Most of the Internet Marketers seem to think of website
promotion as just submitting to search engines,
directories, link building and advertising in ezines or
banner exchanges. Today we’re going to look at an
alternative to these options that most people never think
of using.

It is a known fact that most people in the world use most
of their time off-line. They read newspapers, magazines,
listen to radio and watch TV, talk with their friends,
neighbors and family. Not all the time is spent surfing on
the internet.

To ignore the value of off-line marketing is to leave 65-
70% of the money to be made from your websites on the table.

Some suggestions for creating an off-line
advertising/publicity campaign are:

Let your local papers know that you have an unique product
that will benefit the local community and you are able to
help them save time, learn more and be more effective in
their daily lives.

This could lead to an interview with a local reporter or
even with a national with your website product as a
featured item and will drive people to at least see what
the buzz is about.

At the very least it will create an awareness of your
domain name or product in their sub-conscience mind.

Try finding a local business that is related to your
product and offer them a discount voucher to give their
customers for your product.

Take out small ads in local or niche magazines to
advertise the product. Some ads are relatively cheap
comparable to a solo ad in a main ezine.

Try handing out flyers with a special offer in the high
street or find shops that would allow you to leave them on
the counter for customers to pick up.

Try sending a fax broadcast to businesses that could
benefit from your product. Some companies have lists of fax
numbers and can send out the fax for as little as interview
each.

If you can develop an unique twist or benefit of your
product or service, then you could become newsworthy and
even get an interview with a local reporter, who can write
a better article than any you could put together for their
readers or listeners.

Investigate the possibility of sending out Press Releases
to the local media. Send them your product for review. Get
a well known celebrity to endorse your product.

I am sure you can think of many other ways to use off-line
marketing, other than sticking notes on lamp-posts to
create an awareness of your site.

Good luck!

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Just today I found a great pdf report with a refreshing
twist. You see the report is all about Christmas and it
contains a letter from Santa, music, games, recipes and
activities for the whole family. I hope you enjoy it.

http://www.unique-christmas-ideas.info/MCSanta.pdf

Oh yeah… please share it with your friends if you want.
Hey it’s the time of year for giving isn’t it

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Do you travel?
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A quick tip for your trip to London:
London Pass

Beat the queues with this VIP card

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For your enjoyment (and information), here is this week’s
quick trivia question…

What is the largest painting in the world?

As usual the answer can be found later in the newsletter.

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Featured Article
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Top 3 Ways To Boost Your Affiliate Commissions Overnight

The ideal world of affiliate marketing does not require
having your own website, dealing with customers, refunds,
product development and maintenance. This is one of the
easiest ways of launching into an online business and
earning more profits.

Assuming you are already into an affiliate program, what
would be the next thing you would want to do? Double, or
even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate
program commissions overnight.

1. Know the best program and products to promote.

Obviously, you would want to promote a program that will
enable you to achieve the greatest profits in the shortest
possible time.

There are several factors to consider in selecting such a
program. Choose the ones that have a generous commission
structure, have products that fit in with your target
audienc, and has a solid track record of paying their
affiliate easily and on time.

If you cannot make sales with this affiliate product, dump
it and keep looking for better ones.

There are thousands of affiliate programs online which
gives you the reason to be picky. You may want to select
the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from
your site. There is a great possibility that you are
competing with other affiliates that are promoting the same
program. If you start writing short report related to the
product you are promoting, you will be able to distinguish
yourself from the other affiliates.

In the reports, provide some valuable information for
free. If possible, add some recommendations about the
product. With ebooks, you get credibility and you will have
a higher chance of enticing your readers to try what you
are offering.

2. Collect and save the email addresses of those who
download your free ebooks/reports.

It is a known fact that people do not make a purchase on
the first visit. You may want to send out your message more
than six times to make a sale.This is the simple reason why
you should collect the contact information of those who
have downloaded your reports and ebooks. You can make
follow-ups on these contacts to remind them to make a
purchase from you.

Get the contact information of a prospect before sending
them to the vendor’s website. Keep in mind that you are
providing free promotion for the product owners. You get
paid only when you make a sale. If you send prospects
directly to the vendors, chances are they would be lost to
you forever.

But when you obtain their names, you can always send other
marketing messages to them to enable you the chance to earn
an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best
to recommend a product to someone you know than to sell to
a stranger. This is the purpose behind publishing your own
newsletter as it allows you to develop a relationship based
on trust with your subscribers.

This strategy is a delicate balance between providing
useful information and providing a sales pitch. If you
continue to write informative editorials you will be able
to build a sense of reciprocity in your readers that may
lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants.

If you are already successful with a particular promotion,
you should try and approach the merchant and negotiate a
higher than normal commission for your sales.

If the merchant is smart, he or she will likely grant your
request rather than lose a valuable asset in you. Keep in
mind that you are a zero-risk investment to your merchant,
so do not be shy about requesting for addition in your
commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the
most effective means of advertising online. As an
affiliate, you can make an income just by managing PPC
campaigns such as Google AdWords and Overture. Once you
create your campaign you need to monitor them to see which
ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can
make to your commission checks in the shortest of time.

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

What is the largest painting in the world?

The largest painting in the world is The Battle of
Gettysburg, painted in 1883 by Paul Philippoteaux and
sixteen of his assistants. The painting took two and a half
years to create and is 410 feet long, 70 feet high, and
weighs 11,792 pounds.

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Healthy Body… Healthy Mind
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This article was written with the goal of improving your
fitness and losing weight, but it can also be used to help
you achieve ANY goal you set yourself (including earning an
income online) simply by using the same strategy of
rewarding yourself when you achieve milestones…

“Motivators for Success”

Keeping yourself motivated during a fitness program can be
challenging, even for the most experienced exercisers.
Working out can get dull and your routine can seem endless
when you’ve been on the same route forever. Avoid the
pitfalls of discouragement and disenchantment by planning
ways to reward yourself for a job well done.

This is the only body you’re going to have, so you must
take care of it to have the best life possible. You need to
follow a regular workout program but it shouldn’t be a
punishment or something you have to force yourself to do.
That’s why it’s important to build in regular rewards to
maintain your motivation.

The best forwards to incorporate into a fitness program
are ones that do not involve candy or any kind of food.

A common method of “treating” yourself or making yourself
better after a tough day is to buy a candy bar or box of
cookies because “you deserve it.” Nobody deserves 300 extra
calories to get rid of! Calorie-laden treats are not the
way to motivate yourself because those kind of “rewards”
will only involve more exercise later down the road.

Instead, sit down and make a list of activities, music and
books you enjoy. Choose the things that appeal to you the
most - try to have a variety of small, medium and large
rewards to correspond with small, medium and large
accomplishments.

If your goal is to lose weight then plan appropriate
incentives for smaller goals. If you wait until you’ve lost
20 pounds to give yourself a pat on the back then the
journey seems much harder.

Plan to give yourself some kind of reward for every five
pounds lost - buy a new CD or a DVD of a recently released
movie. Another method is to keep track of how many calories
you burn each day and when the total reaches 3500, reward
yourself by buying a magazine off the newsstand that you
normally wouldn’t purchase.

Incentives for your mind and soul are better for you than
rewards for the stomach. When your goal is simply to
increase fitness and build muscle strength, set up reward
points for lifting or pressing heavier weights, for running
two miles instead of one, and for being able to exercise
for longer periods of time. Use the same type of incentives
- magazines, books and music.

Simply the knowledge that you will reward yourself can
make workouts feel easier.

Exercisers who partner with friends or family to reach
goals can use this method with a slight variation. Each
person should write down his or her own reward ideas -
things that you would like to receive as a gift to yourself
for caring for your body through fitness.

Partners should then exchange lists and whenever one
person reaches a goal, the partner chooses one of the items
from the list to reward the accomplishment. This introduces
an element of surprise into the routine and can encourage
you to press on to more accomplishments in order to earn
the incentives you like the most.

An important note to keep in mind is that incentives
should match the size of the accomplishment. Buying
yourself a new piece of expensive jewelry in return for
losing a few pounds will lead either to dissatisfaction
with your other incentives or bankruptcy, since you buy
more and more jewels.

Instead of going overboard on smaller incentives, reward
yourself with an item that you like and enjoy but rarely
buy or take yourself to a movie (but skip the concessions
stand).

If you meet a mid-size goal like running five miles when
your ultimate goal is ten, buy some new fitness clothes or
take a day off work to relax. Accomplishing your ultimate
goals calls for the biggest, splashiest incentive you want.

If you have worked and sweated your way out of thirty
pounds or more, take a spa weekend to pamper your beautiful
new body! Or if you prepared for a marathon for months and
then completed the 26 miles, take a mini-vacation to a
nearby scenic retreat and spend your time relaxing and
reveling in your accomplishment.

Keeping your motivation high can be challenging with the
demands of everyday life. Adding incentives to encourage
you along the way will not only help you reach your goals
faster but will make your life a little sweeter as well.

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Have You Got Any Comments?
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your busi’ness, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traff’ic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues