This issue includes…

° How to Create Your Own Hot In Demand Product

° Weekly Marketing Freebie

° Internet Marketing Special Offers

° Learning From The Most Common Affiliate Mistake

° Finding Highly Motivated Website Traffic

° Tell Me What You Think!

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The 60 Second Weekly Tip
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How to Create Your Own Hot in Demand Product

“I’ve heard and read many times that owning your own
product is the key to making huge money online. But how do
you know what product to create? How do you know if it will
sell?”

Does this sound like something you’ve often thought about?

Well here’s the answer that may well shock you…

“Ask your potential customers.”

It’s that simple!

If you have a list, send out a questionnaire or a survey to
find out what it is they find most difficult about a
certain topic. Then compile the results and create a
product that fixes their biggest problem.

If you don’t yet have a list, think of the problems you
are facing and then create a product based on this. The
chances are that others have the same problem.

This answer is so simple that most people overlook it
because it’s seems just too easy. They believe that it
can’t possibly be this simple, so they dismiss it and
continue looking for a more complicated answer.

Bad move!

Regardless of what you believe, Internet marketing is a
very simple process. It’s only when you try to read into it
things that are there does it become complicated.

So keep it simple by creating a survey and find out what
it is the market wants… and then give it to them. All
you need is a very simple one-page survey and a method to
obtain and compile the responses.

Once it is clear what the biggest problem your potential
customers face, start creating your product.

If you can’t or don’t want to write or create your own
content, you have 2 options…

1. Go to any of the service auction sites, such as
Elance or Rentacoder, and then hire someone else to do
the research and write or create your product for you
(the Outsourcing Survival Kit will answer your questions
about freelancers).

2. Find products with rebranding and editing rights
targeted to your niche and then use this content to
compile your own product.

Either way, you can virtually become an instant author
overnight, without the headaches or sleepness nights. So
there really is no excuse as to why you can’t start
generating an online income.

In the end, you’re really only limited to your own
imagination… and you own self-belief. If you’re motivated
and you’re willing to take action… you WILL find a way to
succeed!

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Weekly Marketing Freebie
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John Reese has released a 67-minute video for you that
teaches you his unique method that he credits for taking
him from a dead broke $108,000+ in-debt 23 year old to the
self-made millionaire he is today.

If you do what the video teaches you you’ll see an instant
change in your life. And I’m talking about a BIG change!

http://www.marketingsecrets.com/newblog

And it’s important that you do ALL the steps mentioned in
the video!

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Internet Marketing Special Offers
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Featured Article
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Learning From The Most Common Affiliate Mistake

Have you received any emails lately about a brand new niche
product or program that’s really taking the net by storm?

If you’re anything like me, you’ve probably got an inbox
full of emails from heaps of people promoting new sites or
programs.

But have you noticed how all the emails are virtually a
carbon copy of each other?

There’s a huge chance that all they’ve done is simply used
the same sales copy provided by the owner of the site
and they’re just repeating the same message over and over
and over again. The only difference is the affiliate link!

Annoying isn’t it?

This is a BIG mistake that many people make and it’s a
prime example of a basic rules that is commonly broken by
less experienced marketers.

There is a great lesson to be learned from this.

If you’re promoting an affiliate product or program, then
it is imperative that you DO NOT simply cut and paste the
ad copy that is provided to you as an affiliate.

With the number of people promoting products online, this
just doesn’t cut it anymore. The competition is just to
great, so you have to be different… or pay the price!

Just imagine what your subscribers would think if they
received 5 emails promoting the same program… and your
ad copy was exactly the same as everybody else’s.

Do you see where we’re going?

Your subscribers will more than likely think… oh no, not
ANOTHER one!

You know what will happen next don’t you? Yep that’s
right. Your email will immediately be sent where it
deserves to go - straight to the trash bin.

If you’re going to promote an affiliate product (which by
the way can be very profitable) you need to review the
product and then tell your subscribers in your own words
what you thought of it so that you can give them an honest
and informed opinion.

This will also allow you to include a more personal touch
so that it stands out from all the other messages promoting
the same thing. Not to mention gaining the trust and respect
of your subscribers.

Think about it.

If you received multiple emails promoting the same thing and
all but one were just a rehash of each other, which one
would you place your trust in?

The same old bland emails that are obviously a blatant copy
of the ad copy provided by the product owner, which shows
they haven’t even bothered to check out the product, let
alone use it…

… or a recommendation from someone who appears to have
actually used the product and provided a personal and
informed opinion?

Well it’s not really much of a decision is it!

Savvy marketers know this and earn huge commissions by
implementing this strategy. Do you think they would continue
to do this if they weren’t?

You need to play it smart and take note of what the “big
dogs” are doing… and then follow in their footsteps. In
other words, you need to copy what they DO.

And no. We don’t mean copy their work. We mean copy their
IDEAS by creating your OWN ad copy!

If you do this you will definitely see an improvement in
your results. After this it’s just a matter of letting the
sales page do its magic.

If the product has a good sales page and a good conversion
rate, then you’ll definitely see a increase in your profits.

Once you understand the importance of using this technique,
all that’s left to do is to build your subscribers optin
list so that you can increase the amount of targeted
traffic you’re able to drive to your affiliate sites.

It goes without saying that the more eyes you have looking
at your offer, the more profits you’re going to earn!

Yes it sounds like very simple and basic stuff…
that’s because it is! Marketing is not complicated. It’s
only when you try to read too much into it does it become
over complicated and frustrating.

If you remember to keep it simple at all times, the rest
will look after itself.

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Effective Marketing Strategies
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Finding Highly Motivated Website Traffic

If you’re relatively new to the net and aren’t yet
receiving a constant flow of traffic to your website, then
you need a method of promoting your products to the world
so that you can start to show some profits.

One of the quickest and most cost effective forms of
online advertising is placing solo ads in ezines. Using
this method you can instantly drive targeted traffic to
your website as opposed to other longer term methods.

If you’re unsure what a solo ad is, it’s an advertisement
that promotes a single product by email to a list of ezine
subscribers. It is normally sent to an opt-in subscriber
list with no other competing advertisements or promotion
contained in the email.

You can purchase solo ads for as little as $10 per issue
and if you have an effective ad copy for the appropriate
audience they can often produce astonishing results.

If you select a high quality ezine that has a responsive
list, is highly targeted to your product and your ad is
personally endorsed by the owner of the ezine, the pulling
power of the ad can increase up to 10 times the normal
response rate.

There just isn’t anywhere else that you can get this kind
of bang for your buck when it comes to spending money on
your marketing.

By testing and tracking your ads and expanding into
different ezines on a progressive basis you could quickly
start reaching thousands of people weekly and earning an
income to match.

So which ezines should you place your solo ad?

Unfortunately due to the thousands of different markets
online there is no easy answer to this question.

However I will outline the following tips to help you
decide which ezine is the best suited to your niche to
advertise in from a money and marketing point of view.

First of all let me tell you something that is fairly
obvious yet I see it happen day after day after day.

It is pointless to advertise your product or service in
an ezine that is totally unrelated to your product!

For example… you should not place your ad promoting a
stockmarket program in an ezine about dog grooming. Sure
you might get some replies. You may even receive an order.
But if you want value for money this is not a good place
to advertise. It’s just not targeted to your potential
customers!

The best thing to do is to find ezines that focus on a
similar niche to that of the products or services you are
selling.

If you were promoting a membership site, your potential
customers are people who are either looking for home based
opportunities, wanting to start an online business owners
or are existing Internet business owners.

So the most obvious place to start is to search for
ezines that focus on these niches.

Of course the best place to advertise is where the
competition is! If your competition is promoting their
products in an ezine you can bet that it is targeted to
their (and your) niche. So do your homework.

What results should you expect from running a solo ad?

There’s no set figure as to the type of response you
should receive with solo ads. It’s just too hard to predict
because of other variables that influence your results,
such as a poorly written ad, type of products being
advertised, timing, etc.

But a general rule of thumb is that if you can get at
least 5% of subscribers to click through to your site to
view your product then this is acceptable. So if an ezine
has a list of 10,000 subscribers you should be aiming for a
response rate of at least 500 visits to your website.

I have known some marketing campaigns to achieve as high
as a 60% response rate. So if you have crafted good ad copy
and marketed to a responsive ezine list you can obtain
tremendous results.

A handy tip is to ask the ezine owner for the details of
other website owners who have advertised with them. Then
you can send them a quick email politely asking them if
they were happy with the results of the solo ad they placed
with this ezine and whether they would recommend you use
them.

Another key factor on the success of your campaign will be
determined by how targeted the email list is. In other
words how did the list owner attract their subscribers. Do
they have an opt in email list or did they simply purchase
bulk subscribers from a third party.

If most of these people did not ask to be placed on the
list, do they really care about reading the ezine when it
is sent to them or do they simply hit the delete button
when it arrives. These people will never see your ad.

So it is important to find out how different ezines get
their subscribers!

Another important factor to consider is how many issues
do they send out each week and what content do they provide.

If the ezine owner sends out 5 issues a week and all it
contains is ezine advertising you can bet your bottom
dollar that very few people will actually read the ezine.
More than likely they delete it as soon as it hits their
inbox.

I recommend you actually subscribe to the ezine so you
can view the contents and get a feel for the ezine to see
if it really does cater to your market. If you wouldn’t
read the ezine yourself then there’s a good chance your
potential customers won’t either.

Which ever ezine you choose to advertise in it is
imperative that you track and monitor your results. Very
rarely do you get it right the first time. You must
continually test and tweak your ad to get the maximum
benefit from your advertising dollar.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues