December 06 1st Week
December 5, 2006 7:20 pmThis issue includes…
° How You Can Benefit From The Holiday Madness
° Weekly Marketing FreebieS
° Internet Marketing Special Offer
° Cutting the Deadwood for Greater Profits
° Creating a Highly Profitable Sales Funnel
° Tell Me What You Think!
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The 60 Second Weekly Tip
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How You Can benefit From The Holiday Madness
Have you ever noticed that following most public holidays,
there’s a surge in online spending? People tend to go into
a buying frenzy and start throwing money around like it’s
growing on trees.
Now I’m not going to go into the metrics or psychology as
to why this happens. As an Internet marketer all you need
to know is that it DOES happen. Once you know this, you can
then put into place a plan to benefit from this
So how do you do this?
It really is that simple you’ll be kicking yourself if you
haven’t done it before.
All you need to do is send out an email update to your
list offering a special “limited discount” on your product
to generate a nice little surge of orders.
For example, you could offer a special subscribers only
30% discount for the next 24 hours as a way of thanking
your readers for being loyal. Or offer half price for the
next 12 orders.
If you don’t have your own product you could offer a pile
of bonuses for the first 12 orders, or even negotiate a
deal with a product owner to provide a one-off discount.
Another option is that if you have PLR to a product,
contact the creator and ask if you can offer a special deal.
This is a proven strategy that has worked many times in
the past and it will continue to work in the future.
The secret is to hit your market at the right time - and
the right time is always when your visitors are in a buying
mood.
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Weekly Marketing FreebieS
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Make profit from MySpace! Yes, this is possible, and I have a
free PDF resource for you to discover how to start:
MySpace Cash Machine Free Report
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income?
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Internet Marketing Special Offer
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Get 3 to 6 month FREE Web Hosting when you signup with a
1 or 2-year plan at only $7.77/month.
Register by december 15th and you’ll be entered to win a
Hawaiian vacation or more than 1000 other prizes.
Only 10 days left.
Holiday Special Hosting Plan Click Here
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Featured Article
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Cutting the Deadwood for Greater Profits
It’s true. For most people this Internet stuff is not easy. I’ve
seen many new marketers come and go. So yes, it’s not for
everyone.
But if you have a burning desire to succeed, are committed
and implement all the things you have learned, you CAN make
it.
The trick is to find your routine - and then repeat it each
day!
Naturally you will learn new tactics and strategies along
the way to improve your skills, but as long as you continue
to implement what you learn you will have a much higher
chance of being successful that someone who does nothing.
You see, most people overcomplicate marketing by over
analyzing every single aspect of a business to try to
develop the perfect system. All this does is create more
confusion, which leads to frustration and a hole in your
hip pocket.
All you need to understand is that when all is said and
done, online marketing is purely a numbers game.
For example - if you have a half decent conversion rate,
you know that for every 50 people that land on your site
you will eventually make at least one sale, ie a 2%
conversion rate.
With that said, all you have to do is concentrate on getting
people to your site AND as long as you have a good sales
process, the rest will take care of itself.
Concentrate on getting people through the door (your
site). Concentrate on setting up campaigns - testing them -
nurturing the winners and letting the losers go. It’s a
continue cycle, so don’t let up.
It’s not for everyone, but if you’ve made it this far you’ve
already done better than 95% of the people that have quit.
You’ve taken action, you’ve tried, and you’ve worked at
getting to where you are, which is way better than most
who quit before they even get started.
If you find yourself getting discouraged - don’t. We’ve
all been there with dreams of success only to see them
turn into failures. It’s all part of the “game”. Just keep
on keeping on.
Some will find success quickly. Many won’t. We all have
different experiences depending on our financial situations
and backgrounds.
If you aren’t having success in a particular market, there
are tons of other markets you can try. In the beginning I
would suggest you keep away from the Internet marketing
niche and try markets with less competition.
It’s not impossible to make money in the bigger markets
like Internet marketing, mortgage, insurance or whatever,
but it’s MORE difficult and should be something you tackle
as you gain experience.
There is so much you can do and generating good profits is
VERY achievable with a long term sustained effort.
Just remember that even successful marketers are in a
constant state of failure. The difference is they don’t
give up. They let the winners run and cut the losers.
It’s kind of like growing a rose plant. You water it and
watch it grow, but periodically you prune it by cutting off
some of the dead wood so that new buds can emerge.
The amazing thing is that these new buds turn out to
produce beautiful flowers. And if you treat your online
business exactly the same you can cultivate a very generous
online income.
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Effective Marketing Strategies
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Creating a Highly Profitable Sales Funnel
There’s no question about it. Being able to drive traffic
to your website is one of the most valuable skills you will
learn as an Internet marketer. And the more targeted your
visitors, the more likely it is they will be interested in
your offer.
However, getting visitors to your site is just one piece
of the marketing puzzle.
Next comes the hard part - convincing your visitors to
take your desired action by converting them to subscribers
or customers.
And the startling fact is that you only have about 8
seconds to do this before they become bored and leave your
site. Read this again…
Once they land on your site, you only have a few seconds
to grab their interest before you lose them - possibly
forever!
So in order to maximize your profits you must have plan in
place to increase your visitor value by converting them to
customers.
The way you achieve this is to develop what is known as a
highly optimized “sales funnel”.
Targeted traffic + a Highly Optimized Sales Funnel =
Increased Profits.
the most successful method of doing this is to develop a
‘funnel’ that guides your visitors through a multi-step
sales process.
This of course should be a 2-way street where not only are
you focused on maximizing your own profits, you are also
ensuring that you provide your visitors with quality
information that satisfies their needs.
As they say, a happy customer is a repeat customer.
What I have personally found is that if you place your
highest priority on helping your visitors first and
foremost, then as if by default they will help you in
return.
But of course this is not unique. It’s a strategy that has
proven to work across a broad range of markets, businesses
and industries.
And you don’t need to re-invent the wheel to make this work.
You simply need to find an existing business model that is
already working in your niche, and then repeat these steps
in your own business.
So the first step is to find a successful person in your
niche, someone who is considered an authority on your
topic. Then you need to signup to their list and study
their entire sales process.
Some of the steps you need to study include:
- what type of media do they provide on their site
- where they send you after signing up
- do they offer an upsell
- what type of information do they provide in their emails
- how often do they send you updates
- do they promote backend products
etc, etc,etc.
When you’ve got a good understanding of these principles,
it’s a simple matter of applying them to your own business.
Then test and tweak this process to ensure you maximize
your returns.
It really is that simple!
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Tell Me What You Think
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This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site.
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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
Categories: Newsletter Issues



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