June 4th Week
June 19, 2006 5:49 pmThese days one of the most powerful ways to build your opt
in list is to use co-registration and product giveaways.
This is a great way to build your list fast and uses other
leverage techniques that can save you time and money.
However, there are some disadvantages to using these
techniques.
1 - The person signing up for your list is also signing up
for someone else’s who is most likely in direct competition
with you. Keep in mind that when they are sending out
information on products and services, you will probably be
doing the same thing and giving your list member the same
email twice and a reason to unsubscribe.
One way around this is to always send out unique emails so
that they never get the same email twice. This is
especially true in Internet marketing.
2 - By promoting products as an affiliate you will more
than likely be sending your members or site visitors to a
squeeze page. This is where they will enter their email
information and join the list of the person whose product
you are promoting.
Now this is great if you get a commission, but even so,
after you get this commission you will no longer have this
person as a customer. However, the affiliate product owner
now has this persons email to continue to promote to thanks
to you.
A good way to avoid this is to offer your site visitors a
free e-book or report in relation to the product you are
promoting. This way they are sent to your squeeze page
first and you get the email as well. Then you simply
promote the affiliate link within the report you are giving
away or in your auto responder.
Yes, you will have a similar situation as mentioned in the
first scenario, but the email you obtain will be much more
targeted and the member will now know you.
3 - The last item to mention is giveaway products. Many
authors will allow you to give away their e-books freely to
your website visitors and list members. The drawback here
is the contents of the e-book.
There is nothing wrong with having the authors name, URL
and company information within the e-book. After all they
did write it. The thing is many authors now have complete
opt in forms or require that you register to gain access to
the complete e-book. This will also be redirecting possible
subscribers to your list.
Try a variation of #2 and have them opt in to your list
before giving them the download link. There are also
programs available that allow you to giveaway the e-book
with your product or opt in details as a back end offer.
You can also bundle several related e-books and offer them
as a reward for signing up for your list. You can even brand
this package with your details using Instant Profit Brander.
Try to get resale rights as well. This may allow you to re-
brand the e-book with your opt in information. This way the
author gets credit and you can still get the subscriber.
Using co registration and product giveaways are a two way
street. The key is to try and get the visitors email as
well as give them a valuable tool or service.
List building is largely about building relationships.
What better way to start than to give them something of
value? Just make sure that you get something valuable in
return. When it comes to marketing online, what’s more
valuable than your subscribers?
Have a great week
Don’t forget to check our new viral list buidling software:
Viral Master List Builder
or make them signup while reading your articles with:
Article Site List Builder
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Market Research Wizard
This is a great resource where all you need to do is type
in three words describing the product you want to sell, and
in minutes “The Market Research Wizard” will analyze the
niche and give you detailed information on:
* How much Demand there is on the Net for that product
* How much Competition you will be up against
* What kind of Advertising others are using to sell that
product
…and much more!
You can download the fully functional Market Research
Wizard for free by simply going to the below link and
clicking on the “free trial” link at the bottom of the
page:
http://www.worldwidebrands.com
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Just wanted to let you know ASAP about a new promo from
the Secret Article Converter group - you can get 500 private
label right articles just by trying the site out.
Secret Article Converter’s site has evolved into a massive
four-part membership area, complete with more products to
help you attract and keep visitors to your websites.
The Article Converter is being constantly updated and now
features a one click “is it unique” feature where you will
see instantly if your new article is indeed unique.
No more guessing and crossing your fingers…
You now know instantly if your article is unique.
If you’re using Private Label Rights content, you need to
take a look at how much easier life can be with Secret
Article Converter.
Save yourself hours of brain strain each week by using the
constantly upgrading software to change your articles.
And get your 500 PLR article package to boot!
This offer is only good for the next 100 Folks who respond,
so please don’t wait to check this out.
http://www.secretarticleconverter.com/free/index/
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Paul Smithson at XSitePro recently released a series of videos.
These were only available to registered users of the software,
but I’ve just heard from Paul and he’s said he’s happy to let
everyone have access to these videos for a limited time only.
If you’ve never seen this great web site building software in
action now’s your chance. These videos give you a real insight
as to why so many Internet marketers are now using XSitePro
on a daily basis.
I don’t know how long he’ll be making these videos available
for, so I highly recommend you check them out whilst you’ve got
the chance.
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The 60 Second Weekly Tip…
If you’re an affiliate marketer, I assume you have set-up
an affiliate “landing page” so that you can capture the
contact details of your visitors before you send them to
the site you are promoting.
Once you’ve done this you virtually get a “second chance”
to pre-sell your visitors. To do this you need to write
your autoresponder message as if you were having a one-to-
one conversation.
Pretend you’re sitting down to talk to a friend. Allow
your message be friendly, animated and informal. You can
even use some slang if it’s appropriate. And be sure to
emphasize the benefits of the program you’re promoting.
Ask yourself…
… “What does the customer get out of this product?”
The answer should be something like “more time,” “more
money,” “more enjoyment,” “an easier life,” “better
health,” etc”
Then include a “call to action”.
You need to explain exactly what it is you want your
readers to do after reading your message. Whether you want
them to reply to your email, ask questions or to visit a
website - you need to tell them what you want them to do in
a compelling, urgent, benefits-oriented way.
If your goal is to get them to visit a website, a good
strategy that works extremely well is to highlight a
problem your readers may be facing, and then give them half
the solution to this problem to wet the appetite. Then ask
them to visit the website to get the rest of the solution.
You’ll be surprised how this one tactic will improve your
results. Good luck
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For your enjoyment (and information), here is this week’s
quick trivia question…
These very old iconic symbols were responsible for what
modern system…
The Moon, the Sun, Saturn and the Anglo-Saxon gods: Thor,
Tiw, Woden, and his wife Frig.
As usual the answer can be found later in the newsletter.
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Featured Article
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A Simple Step-by-Step Plan To Save You Valuable Time and
Energy!
The secret to boosting your productivity sounds almost too
simple - start working from checklists!
The best kind are those that you create yourself. By all
means use someone else’s checklist as an idea-starter - but
remember that we all work in different ways and we all
learn at different rates.
You might find that you suddenly get stuck when using
someone else’s checklist because they seem to have left out
a vital step. It’s more likely that as far as they’re
concerned, they haven’t left out anything - they probably
automatically do whatever it is, so it didn’t even occur to
them to write anything down.
When you run any kind of business, you tend to repeat
certain tasks over and over. However, when these tasks are
new to you, they can take a long time.
You make mistakes. You get stuck. You spend hours working
out how to do a relatively simple task.
Then, NEXT time you have to perform the same task, you get
stuck again. You can’t believe that you didn’t scribble
down a few instructions as you went. Now you have to search
for the same information AGAIN. Aaarrgghh!
Get organized now and you’ll never again have to waste
time repeating a search for essential information. Here’s
how you do it.
1. Create a new folder on your desktop. (Right-click on
the desktop and choose NEW then FOLDER.) Call it “HOW TO”.
2. Open Notepad. If you haven’t used it before, you’ll
find it here: Start/All Programs/Accessories/Notepad. To
put it on the desktop, RIGHT click Notepad and choose “Send
To Desktop”. In future, make it a habit to open Notepad
before you ANY new task, ready to jot down notes.
3. Type the name of the task you’re about to start on.
(For example: Uploading Web Pages.) Save your document -
using the same name - to your new HOW TO folder.
4. Minimize Notepad. You can do this by clicking the
‘minus’ sign in the top right hand corner of the window.
The icon for Notepad will be placed in the task bar on the
bottom of your computer screen. Whenever you need to make
another note, just click on this icon and it will bring the
document up on the screen again.
5. Begin working on your task. At the completion of every
successful step, bring up Notepad from the task bar and
type what you did. Save your document every time you do
this (just in case your computer shuts down unexpectedly).
6. If you have to send off a query to a help desk, or put
in a support ticket, or stop to do some research, make a
note that this is what you did. Copy and paste the URL of
any website you go to for help. This could be invaluable to
you later.
7. When you have successfully completed your task, go
through your step-by-step notes. Tidy them up, and if
necessary clarify a step here and there. Make sure that
this is a reliable, useful checklist that you can follow
the next time you need to do the same thing.
Follow the same process every time you perform a new task.
As time goes on, you will have an invaluable set of
personalized checklists that will help you run your
Internet business smoothly. You also have the basis of a
useful ‘how to’ product or e-book that will help others who
are just starting out.
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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…
These very old iconic symbols were responsible for what
modern system…
The Moon, the Sun, Saturn and the Anglo-Saxon gods: Thor,
Tiw, Woden and his wife Frig.
Answer: These all represent the days of the week
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Off-Line Marketing Strategies
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Real World Advertising Tips!
Many people jump into online business enterprises and
neglect real-world or offline advertising opportunities to
grow their operations. A good mix of offline ads with your
online campaign helps present your message and even
reinforce it for those who have already spotted your online
presence.
Plus you can target people who have Internet access and
email capabilities by remembering to add your URL or web
site address and/or your e-mail, autoresponder or ezine
subscription address in all of your promotions.
To make the most of your offline advertising, here are a
few tips from the pros:
1. Computer Related:
When placing print classified or display ads targeting a
website, target magazines that have a computer related
section for your ad, when possible. This will help attract
people with Internet access and email.
2. Lists:
Purchase or rent postal mailing lists and set up regular
direct mail campaigns. If you make sure the lists include
email addresses, you’ll be able to cross promote via email
and know they probably have Internet access, too, to help
draw them to your site.
3. Commercial Spots:
Check into commercial spots on local cable television.
Pricing ranges vary, and you could get a bargain early
morning spot & catch business people who are early risers.
Target your campaign around shows that feature Internet use
or computers when you can. See about being in the same
spot just before or after a regularly scheduled program to
target the same readers over and over, so that they’ll
commit your site to memory and click it on.
4. Decks/Mailers:
Advertise with other businesses in card decks or direct
mail packages. Check to make sure they are targeted for
your audience.
5. Event Marketing:
Create a CD-ROM, disk or DVD about your website, products
and services. And distribute them at trade shows, workshops
and other special events. Note: Have your contact
information and website on the cover in case the items do
not function right when installed.
6. Freebies:
Give away free pens, pencils, mouse pads, note pads,
yellow stickies, etc. that carry your website on them and
contact information. Put your advertising on the mouse pads
and give them away at computer or Internet events.
So reach out and advertise offline to compliment your
online strategy. And remember to include your URL or web
site address and/or your e-mail, autoresponder or ezine
subscription address in all your promotions.
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Have You Got Any Comments?
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This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!
Your friend,
Gilles Rais
Categories: Newsletter Issues



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