This issue includes…

° A Good Reason to Start Your Own Online Newsletter

° Weekly Marketing Freebie

° Internet Marketing Special Offer

° Do You Have A Linking Strategy?

° How to Write Articles Using Proven Successful Models

° Tell Me What You Think!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The 60 Second Weekly Tip
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

A Good Reason to Start Your Own Online Newsletter

Publishing your own periodical newsletter can be one of
the most profitable businesses you can do online without
incurring a high cost.

If you are considering starting your very own newsletter
or need to reaffirm your believe about the commonly uttered
mantra “the money is in the list”, then here is an
undisputed fact that may just surprise you…

…the truth is that owning a mailing list is more important
than owning your own the product.

Why is that?

Quite simply, if you do not own a mailing list then you do
NOT own a business. Since businesses, regardless of any
kind, involve people and your prospects are none other than
people themselves who are your potential customers.

And it’s common knowledge that people are more likely to
purchase something from a person the know and trust, than
from a complete strange they know nothing about.

So it’s no surprise to learn that the more times you
contact your readers with relevant information about their
own wants and needs, the greater the chance of building a
relationship with them.

In doing this, it is then much more likely that you will
gain the trust of your readers and when you send them an
email endorsing various products the more likely it is that
you will make a sale.

Not only this, but if you would frequent forums often you
will be well aware that product owners often want to co-
operate with mailing list owners who have a list of
prospects they want to create joint venture opportunities.

While some product owners offer attractive incentives and
commissions to mailing list owners, the point I want to
drive home is that product owners need the mailing list
owner more than the other way round.

And mailing list owners are much rarer than product
owners, since products (even great ones) are created almost
everyday and great mailing list owners don’t come by on the
same frequency.

Once you start to build your own mailing list and begin to
build a reputation online, you will find yourself flooded
being with heaps of offers from other list owners inviting
you to partner with them to promote their products or
services.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing Freebie
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Here’s your Free Ebook of the Month: Mini Ebook Goldmine
a 70 page Resource valued at $67, Master Resale Rights
and salespage with graphics included.

The order link is disabled on the page. Because it’s a
subscriber-only bonus!

Here’s the download link: Mini Ebook Goldmine

Please note: this is an .exe file. You need to subscribe to My
Software Gold Mine Newsletter in order to use Free Ebooks of
the Month. Mac users can access PDF files after subscription.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offer
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Are you confused as how to get started with your online
business?

Do you have graphic design talent?

Do you know anything about html and page layout?

Do you now how to optimize your pages for AdSense?

Do you now others ways to generate revenues from your
website?

Do… you have a website?

No? You’re not alone!

Now available to the general public for the very first time is
Joel Comm’s membership program that puts the power and
tools you need in your hands every month…

…direct to your mailbox!

Monthly Templates is now Live

***********************************

If you’re looking for a fantastic brand new membership script
to set up your own membership sites that won’t break the
bank or force you to sell your first born then checkout

Easy Member Pro

Watch the video below and check out how easy it is to get
started building pages and plugging in content with
EasyMemberPro. It’s All Point & Click Simple!

Easy Member Pro Demo Video

The price will increase in a few days so don’t miss this Special
Offer. Fast action bonuses included for the first 250 people.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Do You Have A Linking Strategy?

Search Engine Optimization (SEO) can be the difference
between a small, barely profitable or visible website and a
traffic magnet website. There are a lot of ways, both good
and bad, to influence the search engines. Some search
engines react to certain strategies better than others.
Some even have conflicting strategies that they react to.

To document all of these things would require a significant
number of pages and research that goes beyond the scope of
this article.

However, there are a number of things that can be
documented that will work for most if not all search engines.
And let’s face it; there are really only 3 that make a difference
between a successful and an unsuccessful SEO strategy.
They are the big three: Google, Yahoo and MSN. These three
search engines in any given month are responsible for over
90% of all Internet searches.

So, what is this article about? It’s about what you can do
as a website owner that will influence the search engines
using commonly accepted practices of linking to other
websites (outbound) and getting website links (inbound)
back to you.

There are basically 4 strategies that a website owner
usually will employ to increase their website value in the
eyes of the search engine.

They are reciprocal linking, one-way linking, multi-site
linking and directory linking. A website owner should not
think that using just a single strategy is the right answer
- sure it will help your SEO but it won’t be the Best answer.
The Best answer is to employ all 4 techniques and to do it
naturally.

Each of the four linking strategies has specific descriptions
that can be summed up as:

1. Reciprocal Linking = Site A links to Site B, Site B
links back to Site A

2. One-Way Linking = Site B links to Site A

3. Multi-Site Linking = Site A links to Site B, Site B
links to Site C, Site C links to Site D, and Site D
links back to Site A. Could be 3..N number of sites
involved.

4. Directory Linking = Site Directory A links to Site A

That seems simple enough but it takes time and effort to
perform all 4 strategies and most website owners aren’t
willing to spend the time or don’t have the time to spend
on it. As a website owner, SEO needs to be one of the
highest priority tasks that you need to address, just after
Order Processing and Fulfillment and Customer Service.

Without free traffic from the search engines, other
traffic generation strategies that usually require payment
must be engaged.

Now doing the 4 strategies above is great, but it gets
even harder because you have to do it in a way that doesn’t
trigger the search engines to enforce a penalty upon your
website. No one except the search engine engineers know all
of the exact penalties but we have some good theories for
some of them.

The first is the rate at which links are created. There is
a certain threshold for creating links that is too fast.
It’s possible that the threshold is a sliding scale and is
related to the age of the website according to the engine.

For example, a young low-traffic website should not
normally be getting 1000 links a month whereas an older
website that gets a lot of traffic could be OK to get 1000
links a month. As you progress in your linking strategies
make sure you keep this in mind, especially if you are
thinking about buying links.

The second is that having a link to every site that links
to you will likely reduce the value of the links. In other
words, if all you ever get is Reciprocal Linking, you will
likely move up the SERP’s (Search Engine Results Page’s)
but you won’t reach your sites full potential. Having a
mixture of all 4 strategies will appear more natural to the
engines.

The third is having all inbound links to your site on
“linking” pages will make those links less valuable than
having a natural link on a contextually relative page for a
percentage of the inbound links. The higher you can drive
this context percentage, the better your website will rank.

These types of links are often some of the most difficult
links to generate an exchange for because it requires more
time and effort for both website owners.

The fourth is to have links inbound from all different
ranking sites. If all you have linking to you is page rank
6 and 7 sites then you are likely to be sending the message
that you purchased your links and that is not natural to
the engines. Some would argue that purchasing links for
driving traffic is just fine and it is.

However, you should not expect the search engines to give
those inbound links very much weight when calculating your
SERP positions. It is significantly more natural for you to
have a large number of rank 1 and 2 inbound links and a
decreasing number of inbound links as you move up the page
rank scale (0 - 10).

The fifth is to have the text of you inbound links varied.
It isn’t natural to have every website that links to you to
have the same text on the link description.

The natural tendency would be to have a certain percent be
the sites name, but after that it should be a wide variety
of description. Your link text description is a key factor
for how your site/page will rank, so make sure that you
keep that in mind as you specify your preferred link text
description on your website.

Finally, it would be best for a good percentage of your
inbound links to appear within the text of a page that
appears natural for the reader of that site. And for those
links to not all point back to the home page of your
website. It’s most natural for a good high quality link to
appear in the text of a page and have it point internally
within your site.

So, when you begin or continue your SEO activities keep
all of these things in mind and don’t be impatient.
Impatience could incur penalties or worse. Your website
could end up in the “sandbox”.

It is rumored and becoming more concrete that Google
supposedly uses a sandbox that questionable sites are put
in until they have aged to a point that Google no longer
feels that they are being manipulated. Many of the search
engines use similar protection schemes to eliminate spam
sites and manipulation sites to keep their SERP’s from
being cluttered.

Need more infos? Get your SEO Made Easy Free ebook here.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

How to Write Articles Using Proven Successful Models

Writing articles is a fantastic way to brand yourself, plus
it’s a great method of sending traffic to your chosen
website.

But you need to understand that articles aren’t ads.
Writing an article that is full of ads promoting your
product simply doesn’t cut it. It needs to contain quality
content that is both informative and entertaining.

An article’s true purpose is not to sell product., it is
to promote your website and position you as either an
expert or a person to be trusted within your niche market
(preferably both).

No matter what your Internet business is, you are in a
crowded field. There are dozens, even hundreds, of other
websites offering products or services similar to yours.
Providing knowledge in the form of articles helps people
realize that you know what you’re talking about, and gives
them good reasons to buy from you rather than your
competitors.

So remember - an article is not an advertisement.

With this in mind, you may now be wondering exactly what
it is you should be writing articles about.

Here’s the good news - articles are flexible. You can
write an article on just about any topic, as long as you
can relate it in some way to your website and your products
or services.

Following are just a few examples of the many forms an
article can take.

- How-to:

Perhaps the most popular type of article is one that
explains how to do something, get something, use something
or find something.

For example, if you’re running an Internet business you
could probably write an article giving people advice on how
to start a small business from home. Think about your area
of specialty and list some things you can do that most
people might not know, but would like to learn.

- Opinion:

Whatever industry or type of business you work in, there
are always breaking developments, new products, or business
advances. You can write an article focusing on an emerging
aspect of your business, and offer your opinion on how it
will affect the industry.

- Personal/inspirational story:

Almost everyone has a compelling reason they went into
business for themselves. Consider writing an article or
series of articles about why you chose the path you did and
what problems or successes you had on your journey.

You can make it humorous, or inspirational, or both. Human
interest stories are a popular article format.

- Book excerpt or condensation:

If you’re selling a book, ebook or ecourse you’re in luck,
you have articles built in to your product. You can offer
your website visitors a free sample chapter, or write a
condensed article based on one of the ideas in your book.

Book excerpts also make great articles and if you use PDF
format to post an excerpt it can easily be passed around
via email.

- Top ten lists:

Many engaging articles are centered around a list concept.
And you don’t have to use the number ten; any number will
do. A couple of good examples are “The Seven Habits of
Highly Successful People” or “The Five People You Meet in
Heaven.”

Yes these are books, but the concept for articles is the
same. Fore example, if your website is geared for business
people, you might write an article about the six features
you need in a good PDA or SmartPhone.

You can write articles on any subject to get people
interested in finding out what else you have to say. But
always remember…

…people read articles to be entertained, get ideas or
learn something they didn’t know before, so stay away from
making your articles sound like advertisements!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues