Do you believe that you have the power to choose success?
If you don’t then success may not be a prominent feature in
your future.

Success is about choosing what you want and then taking
the necessary steps to achieve that goal - and not stopping
until you get there!

You see, before you even beginning to tackle the other
hurdles that lay in your way when building your online
business, you first need to convince yourself that you can
succeed.

If you truly can’t do this and you’re not absolutely and
totally confident that you can achieve your goals, then you
won’t. It’s as simple as that.

If you are not choosing success then it is likely that
something is blocking your ability to change and follow a
new path.

To achieve success you need to break though these mental
barriers to remove whatever is holding you back.

Has something happened in the past to affect your self
esteem? Do you immediately have negative thoughts as soon
as money and success come to mind?

To remove the block you must have focus!

To have focus you must first have an all consuming dream
of where you want to be. Only when you have defined that
dream can you start to focus on it. Focus so intently that
everything you do is done with your dream in mind.

Only when you are able to do this can you move toward your
dreams!

You also need to choose to live your success. You need to
live your life as if you were successful, as if you had
already achieved the goal that you are focusing on.

When you are at work, visualize what your workplace will
be like when you have reached your goal, and place yourself
there. Sit at your desk as if you were running the
multimillion dollar business that you are focusing on.

When you get into your car, visualize what your dream car
will be like and see yourself sitting in it. Visualize
yourself driving away from your dream house.

When you are in your home - look around it and see your
new surroundings. Get inside the feeling - really be there.

The more you do this, the more your subconscious will
think that you are successful and move you towards these
things. Live your success expecting to realize it. Living
it now is a practice run for when it comes to you. After
all, you want to be prepared, don’t you?

Then you need to choose to believe in your success.

What your conscious mind believes, your subconscious
strives to achieve. Look around at your friends and
acquaintances and ask yourself how many of them have
unshakable belief in where they are going. Are they
successful?

Possibly not - they may be in a good job and have a nice
life but they do not have the success factor. Perhaps you
do know of someone with unshakable belief. They may not be
successful now but they will be moving in the right
direction. Watch that space….

Belief is the catalyst which takes the dream and turns the
focus into a plan to get there. Never underestimate the
power of belief.

Last but not least, you need to choose to be emotional
about your success. Belief plus emotion are unstoppable.

If you have utter belief then you will develop emotion. If
you want something badly enough it is emotive. Maybe it is
to get out of debt. If you have suffered the hardships of
this situation you will feel everything to do with debt and
money is charged with emotion.

This is the reason behind so many ‘rags to riches’
stories. Sometimes only the most devastating of emotional
circumstances are the catalyst for change and a move toward
success instead of away from it.

You can choose success. Or you can choose to stay safe and
do what you do now. Guess what - you will still be doing
the same in ten years time.
The question is - do you want to?

Have a great week

=-=-=-=-=-=-=-=-=-=-=-=

Secure now your system with ZoneAlarm Internet Security
Suite update: version 6.5

What’s new in this version:

- Improved Operating System Firewall (OSFirewall) : protects
your operating system down to its core.

- Improved Anti-Spyware : prevents and removes spyware.

- New Spy Site Blocking : stops visits to spyware
distribution websites.

- New Identity Theft Protection : protects your personal
information, on and off line.

- New Game Mode : stops security alerts from interrupting
your fun.

- Network and Program Firewall : delivers multiple layers of
proactive, invisible protection.

- Antivirus : continually finds and removes viruses and other
threats.

- Anti-Spam & Anti-Phishing : filters out annoying and
potentially dangerous spam.

- IM Protection : encrypts your IM messages and prevents
monitoring.

- Privacy Protection : manages or blocks ads, cookies, cache,
and scripts.

- Parental Controls : prevents children from viewing
inappropriate content.

- Wireless PC Protection : identifies new and unsecured
networks and sets appropriate security.

Be sure to check out our other award-winning products that
have also recently been updated : ZoneAlarm® Pro,
ZoneAlarm® AntiVirus and ZoneAlarm® Anti-Spyware.

For a limited time save $20 on ZoneAlarm Internet Security
Suite with My Software Gold Mine special offer.

=-=-=-=-=-=-=-=-=-=-=-=

The 60 Second Weekly Tip…

As an online business owner you need to keep up with all
the new and innovative ways to meet the needs of your
customers. Basically, you need to continue to adapt to the
changing trends on the Internet to enable you to provide
the best and most relevant information.

The new hot trend at moment is video. Whether it is for
the delivery of a sales message, a testimonials or a full-
blown tutorial - video works. Why?

Video is without question the fastest, easiest and most
effective method that people can learn or obtain
information about a chosen topic. It is far easier to
learn about anything if you watch and listen to someone
showing you how to do this task.

Smart marketers are the first to identify this new trend
and they immediately start to employ the use of video on
their websites for maximum benefit. And you need to be
doing the same. If you haven’t yet started to implement
measures so that you can add video to your site, then you
need to start doing this today!

If you’re not quite sure on how to do this, here are some
tips on the best methods of using video to build
credibility, increase traffic and improve sales:

- Create a quick tutorial to promote affiliate products by
showing the major benefits of the product or service and
how it has best helped you.

- Ask satisfied customers to submit video testimonials for
your product or service.

- Create short ‘how-to’ videos that provide information on
how to do perform specific niche tasks, such as how to set
up a hosting account, how to pot a garden plant, how to
tile a floor etc.

- Produce a video newsletter to add value to the content
you provide and to stand out from the rest of the crowd.

- Produce video articles to better explain any hot tips
you want to share with your readers.

These are just 5 ways that you can use videos and I’m sure
you could use your imagination to find many more ways to
use them to suit your own personal circumstances.

But regardless of which method best suits you, you need to
do something if you are to keep pace with your competitors
and benefit from this new wave of the future!

Read the Online Video Marketing Manual to help you create
and earn from your own videos.

=-=-=-=-=-=-=-=-=-=-=-=

For your enjoyment (and information), here is this week’s
quick trivia question…

Which TV show is an anagram of “methane totting intern”?

As usual the answer can be found later in the newsletter.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Web Design Secrets - Clean and Simple is Best!

We live in a world full of excitement and new technology
that at times seems hard to believe. But this technology
is designed in such a way that even the greenest online
business owners can make use of user-friendly web tools
that add functionality only a web programmer could have
dreamed of just a few years ago.

And that is great, right? Well actually it’s not. Quite
the opposite is true.

You see, the availability and ease of use of such web
tools has resulted in hundreds of “junk” websites being
created that are so poorly designed that the web surfer is
completely confused.

Some of these web pages have as many as 7 or 8 separate
things going on at the same time - flashing header
graphics, an opt in form, Google Adsense ads, several
paragraphs of content, affiliate links, audio buttons and
more!

Don’t be tempted to make such glaring mistakes. It is
unlikely that most web visitors will be able to
successfully navigate such a site. There are just too many
decisions to make. And the content is completely lost among
all the technology and advertising.

So, what is the answer?

Most successful webmasters today will tell you that the
answer is clean, simple, easy to understand website. It
needs to be designed with the best interests of the end-
user in mind . Not your own. You need to make it an
enjoyable experience.

Successful websites focus on 3 basic aspects: simplicity,
clarity and speed. In other words, you need a site that is
visually appealing, but at the same time downloads quickly
and is easy to navigate.

To design a site that has visual appeal, you can make use
of simple graphics, color and graphical text. At all costs,
stay away from flashing animations and busy backgrounds.

In fact, if you want the majority of visitors to be able
to read your text easily a white background with black text
is best.

It isn’t necessary to be an accomplished graphic artist to
design a visually pleasing content site. Grab a photo or
two from a free stock photo site such as www.sxc.hu, add
some colored text and a tagline using a graphics program
like Windows Paint or Paint Shop Pro.

That’s all that is needed for a header. And that’s
assuming you want a header in the first place as studies
have shown that some niche markets achieve better results
without any headers or images at all.

Navigation should be simple text links or buttons, either
across the top, right under the header, or down the left or
right side of the screen. Make sure the text labels clearly
indicate what the user will find when he or she clicks on
them.

An optin form and one or two simple ads can also be placed
in the left or right columns, with your content in the
center of your site so that it draws the reader’s focus.

Clean and simple web design extends to the layout of your
content too. Text is most readable when it is in “chunks.”
This means short sentences and paragraphs of no more than 2
to 4 sentences each.

Make liberal use of colored subheadings and bullets.
Sprinkle a graphic or two per page to break up the text and
add visual interest.

Also use margins (padding) around your text, so that it
doesn’t bump up against the edges of your navigation or ad
panels. Lots of white space is crucial.

In summary, many beginning webmasters (and even some more
experienced ones) think that squeezing as much as they can
into every page is the right approach. It’s not.

What will keep people on your site and keep them coming
back is a clean, simple, easy to navigate design that
doesn’t give them a headache each time they visit your page.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
This Week’s Trivia Answer
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Here’s the answer to the trivia question I asked earlier…

Which TV show is an anagram of “methane totting intern”?

Answer: Entertainment Tonight

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Off-Line Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Writing Attention Grabbing, Profit Pulling Ad Copy!

Telling a story or sharing information is fine. But the
bottom line is that you want your reader to take the
desired action, which could include making a purchase,
joining a list or visiting a specific site.

And sometimes the smallest variations in your ad copy can
have a huge impact on your results. The trick is knowing
what works and what doesn’t. This can only be determined
from testing and tweaking, but here are tips to get you
started to writing profit producing ad copy…

1. How the product solve your readers problems.

Personally test the product you are promoting and share
with your readers how it compared to the competition, how
durable it was, how safe it is or how it made a difference
to your life.

In other words, discuss the quality and unique benefits
and how it will solve their problems. And present the
information in a professional way that includes such things
as specific results, before and after photos, graphic
images, a documented case study etc.

2. Build credibility

Tell them why they should buy from you. Don’t hide behind
a postal box or a Yahoo email address. Add your background
information, a photograph of yourself, your previous
results, testimonials from customers, educational courses
and seminars you attend, etc.

In short, let people know who you are and let them know
they are dealing with a real person.

3. Donate a percentage of your sales to your favorite
charity.

Make mention of in your ad copy that you will donate a
percentage of all profits to a charity. This has proven to
be a win-win strategy because you show that you care for
things outside your niche and you’re not just interested in
making a quick buck. This helps to improve your credibility.
But do not say so if you won’t do it…

4. Include ‘better than average’ guarantee.

Include a good, solid guarantee in your offer. And make
sure it’s one that sets you apart from your competitors.
For example, you could make it a lifetime offer and/or give
them back MORE than they paid for your product.

Don’t be too concerned with offering too good of a
guarantee as my own tests have shown that if you are
promoting a high quality product the return rate will be
extremely low (less than 2%), so it will have little impact
on your overall results.

5. Include a PS (Post Script)

Apart from the headline, the PS is the second most read
part of any copy. This may be your last chance to convince
them to take action, so give them a bonus if they reply by
a certain deadline, or repeat the best benefit why the
reader should take action - today!

6. Include your contact details

Make sure to include your complete contact information on
your site in a place where it is easy to find. Your
potential customers need to know that they can contact you
if they have any problems. Think about it. Would you buy
from someone if you didn’t know who they were and had no
way of contacting them?

And don’t forget to test any email addresses and telephone
numbers before going to press.

So next time you need to ace your ad copy, go back over
what you wrote and tweak it for better results. Better yet,
have a contest and invite your readers to do it for you by
asking what they did or didn’t like about your offer. How’s
that for a win-win solution!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Have You Got Any Comments?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues