This issue includes…

° Why Pre-selling Generates More Sales

° Weekly Marketing Freebie

° Internet Marketing Special Offers

° A Simple Strategy for Profiting in Niche Markets

° A Better Strategy - SEO or PPC?

° Tell Me What You Think!

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The 60 Second Weekly Tip
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Why Pre-selling Generates More Sales

In simple terms, pre-selling is the work you should start
doing before you release and sell your product - naturally
that’s why it’s called pre-selling.

You need to build up anticipation and to convince your
potential customers that your product or service has great
benefits that would solve the problems they may be facing
so that they are in the buying mood before they reach your
product site.

Pre-selling is not only about selling your product, it’s
also about selling yourself to your readers and customers.

When you sell yourself to the customer, you are making
your customers think “okay, this guy is not one of those
greedy marketers. He’s actually here to help me.” so that
they will let their guard down and listen to your sales
pitch.

Pre-selling is also the art of building up anticipation.

For instance - if a friend told you his chronic headache
has been solved overnight by “some new medicine” but did
not mention what it really was, would that leave you
wondering what the medicine really is? Particularly if you
suffer from chronic headache yourself!

That’s why by mentioning a benefit that has the power to
solve your prospects’ problems or able to satisfy their
needs - without revealing what the solution is - will get
your prospects dying to hear what you have to say next as
you reveal slightly more about the solution each time.

When you finally uncover the whole ‘box and dice’, your
prospects will be crawling all over your website looking
for the buy button!

However, pre-selling is not just about unveiling your
product bit by bit. In fact, that is only one of the
various ways one can pre-sell.

For example, you might run a weekly newsletter on acne
problems and coincidentally you have just written this
great ebook called “10 Ways to Solve Acne Woes Once and
For All”.

In your newsletter, you can pre-sell by including a
snippet or two from your ebook and mention that it as a
viable solution to acne problems. If people get good advice
from your newsletter, they will perceive you as an expert
on acne problems and naturally will be curious to find out
the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value
to people before you ask people to buy something from you.
If you can help people to solve their problems and earn
their trust, they will more often than not be very willing
to buy products from you.

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Weekly Marketing Freebie
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This Free PDF ebook explains how to write and organize
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Internet Marketing Special Offers
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Jahn A. has just released a brand new Enterprise version
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Could you imagine if you had a video that was promoting
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… In Other Words …

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Well, you can actually create your own video for next to
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Simply create a screen-capture video demonstrating your
product or an affiliate product, then upload it to
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AND … also upload your video into an eBay! classified
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do this.

Watch the sample video … Dave shows you how he made
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Check out the videos on this page. Simply scroll down the
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Featured Article
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A Simple Strategy for Profiting in Niche Markets

Smart marketers are earning significant part-time incomes
simply by selling ebooks or reports every week. I’m noting
talking pocket change - some are making well over $1k a
month in their spare time.

And the most interesting part is that most of these people
are far from being considered experts in relation to the
reports they are selling. In fact some have no involvement
in the topics they’re targeting. So basically anyone can do
it.

So, how are they doing this?

It’s simple really - and that’s why it works so well…

As I mentioned - you don’t need to be an expert or an
authority on any topic or subject. So this technique will
work for just about any niche market you want to target.

The strategy is to create short 5-10 page mini-reports and
then sell them via Adwords campaigns or on eBay!

Here’s what you need to do…

First off - go to sites such as Amazon, Clickbank or even
eBay! to see which books in your chosen topic are most
popular and selling well. Your aim is to create a short
ebook or report about a specific topic within these niche
markets.

That’s it. Anyone can do this!

Here’s an example…

Suppose there’s a book on the Amazon bestsellers list that
explains what you need to look for when buying a used car.
All you need to do is to write a report based on this
subject.

But here’s the most important part of this simple formula…

You’re going to do it the smart way so that you can have
your report created in as little as a few days, without
having to know a single thing about your subject.

Here’s how…

Once you’ve decided on your topic, go to your favorite
search engine and search to see if there are any private
label articles or reports available on your subject, in
this example we are targeting the buying a used car niche
market.

If you find any products or articles you can purchase them
and then use the content in any way you choose to create
your own short report. With private label rights you have
the right to alter the content in any way you choose, so
there’s no problem with copyright

For example, you could create a report that explains the
top 10 tricks and scams you need to look for when
purchasing a used car to ensure you don’t get lumbered with
a lemon. So you would search for tips on this subject and
compile them into a short report.

Then it would only be a matter of designing some graphics
and creating a simple mini-site to promote the benefits of
your report and then begin sending visitors to your site by
using Adwords or something similar.

Alternatively you could list your report on eBay and sell
it directly from there for some quick profits. If you choose
this option, just be aware that reports or ebooks on
eBay sell very cheaply so you will need to price it at
about $5 - $7 to be competitive.

If you’re just starting out and you’re a little short on
funds, an inexpensive alternative is to search article
directories for articles on your topic. Then you can modify
these articles into your words and compile them into a
report.

But a word of warning…

If you choose to do this, DO NOT under any circumstance
copy the articles for your own purposes. This is a
violation of copyright and it is unlawful. The only purpose
of searching for articles is to get some ideas that you
can put into your own words.

This is just a very quick example of using the power of
niche marketing to generate a part-time income, but if
you’re deadly serious you could repeat this same process
over and over again to begin creating a substantial online
income.

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Effective Marketing Strategies
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A Better Strategy - SEO or PPC?

Which is the better strategy for your online business -
SEO or PPC?

The simple answer is if used correctly, both strategies
can help you build a very profitable online business. Each
technique has it’s own advantages, so you need to balance
the two to gain the maximum benefits each offer.

SEO is more of a long term strategy so you shouldn’t be
kick-starting a new business and expect an instant flow of
traffic from the search engines.

On the other hand, PPC is an excellent short term strategy
as you have the ability to laser target your visitors and
instantly drive traffic to your site - so this is a great
method that you can use until you start to see traffic
flowing in from other methods, such as SEO.

Now with SEO you don’t always have to wait months and
months before receiving traffic. With the proper niche
research and marketing you can start getting visitor within
days. Once your site is crawled regularly, you can put a
page up and have them indexed in days.

While it can take longer that other methods, SEO is
definitely not a waste of time, unless you don’t plan on
being in this game for a long time. You just need to
implement the right measures and be patient.

SEO is a tough game no matter how you look at it. You can
be at the top of the search engine results pages one month
and drop out of site the next. In fact, I’ve seen people
who have held a #1 position for their keyword for years and
suddenly disappear all together overnight.

Now this hurts at the best of times, but it’s even worse
if you place 100% of your efforts in this one area and
depend on it for your entire income. As they say,
diversification is a good thing and online marketing is no
different.

Of course SEO and PPC aren’t the only ways to market
online… some people do neither and still make a ton of
money.

There is no predicting what the search engines will do.
They will always mess with their algorithms to try to give
their users the best experience they can by providing the
most relevant results for their searches. So you need to
factor this into your marketing.

It’s not uncommon to one day have 50 keywords ranked high
and the next day they disappear. Then two months later you
will begin to see visitors from those keywords when your
keywords get re-listed again.

SEO has changed a lot in the last 12 months and will
continue to evolve in the future, so it is very risky to
rely on it for your revenue. I’ve seen it happen - huge
revenue generating websites dropping out completely and
being placed in the “sandbox” - what a bummer that has to
be!

It’s not my intention to discourage anyone from practicing
SEO. I probably made it sound impossible. It’s not. It
certainly is an incredible way to get free traffic. And any
free traffic is good traffic.

You just need to use a range of marketing methods to limit
your risk and protect the long-term sustainability of your
online business so that you can endure anything the search
engines throw at you in the future.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site.

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues