This issue includes…

° Your Reputation Is All You Have Online - Don’t Blow it

° Weekly Marketing Freebie

° Internet Marketing Special Offer

° Overdelivering Your Way to Greater Success

° How to Keep Your Visitors Coming Back for More

° Tell Me What You Think!

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The 60 Second Weekly Tip
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Your Reputation Is All You Have Online - Don’t Blow it

When all is said and done, most people create an online
business for one purpose -to make money. Some want to make
a few extra bucks, others want to make a full-time income.

But regardless of everyone’s individual goals, I think you will
agree that we all want to make additional income from our
online businesses.

In order to do this you need to sell. Whether it’s a
product, a services or just to get someone to take a
desired action - it’s all about being able to sell whatever
it is your promoting.

So needless to say that it is very important to use
powerful selling words to really convey each and every
little benefit of your product to convince your visitors to
take action.

And it is not uncommon to see popular trigger words like
“unbelievable” and “sensational” or other similar words in
most great salesletters.

There is a fine line in using hype on your sales pages and
if used responsibly it can indeed be a powerful tool that
can explode your conversion rates and skyrocket your
profits. Notice the hype I used then.

However there are a number of marketers who cross this
line and purposely use hype to mislead their readers. For
example:

Not so long ago a fellow colleague of mine contacted me and
asked me to check out his new website where he was
promoting a new ebook he had just created on earning an
income from selling, say, red widgets.

When I visited his site the first thing that interested me
was his sales copy The salesletter was very good in that it
targeted my emotions and promised that “everything I have
ever wanted” could be obtained just by purchasing the ebook
and implementing what I learned.

The salesletter also gave the impression that the author
owned a garage full of sports cars, luxurious mansions and
he spent most of their time on tropical holidays by the sea.

But I know this colleague personally. He is actually an
electronics salesman struggling to make ends meet and is
looking to make quick buck by flogging off a report he
complied using public domain information.

Naturally the alarm bells immediately started to go off
and needless to say that in my view his reputation has
taken a severe noise dive and I now have little trust in
him. And I’m sure others have also now got the same view.

But I can only guess how many naive visitors may have been
fooled into thinking this person was an authority on this
subject and were sucked in to parting with the money.

The sad fact is that this is not an isolated case. There
are hundreds of online marketers with low ethical standards
who are waiting to take your hard-earned money by using
hype to embellish the truth.

So the moral of this story is that if you’re selling
anything online line, your reputation and the trust of your
potential customers is EVERYTHNING. Your reputation is all
you have and if it is tarnish for whatever reason, it is
quite possible that your online business will never recover.

Whilst it is ok to use a small amount of hype to encourage
your readers to check out what it is you are promoting, you
should never mislead your visitors into thinking you are
not who you say you are, or that your earning capacity is
not what it really is.

Your reputation is all you have online - so don’t blow it!

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Weekly Marketing Freebie
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If you’re always on the lookout for tools that you can use
to give your business a massive boost, then you must take a
look at this.

It will make your affiliate’s promotions much more effective
and increase conversion rates dramatically.

Let me ask you a quick question…

Did you know that there’s a three-step strategy that
successful marketers employ to make money effortlessly? It’s
been used worldwide for all kinds of products and services,
but you don’t always see if offered in the promotional area
of affiliate programs…

Viral marketing is a powerful way to increase the exposure
to your web site’s products and services automatically with
very little work on your part. If you aren’t using it in
your marketing strategy already, then you need to make a
conscious decision to work smarter, not harder.

Today, you have the chance to empower your affiliates by
creating your own brandable PDF ebooks and reports for
them to download and distribute to make more sales. It’s
something that you should seriously consider adding to your
affiilate’s marketing arsenal…

Announcing the ultimate, must-have marketing tool for any
webmaster with an affiliate program who wants to generate a
solid income with minimal outlay.

It’s a simple and uncomplicated process. By utilising this
powerful software, it’s easy for affiliates to download a
branding package that you create and update it with their
affiliate ID in seconds.

But this isn’t like anything you’ve ever seen before…

Would you like to try it out first-hand?

I invite you to download a special complimentary 15 day
trial and try it out for yourself right now:

Free Affiliate PDF Brander

When you download this new software, you’ll also get links
and instructions for fully functional software to create
and edit your own PDF ebooks too - all at zero cost!

***

Additional Note On Brandable Ebooks

You may know that there are other software tools on Internet
for creating brandable ebooks. Most of these tools use the
virtually obsolete .exe format ebooks.

It is expected that over 2007 that .exe format ebooks will
disappear completely. So if you are going to create brandable
ebooks, you MUST now use PDF format.

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Internet Marketing Special Offer
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Translate Blogging Into Cash!

Michael Green from HowToCorp just created a brand new
manual on how to monetize your blog(s). Actually, this is
more than just another ebook. This is a toolkit from the
well-known HowToCorp!

This toolkit includes the manual, online videos and exclusive
secrets any blogger can use to start “blogging money”
right away.

Check it out: How To Blog For Cash Toolkit

I will even add 200 Rewards Points to this deal should you
order through my link for you to select any bonus you like.

Just send me your receipt at support[at]mysoftwaregoldmine.com
and I’ll add you Points asap. (replace [at] with @)

This pre-launch offer ends on January 22nd.

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Featured Article
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Overdelivering Your Way to Greater Success

As an online marketer your customers do not know you. They
cannot see your face. They cannot hear your voice when you
are recommending your products, and they cannot see or feel
your emotions when you are telling them about the benefits
of your products.

The Internet is now a world game and it offers a level
playing field for anyone out there who has a computer. This
connectivity means that you have the potential to reach
every individual in the world. You are no longer limited by
normal geographical constraints. Basically anyone can be
your virtual customer!

The only problem with this new age of connectivity is that
your competitors have the very same opportunities as you
do. No longer are you only competing with your neighbours,
you’re also in competition with every marketer in your
niche around the world.

So it is extremely important that your customers have a
satisfying experience everytime they contact you or make a
purchase from you. You need to offer a high level of
service and satisfaction in order to keep them coming back
as repeat customers. A very successful method of doing this
is to overdeliver on your promises.

When every competitor of yours has access to everyone in
the market, your only way of winning the battle is to
overdeliver - again and again and again!

When you overdeliver you gain your customers trust and
position yourself as a person with their interest at heart.
In other words, you become a trusted friend and not a greed-
driven marketer looking for a quick buck.

In a nutshell, overdelivering is a simple but very
effective method of differentiating yourself from your
competitors!

So in what ways can you overdeliver to your customers?

You can start overdelivering by providing simply things
that won’t cost you a single penny, like fast and courteous
support where you answer any queries or concerns in as fast
and friendly manner as you possible can.

This may not sound much, but ask yourself…

How many times have you been turned away with
unsatisfactory answers when asking about a certain product
you purchased?

How many times have you received fantastic response to
your queries before you purchased an item, yet you had to
wait days or weeks to get a reply once you actually made
the purchase?

Compare that with the number of times you have been
provided good service, as if you’re being helped by a
personal friend - even after you bought the product.

The ratio of good experience compared to poor experiences
are just way out there proving how scarce good customer
support really is.

By providing excellent support to your customers and
providing quality responses to their queries you will gain
customers that are fiercely loyal to you because they know
you have their best interest at heart.

There’s no question that when you provide excellent
customer support you’re already ahead of most of your
competitors. But let’s take it a step further and think
what other ways can you overdeliver.

Another excellent and cost effective method is to provide
your customers an unadvertised bonus when they make a
purchase from you. People just love to receive more than
they paid for - so use this to your advantage!

For example, if someone buys a fishing reel you could
throw in a bonus fishing lure. But the secret to this
technique is not to mention the bonus as an incentive for
your visitors to purchase your product on your sales page.

You can offer other bonuses on your sales page if you
like, but you should never mention the bonus you’re going
to use as the surprise element. This way when they receive
your extra bonus it will be a total surprise and it will
have the potential to build great trust with your customers.

Another method is to build a long-lasting relationship
with your customers.

If a customer buys regularly from you, it’s a good idea to
send greeting cards on their birthday or on special
holidays or events. Your customer will again remember you
as a friend, and not as a business associate. And due to
the warm relationship you have built with them they will
remember you above your competitors when they are again in
the buying mood.

So, start developing your strategy to begin overdelivering
to your customers today to achieve greater success!

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Effective Marketing Strategies
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How to Keep Your Visitors Coming Back for More

In today’s online environment where content is king you
have to continually provide fresh unique website content
that is relevant to your topic in order to achieve any
reasonable search engine ranking. This is where blogging
can form an important strategy in your overall marketing.

Including a blog as part of your site structure has proven
to be a very successful strategy as it allows you to
provide fresh unique content on a regular basis to act as
seach engine fodder for the spiders. Plus it gives your
visitors a reason to keep coming back to your site to see
what new content about their niche subject has been added.

However, you need to ensure that the information your
provide is both informative and useful to your readers,
otherwise it defeats the whole purpose of the exercise.

So with this in mind, today we’re going to discuss the
type of content that is most suitable for your blog in
order to make it profitable and to keep your visitors
coming back for more - day after day after day!

First off, you need to understand that there is no fixed
framework that your blog should follow. This is a personal
choice and therefore you can write about whatever it is
you’re interested in.

However, the difference between a successful blog and a
blog that bombs out big time is the style in which your
content is written. For instance, would you prefer to read
a precise on quantum physics or the latest fishing magazine?

More than likely you would prefer to read the fishing
magazine because it appeals to your interest or because it
is far less mind-numbing than a boring lecture on quantum
physics. (Sorry if you’re a science geek ;))

The point I’m trying to make is that most people don’t
like to read anything that is too “heavy”, so you need to
write in a style that is “light” yet informative.

You see, when your visitors reach your blog they are not
only looking for information - they are also looking for
information they can obtain easily and in a relaxed manner.

So to attract more visitors, as well as to keep your site
sticky to entice your visitors to keep coming back for
more, it is very important to add a human touch to your
blog posts.

This can be done by simply imagining you’re talking about
a certain topic one-on-one with your personal friend and to
include a light-hearted sense of humor in your writings.
So don’t be afraid to add funny comments in your articles
where they are appropriate.

Another important key point is to avoid addressing your
reader in the third party, ie you should not write as if
you’re preparing a speech to a crowded room.

You need to write as if you’re having a face-to-face
conversation with a friend. This will make your visitor feel as
if they are actually part of the conversation, rather than
reading a robotic comment from a person who is trying to
sell them something.

Besides that, it is also very useful to establish your own
personality through your comments. Human beings are very
curious creatures, so naturally your visitors would want to
know as much about you as the information you’re offering
them.

Just being yourself, rather than trying to be too official,
can make a huge difference as it can make you stand out
from your competitors. This is a lot like creating your own
brand name, where people immediately think about you when
they need to find out information about their topic - just like
how people could immediately think about Coke when they are
thirsty or Nike for sportswear.

So in summary, only ever provide unique fresh content on
your blog, structure your comments in a casual manner as if
you were talking to a friend and write in a face-to-face
style to establish your own personality on your blog.

Doing this will not only get the spiders interested in your blog,
it will also entice your visitors to keep coming back to your site
to read the latest news or information on your chosen topic.

By the way, don’t forget to check this week’s Special Offer.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site.

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues