This issue includes…

° Blunders That Can Destroy Your Online Success

° Weekly Marketing Freebie

° Internet Marketing Special Offer

° Search Engine Optimization Techniques 101

° How to Instantly Find Highly Motivated Customers

° Tell Me What You Think!

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The 60 Second Weekly Tip
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Blunders That Can Destroy Your Online Success

Here are 4 of the biggest mistakes that new marketers make
that you need to avoid if you want to achieve long-term
online success…

Blunder #1

One of the biggest mistake you can make as an Internet
marketer is to try to handle too much of the day-to-day
running of your business yourself.

While in the beginning when your business is small it may
be ok to handle the workload yourself, as your business
grows it will result in you spending far too much time
handling a wide range of non-money making issues…

…and not enough time on tasks that actually earn you
profits!

Lesson learned - You need to develop a plan to outsource
most of the day-to-day tasks associated with the running of
your business!

This way you can spend more time on the things that
directly put moolah in your pocket, such as marketing,
finding JV’s and building your list.

Blunder #2

Another mistake inexperienced marketers make is that they
try to develop, write and create new products themselves.

Having your own product is one of the keys to creating a
mega successful business, so I strongly suggest you give
series consideration to developing your own product. But if
you do it all yourself it won’t give you a real chance to
market each product properly and the end result will be
less than acceptable.

Plus you will lose focus on the services or products you
may already have and as a result this could cost you loads
of money in lost profits that you leave on the table.

So, what can you learn from this mistake?

Once you get an idea for a product, forget about creating
it yourself!

Hire someone else to do the work for you and spend the
time you save on creating a detailed marketing plan for
every single product or service you have and then implement
this plan regardless of what else comes your way.

And if you create more than one new product (which is
highly advisable), don’t create them too close together.
Give yourself time to ensure your existing products are
established before you start your next project!

Blunder #3

Losing focus on building your subscriber list.

By doing too much of the hard slog yourself you can lose
focus on building your list.

This is a cardinal sin in marketing. Everyone knows that
the money is in the list and it’s just inexcusable if you
fail to concentrate more on this hugely important task.

Without a loyal subscriber list, you’re kidding yourself
if you think you can create a successful online business.

It’s simple economics. The larger your list and more
responsive your list, the more money you will make.

Don’t ever forget this!

Lesson learned - You’ve got the build the hell out of your
list!

Do whatever it takes, but build the biggest, baddest, most
loyal list you possibly can in the time you have. There’s
just no way to sugar-coat it - without a list you’re doomed
to fail.

This brings us to the last big mistake…

Blunder #4

Most inexperienced marketers send too many promotional
emails to their list and not enough quality content!

You MUST value the loyalty of your subscribers with utmost
respect and that is why you must do everything you can to
continue to earn the trust of your list.

You have to understand that if you want your subscribers
to trust you and follow your recommendations, then you’ve
got to treat them right. And simply sending them promotion
after promotion is NOT the way to treat them right.

Lessons learned - You must focus on sending your readers
quality content that will show them how they can benefit
from their chosen niche!

Don’t get me wrong. You’re in this game to earn an income,
so you still need to send promotions to your list. Just
ensure there is a good balance between pure content and
promotions.

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Weekly Marketing Freebie
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Best Work-At-Home Solution

You are in constant motion as a stay-at-home mom… loving,
nurturing, helping, guiding, playing, comforting, organizing,
mediating, laughing, managing, healing, giving.

Family comes first and you are loving it!

There is no other place that you would rather be than with
your kids. But, at the same time, you would also like/need
to contribute financially to the family.

So… if you stay at home, why not Work At Home, Mom (WAHM)?

WAHM-IT!, The Masters Course will show you how. Four
Work-At-Home Moms (WAHMs), the course’s authors, will
introduce you to a work solution that “fits” naturally with
your family needs and yet is rewarding, exciting and
soul-satisfying for you.

Just like they are doing, you too can create an
information-rich Web site that is based on something you
know and love. No technical knowledge or prior experience
is necessary. You too can build a real, long-term business
on the Net.

Learn from the experiences and advice of Elizabeth, Cate,
Jennifer and Erin (and several other successful WAHMs) in
WAHM-IT!, The Masters Course. They are busy moms just like
you and they know what it’s like.

So they have taken the time to tell you everything, from
reviewing all your options and organizing properly. And
they progress all the way to the final desired outcome,
including the nitty-gritty of how to actually build a
substantial income online, illustrating with well-explained
case studies.

An online business is affordable, flexible, and convenient.
You can work at your Web site and business when you like,
at the speed that suits you, and still put the all-important
needs of your family first. In other words, you can take
your family to work with you!

WHAM-It! Master Course (zipped file)

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Internet Marketing Special Offer
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LAST DAYS

Holiday Extension! SBI! Buy-1-Get-1 Free Extends To Midnight,
January 4 Of The New Year Use It To Start 2007 Off With A Bang!

***********************************

On October 10th, 2006, Joel Comm’s Instant AdSense
Templates VRE Building System hit the web with a fury, and
became one of the most-talked-about and valuable products
of the year! On October 15th, the product was no longer
available…

… and thousands were shut out of the program! The bad
news is that the original VRE Building System is no longer
available.

BUT… The GOOD news is that Joel is giving you another
opportunity to build your Internet business starting
Wednesday, January 10th.

Now, for the first time ever, Joel is opening his ground-
breaking Monthly Templates program up to EVERYONE… For
those few who were able to reserve a spot in the Monthly
Templates program three months ago, congratulations! Your
space is locked in and reserved. No one can take it away
from you.

If you aren’t on the notification list yet, be sure to get
signed up now.

Joel Comm’s Monthly Templates

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Featured Article
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Search Engine Optimization Techniques 101

Search engine optimization is important for getting a
higher ranking on search engines - and thus more exposure
to your website.

However, it can be very expensive to engage the services
of search engine optimization specialists to take care of
this for you. In fact, some large companies pay many
thousands of dollars just to get their websites to rank
higher in Google, Yahoo and MSN.

Of course not everyone has this kind of money in their
budget to spend on SEO, and as such most people choose to
do this themselves.

Just be aware that achieving a high ranking is not easy,
but if you have more time than money then naturally this is
the preferred method.

To help you get started, here are 6 things you need to do
to optimize your website to give yourself a fighting chance:

1. Title Tag

The title tag is the most powerful on-site search engine
optimization you have, so use it creatively. What you place
in the title tag should include the keywords that you are
trying to optimize your page for.

And most importantly - every single web page should have
its own title tag!

2. Alt Tag

The Alt tag is the text for an image. When you move your
mouse over an image and it shows some text, you’re seeing
an alt tag.

While you need to put your main keywords in these alt
tags, don’t abuse this technique. If you do, it may be seen
by the spiders as trying to spam the search engines and
this will cause your site to be penalized, which may result
in a drop in your rankings.

3. Link Popularity

Link popularity is one of the most important off-page
search engine optimization technique you can carry out, so
you should place a huge emphasize on this in your overall
strategy.

You need to request links constantly from highly related
website to increase your link popularity - plus you need to
write and submit articles, participate on forums and post
on niche related blogs to obtain as many “one-way” links
pointing to your site as you can.

When your website popularity increases, many people will
want to exchange links with you. Make sure your potential
link partners do not have a website that competes with you,
and never exchange links with link farms (websites with
only links and no content) as this can hurt your rankings.

4. Keyword Density

Keyword density is the number of times your keywords
appear on your page expressed as a percentage to the rest
of the text on the page.

This optimization factor is rather important. If it is too
high, it may be considered as spam by the search engines.
Conversely if it is too low, the search engines won’t
recognize it as a content worthy page.

There is no magic figure when it comes to how many
keywords you should have in each page of your site, but a
common theory is that you should try to have a keyword
density of between 3-5%, while still maintaining a good flow
that makes sense and sounds completely natural to your
visitors.

To improve your keyword density you should use the
appropriate keywords in the title tag, in your the heading
tags, and in bold or italic text in your body.

5. Keyword Relevance

Keyword relevance is where on your page you keywords
appear and this can have a profound affect on your rankings.

You should try to place your main keyword in your
headings, sub-headings using the h1 and h2 tages. Plus in
is also advisable to include your keywords at the beginning
and end of your content, with a natural sprinkling in
between.

Search engine optimization rules can change anytime and
will result in an increase or decrease in your rankings, so
it is recommended that you never solely rely on search
engine optimization as your only method of driving traffic
to your site.

To maintain a steady traffic to your site, you should use
a number of traffic generation methods to ensure your long-
term success - it’s the safest way!

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Effective Marketing Strategies
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How to Instantly Find Highly Motivated Customers

If you’re relatively new to the net and aren’t yet
receiving a constant flow of traffic to your website, then
you need a method of promoting yourself and your products
to the world so that you can start to see some profits.

One of the quickest and most cost effective forms of
online advertising is placing solo ads in ezines. Using
this method you can instantly drive targeted traffic to
your website as opposed to other longer term methods.

If you’re unsure what a solo ad is, it’s an advertisement
that promotes a single product by email to a list of ezine
subscribers. It is normally sent to an optin subscriber
list with no other competing advertisements or promotion
contained in the email.

You can purchase solo ads for as little as $10 per issue
and if you have an effective ad copy for the appropriate
audience it can often produce astonishing results.

If you select a high quality ezine that has a responsive
list, is highly targeted to your product and your ad is
personally endorsed by the owner of the ezine, the pulling
power of the ad can increase up to 10 times the normal
response rate.

There just isn’t anywhere else that you can get this kind
of “bang for your buck” when it comes to spending money on
your marketing.

By testing and tracking your ads and expanding into
different ezines on a progressive basis you could quickly
start reaching thousands of people weekly and earning an
income to match.

But this begs the questions - in which ezines should you
place your solo ad?

Unfortunately due to the hundreds of different niche
markets there is no easy answer to this question.

However I will outline the following tips to help you
decide which ezine is the best suited to your niche to
advertise in from a money and marketing perspective.

First of all let me tell you something that is fairly
obvious yet I see it happen day after day after day.

It is pointless to advertise your product or service in
an ezine that is totally unrelated to your product!

For example… you should not place your ad promoting a
stockmarket program in an ezine about dog grooming. Sure
you might get some replies. You may even receive an order.
But if you want value for money this is not a good place
to advertise. It’s just not targeted to your potential
customers!

The best thing to do is to find ezines that focus on a
similar niche to that of the products or services you are
selling.

If you were promoting a marketing membership site, your
potential customers are people who are either looking for
home based opportunities, someone wanting to start an
online business or existing Internet business owners.

So the most obvious place to start is to search for
ezines that focus on these niches.

Of course the best place to advertise is where the
competition is. If your competition is promoting their
products in an ezine you can bet that it is targeted to
their (and your) niche. So do your homework.

What results should you expect from running a solo ad?

There’s no set figure as to the type of response you
should receive with solo ads. Because of other variables
that influence your results, such as a poorly written ad,
type of products being advertised, timing, etc, it’s just
too hard to predict.

But a general rule of thumb is that if you can get at
least 5% of subscribers to click through to your site to
view your product then this is acceptable. So if an ezine
has a list of 10,000 subscribers you should be aiming for a
response rate of at least 500 visits to your website.

I have known some marketing campaigns to achieve as high
as a 60% response rate. So if you have crafted good ad copy
and marketed to a responsive ezine list you can obtain
tremendous results.

A handy tip is to ask the ezine owner for the details of
other website owners who have advertised with them. Then
you can send them a quick email politely asking them if
they were happy with the results of the solo ad they placed
with this ezine and whether they would recommend you use
them.

Another key factor on the success of your campaign will be
determined by how targeted the email list is. In other
words, how did the list owner attract their subscribers.

Do they have an opt-in email list or did they simply
purchase bulk subscribers from a third party.

If most of these people did not ask to be placed on the
list, do they really care about reading the ezine when it
is sent to them or do they simply hit the delete button
when it arrives. Or even worse, will they scream “spam”.

So it is important to find out how different ezines get
their subscribers!

Another important factor to consider is how many issues
do they send out each week and what content do they provide.

If the ezine owner sends out 5 issues a week and all it
contains is advertising, you can bet your bottom
dollar that very few people will actually read the ezine.

I recommend you actually subscribe to the ezine so you
can view the contents and get a feel for the ezine to see
if it really does cater to your market. If you wouldn’t
bother to read the ezine yourself then there’s a good
chance your potential customers won’t either.

Whichever ezine you choose to advertise in it’s imperative
that you track and monitor your results. Very rarely do
you get it right the first time. You must continually test
and tweak your ad to get the maximum benefit from your
advertising dollar.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site.

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues