This issue includes…

° How Long Before You Find a Profitable Niche?

° Weekly Marketing FreebieS

° Internet Marketing Special Offer

° Make No Mistake - Buzz Works

° Tips to Creating a Viral Marketing Campaign

° Tell Me What You Think!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The 60 Second Weekly Tip
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

How Long Before You Find a Profitable Niche?

Using Google Adwords is an excellent method of generating
an online income. But the question I get asked most is…
how many campaigns do you need to create before you find a
profitable one?

This will depend on the market and the product you are
promoting.

Some niche markets are made for internet sales and it will
be more like 1 in 7 - maybe more. Other markets might be a
tough sell online and it will take considerably more effort
to generate sales

You could have 2 or 3 profitable campaigns in a row - then
have 20 in a row that fail.

You could set up 30 campaigns and be lucky to get one
making you a couple of bucks a day, but number 31 makes you
rich overnight.

It depends on your approach and how thorough or targeted
your campaigns are. It will be much more difficult to turn
a profit on a campaign with 10,000 untargeted keywords than
a laser targeted campaign that focuses solely on
long-tailed keywords that attracts buyers like a magnet.

Some people have found instant success out of the starting
gates. Others struggle after months of losing money.

Does your approach mean the difference between success or
not?

Individual PPC businesses are all as unique as the
thousands of businesses you find offline. We all bring
something different to the table. We are all in different
markets and environments. And we all have different
experiences to start with.

One thing I have found that is universal is that applying
the techniques - learning them - studying them - and
practicing them will get you there faster.

But you do this, you must convince yourself to first take
action. Once you get over this hurdle you can then track
your successes and failure so you can determine what works
and what doesn’t. Then it’s just a simple matter of
transferring these results to your next campaign.

It’s amazing that the more ‘hands-on’ you become with your
online business, the better you get and the more profits
you make. You might not succeed with the very fist thing
you try, but each time you try you are one step closer to
achieving success.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Weekly Marketing FreebieS
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Do you rank highly in Google for your specific keyword
phrases? If you don’t know just where you sit in the Google
search engine tree, then this handy free search engine
positioning tool will show you…

http://www.googlerankings.com

If you’re not ranked in the top 500, then you’ve got some
serious work to do to get a higher ranking. While this can
be difficult, it’s not impossible and to help you get
started, here is an excellent site that has some great
articles and tips on how to get a top ranking in Google…

http://www.lilengine.com

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Special Offer
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

How to win with Google

Your competitors know something you don’t. They understand
one of the best-kept secrets in Internet marketing. They’re getting
thousands of free visitors each day from the search engines. And I
bet you think it’s too hard to figure out.

Well, it’s not. It’s easy. Discover the strategies that one guy used
to get his brand-new website to #2 on Google… in less then 30
days.

Skeptical? Just follow this link: the Marketing Lab

***************************

.MOBI domains now available

There are more than 2 billion cell phones in the world today, but
only one domain extension specifically designed to make the Web
work for them. With public registration now open, now is the time
for you and your visitors to grab your own .MOBI names for just
$14.99/yr! (two year minimum)

Whether you’re looking for a new way to connect with your visitors
or just want to protect your brand, you need to register your .MOBI
now!

.MOBI Domains from GoDaddy.com

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Featured Article
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Make No Mistake - Buzz Works

Viral marketing has matured a bit over the years. There
seems to have been a shift to the web not just being seen
by agencies and brands as another tick box for any ad
campaign, which is significant enough, but now being the
medium where a campaign is launched to create a buzz before
it hits TV and print.

For example, nowadays even before a movie is released
there is a pre-launch buzz-generation activity on the net.
Big business “gets it”.

Even traditional online marketers are now embracing the
“buzz” technique. One of the most recent examples of this
is Andy Jenkins and Brad Fallon’s ‘StomperNet’ program.

They created a series of videos designed to create a buzz
online weeks before the program was actually released.
Everyone was talking about it and as a result they created
a hugely successful launch that sold out in less than 24
hours.

Make no mistake - Buzz works! And it can work for small
and start-up businesses as well.

The planning stage of a viral campaign will set out
objectives and develop the viral theme for a buzz. There
are three core components to any viral campaign and
businesses of any size can use them.

They are:

1. The Creative Material

The viral medium that embodies the message you want to
spread in a digital format (audio, video, pdf report, etc).
The trick is to put together material that people will be
eager to share with their family and friends. People are
much more eager to share “advertainment” than
advertisements.

2. Seeding

Distributing and placing the medium online in places that
provide the greatest potential spread. Direct viral material
downloads on specialist viral websites or creating JV
partnerships in order to create awareness before is an
excellent way to achieve this.

3. Tracking and Testing

Measuring the spread of the campaign to provide
accountability and prove success. It is absolutely vital
that you know what is or is not working. The only way to
get that information is to track and test the results of
your seeding.

Lessons have been learned, trends have been developed and
there is definitely some science involved in creating a
buzz successfully. The buzz technique is here to stay and,
if used strategically, it can make a difference to the
success of your online business.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Effective Marketing Strategies
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Tips to Creating a Viral Marketing Campaign

It is a well known and widely accepted fact, that ebooks -
particularly free ebooks - are one of the best weapons in a
viral marketing campaign arsenal.

Ebooks are cheap to produce and don’t take long to set up.
If you have articles that you have already written about
the subject you are promoting, you can simply combine these
articles into an ebook.

If on the other hand writing isn’t your forte, you can use
rebrandable ebooks that have been produced by others. Just
use your favorite search engine and do a web search for
“rebrandable ebooks”. You will get a lot of hits and have
many to choose from.

One way to distribute these ebooks to your visitors is to
give them as a free gift for subscribing to your newsletter.
If your Ebook contains material that people will want to
share with their friends and family, they will pass it along
to them… they will pass it along to others… and you will
make money!

Ebooks are capable of reaching a large audience. The only
limiting factor is the enthusiasm or the participants.
Therefore it is absolutely vital that your ebook contain
something that people will want to share. Remember that
people like to know something that the rest of the world
needs to know. They will pass along something that makes
them look like they are in-the-know.

Ebooks can also be used as a great way to promote products
other than the one you originally targeted. For example; if
you are selling garden products, your customers could also
be interesting in ebooks about lawns, trees landscaping,
etc.

They are also very effective in building your reputation.
It is an implied recommendation if you give a quality ebook
and users willing pass on to others.

But ebooks aren’t the only way to create a viral marketing
campaign. Here are four additional ideas to help you start
your viral campaign:

1. If you have the ability to set up a forum or other
bulletin board, you really have a great tool. Allow people
to use your online discussion board for their own website.
Just include your banner ad at the top of the board.

2. Do you have a knack for web design? Create some
templates, graphics, etc. and upload them to your site.
Then, allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad on
them or require people to link directly to your web site.

Make sure that you include a link back to your site in the
copyright notice and require them to keep your copyright
notice in tact.

3. Write articles related to your product or service.
Allow people to reprint your articles on their website, in
their ezine, newsletter, magazine or ebooks. Include your
resource box and the option for article reprints at the
bottom of each article.

4. You can easily find products on the net that will sell
you a license allowing you to distribute the product free
of charge to other people. Look for those products that
provide “branding rights”. That is where you can include
your own name, website, and contact information.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Tell Me What You Think
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
That’s a Wrap for this Week
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues