The celebration of Christmas is approaching, then will
come New Year’s, Saint Valentines Day and so on…

Now, what is so special about each celebration? They all
increase the selling of products. There are many reasons
why you should consider seasonal marketing to promote your
products, including the seven which are listed below:

1. People tend to buy more products during seasonal
celebrations than the rest of the year.

2. People are determined to purchase products, so it is
easier to persuade them to purchase a product you offer
(assuming of course you are doing it the right way).

3. Most purchases concern gifts to others, therefore
quality is what matters while price is less significant.

4. The time of celebration is limited and specific.
Therefore people cannot leave for tomorrow what they need
to buy for the celebration. They must act in a timely
manner. This urgency is a huge advantage to marketers
trying to sell products.

One other motivating factor for buyers is that seasonal
products are limited and something they have in-mind may
not be available in the stores at a different time.

5. People connect seasonal celebrations with their
childhood. That makes them more emotional and as you might
already know emotion is the key factor that makes people
buy a product.

6. It is not always necessary to offer a celebration
related product to increase your sales. Even a valued
Internet product like software or e-books can be a valued
gift.

7. Marketers do not have to invent new or never before
used methods to create interest in seasonal products. The
old traditional marketing techniques are effective and can
still be applied. People want to buy because of the
“celebration”. In fact, many people may not see their
purchase as buying at all, but as an act of making someone
(including themselves) more happy.

Naturally, seasonal marketing may use different strategies
to promote products. Instead of offering a product discount
try the following:

- Offer a portion of the price of your product to
charities and make people feel they contribute to this
charity themselves.

- Try a special offer like “purchase one product and get
the other at half price” or “purchase one product and get
another free to offer as a gift“.

These types of special offers can very easily increase
your sales volume.

So, do not hesitate. Start promoting your products (or
affiliate products) now. And don’t forget, once a
celebration ends, there are many others right around the
corner. People are always looking for reasons to purchase
gifts for others or for themselves.

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This is an awesome tool… especially if you just created
a website and published it to Google…

http://www.cleverstat.com/google-monitor-query.htm

It will search your keyword and find what position you are
on Google so you dont have to manually go in and search
hundreds and hundreds of pages.

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Here’s a handy website resource that has multiple tools
built into one. You can run website analysis, optimization,
and promotion reports. They give many reports on stuff like
broken links, misspelled words, site popularity, keyword
analysis, and much more.

http://sitereportcard.com

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For your enjoyment (and information), here is this week’s
quick trivia question…

What is a “clue stick”?

As usual the answer can be found later in the newsletter.

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Featured Article
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Creating a Healthy Reciprocal Links Plan!

There exists an endless supply of tools available to
webmasters to help them in making their website a success;
of these one is reciprocal linking.

Reciprocal links have been around a long time.
Unfortunately, they are an often overlooked or under-used
method today. How many times have you searched for a link
partner to find that many websites do not even have a links
page?

Of those that do, few have an area on their website that
actually welcomes you to request a link trade. It seems
these websites are just islands unto themselves. They miss
the beauty of the World Wide Web’s strange, yet brilliant
linking system.

Perhaps it is because it takes so long to build a quality
website and the owner is not at all interested in promoting
anyone else’s enterprise. Maybe they are in a hurry to see
immediate profits.

Therefore instead of putting in the effort and taking the
necessary time to build a web presence, they look to search
engines to solve all their troubles and pronto! Some may
think that linking to another website is making it easy for
their hard-earned visitor to leap over to another website.

While that may be correct, it is also true that the other
website’s visitors are jumping over to their website in
return.

Little do they realize that reciprocal links would give
them a big boost in the search engines. When calculating a
website’s page rank, link popularity is one thing that is
considered by search engines. While it is accurate that one-
way inbound links are given more weight. Reciprocal links
do aid in reaching a higher page rank too.

However, a critical mistake can be made by many a newbie
webmaster. That is trading links with every website that is
willing to return the favor. Search engines take a dim view
to indiscriminate linking. Therefore if the webmaster has a
dieting website; linking with a pet or travel website could
be detrimental to its scoring.

For instance, in their place, the webmaster would be wise
to start trading links with health food, exercise or
vitamin websites for maximum benefit. By creating a tightly
knit link directory of complimentary websites, a webmaster
is encouraging his visitors to see his own website as a
valuable resource for browsing their favorite topic. As a
result, these visitors will bookmark the website providing
the webmaster with plenty of free return visits.

There is even an additional advantage for the webmaster
with limited time. That is when a search engine robot has
indexed his link partner’s website, locates the webmaster’s
link and crawls his website. This may happen before he has
a chance to submit the website directly to that particular
engine. It’s like getting free website submission!

As a webmaster, you not only need to keep your website
updated and fresh. You ought to assure its success by
developing a healthy traffic-producing plan. Certainly it
is important to stay abreast of all the latest techniques
of creating traffic. However, it is equally important to
remember some of the time-tested methods like reciprocal
linking to achieve this goal.

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This Week’s Trivia Answer
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Here’s the answer to the trivia question I asked earlier…

A “clue stick” is a metaphorical stick used to “hit” a
person in an effort to remedy that person’s ignorance or
incompetence. If a person is ignorant or incompetent, we
say that person doesn’t have a clue or is clueless.

That’s what the teacher used on me so many times
at school

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Healthy Body… Healthy Mind
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10-Minute Exercises with Big Results - Part 3

This is the third in a series where you will learn
how to make the most of your spare time to increase your
fitness and health.

Research has shown that short, intense exercise segments
throughout the day are just as effective as longer workouts
at burning calories, increasing cardio endurance and
lowering blood pressure and cholesterol.

Even as little as five minutes can go a long way towards
balancing hormones in the body and making you a happier
person - is that great or what? You no longer have to worry
about finding a large block of free time to work out; just
take a coffee break and in five minutes you can feel
totally rejuvenated.

One of the greatest things about shorter workouts is that
they have tremendous potential to reshape your body with a
minimum time commitment. Incorporating strength training
exercises into your daily schedule is a powerful tool for
both heart health and muscle strength.

Use the following ten-minute express workout on a regular
basis in conjunction the other Workouts you have learned
for a month and you will see remarkable changes in your
body’s strength.

You can do these workouts in your office with the door
closed or, if your office is a cubicle, in the restroom or
some other private area.

Express Workout 3 - Arms and Shoulders

Building strength in your upper body is a vital part of
any workout plan and fortunately it can be a fairly easy
area to strengthen. Powerful arms are important for both
men and women to assist with everyday life — it’s
surprising how many typical daily tasks require using the
shoulders, back and arms. By building those muscles, you
will take some of the daily stress of your body. This 10-
minute express workout develops the biceps, triceps, upper
back muscles and shoulders.

Bicep Curls: Curls are done by standing with your feet
about shoulder-width apart and weights in both hands. Tuck
your elbows firmly against your sides with palms facing
forward. Slowly raise the weight almost to your shoulder
for a count of 5 and then lower it, again for a count of 5.

Overhead Press: The overhead press is performed by
standing with feet about shoulder-width apart and a
straight back, holding a weight in each hand. Bring the
hands up to the shoulders and then slowly lift up for a
count of 5. Raise the weights until the arm is almost fully
extended; then release and lower downward.

Triceps Raise: Stand tall with feet slightly more than
shoulder-width. With weights in hands, lift straight
overhead until almost fully extended. Turn palms inward to
face each other. Slowly begin to lower the weight down
toward your back until the elbow forms a right angle; then
raise the weight.

Forward Press: Standing with feet a few inches past
shoulder-width. With weights in hands, bring up to
shoulders. Slowly press the weights forward; then pull
back. Be sure to keep arms level with shoulders and move
forward and back slowly.

Stretches: Stretch the arms by raising your arms overhead,
dropping one hand behind your head and using the other hand
to gently press the elbow back to stretch the triceps
muscle. Repeat with the other arm. Next, raise both arms
overhead, lace fingers together and press arms outward.
Lastly, bring one arm across the front of your body and use
the other hand to press the arm against the body to stretch
the biceps muscle.

0:01 - 0:30
Warm up

0:31 - 2:30
erform as many slow, quality biceps curls as possible
within two minutes.

2:31 - 3:00
Rest for thirty seconds.

3:01 - 5:00
Begin overhead raises and complete as many quality raises
as possible within two minutes.

5:01 - 5:30
Rest for thirty seconds.

5:31 - 7:30
Complete as many accurate triceps presses as possible
within two minutes.

7:31 - 8:00
Rest for thirty seconds.

8:01 - 10:00
Complete as many properly done forward presses as possible
within two minutes.

Extra time: Stretch if you have time available.

About the Author:

Kerry Isaacs is the owner of the “Weight Loss Tips and
Resource Centre” where you get instant access to weight loss
tips, diets, exercises tips & treatments -
http://www.wltrc.com

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Have You Got Any Comments?
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your busi’ness, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traff’ic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues