This issue includes…

° Viral Marketing - What Will and Won’t Work

° Weekly Marketing Freebie

° Internet Marketing Special Offer

° If Only I Knew Then What I Know Now

° How to Use PLR Articles to Increase Traffic

° Tell Me What You Think!

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The 60 Second Weekly Tip
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Viral Marketing - What Will and Won’t Work

Trying to force people to forward your info to a friends
or family in order to be rewarded or win looks skanky in
today’s ultra-permission-based world. Especially when you
tell visitors nothing about their friend’s or family’s
privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because your readers
are compelled to do so by the pure quality of the content,
not because you bribed them with points or something else.

What absolutely will NOT work…

Suggesting that your readers forward your message to their
friends and family will not work. Adding a line at the
bottom of your email that reads “Please feel free to
forward this message to a friend” is more likely to get it
deleted than forwarded.

What absolutely WILL work…

Offering something worthy of sharing like a valuable
discount, relevant or timely information, research or
studies that are included in your email will encourage the
recipients to share with their family and friends.

Interactive content like a quiz or test - especially if
it’s fun - will also inspire forwarding.

Jokes and cartoons are almost always forwarded to
everybody the recipient knows. Why? Because they are
entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to
achieve a lot of sharing. Rich media is new and the novelty
and tech factors alone are often enough to make your readrs
eager to share it.

Oops! I almost forgot one really important thing…

You can craft a brilliant email following all the rules, but if a
reader visits your site and has an experience less that what
you promised, you are going to achieve viral marketing,
allright… the bad kind.

So be certain that your product or service is ready and is
as it was promoted.

Get powerful Viral Marketing Software to build your list while
spreading your message across the Internet.

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Weekly Marketing Freebie
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Paul Kleinmeulman has written a special report to totally blow the
lid off the traditional thinking of private label rights. It’s called
‘Think Outside The Box – Advanced Tactics of Using Private Label
Rights’

Think Outside The Box Free Report

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Internet Marketing Special Offer
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A few days ago I was invited to take a look at this cool software
that is increasing many people’s opt-in rates through the roof.

And the beauty is this is practically being given away . . . And you
can earn an incredible 90% in commissions promoting this!
(Yes I did say 90%)

Here’s the link - make sure you jump on this one today:

Popup Special Offer

Not sure if the price will increase, and for how long this commission
level will last, but right now its an awesome offer.

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Featured Article
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If Only I Knew Then What I Know Now

Hindsight, we all know only too well, is a wonderful
thing. For example, if only you had known how profitable
Google Adsense was going to be you would have started
building sites when it first launched and made a real
killing!

If you had only known that niche marketing was going to be
so wildly popular you would have focused on that instead of
going down the MLM path.

If you had only known the search engines were going to
change their algorithm you would have…

Stop!

In the world of Internet marketing, you can safely bet
that the ONLY constant is the rate of change!

There’s always news of the latest product dropping into
your email inbox. There’s always another promise of quick
and easy money. Google will keep changing its algorithm,
and new search engines are quite likely to pop up to
challenge the big dogs.

So - what can you do about this?

1. Continue to Educate Yourself

Understand that those who rise to the top of any field -
whether it’s Internet marketing or something else - are
good at what they do. This means that they never stop
learning. There are always new materials, new techniques
and probably new ‘experts’ showing the way.

Most of us learn in three main ways:

(a) From experts who specialize in a certain niches
related to our field;
(b) From other like minded marketers who are following the
same path as we are, and;
(c) By trial and error from our own testing and results.

You will find that the more you engross yourself in the
world of marketing, the more you will be able to analyze
which products, services and opportunities are right for
you.

2. Select One System or Product and Give it a Chance to
Work

Countless people who start out on the Internet with high
hopes follow the same pattern. They get excited about a new
product or system. They throw themselves into it and invest
long hours (and potentially quite a bit of money) in
getting it up and running.

It might be e-books sold from mini-sites; it might be
setting up a www.ebay.com business; it might be directory-type
sites with text manipulators; it might be AdWords or
content sites optimized for AdSense; it might be a quality
turnkey online business.

Then one day they get wind of another new system (probably
one created by someone who claims “the gurus are angry with
me for giving away all their secrets…”). Discouraged by
the lack of results with the first “opportunity”, they
decide to let it rest for a while and try the new one.

Back they go into the cycle of try-the-new-product, get-
discouraged, discard-it-and-try-the-next-thing.

And so it goes on. Months pass. Perhaps years pass. They
struggle to pay the credit card bills mounting from buying
into every new system that comes along… with very little
money coming in to offset their ‘investment’.

As they look back, they start muttering “If I had only
known then what I know now…”

If you can recognize yourself in this scenario, the good
news is this: Now you DO know better. You don’t know what
the next new product will be that’s going to set the
Internet world abuzz, but you do know enough to choose a
system that’s right for you and stick to it. I highly recommend
the Turbo Membership for this purpose. You can get a free
JV Manager there.

3. Regather Your Thoughts and Plan Your Future

Give yourself from two to four weeks to regroup. Go
through all the products you have on your shelves or on
your computer. Make a list. Decide which products you know
(so wise with hindsight!) to be worth keeping. Then analyze
the ‘keepers’ and pick on the best system for YOU to use at
this time.

(This will depend upon your level of knowledge and which
one you would enjoy most. Work with your strengths.)

Finally, devise a game plan. You are going to focus on
this ONE method and devise a practical time-line to achieve
results. Don’t be in a rush. Make sure you give yourself
enough time to see it ‘take hold’ so the money starts
flowing in. That will give you the motivation to continue.

Clear the decks, physically as well as mentally. Put all
the products that don’t fit in with your plan in boxes or
on disk for safekeeping. You may return to them one day,
but if you’ve chosen the system that’s right for you, you
probably won’t.

4. Stay Focused and Don’t Get Distracted by New Products

Resolve to buy ONLY products or services that will save
you time or money in implementing the system you have
chosen.

Never buy anything on impulse. Print out the sales letter,
read it through, then put it aside. Read it through again
the next day. Does it still seem so appealing? Check out a
few forums to listen to the buzz.

If a product doesn’t deliver, you’ll soon hear about it.
If it is exceptional value, you’ll hear about that, too.

Some questions to ask: “Will this help me to streamline
the business I have chosen? Is it worth the money? Will it
make a significant difference?” And above all, “Do I need
this, or is it just another distraction?”

Resolve to make this the year you will succeed. No more
pocket change. No more “If I had only known…”

You DO know. So make it work!

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Effective Marketing Strategies
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How to Use PLR Articles to Increase Traffic

Article marketing is by far one of the best methods of
promoting your business, building your subscriber list AND
increasing your profits.

When you submit your articles to article directories,
article announcement lists and ezine publishers you
accomplish several things…

1. You establish yourself as an expert in your field and
build trust with your readers. When you do this, your
readers are more likely to listen to you and follow your
advice if they feel you know what you are talking about.

2. By attaching a resource box to your article, you
provide a path for your readers to follow back your
website. If the reader is impressed with your content, they
will likely click on your link to see what it is that you
are offering.

3. You can increase your search engine page rank by
providing a one-way link to your website. Search engines
just love one-way links pointing back to your pages and
they give extra weight in their page rankings for this form
of linking.

The only problem with this system is that many marketers
are not comfortable writing their own articles. They just
do not know how to put their thoughts into words. Or they
do not have any thoughts worth printing about their chosen
topic.

That is why private label articles are in such high demand
these days. There are several of these services available
and more seem to be popping up every day.

When used correctly private label articles can give you an
advantage over your competition, in that they can increase
your traffic, your sales and your opt in subscribers.

However, a common mistake made by marketers using private
label articles is that they are far too lazy. They simply
copy and paste the article and submit it to article
directors or uploaded it to their website unchanged or
unedited.

Doing this will not only get you banned from submitted to
article directories, but you risk your site also being
penalized by the search engines for duplicate content..

So do yourself a favor and at the very least, change the
title and re-write at least 30% of the article. If you
don’t feel comfortable doing this, then hire someone to do
it for you. You can get rewrites for as little as $5 each
at many of the freelance sites

And just remember - a good article contains useful
information to the reader whether they buy your products or
not. Give them good content and you will increase the
chances that they will click your link in the resource box.

Private label articles can be a great tool to add to your
arsenal, provided you don’t get take too many shortcuts.

Click here for quality Articles Membership sites, and check our
Article Customization Tools.

Follow these steps and you’ll be surprised at the
difference it can make to your results.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues