Keywords are an essential component of producing a web
site. These are the words which the search engines use to
help categorize and rank your pages. For instance, if your
web site is about ‘writing articles’ then your keywords
could include ‘writing’, ‘articles’, ‘article writing’ and
so on.

The advice from many web designers and search engine
optimizers has been to find as many keywords as you can.
They advise you to search for keywords using a variety of
online tools and software programs which can identify
leading keywords. At first sight this seems attractive, but
it actually defies logic.

Let’s take a look at the aim of a search engine. Its job
is to track down pages that meet the specific search term
that a web surfer has typed in. The ore closely the pages
it serves up match the search term, the better it is for
users. Search engines need to be as accurate as possible in
delivering the right material to their users. Otherwise the
web surfer goes elsewhere.

Now imagine you are a search engine algorithm - the

mathematical program which calculates the probability of
any web page matching the search term typed in. If the page
has hundreds, or thousands of keywords you’ll be a bit
confused.

For instance, is this web page about ‘article writing’, or
is it about ‘feature writing for journalists’. They are
different things. You’ll end up knowing the page is
relevant but not that relevant. So you rank it down the
bottom.

But what if the page only has the keyword ‘article
writing’ several times? You’re absolutely clear the page is
about article writing and so you rank it highly.

Admittedly, it’s not quite as simple as this. But this is
the principle of search engine technology. It is trying to
find the most relevant pages that match the search term.

What this means for Internet marketers is that you need
separate pages for each keyword. Focus each page on each
individual keyword. Use the keyword in headings, sub-
headings, the page text, the page title tag and in the meta
tags.

Avoid having pages which contain several keywords as that
simply confuses the search engines and lowers your rankings.

So forget the advice to have hundreds or thousands of
keywords. Go for single pages that match single keywords
and you will find your page traffic increase.

This trick also works for Google AdWords. Each advert
should apply to just a handful of keywords - you get much
greater click through rates and therefore cheaper
advertising when you only have a couple of keywords per
advert.

If you have hundreds of keywords you’ll find you’ll get
greater results by having keyword specific ads, rather than
one advert with hundreds of keywords.

So go against the advice of filling your pages and adverts
with keywords. Go specific.

Find keywords lists by by clicking here.

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For your enjoyment (and information), here is this week’s
quick trivia question…

What does the word Fortnight mean?

If you’re from “DownUnder” you’ll definitely know the
anwser to this

As usual the answer can be found later in the newsletter.

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Featured Article
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Making Commitments… and Sticking to Them!

Most of us complain that there is just not enough time.
Time hasn’t changed though; there is still 24 hours in a
day. The problem is that most of us just don’t know how to
organize or manage our time to our advantage. Remember that
continual motion does not mean you are achieving a balanced
life.

We waste so much time with unnecessary trips, driving
family members around, and spending time procrastinating
that we often forget to take time for ourselves. We often
don’t take the time to take care of our health through
exercise, eating properly and finding enough time to rest.

Does any of this sound familiar?

If it does then put the brakes on! There is more to life
than running in circles. Use some of these time saving
tips, so you’ll be able to have a life that’s more
fulfilling and successful in all areas.

Plan to organize. Organization takes planning. Find a
routine that works best for you and stick to it. It doesn’t
matter if you organize with a calendar, folders, or a fancy
computer software program, just find a system and stick
with it.

Set realistic goals. Plan short term goals with a long
range goal in mind. Don’t try to be perfect by taking on
too many short term goals to get to your long range plan
quicker.

Think prioritization of goals. Create deadlines for both
your short and long term goals. Organize your goals so they
are in order.

Make lists. Lists help you visualize goals. Short term
lists help to get the job done today, and long term lists
will become shorter and more defined.

Block enough time. Realize most goals take more time to do
than expected. Consider that life will throw you a curve
ball when you don’t expect it.

Most would say all of this sounds too detailed or boring,
but remember how organization helped you to get things done
and it was so easy? You can continue to work this way.

Here are 5 time saving tips that will benefit you.

Use your body’s time clock. Work with your physical energy
level. Schedule your work time around your energy level. It
can be done. If you are a morning person, schedule the
important tasks to be completed, in the morning. Knowing
your own body’s time schedule is important.

Do things effectively. Tasks done at the wrong time is not
effective, even if they are done right. Make sure you
complete tasks in the order they should be done. Skipping
tasks can just mean going back to start over again.

Find first priorities. Write done what must be done first.
Prioritize all short term goals. This will help you reach
your long term goal quickly and effectively.

Enlist dependable help. Don’t waste time doing work that
others can do. Focus energy on tasks that only you can or
should do. Asking for assistance can be a great way to gain
more time for your more important tasks.

Be perfect to a point. There is no need to be a
perfectionist. Decide on what you want to accomplish and
get it done to the point that it is beneficial.

Believe it or not this is how to reach your goals, one
small step at a time.

There are many ways you can be productive and reach your
goals. Learn to work to a certain point, a specified point,
and then stop. This can help you to review your goals and
see if there is another step or short term goal that will
benefit you.

Remember if you’re not mentally and physically
conditioned, it will be difficult to feel motivated into
reaching your goals. There will not be any organized or
productive work done.

Learn to say “No.” Remember that accomplishing your own
goals is what you’re after. If you consistently agree to
others work or projects, you will not move towards your own
goals.

Taking time for your self does not necessarily mean
running around for everyone else. If you don’t have time to
do them a favor, tell them. Stick to your plan and you will
start seeing your goals becoming accomplished.

Adding new goals will benefit you. You will be surprised
how productive you can be.

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

What does the word Fortnight mean?

“Fortnight” is a contraction of “fourteen nights.”
In the US “two weeks” is more commonly used.

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Healthy Body… Healthy Mind
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Effective Cardio Workouts in Only 20 Minutes!

The perfect workout routine is one that combines strength
training and some form of cardio. The problem is, most
people hate doing cardio and will make up any excuse not to
do it.

A popular excuse is not having enough time. This article
however will show you how you can spend only 20 minutes on
a cardio workout and still reap the benefits.

So first of all, why is it necessary that you add cardio
to your workouts?

Most people understand the benefits of strength training
because it adds muscle and muscle makes you healthier, more
lean and stronger overall.

But what are the benefits of cardio? Here is a short list
that names just a few:

- it helps reduce stress
- it burns calories which leads to weight loss
- it makes your heart and lungs stronger
- it reduces your risk of certain diseases
- it reduces depression and increases confidence
- it gives you more energy and helps you sleep better

To sum it up, adding cardio to your workout improves your
health and well-being which leads to a better quality of
life. Combine this with strength training and you’re on
your way to feeling great, fast.

So how can you reap the benefits of cardio in only 20
minutes per workout? It’s called Interval Training and it
can be applied to many different forms of cardio including
boxing, running and biking.

The concept in a nutshell is shorter workouts, but higher
intensity. This is accomplished by pushing hard for say two
minutes and then slowing down for two minutes. If you
repeat this cycle four more times then you have your 20
minutes.

You could also do one minute hard, one minute easy and
then repeat this nine more times.

Here is an example:

Interval training is perfect for running. If you’re
working out on a treadmill or running outdoors, it’s the
same routine.

Start out with a warm up jog followed by two minutes of a
challenging pace. This won’t be your all out because you
have to maintain it for two minutes, but a pace that will
be very hard for you.

You then follow this with two minutes of either a walk or
a very slow jog. Repeat four more times and you’ve got
yourself an effective cardio workout in only 20 minutes.

This concept can be applied to many different forms of
cardio: two minutes hard, two minutes easy, repeat four
more times. Or one minute hard, one minute easy, repeat
nine more times.

You’ll get your blood flowing, your heart pumping and reap
all the benefits cardio has to offer…all in only 20
minutes.

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Have You Got Any Comments?
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues