This issue includes…

° How to Turbo-Charge Your Email Marketing Campaign

° Weekly Marketing Freebie

° Internet Marketing Special Offers

° What’s New at My Software Gold Mine

° How to Remain Focused to Grow Your Profits

° Tracking Your Results Can Explode Bottom Line

° Tell Me What You Think!

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The 60 Second Weekly Tip
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How to Turbo-Charge Your Email Marketing Campaign

Email marketing can be a very effective way to reach a
target audience around the world. However, your marketing
efforts may not reach their full potential unless you
invest some time, energy and money into evaluating your
email marketing strategy.

During this evaluation you may determine whether or not
the email marketing is helping you to reach your goals.
Likewise you can determine if the email marketing is having
an adverse affect on your business.

To say that evaluating your email marketing strategy on a
regular basis is important is a tremendous understatement.
Regularly evaluating your email marketing is not only
important it is critical to the success of your business.

Failure to evaluate your email marketing strategies can
have adverse effects ranging from not producing results to
causing you to lose customers to your competitors.

Consider an email marketing campaign which is not
effective because it does not reach the members of your
target audience.

Some business owners make the fatal mistake of not taking
care to ensure their email distribution list targets
readers who are extremely interested in the products or
services you offer.

For example, business owners who take shortcuts by
purchasing large email lists, often find their shortcut did
not pay off because their readers are simply not interested
in the products or services you offer.

In this scenario the email marketing is likely to generate
very few sales or website visits. However, re-evaluating the
email distribution list to only include readers who are
highly targeted to your niche market will likely result in
significantly more sales and visitors.

Now consider a situation in which your email marketing is
being construed as spam by the recipients. If you have
taken precautions to ensure your emails are reaching your
readers, but your emails seem like over the top sales
pitches, the members of your email distribution list may
view your emails as spam and not take your content
seriously.

When this happens readers may be more likely to seek out a
competitor when they are in need of products or services
rather than making a purchase from you.

Evaluating your email marketing efforts may be formal or
informal in nature. If you have specific business goals in
mind you might want to consider whether or not you are on
the way to meet this goal as an indication of whether or
not the email marketing is working.

Asking customers for their opinions on how effective your
email marketing campaign are and whether or not they were
compelled to make a purchase or not, is an excellent method
to determine how you are progressing. Based on this
information you should have a good indication of whether or
not your email marketing is working.

If it is not effective you should consider making changes
to create more interest in your offers, or perhaps provide
more pure content to gain the trust of your readers. The
changes you make should reflect the feedback you receive
though to ensure you are not making changes which will
cause even less interest from your readers.

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Weekly Marketing Freebie
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Download it, Read it, Put it to action. Enough said…

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Internet Marketing Special Offers
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What’s New at My Software Gold Mine
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I’ve updated the Free eBook & Software section with many of
the past months’ freebies. If you missed them, well… help
yourself ;o).

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Featured Article
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How to Remain Focused to Grow Your Profits

Ok. So you’ve made the decision that you want to start an
online business while still working at your full-time job
and maintaining a normal life with your family.

Regardless of what you may have read, doing this is not
easy and at times can be quite frustrating. Let’s face it,
you barely have enough time to meet your daily family
commitments as it is now, so how are you going to do is
while creating an online business?

This is one of the biggest problems that face the beginner
online business owners and with all the other distractions
it’s easy to become overwhelmed and lose focus.

And losing focus is one of the biggest killers of
productive time on the net as it causes you to take little
or no action.

Action is essential to creating a successful online
business. If you fail to pull the trigger and take the
appropriate action at the appropriate time, you will
struggle to make in online.

With this in mind, here are four tips to help you maintain
your focus to allow you the best chance of building a
successful online business:

1. Break it Down

Don’t try to tackle big tasks head on. Doing this will
cause frustration and lead to in-action. It is much easier
to break large tasks down into smaller more manageable
lists. If you do this you’ll find it easier to keep your
focus and you’ll increase your confidence with each task
you complete.

2. Keep a ‘To Do’ List

Once you’ve broken down major tasks into smaller pieces,
develop a ‘to do’ list - and stick rigidly to it. Make it a
habit to keep a notepad and pen, or a portable recorder
with you so that you can jot down or record any new ideas
as you think of them.

Everywhere I go I always take a recorder with me. You
would be surprised how often you think of ideas while your
driving or sitting on the train going to work. If you don’t
record them straight away you’ll forget about them later.

3. Schedule Your Time Wisely

As an online business owner you need to be tough on
yourself. Every night before you go to bed make it a task
to place four or five tasks on your ‘to do’ list that you
wish to accomplish the following day. Place them in order
of importance and then do the most important first.

Stay focused on these tasks and only move on to the next
tasks on your list once these have been completed. Don’t
fall for the trap of getting distracted with other less
important tasks that don’t help you achieve your goal. This
is very easy to do, so you need to keep asking yourself, is
this helping me to achieve my daily goal?

Naturally if something urgent arises you can do this next,
but try to complete each task on your list each day.

And if for some reason you don’t complete all your tasks,
add the ones you didn’t complete on top of your list for
the next day as a high priority.

4. Set achievable goals

There is nothing better for staying focused than setting
realistic goals that are achievable. If you visualize in
your mind exactly where you want to be in the short-term
you add emotion to your goals and they become much more
achievable.

Remember, as it the first tip, break your long-term goals
into smaller tasks so that you achieve each task in baby
steps with the view of reaching your long-term goals.

For example - if you goal is to make $100,000 a year,
break this down into a target of $1923.00 per week, which
seems much more achievable. Then develop a step-by-step
plan that will allow you to reach your weekly goal on a
regular basis.

If you put these four tips into practice you’ll find it
much easier to remain focused on your tasks, which in turn
will help you to achieve your ultimate goal - whatever that
is.

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Effective Marketing Strategies
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Tracking Your Results Can Explode Bottom Line

As with any marketing campaign, it is important to track
the results of your Internet marketing campaign. This
should be done on a continual basis so you can ensure the
strategies you are utilizing are working.

It can also help you to determine when a strategy is not
working so you do not continue to invest time and money on
a strategy which is not beneficial to your business.

With this in mind, today we will discuss some of the
options for tracking the results of your Internet marketing
campaign.

Business owners who use banner ads have a simple way to
track whether or not their banner ads are effective. This
is possible because they can place code in the banner ad
which will supply them with feedback each time a user
clicks on the banner ad.

This information is transmitted to the business owner so
he can evaluate which of his banner ads are generating the
most interest. If the business owner is currently using two
different styles of banner ads on comparable websites he
can use this information to determine which design is most
effective.

This is important because if one style is significantly
more effective than the other it might be worthwhile to
convert all of the banner ads to this style or to make
changes which will make the two different styles more
similar.

If the business owner is using the same banner ad on a
number of different websites, the feedback can help him
determine which websites are generating the most traffic
for him.

If he determines some websites are not generating a great
deal of traffic it makes sense to discontinue the banner
ads on these websites as they are not cost effective.

Business owners who utilize affiliate marketing during
their Internet marketing campaign may also be interested in
tracking the results of their affiliates. This is necessary
because affiliates are often paid according to the results
they generate but it is also useful for determining which
affiliates are most successful.

This information can be useful if different ads are
running on different affiliate websites as it can be an
indication of which websites are most effective.

To this end, tracking the results of affiliate marketing
is similar to tracking the results of banner ads. You can
place code in the ads which appear on the affiliate’s
website to provide you with feedback each time a user
clicks on the ad.

Another way to evaluate the results of an Internet
marketing campaign is to simply closely monitor your own
website traffic and sales. This is especially important
when it is done in conjunction with the type of marketing
you are currently running.

For example if you launch a new banner ad campaign with
ads appearing on numerous high profile websites
concurrently, you may notice an almost immediate increase
in website traffic and sales. This information most likely
indicates the banner ads are successful.

However, the problem with using this type of evaluation is
it does not pinpoint successes or failures. If you launch
your banner ad on five different websites at once you may
notice an immediate increase in traffic and sales, but will
not be aware which websites are the most effective.

For example, your advertisement may be running on five
different websites but only one of these websites may be
attracting attention for your business and unless you track
your ads you won’t know which one is working.

Similarly if you are running several different styles of
ads, some styles may attract more attention than others but
you will not be able to differentiate simply by evaluating
your website traffic and sales. The other four ads may only
be generating minimal interest in your products or services.

If you wish to use this method for evaluating the feedback
on your Internet marketing efforts, it is worthwhile to
only make one change at a time so you can more accurately
determine what is working and what is not.

Alternatively you can ask customers to fill out a survey
stating where they saw your advertisement so you can
solicit feedback on your marketing efforts.

Automate and optimize your tracking with the appropriate
ad tracking tools.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site.

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues