This issue includes…

° Using Google to YOUR Best Advantage

° Weekly Marketing Freebie

° Internet Marketing Special Offer

° The ONE Special Ingredient to Achieving Success

° What is the Long-Tail and How Can it Help You?

° Tell Me What You Think!

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The 60 Second Weekly Tip
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Using Google to YOUR Best Advantage

Over the next few weeks I will be providing a series of
tips on how you can get the best out of Google. Today is
the first tip in this series…

Google caches over one billion images that are searched in
exactly the same way web pages are. Typing your search term
in the box and clicking on “Search Images” gives you
thumbnails of images related to the keyword search term you
used.

Each of the thumbnail images is linked back to its original
page, where you can view the larger size. This can save you
tons of time in locating an image that suits your purpose,
since you don’t need to sort through the standard search
results to find a web page that might contain the image you
need.

Test it out at the below link and see how it works. It
really is an excellent time-saver…

http://images.google.com

NOTE: Make sure the image is not protected by copyright
before you download it.

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Weekly Marketing Freebie
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This week I have a valuable report that shows you a simple yet
proven technique to make money. You’ll even be able to get a
free JVManager account.

Download it here: Turbo Secrets Report

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Internet Marketing Special Offer
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Can you really generate loads of quality one-way links without
spending a TON of cash?

You bet you can…

AND exactly how may surprise you, because you probably already
use at least one on a regular basis… Yet, you only gain a tiny
fraction of what it has to offer.

It’s simply posting to forums and message boards!

Along with each forum post, you can include your “Signature”,
which has a link to your site (or sites). This means every time you
make a post, as many as hundreds or even thousands of people
see it!

And, what’s more, the traffic is just the tip of the iceberg. The main
benefit of posting in forums are the…

High-quality links search engines love!

Of course, the problem with posting to forums is that… Submitting
to more than a few forums sucks your valuable time dry!

This is why we developed a new solution to make forums a more
practical advertising solution.

Check it out now. The special launch price and the bonus are for a
limited time only.

Forum Equalizer

THIS PROGRAM SHOULD ONLY BE USED FOR FREE ADVERTISING
FORUMS

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Featured Article
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The ONE Special Ingredient to Achieving Success

Well another week’s come and gone and still we wonder what
the real secret to online success is.

While I’ll be honest and say that I don’t know all the
answers, I can tell you it’s not so much a single factor
that determines your level of success, but rather a
combination of factors that when put together in the right
sequence creates a force you never thought possible.

But the trick is it’s not the same for everyone. It’s
different things for different people. But having said that
there is ONE common thread that acts as the single most
important ingredient to success… without it you’ll NEVER
succeed.

Here’s a tip…

Ever tried to re-create a KFC Zinger Works Burger at home?

No matter how hard you try, unless you add the 11 different
secret herbs and spices, it just never works. It just
doesn’t taste the same does it?

Creating an online business is no different. Without the
one common thread, the one special ingredient, it doesn’t
matter what niche you try to target or what business you
want to create, it’ll just never work.

So what is this one special ingredient?

Well by now you’ve probably worked it out, but I’ll tell
you anyway…

The ONE common thread that combines all things and
produces amazing results is… ACTION.

I know we’ve talked about this on many occasions. In fact
I even mentioned it again last week. But it’s imperative
you completely understand the importance of this.

Unfortunately while I can show you everything you’ll
ever need to know to succeed online, I can’t force you to
take the necessary action to implement what you learn. Like
the old saying goes…

You can lead a horse to water… yeah well you know the
rest.

Until you understand this very important factor, you will
continue to scratch your head in frustration. But once the
light bulb flashes in your head and you hear that little
“ding” sound ringing in your ears, then you’ll instantly
understand.

Then you’ll know exactly what I’ve been talking about all
this time! Then you’ll ask yourself… why in the heck
did I wait this long?

Remember… look, listen, learn and DO!

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Effective Marketing Strategies
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What is the Long-Tail and How Can it Help You?

You’ve probably heard all the fuss lately about the “long-
tail”. But what really is it? What does it mean and how can
it help you?

The long-tail is a term given to a keyword phrase that is
longer than the normal keyword phrase that you may have in
the past been targeting to gain organic traffic from the
search engines.

Let me explain.

In the past it was common place to target highly
trafficable keywords that were very popular in your niche
in the hope that you would be able to gain a share of this
huge amount of traffic.

For example, if you had built a site about fishing you
would have done your keyword research and discovered that
the term “fly fishing” was searched for over 60,000 times
per month. So naturally you would have optimized your pages
for this term to try to get a listing on the first page of
the search engines (SERPs) to capitalize on this traffic.

Then you would have focused on optimizing a webpage for
the next highest keyword phrase - and then the next - and
then the next. And so on.

Basically most people only ever focus their efforts on the
top 20 search terms and forget about the rest as there just
doesn’t seem to be enough reward in optimizing a webpage on
a long-tail keyword phrase that only gets a handful of
visitors each day.

For instance, a long-tail keyword for your fishing site
may be “saltwater fly fishing reel”, but as this term only
gets about 50 searches a month you decide to forget about
it. It’s just not worth the effort, particularly when you
can get 60,000 visitors by optimizing for a more popular
keyword.

But let’s face it. There are only 10 spots on the first
page of any search engine, so the odds of you being able to
gain a top spot for competitive keywords such as “fly
fishing” is remote at best. However this doesn’t deter most
people as the lure of a share of 60,000 visitors is just
too compelling.

The end result is that for most people this just doesn’t
happen and as a result they never achieve the traffic they
hope for. So they give up trying and never reach the
heights that they expected.

But here’s the real twist…

Some of the marketers who do get lucky and get a high
listing for one of their main keywords still don’t see the
long-term rewards they had thought they would achieve with
a top search engine listing for a popular keyword. And it’s
all due to not focusing on the “long-tail”.

Let me give you an example to explain what I mean.

For one moment let’s assume you have built a fishing
website and after a lot of effort and hard work you finally
achieve the #1 spot for your top keyword. In fact, your top
20 keywords are sending you 10,000 visitors a day to your
website from the search engines and you’re making a good
income from monetizing this traffic.

You’re getting heaps of free traffic and the money is
rolling in. What more could you ask for. Life is great!

The trouble is that in your excitement to optimize your
site for the top keywords in your niche, you forget about
the long-tail keywords. But hey, who cares. Your top
keywords bring in 95% of your traffic, so you don’t need to
worry about the smaller stuff. It’s just not worth the
effort.

Then you wake up one morning and check your web stats.
Disaster!

Your traffic has dropped from 10,000 to a mere 500
overnight. You hurriedly check the position of your
keywords and discover that Google has had a dreaded update
and you’re no longer on the front page for your main
keywords. In fact, you’ve gone from the first page to the
7th page.

All of a sudden instead of earning $10k per month, you’re
looking at maybe $500 if you’re lucky. Basically your
entire business has been destroyed overnight. And if you
think this is an isolated case, think again. This scenario
is repeated every time the search engines update their
algorithms.

Now imagine that rather than just focusing entirely on the
popular keywords, you decided to focus on the long-tail
keywords to drive traffic to your site. But rather than
focus on just a few long-tail keywords, you focus on 200
such keywords. Combined these keywords can drive more
traffic to your site than what your most competitive
keywords can.

Yes it’s a lot more work, but remember you want to build a
long-term sustainable online business, so it’s not going to
be easy. But the rewards will be worth it.

And here’s the real exciting part - you are getting
traffic from a wider range of keywords. So if one of your
top rankings keywords bites the dust, it won’t have a huge
affect on your business as you don’t have all your eggs in
one basket.

Not only this - but people who search using long-tail
keywords are highly targeted potential customers. They have
already done their preliminary searches and are now totally
focused on exactly what they want and therefore they are
more likely to convert to customers than someone who does a
broader keyword search.

So while you may not get as many visitors to your site if
you focus your efforts on long-tail keywords, your visitors
are more likely to convert into customers at a much higher
rate - plus you have created a LONG-TERM business in that
you are not at the mercy of the search engines and it is
unlikely that you would be wiped out overnight.

So the next time you built a niche site, don’t forget to
go long for the longer term!

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site.

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues