You’ve read hundreds of articles on the subject. You’ve
researched for hours in the search engines. You’ve head all
the stories of people creating a profitable business with
opt-in lists and at last the light bulb has started
flashing in your head…

… and you finally realize that you need an opt-in list
to make money on the Internet!

With that light bulb still flashing away you decide to do
something about it and start a list of your own. But how do
you get started?

Better yet - how do you build a list big enough to
generate an income from?

It can be pretty scary when you’re first starting out and
questions start popping into your head.

Do you need your own web site and hosting?
How do you create an opt-in form?
Should you use an autoresponder service on your own site?
How should you format your messages?
How many should you send each week?

The list goes on and on…

The answers to a lot of these questions will greatly
depend on how experienced you are on the Internet. If you
have no knowledge of CGI or PHP, then hosting your own
script may not be an option.

If you don’t know HTML, then editing your pages to insert
the code for an opt-in form will not be possible.

These are just some of the obstacles that you will need to
overcome if you want to give this ‘Internet thing’ a go. To
help you with your questions, below are three easy ways
that you can use to start building your opt-in list:

- Videos are hot at present. So create a short video that
shows how to solve a problem that your niche market may be
experiencing and then create a “squeeze page” to get your
visitors to complete before getting access to the video.
The Online Video Marketing Manual explains it all.

- Offer a free report that contains links back to your opt-
in form. Of course you would make it necessary for your
visitors to fill out your opt-in form before they can
access the report.

- Write (or get someone else to write) articles about you
niche topic and place a resource box at the end of the
article promoting a report you’re giving away and direct
them to a signup page. Then submit them to article
directories to gain exposure.
Read the Outsourcing Survival Kit to learn how and where
to find and hire ghostwriters.

- Joint Venture with other marketers who have giveaway
packages by asking permission to add your gift to the
package and then get readers to fill out your opt-in form
first before they can download your gift.
JV Brokering is also a hot way to make money with other
people’s products while building your own list.

- Create an ad swap with other opt-in list owners. You run
an ad for them and they run an ad for you. At first you may
not be able to join up with someone who has a huge list (as
they won’t be getting much exposure in return) but you
should be able to find owners of lists that are of a
similar size to yours.

Listen. Building a profitable opt-in list won’t happen
overnight, but it will happen. Keep at it and be creative.
Try things outside the box; put a twist on an old idea. And
most of all - be persistent. Get all the tips and tricks to
get a profitable list in How to Flood Your Newsletter Instantly
With Subscribers.

Have a great week

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Coming Soon at My Software Gold Mine:

I will be adding Free Services to the site such as a Text Formatter
and a Spam Checker for your Newsletter issues.

If you have a wish list of other services you would like to find at
My Software Gold Mine, please let me know and I’ll see what I
can do.

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Niche Beast is doing well: 367 copies are left.

Order yours before July 13th and you get the 2 extra products for free.
After the 13th, you’ll miss out on these 2 bonus products and the price
will go up by $100!

They even added $1,506.85 worth of new bonuses yesterday.

Check it out:

Niche Beast 12 14 Private Label Rights Products Sale

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The 60 Second Weekly Tip…

If you’ve joined what appears to be a great affiliate
program and you’re about to start developing your strategy
to promote the product or service - STOP!

Here’s a simple affiliate-marketing-survival-tip that
could literally triple your sales…

NEVER use the emails or sales copy provided by the
affiliate program!

Trust me. This one simple tip is SO important it could
mean the success or failure of your campaign.

If you are promoting a popular product or service that has
hundreds of affiliates then they will all be using the same
marketing material. So in order to stand out from the crowd
you must differentiate yourself from your competition.

The easiest and simplest method of doing this is to create
your own email campaign. Yes. Regardless of how tempting it
is or how much time you may save…

…you must ALWAYS write your own email and sales copy!

Think about it. If your readers receive 5 exact same
emails from separate marketers who are all promoting the
same product, do you think they would be annoyed at getting
the same thing over and over again?

Do you think their credibility and trust would be
questioned by their readers?

Now what if they received an email from you promoting the
same product, but you used more refreshing copy that was
more personalized towards them and offered them an extra
bonus just for being loyal to you.

Which email do you think they would be more likely to
purchase from? Which email do you think they wouldn’t
delete?

This one simple tip has been responsible for thousands of
extra sales by many smart and successful marketers. And if
you’re prepared to spend a little more time and energy by
creating your own unique copy, you WILL join this elite
group and be rewarded for your efforts.

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For your enjoyment (and information), here is this week’s
quick trivia question…

In the Simpsons, what book does Dr. Wolfe, the dentist,
show Ralph?

As usual the answer can be found later in the newsletter.

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Featured Article
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10 Tips for Writing Copy That Gets Proven Results!

Sales copy is the unpaid, untiring salesperson for your
product. Make them effective and they will reward you. If
they are ineffective you are leaving truckloads of money on
the table. Try the following tips to make the most of your
salesmen-in-print.

1. Analyze other people’s sales copy. If you receive an
email or read a sales letter and you are tempted to buy-
file it away. When you next have to write a sales letter
get the file out and look for inspiration.

2. For each retained sales letter or email copy examine
the wording, the layout, the offer and how it is presented.
You can even make notes on the parts of the sales copy
that did not persuade you to buy. What did they do wrong?
How could they be improved?

3. Include testimonials in the copy. Comments from
official sources outside your company or from satisfied
customers will greatly add to the proof your prospect needs
to become interested in your product or service.

4. One often-neglected part of the sales copy is the order
or request form at the end of the copy. Make it clear,
attractive and easy to complete. If possible restate the
offer so that the customer is in no doubt about what they
are ordering.

5. Make it easy for the prospect to contact you. If
practical, include a contact address, email and fax number
as well as a contact phone number.

6. When they first see sales copy many people scan the
headline or subject line, then go to the bottom of the page
to read the PS. This is because the PS often summarizes the
offer. So make sure your PS does this.

7. If you feel you need more than one PS to fully give the
benefits you are offering use more. How do marketers know
more P.S.’s work better than two? Testing.

8. If possible test everything in your sales copy. A
change to your offer, the price, the typeface or how a
customer is encouraged to respond can each make a
difference to your response rates.

9. If you do not have the time or resources to test
everything then at least test different headlines. A change
in headline can double the response or better.

10. Take some time to analyze and test the results of your
copy. How many sales did you make? Did you meet your
target? If not, why?

If you find your sales letter cannot sell your product or
service then either it is too complicated for your
customers to understand or you have not expressed the
benefits well enough. The only way to establish the reason
is to test, test and then test some more.

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

In the Simpsons, what book does Dr. Wolfe, the dentist,
show Ralph?

Answer: The Big Book of British Smiles.

Only the true Simpsons fans will have this one right

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Off-Line Marketing Strategies
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Discovering a Gold Nugget With Local Marketing!

How amazing would it be if you could tap into a fiercely
loyal pocket of potential customers - a group of people
that actually wanted to give you money?

Incredible as it may sound, this is exactly what Mr. X
discovered purely by accident.

Normally I would advise against spending money on
broadcast radio advertising in today’s market. Besides the
fact that advertising on the radio is an unwelcome
interruption to the listener, the huge growth of “ad-free”
satellite radio stations serving your market has grown
dramatically and greatly diluted the audience base.

But, with that said, there is a nugget of gold in the
radio market that most people, including most likely your
competitor, do not know about.

This secret marketing “golden nugget” is Christian radio.

Yes, they have a smaller listener base than most regular
radio stations. And most of the Christian stations I’ve
talked to have rather high “per listener” advertising
rates. But if the most important thing to you is the number
of real dollars coming into your cash register, then you
will be interested in this true story.

Mr. X opened a new appliance and satellite dish store in a
community of about 35,000 residents. For his grand opening
he advertised on the main TV station in the area - the two
highest rated radio stations and in the local newspaper.

As an after-thought he purchased a few ad spots on a
Christian radio station located in a community about 60
miles away.

As Mr. X was very analytical and a clever marketer he kept
very close track of the results.

The newspaper pulled the highest number of visitors. The
TV ads pulled in the second highest, and the two major
radio stations came in third and fourth. And not
surprisingly The Christian station came in last in total
volume of visitors.

As far as his advertising spend, most of his money was
spent with TV, his second highest investment was with the
two main radio stations. His third highest investment was
the newspaper and his lowest investment was with the
Christian station.

The highest total dollars spent by visitors came from the
newspaper readers. This he found as no surprise based on
experience.

According to this you would conclude, and rightly so, that
the newspaper was his best investment. His worst investment
appears to be the Christian station.

But here is where it really gets interesting.

His second best medium for volume of actual dollars
brought in during this event was the Christian station. The
Christian station brought in more money than TV and more
than the other two radio stations combined.

Mr. X also kept track of conversion ratios.

Newspaper provided one paying customer out of eight
visitors. TV and the two radio stations converted at the
rate of one customer per 16 visitors.

But the Christian radio station came in at better than one
customer out of 2 visitors. Mr. X claimed the conversion
was 67.5%. These numbers are almost unheard of in marketing
circles.

Here is why Mr. X got such a phenomenal return on
investment from the Christian radio station.

Christian radio listeners are a fiercely loyal audience.
So committed and loyal that they are continually sending in
DONATIONS to support the station.

Think about that for a moment. What other medium that
accepts advertising have you ever heard of that receives
supporting donations from its audience? Certainly none that
I am aware of.

When they hear your ad on “their” station you become, in
their minds, “part of the family”. Because you are
supporting them they feel a strong inclination to support
you.

So provided you provide a solution to solve a specific
need they have, they will tend to choose you first. This is
true, of course, provided your products or services are not
in conflict with their beliefs.

The biggest challenge in marketing any business is
building credibility and trust. These are built in features
with Christian radio advertising.

Mr. X chose the “interview-commercial” format for his ads
by allowing the station owner or manager interviewed him
about his business.

In my experience, this is the most powerful advertising
format. He even let them come up with the questions because
they know what their listeners want to hear. This type of
ad format comes across to the listener as informative
rather than an irritating interruption.

It also would be wise to listen to the station for a few
days to get a feel for their content, so you can better
harmonize with their audience.

Also, find out when their most popular programs and use
only those time slots - at least initially. These will be
the most responsive times for you. Because this programming
format is more content than music driven, you may find that
their most popular programs air in early evening.

And as with all marketing your best results come from
being honest, being genuine and most of all being yourself.

Keep newspapers as your base source of revenue generation,
but you may find the local Christian radio station a strong
ally and a wise investment for a long-term boost in
business.

A group of loyal customers will create steady growth of
your business, and help smooth out the ups and downs of the
marketplace.

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Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues