Article marketing seems to be the latest rage lately - and
with good reason. It’s by far one of the best method of
promoting your business, building your subscriber list and
increasing your profits.

By submitting your articles to article directories,
article announcement lists and ezine publishers you
accomplish several things.

First, you establish yourself as an expert in your field.
Readers are more likely to listen to you if they feel you
know what you are talking about.

Second, by attaching a resource box to your article, you
are giving the reader a link to your website. If the reader
is impressed with your knowledge, they will likely click on
your link to see what it is that you are offering.

Third, you increase your search engine page rank by
providing a non-reciprocal link to your website. Search
engines seem to give extra weight to non-reciprocal links
in their page rankings.

But many marketers are not comfortable writing their own
articles. They just do not know how to put their thoughts
into words. Or worse yet, they do not have any thoughts
worth printing.

That is why private label articles are in such high demand
these days. There are several of these services available
and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles
are used, the results can be good, bad, or downright ugly.

The Good: As stated previously, private label articles,
when used correctly, can give the non-writer a big
advantage over other marketers. They can increase your
traffic, sales, and opt in subscribers. That is good.

The Bad: A common mistake made by marketers using private
label articles is getting lazy. They simply copy and paste
the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most
article directories require that your article be approved
before they are posted. But do you really think they read
every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day,
so it’s unlikely that your article will actually be read.

But most directory software will automatically search
their database for duplicate titles. If the title of your
article matches one in their database, yours will be
rejected.

So do yourself a favor and at the very least, change the
title. It might also be a good idea to change the wording
in the first paragraph.

The Ugly: Many marketers load so many links in their
article that it becomes one long ad. This will not only get
you rejected, but eventually banned if you do it often
enough.

A good article contains useful information to the reader
whether they buy your products or not. Give them good
content and you will increase the chances that they will
click your link in the resource box.

Private label articles are a great tool, but do not get
lazy!

You can find Private label articles sites by clicking here.

Follow these steps and you’ll begin to see a vast
improvement in your results.

All the best and have a great week

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Don’t forget to download this month’s free eBook:
The Newbies’ Guide to Web Design.

As usually, you can find it in the eBooks section.

Enjoy

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For your enjoyment (and information), here is this week’s
quick trivia question…

Who is the largest employer in the world?

As usual the answer can be found later in the newsletter.

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Featured Article
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Ten Breakthrough Marketing Ideas…

1. Create a directory of web sites on a specific topic.
Give people the option of adding the
directory to their web site by linking to it. Put your
business advertisement at the top of the
director’s home page. This technique will get lots of
people to linkto your web site and give you free advertising.

2. Do you have a product or service that doesn’t sell
good? Offer it as a free bonus for someone else’s product
or service. Get free advertising by placing your web site
or business ad on the product or in the product package.

3. Trade autoresponder ads with other businesses. If both
of you send out information with auto-responders just
exchange a small classified ad to put at the bottom or top
of each other’s autoresponder message.

4. Start a free tip line. Offer a free daily, weekly, or
monthly tip recorded on your voice mail. The tips should be
related to your business. Include your ad for your web site
or business at the beginning or end of your message.

5. Exchange content with other web sites and ezines. You
could trade articles, top ten lists, etc. Both parties
could include a resource box at the end of the content.

6. Offer to insert ads into your product package for other
businesses. Just ask, in return that they do the same for
your business. You should only trade insert ads with
businesses that have the same target audience.

7. Offer a free daily class in your web site’s chat room.
The class should be related to the subject of your business
or web site. This will get people to visit your web site
everyday.

8. Do you have a product that doesn’t sell good? Offer it
as a free bonus for another businesses product or service.
You’ll get free advertising by placing your web site or
business ad on the free bonus.

9. Place different emotional response ads for the same
product or service all over your web site. One ad may hit
their hot button to buy more than another ad.

10. Publish your e-zine in e-book format. You could offer
a larger number of articles per issue.
It also allows you to include graphics with your
ezine.Your advertising revenue would increase
because you could charge businesses for large color ads.

About the Author:

Cody Moya is a well known marketer, owner of many successful
membership sites, such as:

- Own Your Own Internet Business

- Private Label Audio Books

- Private Label Books

- Your Own Articles

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

Who is the largest employer in the world?

The Indian Railway System, employing over one million
people!

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Healthy Body… Healthy Mind
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Lose the Laziness - Five Can Do Tasks to Set your Goals in
Motion!

If you’re having problems with self motivation examine
your self closely. Could it be that you’re in a mode of
laziness because you just don’t want to get busy?

We all have those times and there is nothing wrong with
having a bad day, but if you’re in that mood constantly you
might have a problem with self esteem. You’re the only one
that can fix it, so get up and start again. Work on the
problems of self doubt that are leading you down this
wasteful path. Only you can fix it.

However, there could be other physical problems that you
might need to get checked out with a health care
professional. Problems that you might not be aware of such
as diabetes, low thyroid, or a host of any other type of
medical issues can get you bogged down.

So if after a reasonable amount of time, and with due work
on your part, things just aren’t changing, get checked out.
It’s your health and life.

Okay, what can you do if you’re just feeling bummed out?

You need to get your life on track to reach a few goals
that you’ve had in mind for a while, what can you do?

Here are a few tips that will set you back on track to get
a little boost back into your goal setting routine, and
motivate you to just keep at it!

Write your goals down and keep them where you can see it.
Not stuck in a drawer out of site, but out in the open
where you can view it each day. It’s like bills, if you
don’t see it; it’s out of sight and out of mind. If it’s
hidden in a drawer, you might as well have not written a
thing because it won’t do one bit of good to help you reach
a goal.

Start with small goals. Don’t try to accomplish the whole
goal at one time. In fact you’ll need to take a look at
your goal and break it down into parts. Write down your
ideas about the specific short term goals and prioritize.
Then take little steps towards your long term goal or goals.

Buy some post-it notes and prepare to post your goals.
Place these strategically around your home or office. Along
with your posted goals include the positives and negatives
about not reaching your end result. It doesn’t have to be
long, but short little reminders of the consequences. It’s
a wake up call towards action.

Don’t just try to reach your goal once. When your goals
are completed, start on new goals. Make it your routine to
start on new goals regularly. You’ll find that once you
accomplish your first goal, it will drive you to succeed in
further goals, again and again.

Enlist the help of others, either to motivate you and
inspire more action on your part, or just to be an
encouraging friendly ear when you feel yourself grinding to
a halt.

If necessary find yourself a reliable life coach to help
you when you’re feeling the task is just too much. Often
though just a friend is all that’s necessary. You can even
work together if you’re on the same type of path or goal.

There’s nothing like achieving a goal that you poured your
heart and soul into. It’s exciting to reach it, and when
you do take some time and savor the moment!

It might be a wise idea to reward yourself before you have
attained your final destination. For example, if you’re
dieting, and you’re just about to eat the upholstery off
the couch, count up the lbs you’ve lost, and eat a small
piece of dieters chocolate cake!

Now, take a deep breath and realize that your back on your
diet, and can begin counting those lbs again that you’re
going to loose. Don’t become discouraged - you can achieve
that final goal of buying some new clothes, or even taking
a night out on the town for some fun when you’ve reached
your final goal.

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Have You Got Any Comments?
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues