Does money equal happiness?

The truth is that we human beings require each time more
that we already have.

So, rich people complain that money has stolen their happy
days and those who are not so financially fortunate say
that only money could complete their life, that they would
surely get everything else on their own if only they had
the means to do that.

The truth lies somewhere in the middle.

It is not accurate to say money brings happiness, because
it doesn’t. But at the same time one can not claim money
has nothing to do with it. We are never really happy, maybe
just for the brief moment when we reach our purposes or
complete one of our dreams.

But then, very soon after that, a new totally different
problem or desire arises to take that happiness away. It’s
human nature to be unsettled and uncertain and it is not a
bad thing.

Whether we want to admit it or not, we all are happy at
certain moments in life, but all we say is that we are
never happy. There’s always something to inflict with our
self-assurance or way of living that makes us nervous, sad
or depressed.

And money is indeed one of those factors. Many people need
it just to pay for food and shelter and they are happy if
it’s enough to provide just that.

But others, and I’m not talking here about rich people,
they already have some living assurance and need more money
for other desires or things they want to buy. And the list
can go on and on as we climb social and financial levels
one at a time.

Everyone wants something, and once they have it it’s not
enough or just too much and too stressful to deal with.

In fact, we should be happy just with what we have and
stop thinking about money so much. Money is an important
factor in achieving stability and eventually even happiness
because we let it, we even push it up to that pedestal.

Money does not equal happiness, it’s even worse than that:
because money exists happiness is harder to reach.

But then again, if not for money, we’d come up with
something else that we would let interfere with our life
and cause us an infinite diversity of problems…It’s just
human nature.

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Featured Article
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Proven System for Finding Profitable Niche Markets!

If you’re an internet marketer, you know the secret of
success is to find a niche market and then home in on the
perfect keywords.

A niche market is a group of individuals with available
money who share a common interest, problem, enthusiasm,
need or mania and who can be easily found online.

For example…

Small plane owners comprise a niche market. Collectors of
Grateful Dead memorabilia are a niche market. People who
build their own racing wheelchairs are a niche market. City
dwellers approaching retirement to a rural area form
another niche market. People who are forced to move
suddenly are a niche market

All these people have a problem and they need a solution
right now. They are looking for help. If you are an
internet marketer, you want them to find YOU.

It’s pretty easy to think up groups of people who share a
common interest or have a common problem. What isn’t so
easy is to discover which of the many potential markets
will provide an entrepreneur the best return for efforts
and energy building a website and promoting it.

That’s where the Google Keyword tool can come in handy.

You need to have an Adwords account to make use of these
tools, but an Adwords account is free until you run an ad.
The tools you get access to are well worth the small amount
of time it takes to sign up (click the button to register):

Once you have created an Adwords account, you can then
proceed to AdWord Tools.

First, take a look at the “Keyword Tool.” You may want to
prepare a list of keywords in a text file before you go to
the tool. Then you can simply cut and paste the list into
the keyword tool box. Be sure to check the box “Use
Synonyms” to get the most complete list of keyword
suggestions.

For example, say you’d found some great affiliate programs
for dog products, but know the main dog market is
oversaturated with heavy competition. So you want to find
some nice niche markets where there will be less
competition.

So first off you type the word “dogs” into the keyword
tool. At time of writing, 128 keywords show on the returned
list, which includes most of the major dog breeds are
included, such as Pugs, Papillons, Corgis and Cockapoos.

Owners of specific breeds may form markets you could
pursue. And in addition, there are such prime niche markets
as dog tags, dog crates, dog electric fence, dog insurance,
dog costumes, dog medication, dog boarding, dog names, etc.

The only question is whether any of these niches has
monetary value.

So your next step is to go to the drop down box near the
top of the page and change “show columns” from “keywords
only” to “keyword popularity.” You do not need to run the
search again; the page display will change when you make
your selection.

Now you will see one column which shows you how much
competition there is for the keyword and another column
showing how many people are looking for that term.

The information is presented in nice graphical form so
that with a glance you can really understand just how tough
a market “dogs” really is. It is nearly totally saturated
and at first glance you may think that you’d be better off
in the ferret market, or pot bellied pigs.

However, when you look closely you see a possible opening
in “heated dog beds” and when you look even more closely
you can see a pattern emerging which might be useful.
Electronic collars, electronic fences, heated dog bed,
heated dog houses, etc. all show a slightly lower
competition factor.

But wait … there’s another option on the drop down box
for “show columns”. Now set it to show you “cost and
position estimates” and set the value for “Calculate Values
using Max CPC” to the maximum of $100. Then click the
Recalculate button.

The results you see show you how much people are bidding
to be in the top 3 positions for an Adwords ad (which is
also a good indicator of how much relatively you can make
for the percentage of revenue Google pays for Adsense ads
for the keyword used in your website’s articles and
content) .

You immediately notice that electric dog fence is a $5.10
keyword, electronic dog door is $12.26, and electric dog
collars is $5.20.

At the same time, you notice an even smaller niche with
great potential which you’d overlooked, “dog insurance”
with a bid value of a whopping $15.38.

But when you bounce back to the page with “keyword
popularity” results, your excitement backs off a bit,
because that keyword appears to be totally saturated.

More research may be in order to target this niche, but at
least you now know a possible slot and you know that to
promote it you may need to steer away from expensive
Adwords ads in favor of other advertising.

You also know that as an option you may be able to make
good money from your site’s content through placing Adsense
ads on your pages.

This is only a quick example of how to find niches using
this valuable tool. So all you gotta do is do some of your
own research to find additional niche with low competition
to begin building your niche empire.

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

What is the Longest Roller Coaster in the World?

The Steel Dragon, which opened on August 1, 2000, at
Nagashima Spaland in Japan, is an out-and-back roller
coaster with a total track length of 2,479 m (8,133 ft).

Designed by Morgan Manufacturing of La Selva Beach,
California, USA, the ride begins with a fall from a 95-m
(311-ft 8-in) lift followed by two further hills and dips.

At the top of the third hill there is a maze-like spiral
section. The return run has a further eight bumps and seven
dips.

Now that’s a serious ride

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Healthy Body… Healthy Mind
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Time is the most precious value we have. Time is the
greatest equalizer of human beings. It doesn’t matter if
you are rich or poor, healthy or sick, you will only have
24 hours a day either way, and you should try to use them
wisely.

Most of the time we waste our time and energy worrying and
thinking about things like how to win more money and how to
live a better life. When you do this you usually forget
about the most important thing - the time to live your life
in.

As a wise man once said: “You can always make more money,
but you can never buy more time”.

How many times are you aware of the ways you invest your
time?

And the word “investment” is the most accurate because the
way you choose to spend your time is a true investment in
yourself and your own life. And you will never find the
true value of time in the way people around you act and talk.

People usually spend time for hours in front of the TV, or
they spent a lot of time browsing the net with no purpose
whatsoever.

Everyone always says things like: “I’m just counting the
hours to go home” or “I wish it were Friday” on a Monday
and so on. These are just signs that those persons usually
waste their time.

If you organize your time efficiently and if you choose to
do only activities that motivate you, then you will find
yourself able to work everyday without feeling tired or
sleepy.

At any moment that you just let time pass you by, think
about what the Romans phrased “Carpe Diem” - which means
“live the day” or better said - “organize your day”.

So make more time to analyze the way you invest or waste
your time. And never forget that you can’t tell anything
about tomorrow so “Carpe Diem!”

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Have You Got Any Comments?
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues