When people like what you do, they are happy to say good
things about you. I’m sure you know that getting written or
recorded testimonials for your products or services is an
excellent way to build your credibility.

Sending and recording testimonials is one of the greatest
ways of establishing trust with your potential customers.
It is a way of showing them what your satisfied customers
say about your products and services.

But did you know that testimonials can help increase your
website?

Giving testimonials is not only a good way of brand
building yourself, but also in getting traffic to your
site. They are actually a unique and practical way of
gaining visitors to your site. In most cases, you can find
them in sales letters, sales text, email, etc. They can be
placed on the product sales page that has lots of visitors.

When a potential consumer is considering whether to buy or
not, testimonials may reassure him.

Basically, testimonials are a valuable addition to your
marketing materials and your website. When done right,
testimonials can be a strong ally in establishing the
credibility of your website. Not only that, they often make
the sale all by themselves. Therefore, you will have a
greater chance of boosting your profits.

So, how will you make your testimonial a hit to your
potential consumers?

No webmaster, no matter how successful, can resist an
honest, glowing tribute to their creation. The trick is to
write short, flattering testimonials for the content,
design, functions, products, services, etc. of many web
sites and send it to them as sincere “feedback.”
Testimonials also assure the consumers whether to buy a
product or not, so make sure that they absolutely get
published.

Here are some of the basic things to consider in making a
credible testimonial.

1. Photos

Photos add credibility. These can help prove that these are
real people. So, ask those people for photos. If they don’t
have a scanned picture, they can send a softcopy by email.

2. E-signatures

Generally, almost all online testimonials you see have text
signatures. For security reasons, it is not recommended
to scan and upload personal handwritten signatures.
Use “handwritten” fonts from www.1001fonts.com and
save it as a graphic on your pages.

3. Profiles

The basic part of a testimonial is the profile.
Ask your potential costumers to include a brief profile of
themselves with their testimonial. Let them answer some
basic questions like age, occupation, hobbies, favorite
motto, etc. This will make your testimonials more
entertaining to read. And, more chance of knowing you.

4. Recordings
Testimonials are not only expressed through writings, but also
verbally.
One thing you can do is record people’s testimonials with a mini
tape recorder over the phone, on your answering machine, or
voice mail. With each one, include a phone number they can call
to hear the actual testimonial.

You can record online audio and online videos as well. Just
convert the recording into an online audio file and upload
it to your website. You can do some research on how to
convert these files.

5. E-mail messages

When you get e-mail testimonials, publish the entire e-mail
message instead of just the contents about the product or
service. It will be more believable because it will include the
date, time, subject, who it’s from, and who it’s to.

6. Hand written letters

Like email signatures you can also mail hand written letters.
Scan and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel of realism.

7. Contact information

When you get testimonials from people, it is better to ask
them if they are willing to include their contact information
under the testimonial. In this way, you will allow your potential
customers to ask your current customers questions about
your product or service before they buy.

Also, if they’re speaking on behalf of a business, include
the business name. Mention if they have any professional
certifications or titles that would enhance their
authority.

Those are some of the relevant things to consider in making
a testimonial. Keep in mind that testimonials will help
pave your way to a successful business. It really is worth
the effort. So start collecting your own now!

Gilles Rais

Categories: Articles