Many of you, especially beginners at online-based
businesses, might think, “How can a simple newsletter sent
by e-mail generate profit?” Well, over the years, this
industry has been proven to be both profitable not just in
sales but also in advertisement.

So how do you advertise in your ezines to boost your sales?
First thing to do is to get the buyers’ attention. Ask
relevant questions and empathize with your readers. Also
make sure to be direct and to the point as glittery words
are not needed nor required.

Second, put up a need and demonstrate how your product will
fill that need. When discussing this, always make sure that
you have proof to back up your statements. Also, address
your buyers’ most common complaints.

Show how they will be able to benefit from your product or
chosen service. Prove how your product differs from your
competition. A user testimonial is a good way to show this
and if you can offer a guarantee, then show it to them.

Use the psychology of “fear of loss,” showing that if the
prospect won’t act now, he/she will miss out. Having a time
limit or a limit on the availability of the product itself
can make your prospects scamper for your products.

Make them an offer they can not refuse. Even the most
intelligent buyer who has looked over your products needs a
little bit of convincing, even though they know that your
products or services are great.

Don’t overlook how powerful this tactic can be. This kind
of special promotion can make a great profit from your
ezines, so don’t forget to state them in your ezine.

Also make it easy for readers to respond to your ads. Have
multiple ways for your prospects to respond to your offer
like toll-free phones, websites, emails, postal mail, etc.,
and make the process simple and quick. Always keep in mind
that this is not a survey question but an inquiry page so
make it direct and user-friendly.

Lower your price, but still make it profitable. This kind
of strategy is a must and a profit gainer for professional
services such as coaches or trainers. This is a must if you
are just starting out, as a low price means more
subscribers and more chances of getting your ads exposed to
the buying public.

Don’t be afraid to talk about yourself or your own
services. If your main purpose in your ezines is to make
your readers’ lives enriching and well-relaxed, then thank
their lucky stars, there are still people like you.

But now, enough of the good deeds. First, try to focus on
yourself, so make at least 20% of your ezine space for your
own ads.

Give out promos and discounts for your services, ebooks,
workshops, etc. Also present your raving testimonials and
documentaries in your ezine ads. Entwine some business
success stories in your articles or tips.

Share something different and personal that will radiate
warmth with your readers and make them feel closer to you.

Submit your ezines to ezine directories. Surely, you might
subscribe a thousand ezine subscribers, but a thousand is
only a miniscule proportion of the total Internet
population. Submitting to directories is a good way of
gaining more exposure.

Swapping is also a very effective way to gain exposure for
your ezine. This works just like reciprocal linking, but in
this way, you are not just getting free exposure, you are
also providing your readers with good and reliable
resources.

You can also subscribe to other ezines and website
announcement lists. This can bring you a steady flow of new
subscribers that can lead to higher profit raises.

Joining discussion groups is also a good way to establish
your business as trustworthy and reliable. As more people
know you, they will more often than not, subscribe to your
ezine.

You can also join PopUnder groups; these are groups of
fellow publishers listed in one pop under window together
with some lists of articles. This is a very good way of
gaining more subscribers because when other people visit
the site, they will see you listed with other publishers,
reinforcing your reputation as a legit business
establishment.

Always keep in mind that ezines will not always make money
for you, but even though you aren’t making a profit, there
are still some other sides of marketing that ezines can
help a lot. Ezines may be delivering more benefits that are
not as obvious to you.

Your ezine is helping you establish a credible identity on
the Internet. It gives you massive online exposure and you
are gaining further credibility with your current clients
and customers.

Ezines also force you to package your knowledge into
articles and tips which can you later use for other
marketing reasons.

Gilles Rais

In a hurry? Learn how to publish your own Ezine with my
brand new Ezine Publishers Manual.

Categories: Articles