that of your
own so as to build trust.
You MUST only ever promote quality products that are
highly relevant to your list and you personally use and
sincerely believe in. Just be honest, present the facts as
they are and let your list decide for themselves if they
want it!
Doing this may cost you a few sales in the short-term, but
you will earn 10-fold in the long-term because your
subscribers will grow to trust you.
This then begs the question… how often should you send
your subscribers a message?
This will be different for each market and depending on
your niche it will vary from between 2-5 times per week.
But regardless of how many times you send out emails, as
long as you are providing quality content and you’ve built
a relationship with your list, you will find that most
subscribers will be happy to receive your emails.
Put your list building on autopilot with My Software Gold Mine
automation sofware.
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Tell Me What You Think!
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This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
August 06 3rd Week
August 14, 2006 1:01 pmThis issue includes…
° How to Generate More Profits From Your Web Pages
° Weekly Marketing FreebieS
° Using Video to Explode Your Income
° How to Make Your Promotion as Effective as Possible?
° Tell Me What You Think!”
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The 60 Second Weekly Tip
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“How to Generate More Profits From Your Web Pages”
When creating your sales copy it is important to pay
particular attention to your page layout. This is a very
important step in the sales process, because you want your
page to
grab the attention of your potential customers.
In short, you need to force your prospect to stop what
they are doing and read your page.
If they see a page with tiny margins, no indentations, no
breaks in the text, no white space, and no subheads… if
they see a page of nothing but densely-packed words, do you
think they will be tempted to read it?
Not likely.
If you do have ample white space, generous margins, short
sentences, short paragraphs, subheads and an italicized or
underlined word here and there for emphasis, it will
certainly look more inviting to read.
When reading your sales copy, some prospects will start at
the beginning and read word for word. Some will read the
headline and maybe the first paragraph, then read the
“P.S.” at the bottom of the page, then start back at the
beginning again.
And some folks will scan through your copy, noticing the
various subheadings and dot-points strategically positioned
throughout your page, then decide if it’s worth their time
to read the entire thing. Some may never read the entire
page, but order anyway.
You must design your page to cater for all these different
types of visitors. You will need interesting and compelling
long copy for the studious reader, short paragraphs and
sentences, white space, and subheads for the skimmer.
And here’s a little known tip you don’t often hear…
Naturally the most important part of your page is your
heading and it needs to include you most compelling and
best benefit…
…But some of the headlines that didn’t make the cut can
be converted to make great subheadings.
A good subheading forces your prospect to keep reading,
threading them along from start to finish throughout your
copy, while also providing the glue necessary to keep
skimmers skimming.
Keep that in mind when creating your sales copy
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Weekly Marketing FreebieS
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How would you like to have your own top keyword position
plus 50 bucks in advertising without having to pay one cent
from your own pocket?
Well here’s something that could give your website
the exposure you need. This surely is one to look out
for over the months ahead and there’s no better time than
right now to join - coz it’s free…
And don’t forget that you’ll also be able to grab yourself
$50 in PPC advertising as well with this link!
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Jeff Dedrick just launched a new site:
Everyone gets the normal 50% commissions but here is
the cool new twist.
After you sign up for a *free* account you will be offered
a cool One-Time-Offer and as a bonus you will then have
your commissions doubled to 100%.
That’s right…
You will then be making 100% from everyone else that you
send that also wants to make 100%.
So after you register look for this great offer if you want to
double your commissions. Click here to signup.
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Featured Article
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“Using Video to Explode Your Income”
There are thousands of people promoting affiliate products
or selling online information services, so it’s no wonder
that the competition is getting stiff. The challenge is to
try and outdo other affiliates and think of ways to be
different.
There are also many tips and techniques being taught to
these affiliate in order to best plan their strategy for
their program to work effectively so that more earnings
will be achieved.
The trouble is that everyone is getting the same
information, so you need to do something different to give
you the edge so you can stand out from the competition and
convince your potential customers to purchase from you.
What better way to wow your prospects than to record and
publish top notch, full motion and streaming screen-
captured videos. There’s nothing like of having your
prospects jumping up excitedly in great anticipation to buy
your product right there and then.
This is video in action. It is a proven fact, giving your
customers something they can actually see can explode your
online sales instantly.
You do not need to have trainings and education to be able
to know how this system can work for your affiliate
program. Anyone can create stunning videos, from multimedia
tutorials and step-by-step presentations available online.
The process is like having your customers seated next to
you and looking at your desktop, as you show them the
things they need to see and hear. All this done step by
step.
One of the better ’screen capture’ video programs
available is Camtasia. So how does Camtasia work?
In essence, Camtasia records your desktop activity in a
single click. No need to have to save and compile all your
files because it is recorded right there and then.
You also have the ability to easily convert your videos
into web pages. You can then upload your pages and publish
them through blogs, RSS feed and Podcasts.
You may want your Camtasia videos to get around and reach
out to other people that may be potential customers in the
future. Nothing like being visible in many sites and pages
to advertise yourself and get your message through.
There are other things you can do with your affiliate
program using Camtasia. You can…
Create stunning multimedia presentations that are proven
to increase sales because all the senses are engaged. This
also has the tendency to reduce skepticism among hard-to-
please customers.
You can also minimize miscommunication with your customers
by fully explaining all the benefits they will be getting
with any program or service you are promoting. You can also
redirect your visitors directly to your affiliate site once
they are finished watching the video.
Reduce refunds and other customer issues by demonstrating
visually how to use your product. In doing this, complaints
will also be minimized because all the facts will be
explained for your customers to see for themselves.
Multiple your online auction bids exponentially when you
give your readers a feel of what you have to offer. Based
from reports, auctions that includes pictures increases
bidding percentage by 400%. Imagine how much higher it will
be if it were videos.
Re-package valuable private label products in video format
that you can sell for a much higher price. All you need to
is to create series of a screen captures by going through
and explaining each step showing how to use the information
provided in the product.
Just remember that the main purpose of using video is to
boost your income that is generated from your program or
service you are promoting. So try to focus on the goal that
you have set upon yourself to and achieve that with the use
of the things that help in increasing your earnings.
Discover how to create and profit from your own videos with
the Online Video Marketing Manual.
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Effective Marketing Strategies
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“How to Make Your Promotion as Effective as Possible”
The easiest, simplest and most effective method of
creating a successful marketing campaign is to emphasize
benefits - and not the features - of the product or service
you are promoting.
And in case you don’t know the difference, features are
descriptions of what qualities a product possesses, for
example…
- The XYZ car delivers 55 miles per gallon in the city.
- Our ladder’s frame is made from a lightweight durable
steel alloy.
- Our glue is protected by a patent.
- This database has a built-in data-mining system.
Benefits are what those features mean to your prospects,
for example…
- You’ll save money on gas and cut down on environmental
pollutants when you use our energy saving high-performance
hybrid car. Plus, you’ll feel the extra oomph when you’re
passing cars, courtesy of the efficient electric motor,
which they don’t have!
- Lightweight durable steel-alloy frame means you’ll be
able to take it with you with ease, and use it in places
most other ladders can’t go, while still supporting up to
800 pounds. No more backaches lugging around that heavy
ladder. And it’ll last for 150 years, so you’ll never need
to buy another ladder again!
- Patent-protected glue ensures you can use it on wood,
plastic, metal, ceramic, glass, and tile…without messy
cleanup and without ever having to re-glue it again-
guaranteed!
- You can instantly see the “big picture” hidden in your
data, and pull the most arcane statistics on demand. Watch
your business do a “180″ in no time flat, when you
instantly know why it’s failing in the first place! It’s
all done with our built-in data-mining system that’s so
easy to use, my twelve year-old son used it successfully
right out of the box.
I just made up those examples, but I think you understand
my point.
By the way, did you notice in the list of features where I
wrote “steel alloy?” But in the benefits I wrote “steel-
alloy” (with a hyphen). Not sure off-hand which one is
correct, but I know which one I’d use.
Here’s why:
You are not writing to impress your English teacher or win
any awards. The only award you’re after is results. So take
some liberty in grammar, punctuation and sentence
structure. You want it to be read and acted upon, not read
and admired.
Now back to benefits…
If you were selling an expensive men’s watch, you wouldn’t
tell your reader that the face is 2 inches in diameter and
the band is made of leather.
You need to tell them how the extra-large face will
benefit them. They won’t have to squint and look foolish to
everyone around him trying to read this magnificent
timepiece.
And how about the way they’ll project success and charisma
when he wears the beautiful gold watch with its handcrafted
custom leather band? How their partner will find them
irresistible when they’re all dressed up to go out, wearing
the watch.
Or how the watch’s status and beauty will attract the
ladies.
Incidentally, did you notice how I brought up not
squinting as a benefit? Does that sound like a silly
benefit?
Not if you are selling to affluent baby boomers suffering
from degrading vision. They probably hate it when someone
they’re trying to impress sees them squint in order to read
something. It’s all part of their inner desire, which you
need to discover.
And which even they may not know about. That is, until you
show them a better way.
The point is to address the benefits of the product, not
its features. And when you do that, you’re focusing on your
reader and their interests and desires. The trick is to
highlight the specific benefits that push your reader’s
emotional hot buttons.
Don’t forget to track all your promotions. Adtrackz is the tool
to work with.
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Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
August 06 2nd Week
August 7, 2006 5:37 pmRegardless of who you are or where you live, everyone gets
the same 24 hours each day to do what it is you do.
If this is the case, why is it then that some people seem
to be able to get more done in those same 24 hours than
what ohers can?
Maybe they have some mystical supernatural powers? Or
maybe they work harder than most?
This may be true in the movies, but in real life it’s rarely the
case. The secret to getting more done without necessarily
working harder is proper time management.
Time management allows you to get more done with less
effort. It also helps reduce the stress and pressure that
goes hand-in-hand with having to finish multiple jobs at
the same time. And this is even more important if you are
trying to manage your online business while still working
your day job.
If you truly are desperate to juggle all your responsibilities
without having to sacrifice too much of the limited time you
get to spend with your family or loved ones, then here are s
ome tips and techniques to help you on your way:
1. Keep notes
Notebooks and mini-recorders are very effective tools for
organizing your day. Some of the best time managers have a
handy notebook in tow in which they are able to keep track
of the day and the things they need to do.
As the world becomes increasingly technology-based, more
and more mobile organizers are becoming available. These
organizers help you schedule appointments and duties and
make keeping appointments a snap.
These are also good productivity tools. You never know
when a good idea could hit you. So if you are constantly
armed with pen and paper - or an organizer for that
matter - you are in a better position to capture the idea
and put it in motion.
The fatal mistake most people commit is to think that they
can delegate all the organizing and note-taking to memory.
Unfortunately, just like you have forgotten what you
dreamt about last night, you are bound to forget whatever
idea you whipped up a few days ago.
This is where Mini-recorders are especially useful. I find
it very handy to keep a recorder in my car so that when I
come up with a brainwave about a new idea, I just record my
thoughts so that I don’t forget. Then I can transcribe my
thoughts at my leisure.
2. Modularize
The best way to deal with multiple major problems is to
divide and conquer. If you feel that a problem is too big to
handle, then it probably is. Instead of buckling under the
pressure, the best thing to do is to cut up the problem into
more manageable parts and deal with them separately.
After making the problem more manageable, you can then
allocate resources such as schedule, finances and effort
towards accomplishing the project.
For example, rather giving yourself a headache about how
you’re going to build multiple streams of income, develop
a realistic step-by-step plan and then just concentrate on
one step at a time to build your online income.
3. Delegate
Another way to manage your time wisely is to delegate some
jobs to other people and making sure that everyone works in
sync. This will take a lot of communication, skill, and effort -
but ultimately it is the only way to accomplish anything that
may be too large for one person.
This part of your online business is imperative if you’re
goal is to earn a REAL income. You simple can’t do everything
yourself, so you need to outsource various parts of your
business. Rather than do everything yourself, your role
should be to supervise these tasks and then fit the pieces
of the puzzle together as each task is completed.
Time management is no easy task. However, you should
realize that the you spend time planning and managing your
use of time, the more time you will have to enjoy your
rewards.
Have a great week
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Now this won’t be for everyone, but if you’re interested in
building passive income sites that generate an online income,
then this is something that will get you excited.
This software is one of the most innovative and groundbreaking
programs on the net and people will be talking about this for a
long time to come.
And the best part is that it’s free… Click here for more infos
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The 60 Second Weekly Tip…
There are a number of methods of generating an online
income. One such method is monetizing content sites by
selling your own or affiliate products or services, adding
Adsense to your pages or selling advertising space etc.
How much you can earn using this method will depend on how
much effort you put into building each site - but the
benchmark you should initially be aiming for is $30 per day
per site.
While this may not sound much by itself, if you can build
just 10 sites you will be grossing $300 per day - which is
not a too shabby!
Now it takes time to build and promote each sites. And not
all your sites will be instant hits first up. So you need
to understand taht you’re not going to be able to start
earning this kind of income within a few weeks. But it can
be done!
The trick is to break down your goal into smaller chunks.
Doing this makes it seem much less daunting and removes the
stress out of thinking you have to build 100 sites to make
a decent income.
All you need to do is simply build one site per week for
the next 10 weeks and you will be well on your way to
achieving your goal.
Each week you need to be focused to research your
affiliate products, create an autoresponder series or
newsletter, design the site itself and find content to
place on your site to act as fodder for the search engines.
You just need to place one foot in front of the other and
take the time to learn how to create effective and
informative content sites.
Then it’s just a matter of marketing your sites to begin
driving traffic to each of them through the use of unique
articles, blog post, linking programs, etc. While this may
sound complicated and time consuming, it’s not.
All you need to is outsource these tasks to get someone to
do them for you. Yes it will cost you money. But the secret
to ramping up your income is to write little checks and get
bigger ones in return. Read the Outsourcing Survival Kit for
step-by-sept instructions and pre-written material to hire
freelancers.
Remember, you only have to make a modest $30 per day per
site to hit your first income goal. So all you need do is
make one sale of your product and get a few Adsense
clicks in a medium paying niche market and you’ve reached
your target.
Listen, I’m not saying it will be easy. Initially it will
be hard work researching and setting up your sites. But if
you are motivated and prepared to go the extra mile, it’s
only a matter of time before you start to achieve your
goal of $30 a day.
And if you think this is insignificant, $30 a day equates
to over $100,000 per year gross income!
So think about this when you get tired, bored and you
don’t want to learn anything new about building effective
content sites.
Put forth the effort and I assure you that you will see
results. All it takes is focus, being organized and being
willing to learn what you need to learn to bring in $30 per
site per day.
=-=-=-=-=-=-=-=-=-=-=-=
For your enjoyment (and information), here is this week’s
quick trivia question…
Which military commander conquered the most land in his
lifetime?
As usual the answer can be found later in the newsletter.
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Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
A Paint-by-Numbers Checklist For Writing Articles!
If you’ve ever written an article, you’ve probably felt
overwhelmed by a blank sensation - not knowing where to
start.
…I’ll bet you have!
This is one of the biggest reasons why most people simply
don’t write articles. They just simply don’t know where to
start.
If you’ve been in this situation, here’s a checklist that
should help you eliminate some of the most common problems
in writing articles so that you can ramp up your online
business to the next level:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin
writing. You should be crystal clear about what are you
hoping to accomplish by writing your article. Is it an
article solving a problem for your customers, to attract
prospects and build your list, to improve your link
popularity for your website or to make a sale?
2. Know your target audience.
Before writing an article, conduct research on your target
audience. What your chosen topic? What pain or problem do
they face or try to avoid?
3. Develop a detailed outline that stress the benefits.
Now that you have a purpose and a target, organize your
article so that scanning it quickly will show immediately
to your reader how they will benefit from it and what are
the most important points.
4. Stop your reader in his tracks with your title.
Your title should grab the reader’s attention and ‘force’
him to read your first paragraph. Using your most important
benefit usually does it. Your title should also contain
keywords that are highly related to your content.
5. Start your article with the most important benefit.
Again, do not keep your most important information for the
conclusion. You need to give it up immediately to grab your
readers attention and then further expand on this in the
following paragraphs.
6. Keep your sentences simple and short.
If possible, avoid jargon that may confuse your readers.
In other words, write your article and keep it simple so
that even a child can understand it. Using short and simple
sentences will allow a fluid and easy reading, preventing
your reader from getting bored.
7. Make your article warm and personal.
Speak direct to the reader and in a tone as if you were
talking face to face with a friend. Use a lot of ‘you’
and very little “I or me”. Reading your article, the
reader should feel warmth and empathy, knowing that you
have the same problems and goals than him.
8. Spend more time rewriting than writing.
Besides formatting your article for easy reading, be sure
to use spellcheck tools or an external editor to
carefully proofread your writing for grammatical and
spelling errors.
Remember that the more writing you do, the better you will
get. Believe me, there will come a time when article
writing will not seem as difficult as it may be now and
you will be kicking yourself for not going it earlier.
Or, of course, you can use PLR articles, but remember to alter
the content and make them unique with Secret Article Converter,
an affordable resource for any article site.
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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…
Which military commander conquered the most land in his
lifetime?
Answer: Genghis Khan
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Effective Marketing Strategies
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Using Keywords to Gain Higher Search Engine Placement!
Optimization your web pages for the search engines is the
first task you should do as an internet marketer.
While search engine optimization can be a complicated and
time consuming task - and well outside the scope of this
topic - getting the basics right puts you in a much
better position compared to doing nothing at all.
The easiest place to start is learning how to use your
keywords and keywords phrases for optimal effectiveness to
give yourself a chance of getting a high search engine
placement for a range of niche keywords.
To do this you need to optimize highly related, but
different, keywords and/or keyword phrases on each page of
your website.
To get you on the right track, here are the most
successful methods of using your keywords for maximum
benefit.
Title Tag:
- Use keywords and/or keyword phrases as a descriptive
title for each page.
- Use your most relevant keywords and/or keyword phrases
in your home page title.
- To be most effective, title tags should contain
keywords and/or keyword phrases with some related
qualifiers.
- Repeat the keywords and/or keyword phrases if needed,
but make sure that the title makes sense. An example for
this page would be: Keyword Usage, Using Keywords and
Keyword Phrases Effectively.
Meta Tag Keywords:
- Place all relevant keywords and keyword phrases in your
meta tag.
- If possible, avoid using single keywords as they are
too broad and may be too competitive. Use multiple keyword
phrases of at least 2 or 3 words instead.
- Don’t repeat your keywords more than 2-3 times so as to
avoid offending some search engines.
- Separate keywords and keyword phrases with commas or
spaces, not both. Example: keyword,keyword phrase,keyword -
or - keyword keyword phrase keyword.
- Use common misspellings - for exemaple, keywrod or
keywird.
- Use different forms of keywords whenever possible - for
example, web site and website.
- Use upper and lower case - for example, Website and
website.
Meta Tag Description:
- Use your keywords and keyword phrases in your meta tag
description.
- Repeat your most important keywords and/or keyword
phrases a minimum of 2-3 times.
- The total length of your description tag should be no
more than 20-25 words.
- Your description should make sense, as this is what
often shows up in the search engine results page. This is
your opportunity to persuade users to click through to your
site, so be sure your description is enticing and contains
keywords and/or keyword phrases that will attract visitors.
Page Body:
- Many search engines concentrate on the first 250 words
of your text when looking for keyword relevancy and density
so concentrate your keywords and/or keyword phrases there.
- Strive for 3-5% keyword density (3-5 keywords and/or
keyword phrases per 100 words of text). If your keyword
density is much higher than this, your copy may not make
sense AND the search engines may consider it keyword
spamming.
- Use your most important keywords and/or keyword phrases
throughout your copy, but without sounding repetitious.
- Use your most important keywords and/or keyword phrases
in your H1 tag. To give more weight to your H1 tag, use
only one H1 tags in your copy. (Your H1 tag should contain
your most important statement so you shouldn’t need to use
more than one H1 tag.)
- Use keywords and/or keyword phrases in your image ALT
tags. For example your logo ALT tag should say something
such as: ALT=”keyword image”.
META tags are not as important as they once were, as most
search engines are now searching your copy when looking for
keywords and/or keyword phrases. Therefore, it’s become
increasingly important to have the first 250 words of your
copy be keyword rich.
Sometimes, it may be better to write your content first,
then choose your keywords and/or keyword phrases from the
content.
Rewrite your content as needed, adding keywords and/or
keyword phrases that pertain to the theme of the content.
In this way you’ve chosen keywords and/or keyword phrases
that are relevant to your content, instead of trying to
write content to fit your keywords and/or keyword phrases.
Get free SEO ebooks here for more tips and advices on
keywords optimization.
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Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
August 06 1st Week
August 1, 2006 5:49 pmMore and more people are beginning to realize that email
marketing is the key to growing their online business.
However, many fail to realize that there is a lot more to
email marketing than simply promoting your products.
Using email is no different to any other type of
marketing and as such it’s important to understand that
email marketing is just a tool and like any tool you need to
learn how to use it.
Your goal should not be to make the sale, but to provide
your prospect with quality content that helps to solve
their problems. However this is not the biggest problem you
will face. You see, over 90% of all emails will never get
to be read.
Why? Poor subject lines!
To put it bluntly. Your subject line will determine the
success or failure of your email campaign. Basically your
subject line has one task, and one task only - to convince
your reader to open you message!
Simply stating “You can make $X in the next 30 days” just
doesn’t cut it any more. In fact, there’s a good chance
that a line like this will be considered spam and it won’t
even reach your readers inbox.
The rule of thumb is that the more hyped your subject is -
the less chance there is of your email getting read. So if
this is the case, then how do you grab your reader’s
attention without hype?
There’s no magic formula, but personalizing the subject
line with your prospects name is a good start. But a
name alone won’t get you great results. You still need to
craft your subject line without the hype.
My own tweaking and testing has found that adding an
element of mystery or asking a question vastly improves the
open rates of my emails.
In other words, rather than making a bold statement in
your subject line, use a more passive approach by asking a
question that is directly related to a problem your readers
are facing.
A good method you can use to create your own subject lines
is to do a quick scan of your email box and look at the
subject lines of the emails you’ve opened. There’s a good
chance that if these subject lines worked on you, they just
may have the same affect on your readers.
For example, I just had a quick scan of my email box and
found these subject lines that tweaked my interest:
“Only available for the next 48 hours…”
“2 Important News Items for Today”
“Here are 5 super easy tips…”
“Please save this date”
These are just a few quick examples, but I’m sure you get
the idea. All you need to do is create a sense of urgency
or mystery without all the hype and half the battle is won.
And remember, always tack your links, even in emails.
Adtrackz is the tool to work with.
Have a great week
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Here’s a great viral software script that allows you to build a
passive long-term online income stream, but the best part
is that it’s completely free - well, for now at least!
It’s a breeze to use and I just had to share it with you…
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The 60 Second Weekly Tip…
Did you know that a top level domain name is one of your
strongest sales tools for your website. It’s not
everything, but it can make a difference.
For example, if you want to create a site about Venetian
Blinds, it would make sense to use a domain name including
the phrase “venetianblinds”.
Think about it. If you were searching for info on venetian
blinds and you seen a site with this term in the domain
name and one without, which one would you think would
provide the best information?
Naturally you’d go for the one with your search term in
the domain name. Why? Because you (and your visitors)
would portray this site as having more credibility and
authority, therefore you would give this site a higher
priority.
So with this in mind, you should try to include the topic
of your site in your domain name.
Unfortunately other people may have had the same idea, so
using our example, venetianblinds.com may no longer
available, nor may venetianblinds.net, .org, .biz or any
other simple domain name with a top level suffix.
So, what can you do? Well, here’s a couple of very simple
tips that may be well worth trying if you are looking to
bag that all important top level domain name for your site.
The trick is - numbers!
Not numbers at the beginning of the domain address -
that’s really old news - but rather numbers in the “body”
of the domain name itself, especially the numbers 2 and 4.
Why? Well the number 2 is a simple substitute for the
word “to” and 4 can be read as “for”.
So let’s tie that in with one other little substitution
trick - take the word “you” and substitute the letter “u” -
and finding a good top level domain name that still relates
very closely to the site subject matter becomes a
relatively simple matter.
Ok. Let’s take our venetianblinds example to show how
effective this strategy can be.
Using all three of the highlighted tricks, try searching
for venetianblinds2u.com and venetianblinds4u.com
How about venetianblinds4us.com or venetianblinds4me.com?
Even if all of these are taken, all you need is a little
more imagination to create a top level domain name that
directly relates to your niche topic.
Find low-cost domain names at Godaddy.com.
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For your enjoyment (and information), here is this week’s
quick trivia question…
What is the name of the green spirit, flavoured with
wormwood and angelica root, and banned in many countries
due to its lethal potency?
As usual the answer can be found later in the newsletter.
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Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Easy as ABC Article Writing!
Writing and submitting articles is without question one of
the most effective methods of driving targeted visitors to
your website, increasing your rankings and boosting sales.
However, from most people article writing is a difficult as
it brings back long forgotten bad memories of writing high
school reports or university essays.
The good news is that by learning just a few simple steps,
writing your own articles isn’t as hard as it may first
appear.
One of the biggest hurdles most new writers face is
finding ideas to write about. The easiest way to begin is
to write about things you have an interest in or are
excited about.
Once you have decided on a general area, a good way to
narrow the topic down is to focus on the problems that
people face. Typically, people read articles because they
want to be entertained or they are seeking and solution to
a problem they face.
Writing entertaining articles is a particular and more
difficult skill. However, writing informative articles that
provide solutions can be as simple as sharing tips that you
have learned.
You may already know the common problems that people have
in your particular topic, but if not, a good way to find
out is to regularly scan related online forums and note the
most common questions being asked.
If you don’t have all the answers, carry out some research
to find the information you need. Often the answers are
readily available by simply searching the major search
engines.
Most people don’t like to read large documents online, so
your article should be between 500- 800 words. If you think
this is far too many words, then a simple trick is to break
the article into smaller sections, such as an introduction,
a small number of sub-headings and a conclusion.
All you need to then is to write about 50 words in each
sub-section and before you realize it, you have written a
complete and informative article.
And most importantly, don’t forget to add an “about the
author” section where you can place details on how to get
your readers to join your list or to visit your website for
additional information about your topic.
The first draft should be for your eyes only. Don’t try to
produce a final copy as you write. It tends to be much
quicker to get your thoughts down and come back to edit
later.
The final step in the writing process is to proofread your
article making sure that the writing flows and would be
interesting to the reader. Ask yourself, ‘does the article
provide information the potential reader is looking for?’
It can also be helpful to have someone else proofread the
article. This is also the time to remove spelling and
grammatical errors.
Once you have written your article, submit it to article
directories. As other websites publish your article you
will begin to receive one-way links pointing back to your
site. This will then help you to gain higher rankings in
the search engines, which will only help to drive even more
traffic to your site.
Yes. It does take time to write articles, but doing so is
the easiest and most effective method of branding yourself,
as well as driving free traffic to you website so you can
build your list and boost your profits. And isn’t that what
it’s all about?
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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…
What is the name of the green spirit, flavoured with
wormwood and angelica root, and banned in many countries
due to its lethal potency?
Answer: Absinthe - a distilled, highly alcoholic, anise-
flavored spirit.
Although it is sometimes incorrectly called a liqueur,
absinthe does not contain added sugar and is therefore
classified as a liquor or spirit.
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Effective Marketing Strategies
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Yes it’s true. Online free classified sites provide an
effective solution to promoting your business or to sell
your products without having to outlay huge sums of money
when first starting out.
You just need to be aware that advertising in these sites
can be time consuming and frustrating, and if not used
properly can be a complete waste of your time and effort.
However, knowing the tricks and tips will separate you
from the hundreds who post thousands of ads without getting
any results.
All free classified sites are not created equal, so to
start with you should only focus on a few good sites and
post your ads regularly only in those sites.
To get started, go to Google and do a search for “free
classifieds” and “free ads”.
From the search result pages, visit and register with 10
to 15 sites. If a site asks too many questions during the
registration process, abandon it and go to the next site.
Good sites will only ask minimal questions to setup your
account so that you can edit, delete and renew your ads.
If you can find a site that will let you post without any
registration, then all the better!
When you start to create your ad you will only have space
to write 80 to 100 words so you need to focus on the
benefits of your products and services. Try to think of
benefits in terms of generating extra income, improving
health and relationships and providing a sense of good
feelings when they use your products and services.
An even better method is rather than try to sell them on a
product, get them to join your list. This will allow you to
contact them at a later date, which will give you more time
to fully explain the benefits of the product you’re
promoting.
Write a concise, interest grabbing, captivating title with
action words that compels the reader to take action. If you
are promoting an affiliate product you need to make your
title and copy stand out so that it gets noticed amongst
all the other competing ads.
In most classified sites, the most recent ads are listed
on the top of the search listing pages, so depending on how
many ads are posted each day in the same category, your ad
could end up being buried deep down the listings in a
matter of days, even hours.
To avoid this, you may need to keep your ads fresh and on
the top of the listing page by renewing your ads every
couple of days - and in some cases every few hours.
Do not post your ads in all categories. Doing this will
get you banned very quickly.
Post only in a few relevant categories, preferably using
different ad copies and ad titles for each ad. If the site
has regional sections, e.g. US states, cities, or countries
and your target is to reach every region, post in 10 to 15
regions only.
If you’re going to use banners or photos in your ad, make
sure that the size and dimensions of your images are within
the sites acceptable limits. Otherwise the site may choose
to not display your images at all.
Listen, I’ll be honest with you. Posting on free
advertising sites is not as effective as it once was and in
most instances it will take a lot of effort on your part to
generate any sales or to build your list. It is for this
reason that most people tend to stay away from these sites.
But if you have more time than money this could be an
effective way to generate an additional income to help pay
expenses as you get started with your online business.
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Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
July 06 4th Week
July 24, 2006 10:04 amDo you believe that you have the power to choose success?
If you don’t then success may not be a prominent feature in
your future.
Success is about choosing what you want and then taking
the necessary steps to achieve that goal - and not stopping
until you get there!
You see, before you even beginning to tackle the other
hurdles that lay in your way when building your online
business, you first need to convince yourself that you can
succeed.
If you truly can’t do this and you’re not absolutely and
totally confident that you can achieve your goals, then you
won’t. It’s as simple as that.
If you are not choosing success then it is likely that
something is blocking your ability to change and follow a
new path.
To achieve success you need to break though these mental
barriers to remove whatever is holding you back.
Has something happened in the past to affect your self
esteem? Do you immediately have negative thoughts as soon
as money and success come to mind?
To remove the block you must have focus!
To have focus you must first have an all consuming dream
of where you want to be. Only when you have defined that
dream can you start to focus on it. Focus so intently that
everything you do is done with your dream in mind.
Only when you are able to do this can you move toward your
dreams!
You also need to choose to live your success. You need to
live your life as if you were successful, as if you had
already achieved the goal that you are focusing on.
When you are at work, visualize what your workplace will
be like when you have reached your goal, and place yourself
there. Sit at your desk as if you were running the
multimillion dollar business that you are focusing on.
When you get into your car, visualize what your dream car
will be like and see yourself sitting in it. Visualize
yourself driving away from your dream house.
When you are in your home - look around it and see your
new surroundings. Get inside the feeling - really be there.
The more you do this, the more your subconscious will
think that you are successful and move you towards these
things. Live your success expecting to realize it. Living
it now is a practice run for when it comes to you. After
all, you want to be prepared, don’t you?
Then you need to choose to believe in your success.
What your conscious mind believes, your subconscious
strives to achieve. Look around at your friends and
acquaintances and ask yourself how many of them have
unshakable belief in where they are going. Are they
successful?
Possibly not - they may be in a good job and have a nice
life but they do not have the success factor. Perhaps you
do know of someone with unshakable belief. They may not be
successful now but they will be moving in the right
direction. Watch that space….
Belief is the catalyst which takes the dream and turns the
focus into a plan to get there. Never underestimate the
power of belief.
Last but not least, you need to choose to be emotional
about your success. Belief plus emotion are unstoppable.
If you have utter belief then you will develop emotion. If
you want something badly enough it is emotive. Maybe it is
to get out of debt. If you have suffered the hardships of
this situation you will feel everything to do with debt and
money is charged with emotion.
This is the reason behind so many ‘rags to riches’
stories. Sometimes only the most devastating of emotional
circumstances are the catalyst for change and a move toward
success instead of away from it.
You can choose success. Or you can choose to stay safe and
do what you do now. Guess what - you will still be doing
the same in ten years time.
The question is - do you want to?
Have a great week
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The 60 Second Weekly Tip…
As an online business owner you need to keep up with all
the new and innovative ways to meet the needs of your
customers. Basically, you need to continue to adapt to the
changing trends on the Internet to enable you to provide
the best and most relevant information.
The new hot trend at moment is video. Whether it is for
the delivery of a sales message, a testimonials or a full-
blown tutorial - video works. Why?
Video is without question the fastest, easiest and most
effective method that people can learn or obtain
information about a chosen topic. It is far easier to
learn about anything if you watch and listen to someone
showing you how to do this task.
Smart marketers are the first to identify this new trend
and they immediately start to employ the use of video on
their websites for maximum benefit. And you need to be
doing the same. If you haven’t yet started to implement
measures so that you can add video to your site, then you
need to start doing this today!
If you’re not quite sure on how to do this, here are some
tips on the best methods of using video to build
credibility, increase traffic and improve sales:
- Create a quick tutorial to promote affiliate products by
showing the major benefits of the product or service and
how it has best helped you.
- Ask satisfied customers to submit video testimonials for
your product or service.
- Create short ‘how-to’ videos that provide information on
how to do perform specific niche tasks, such as how to set
up a hosting account, how to pot a garden plant, how to
tile a floor etc.
- Produce a video newsletter to add value to the content
you provide and to stand out from the rest of the crowd.
- Produce video articles to better explain any hot tips
you want to share with your readers.
These are just 5 ways that you can use videos and I’m sure
you could use your imagination to find many more ways to
use them to suit your own personal circumstances.
But regardless of which method best suits you, you need to
do something if you are to keep pace with your competitors
and benefit from this new wave of the future!
Read the Online Video Marketing Manual to help you create
and earn from your own videos.
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For your enjoyment (and information), here is this week’s
quick trivia question…
Which TV show is an anagram of “methane totting intern”?
As usual the answer can be found later in the newsletter.
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Featured Article
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Web Design Secrets - Clean and Simple is Best!
We live in a world full of excitement and new technology
that at times seems hard to believe. But this technology
is designed in such a way that even the greenest online
business owners can make use of user-friendly web tools
that add functionality only a web programmer could have
dreamed of just a few years ago.
And that is great, right? Well actually it’s not. Quite
the opposite is true.
You see, the availability and ease of use of such web
tools has resulted in hundreds of “junk” websites being
created that are so poorly designed that the web surfer is
completely confused.
Some of these web pages have as many as 7 or 8 separate
things going on at the same time - flashing header
graphics, an opt in form, Google Adsense ads, several
paragraphs of content, affiliate links, audio buttons and
more!
Don’t be tempted to make such glaring mistakes. It is
unlikely that most web visitors will be able to
successfully navigate such a site. There are just too many
decisions to make. And the content is completely lost among
all the technology and advertising.
So, what is the answer?
Most successful webmasters today will tell you that the
answer is clean, simple, easy to understand website. It
needs to be designed with the best interests of the end-
user in mind . Not your own. You need to make it an
enjoyable experience.
Successful websites focus on 3 basic aspects: simplicity,
clarity and speed. In other words, you need a site that is
visually appealing, but at the same time downloads quickly
and is easy to navigate.
To design a site that has visual appeal, you can make use
of simple graphics, color and graphical text. At all costs,
stay away from flashing animations and busy backgrounds.
In fact, if you want the majority of visitors to be able
to read your text easily a white background with black text
is best.
It isn’t necessary to be an accomplished graphic artist to
design a visually pleasing content site. Grab a photo or
two from a free stock photo site such as www.sxc.hu, add
some colored text and a tagline using a graphics program
like Windows Paint or Paint Shop Pro.
That’s all that is needed for a header. And that’s
assuming you want a header in the first place as studies
have shown that some niche markets achieve better results
without any headers or images at all.
Navigation should be simple text links or buttons, either
across the top, right under the header, or down the left or
right side of the screen. Make sure the text labels clearly
indicate what the user will find when he or she clicks on
them.
An optin form and one or two simple ads can also be placed
in the left or right columns, with your content in the
center of your site so that it draws the reader’s focus.
Clean and simple web design extends to the layout of your
content too. Text is most readable when it is in “chunks.”
This means short sentences and paragraphs of no more than 2
to 4 sentences each.
Make liberal use of colored subheadings and bullets.
Sprinkle a graphic or two per page to break up the text and
add visual interest.
Also use margins (padding) around your text, so that it
doesn’t bump up against the edges of your navigation or ad
panels. Lots of white space is crucial.
In summary, many beginning webmasters (and even some more
experienced ones) think that squeezing as much as they can
into every page is the right approach. It’s not.
What will keep people on your site and keep them coming
back is a clean, simple, easy to navigate design that
doesn’t give them a headache each time they visit your page.
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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…
Which TV show is an anagram of “methane totting intern”?
Answer: Entertainment Tonight
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Off-Line Marketing Strategies
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Writing Attention Grabbing, Profit Pulling Ad Copy!
Telling a story or sharing information is fine. But the
bottom line is that you want your reader to take the
desired action, which could include making a purchase,
joining a list or visiting a specific site.
And sometimes the smallest variations in your ad copy can
have a huge impact on your results. The trick is knowing
what works and what doesn’t. This can only be determined
from testing and tweaking, but here are tips to get you
started to writing profit producing ad copy…
1. How the product solve your readers problems.
Personally test the product you are promoting and share
with your readers how it compared to the competition, how
durable it was, how safe it is or how it made a difference
to your life.
In other words, discuss the quality and unique benefits
and how it will solve their problems. And present the
information in a professional way that includes such things
as specific results, before and after photos, graphic
images, a documented case study etc.
2. Build credibility
Tell them why they should buy from you. Don’t hide behind
a postal box or a Yahoo email address. Add your background
information, a photograph of yourself, your previous
results, testimonials from customers, educational courses
and seminars you attend, etc.
In short, let people know who you are and let them know
they are dealing with a real person.
3. Donate a percentage of your sales to your favorite
charity.
Make mention of in your ad copy that you will donate a
percentage of all profits to a charity. This has proven to
be a win-win strategy because you show that you care for
things outside your niche and you’re not just interested in
making a quick buck. This helps to improve your credibility.
But do not say so if you won’t do it…
4. Include ‘better than average’ guarantee.
Include a good, solid guarantee in your offer. And make
sure it’s one that sets you apart from your competitors.
For example, you could make it a lifetime offer and/or give
them back MORE than they paid for your product.
Don’t be too concerned with offering too good of a
guarantee as my own tests have shown that if you are
promoting a high quality product the return rate will be
extremely low (less than 2%), so it will have little impact
on your overall results.
5. Include a PS (Post Script)
Apart from the headline, the PS is the second most read
part of any copy. This may be your last chance to convince
them to take action, so give them a bonus if they reply by
a certain deadline, or repeat the best benefit why the
reader should take action - today!
6. Include your contact details
Make sure to include your complete contact information on
your site in a place where it is easy to find. Your
potential customers need to know that they can contact you
if they have any problems. Think about it. Would you buy
from someone if you didn’t know who they were and had no
way of contacting them?
And don’t forget to test any email addresses and telephone
numbers before going to press.
So next time you need to ace your ad copy, go back over
what you wrote and tweak it for better results. Better yet,
have a contest and invite your readers to do it for you by
asking what they did or didn’t like about your offer. How’s
that for a win-win solution!
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Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
July 06 3rd Week
July 17, 2006 12:12 pmProcrastination is basically a way of life for many people
as it allows you to take a more ‘comfortable’ option for
delaying tough decisions.
When people procrastinate they are more often than not
putting off doing something that could be a huge benefit to
them, but for some reason they use more energy and effort
in delaying this task than actually doing it.
If left unchecked procrastination can become habitual and
it this is one of the main reasons why many people do not
achieve their goals or dreams.
So why do people procrastinate?
While there are a number of reasons why this happens, one
of the most common reasons is due to a subconscious fear of
failure, or a fear of change that is stronger than the goal
of success.
Maybe you’ve had a past bad experience and therefore you
are hesitant to venture out of the box for fear of being
‘bitten’ again. Maybe it’s a confidence thing we’re you
just don’t have the self-confidence to breakout of your
comfort zone.
Or maybe it’s because you believe that because you weren’t
born into successful or wealthy beginnings, you will never
amount to anything remotely worthwhile. So rather than
going through the pain of failure, you just don’t bother to
try in the first place.
This is the road of self-destruction. Listen. You’re going
to make a few mistakes along the way - this is all part of
‘playing the game’. But you are also going to hit a few
home runs and it’s during these times you realize how easy
it really is.
Those who are totally committed to attaining their goals
learn to overcome their initial fears and take the
necessary action to do the things they have put off for so
long.
You’ll be surprised that when you break the cycle and take
action a great weight will be lifted from your shoulders
and you will wonder why in the world you didn’t do this
earlier.
But of course overcoming your fear is not always easy.
In fact it can be quite scary as there may be some real
issues that you need to resolve, so you don’t want to make
the wrong decision. So first and foremost you need to carry
out due diligence to satisfy any concerns you may have.
After you’ve done your research and you are happy with
what you have found, it’s time to make you’re your decision
as to whether it is worth your while to take action or not.
But how will you know whether you should take action?
To help you get started here are some steps you should
follow to help you make your decision a little easier (but
please… don’t delay doing it 
):
Make a list of all the things you need to do that you have
been putting off, you probably have this “to do” list
already drafted in your mind or written down in a safe
place.
Then, go to a quiet place where you will not be
interrupted for about 20 minutes. Go through each item on
the list and write down your excuses for not having
completed the task already.
Maybe there is a money problem, or you do not think you
have enough education or the proper qualifications.
Whatever it is just write it down and do not worry about
how it will be resolved, you can worry about this later.
Next, go through the list again and write down the
benefits you currently enjoy because you are
procrastinating on these tasks. Yes, you must be receiving
a benefit for not doing the task otherwise you would have
done it by now.
For example - if you wrote down that you do not have
enough education, then the benefit you are receiving right
now by not getting an education is that you have more money
than you would if you were spending it on school fees or
text books.
Another benefit could be that you have more time to do
what you want, instead of spending it locked away for hours
on end studying for boring exams.
When you’ve done this repeat the same process, but this
time write down the benefits you would receive if you
didn’t procrastinate and took action on a particular topic.
Finally, look at all the reasons you have listed as
excuses for procrastinating and the benefits you are
receiving and compare these to the benefits if you did take
action. Do your excuses still make sense?
This is the time to sit down again and make a plan - a
plan that you will stick to and not put off for any longer.
Quickly write down a list of things you will do to make
your dreams a reality and make a “to do” list that you will
actually do!
Then, go through the list again and put them in the order
you will do them (example: Do you need to get a loan before
you can go to college?) Also, write down the date that you
will complete each item.
Now that you have your work planned that you can achieve
in a manageable way, go out and make your dreams come true!
Have a great week
=-=-=-=-=-=-=-=-=-=-=-=
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=-=-=-=-=-=-=-=-=-=-=-=
The 60 Second Weekly Tip…
If you use PPC as part of your overall marketing, here are
a few things that are *vitally* important when it comes to
creating a profitable campaign:
1 - Exploit all the low priced traffic you can.
Use as many synonyms, misspellings and localized keywords
as you can to increase traffic. If you use uncommon
keywords you can often bid very low prices (5 & 10 cents)
and drive more cheap traffic to your site.
Using localized keywords that identifies city and/or
state, eg fish tanks in Olando, will often allow you to
receive very targeted traffic for much lower costs.
Also, don’t rely purely on broad match keywords. You can
triple your keyword count by using “phrase” and [exact]
match. And the bonus is that you can pay less for these
keywords
Using these techniques you can often turn a small list of
50-60 keywords and turn it into 1,000 or more!
2 - Always split-test and tweak your ads!
In most cases, by testing and tweaking your ads you can
increase your click-through rates from an average of 1% up
to 10% just by making a few changes. This alone gives you
up to 10 times more traffic.
All you need do is create 2 separate ads with a single
change and test which one performs the best. Then create
and test another ad against the best performing one to see
if you can improve your results.
For example, my testing has found that removing the “www”
and capitalizing the first letters in your domain name can
have a remarkable impact on your results, eg DomainName.com
If it wasn’t for testing and tweaking I would have never
realized this and I would have continued to leave profits
on the table. Adtrackz is a must-have tool for your spilt tests.
3 - Disable the Content Network option!
When you first create your campaign, disable the content
network to improve your conversions and reduce your costs.
Then when you’ve tested and tweaked you ad to obtain
acceptable results, enable the content network for your
keywords, but bid a much lower price than you would for
keywords on the search network.
As a rule of thumb use 30% of the amount you bid for
keywords on the search network. This way you can increase
your traffic and build your profits, but at a much lower
cost.
4 - Never send visitors directly to an affiliate site!
Above all, you must ALWAYS capture your visitors contact
details BEFORE sending them to the affiliate website.
Do this by registering your own domain name and then place
a capture page on this site to entice your visitors to join
your list by offering them information relating to your
topic. When they sign up then you can forward them to the
affiliate site.
Not only can you contact them at a later date to help
convince them to purchase your chosen affiliate product,
you can also offer them other related products at a later
stage. If you do this, you can double or triple your
profits virtually overnight.
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For your enjoyment (and information), here is this week’s
quick trivia question…
Which fashion designer is credited with introducing both
the mini-skirt and hot pants in the 1960’s?
As usual the answer can be found later in the newsletter.
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Featured Article
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Ready, Fire, Aim!
Success in any endeavor can be linked back to one simple
truth… Learning does not always require thinking!
This is a bold statement, but thinking often hinders
learning. Hinders learning? Wow. That flies in the face of
most of what we know doesn’t it?
As children we were often reproached when we made
mistakes: “What were you thinking! Don’t you ever think
about what you’re doing?”
Then there’s the most successful personal development book
of all time telling us to do what. That’s right, “Think and
Grow Rich”.
True it is a fantastic book and a must read for success
minded people. But many of us get so tangled in thoughts
that we can’t get them out of our “heads” and this
restricts us form taking the required action for success.
Socrates, one of the greatest “thinkers” of all time said,
“Action equals knowledge.”
Action, not thinking, is how we achieve results.
Take playing the piano for instance. We could think about
playing the piano, but if you did you would never improve
until you start just letting it happen and start pecking
away at the keys.
If you asked an accomplished pianist to start think about
the keys they are playing in the middle of a rapturous
concert, the music would probably fall apart into a series
of painfully disconnected notes.
The same is true with typing.
Ask a person who flawlessly types over 70 words a minute
to think about the keystrokes and you could probably watch
the mistakes pile up. You see it’s all done automatically.
Once you start thinking about it you interrupt the mental
process.
Thinking hinders execution - and thinking can hinder
success. The fact of the matter is we can intellectualize
all we want, but until we take action we will never
accomplish anything!
There is a mantra in the martial arts that says “Ready,
Fire, Aim”. Simply put, this means take action and correct
that action as you go.
It is quite probable that many businesses never get out of
the starting gate because of over-thinking and over
analyzing. Most people want all their ducks to be lined up
in a row before they begin. This will never happen. The
time will never be perfect.
The key is to dig in and get started - and then “keep on
keeping on.”
In the martial arts, students practice moves over and over
and over again. They train their bodies to transcend
thought and take action in the moment.
Imagine a trained martial artist getting attacked on the
street thinking, “Hmm, okay I’m being attacked. Should I
turn my body this way or should it be the other way? Okay,
now I have to trap the assailments arms, tighten my fists,
pull back, and strike.”
Of course this is not what happens in the martial arts.
The key teaching in the martial arts is to ACT NOW - in
spite of the mind’s tenancy to analyze the situation.
The worst kind of thinking is fear of failure. The “What
if” disease. “What if I fail? What if people laugh at me?
What if I lose all my money? What if, what if, what if”?
Fear is paralyzing. It stops the movement necessary for
success. Fear weakens our resolve, cripples our creativity
and ultimately stagnates our successes. Conversely,
movement overcomes fear. When struck by fear, move. You
need to DO something!
So, don’t wait to explore your entrepreneurial spirit;
take action now - and watch your dreams and goals cascade
toward you.
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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…
Which fashion designer is credited with introducing both
the mini-skirt and hot pants in the 1960’s?
Answer: Mary Quant
God bless her soul
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Off-Line Marketing Strategies
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How to Use Traditional Methods to Grow Your Business?
If you take the time to talk to almost any prominent
advertising agency or Fortune 500 company you will almost
certainly hear the latest buzz words like “fragmented
advertising” and “consumer-centric campaigns”.
So this leads to the questions - What is fragmentation
exactly?
In basic terms this is the increase in the number of
available methods for getting your message to your audience.
One of the main difficulties faced by any business owner
is that advertising has changed and evolved over the last
few years. It is now all encompassing and includes a wide
range of mediums such as visual, audio and electronic media.
In fact, if you do a Google search for advertising, you
will be amazed at all the options that are available.
For example, if you just focus on the advertising options
for your website you’ll find popups, popovers, audio
messages, flash video, RSS, and even animated “sales
people” that can be programmed to appear right on your site
and interact with your customers.
And that’s just the tip of the iceberg!
So is traditional advertising that includes the likes of
newspapers and magazines, television, billboards and radio
dead?
Not by a long shot. According to one top advertising
expert, traditional advertising methods are still highly
sort after because they are still very successful. The
trick is to figure out who your target market is, what they
want, and how they traditional find the information they
are searching for.
If you know customers, you can focus your advertising
dollars on the mediums they use to find their answers.
If your customers are senior citizens who traditional do
not use the Internet, then focus the majority of your
advertising on more established mediums such as newspapers,
magazines, television, and radio that they are reading,
watching or listening to.
If your target market focuses on working parents, you need
to do research to find out how, when and where they get
their information. Things you need to determine include:
Do they use the Internet?
Do they watch television?
What magazines are they reading?
What radio stations do they listen to?
When and Why?
Here are some simple steps for creating an effective
advertising campaign:
1. Know your audience.
What do they want? Where do they shop? What do they read?
How old are they? Where do they hang out? Do they need your
product or services? Can they afford your product or
services?
2. Know your competition.
Be prepared to do a little detective work. What are your
three main competitors doing to advertise? Where are they
advertising? How often? What types of advertising methods
are they using? How long have they been running? Are you
reaching the same audience? Is your message different?
Look at what they’re doing right, and figure out creative
ways that you can make your advertising just a little bit
better, or differentiate yourself from the crowd.
3. Monitor the ‘big dogs’ of your market.
If there’s something you’ve got to keep an eye on in the
Internet, it’s the big guys. Take particular notice of what
they are doing in your field and see if you can adapt some
of their methods to your target audience and your budget.
If they’re spending big dollars, you can expect that it’s
working!
4. Know your message.
What exactly are you trying to say? What do your customers
want to hear? Why should they buy from you, and not someone
else? Make every word count.
The Internet has made unbelievable amounts of information
accessible so the chances are your customers are much more
tech-savvy than they were a few years ago. But the Internet
also has contributed to “information overload” so you need
to make it easier for them to obtain what it is they are
seeking.
Another side effect of the Internet is that your customers
have probably become used to getting “instant
gratification” when they are looking for information,
products or services. They want it, and they want it now.
So you also need to give your customers what they want,
when they want it.
If you want to have an effective advertising campaign,
don’t try to be everything to everyone. Think of your
advertising as a conversation between you and your one
“ideal” customer.
Remember, if you’re giving your customers what they want,
then you have to develop your campaign so they don’t
perceive your ads as a nuisance, they see them as a service.
Mark my words. traditional advertising is not dead. If you
pay attention to who your customers are, and what they want
you can use it to your maximum advantage.
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Have You Got Any Comments?
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This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
