In today’s online marketing strategy, almost all who
promote business have a killer email signature on the
bottom. So what’s in an email signature? And how does it
drive traffic to the website you are promoting?

An email signature is like a mini ad that is affixed to the
bottom of an email. Its message could be as simple as your
name and email or as elaborate as flashing animated
graphics. And with a just few mouse clicks, you can add
your signature to the bottom of your emails automatically.

Generally, an email signature is a free marketing tool,
with the power to reach a large number of people.

To the individual, the email signature is a chance to be
creative or make a political or social statement. To a
business person, an email signature is a great opportunity
to advertise your business to everyone who views your
email. While advertising is often banned in mailing lists
and newsgroups, email signatures are not. Just post a
message followed by your worded signature.

Using email signatures costs nothing and takes virtually no
time to set up. Even so, a lot of popular web marketers
believe that it is one of the great ways to promote your
site.

Like to know more? I hope so!

Email signatures work every time you reply to or forward
any email message; the more times the email is sent or
forwarded, the more times the signature is shown. Say, the
second person forwards that email to his/her own circle of
friends, and then each person forwards the email again and
again. Your email signature linked to your website will be
shown to people you don’t even know, absolutely free! So it
only takes a few steps to spread and showcase your website.

Another good thing is that it is not SPAM. This is just a
circle of friends forwarding emails to each other. But be
sure you use the right email signature so that you’ll gain
potential customers from the list of friends.

Business contacts should always have easy access to your
website. Not everyone can easily memorize such a website.
It’s a big mistake if you use a free sub domain in your
signature as there is a great chance that people will not
remember the whole website address. And that is useless. So
it is important that you have a direct referral page URL in
your email. Another good tip is to always set up a default
email signature to be included in your emails once you use
them.

So how can you make your email signature recognizable?

Your goal here is to encourage people to click to the link
in your email signature. Remember that an email signature
is an advertisement, and therefore, the basic guidelines
for writing advertisements apply. To get the most mileage
out of your email signature, here are some vital things to
keep in mind.

1. Keep it simple, yet direct to the point. Most email
systems and mailing lists will automatically cut off any
signature exceeding 4-6 lines, so keep it below this
length. It’s also a good idea to set your line lengths to
about 60 characters — the optimal length for readability.

2. It should attract the people. Your email signature must
be creatively done. Make use of “borders” of text or
special characters.

3. Include the name of your business and a short, concise
marketing statement.

4. Sell benefits, not features. Consumers will be more
interested in the benefits they will receive from the
products rather than its features.

5. Offer something free. An example of this is giving free
information, a free-to-enter contest, free samples, etc.
Your free report can contain other advertising material,
but make sure that it does include free information so your
customers won’t feel like they have been exploited.

6. Avoid using HTML coding in the signature. Many persons
do not or cannot view HTML email. If you send plain text
email, you are sure that everyone will be able to view it
properly. Take into consideration different ways wherein
your email signature will be recognized by the potential
customers.

That’s all it takes to make your email signature stand out.
So, better try it! - don’t miss out on using this free,
easy advertising method to get more traffic to your website!

Gilles Rais

Categories: Articles