This issue includes…

° A Simple Blueprint for Your Long-Term Success

° Weekly Marketing Freebie

° Internet Marketing Special Offers

° What’s New at My Software Gold Mine

° How to Get More Visitors to Sign-Up to Your List

° Driving Low Cost Targeted Traffic to Your Website

° Tell Me What You Think!

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The 60 Second Weekly Tip
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A Simple Blueprint for Your Long-Term Success

You may have heard or read recently all the fuss
surrounding Adsense and how it’s supposed to be dead. Don’t
be mistaken. Adsense is still alive and kicking. It’s just
some of the methods used to generate an income from Adsense
have pasted their use by date and it’s time to move on to
other income generating methods.

For the last couple of years generating an income from
automated programs that were designed to mass produce sites
specifically for the purpose of generating an income from
Adsense was a piece of cake. But those days are now well
and truly gone.

Please go to the Freebie section for more informations.

Over the last few months the search engines have been very
aggressively seeking out these sites and de-indexing them
from their database. This combined with Adwords giving
advertisers the option of reducing the amount they are
willing to pay for keywords they are targeting on the
search network has all but killed this strategy.

It is now at the stage were it is extremely difficult to
earn any level of income from this and other “black hat”
methods. That is why if you use this method (or are
thinking of using this method) to generate an income it’s
time you stopped and started shifting your focus onto other
tactics.

Yes. You still can earn an income from Adsense. But you
now need to take a “big picture” view by placing more focus
on “white hat” strategies, such as building high quality
content sites using conventional methods that provide your
targeted audience with a pleasant experience by providing
useful and informative content.

Another method that has proven to be very successful is to
create capture pages relating to your product or service
and then drive traffic to these pages using organic or paid
methods (or a combination of both).

[Note - With the introduction Google's new method of
ranking web pages it is not as easy as it once was to send
'cheap' traffic to your site using PPC methods, but it is
still very possible and an extremely successful strategy]

Once you’ve created your “white hat” sites you can then
monetize them using cost-per-action (CPA) programs,
Adsense, your own products or affiliate products.

It will take a some time testing and tweaking to find out
which strategy works best for each of your sites, but if
you can stick it out and dump the losers, all the while
continuing to build your network, before long you will
begin to see your earnings building to a stage where it
will be well worth your while.

The fundamental steps you need to take are:

- Build a site
- Send traffic to your site
- Monetize it
- Test and tweak to see what works best
- Dump the losers
- Rinse and repeat

The first step you need to take is to develop a plan that
outlines your blueprint for your long-term success. Then
research and identify how you can achieve each step. Then
start implementing your plan to begin building your future
one step at a time.

Read the Niche Site Manual to create quality niche sites that will
generate income and rank well in Google.

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Weekly Marketing Freebie
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If you missed it, the part II of the controversial ebook “The Death
of AdSense” is now available. But hurry if you want them both for
free.

Life After AdSense

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Here is one of the freebie I highly recommend in case you missed
it in the previous issue: the optiMINDzation program.

How to Unlock the True Power of Your Mind and Achieve a Level
of Success That You Never Thought Possible!

Click here to get your free, 5-part mini-ecourse - “5 Things You
Must Know About Brainwave Entrainment!”.

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Internet Marketing Special Offers
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Don’t have a domain yet? Make your web site gain credibility with
a domain name!

For a limited time, you can get discounts on .US .ORG & .NAME
domains.

- GoDaddy.com $5.99 .US Domain Sale!

- GoDaddy.com $6.99 .ORG Domain Names!

- GoDaddy.com $5.99 .NAME Domain Names!

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I released this month 2 brand new scripts: Reseller Power Cart
and Popup Instant Control.

You can get them for $47 each instead of $97, only until
mid-october. As soon as the next Software update starts, I
will remove this offer.

Don’t miss the opportunity to get these valuable automation tools
at bargain prices.
This offer is also available for affiliate promotion.

I am not advertising it. I don’t compete with you, so you can get
bigger commissions.

Signup here: My Software Gold Mine Affiliate Program.

Please note that Resale Rights are only offered at $97. The $47
version is for your personal use only.
Licenses are included in the products.

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What’s New at My Software Gold Mine
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Since august, you can try some of My Software Gold Mine
Webmaster Tools for free.

Go to this page, and select the software you would like to try.

Please note that the trial versions are .exe files and work only on
Windows OS.

But that’s not all. You can make money with these trial versions!

Send your visitors/ prospects /customers to the trial version
download page via your affiliate link.
If they decide to purchase the full working version of the software,
they are directed to the order page and you earn 50% commissions
on every sale + points you can cash into products.

No website needed, just send people to the download page
through your affiliate link.

Don’t miss this opportunity to make money promoting free
software.

Signup for free here: My Software Gold Mine Affiliate Program.

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Featured Article
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How to Get More Visitors to Sign-Up to Your List

Several months ago I read an article on increasing you opt
in email list.

The article described the reason why you need to ’sell’
anything you want to give away. People are people rarely
appreciate anything they can get for free, so this got me
thinking.

Whether or not people pull cash out of their pocket to
acquire your ebook is irrelevant. You still have to “sell”
it to them….

…or rather they have to be sold ‘on it’ before they will:

1) Take the time to read your offer of “free stuff”;
2) Take the time to download it; and
3) Actually read or use it!

Consciously or unconsciously before anyone takes advantage
of a “free offer” of any kind, they look at the “opportunity
cost” (i.e. accepting your offer over every other offer
they are presented with at that moment).

If your offer is compelling enough, most people will take
advantage of the opportunity to at least read your offer
and download what you are providing.

A well structured, benefit rich, compelling offer is a
prerequisite to “free” stuff.

Regardless of what you’ll read in countless marketing
books, simple putting up a couple of free items and
asking your visitors to join your list is the definitely
the WRONG approach - and it’s more than likely affecting
your conversions!

You need to convince them to join your list by “selling
them” on what you are offering as a solution to the
problems they may be facing.

So, the next time you decide to give a freebie away as an
incentive to signing up for your email list, think again
about this idea of ’selling’ the freebie first… make it
valuable in the eyes of the person reading your web page
and you’ll get more loyal subscribers and more sign-ups.

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Effective Marketing Strategies
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Driving Low Cost Targeted Traffic to Your Website

You’ve heard it said a thousand times before… “one of
the most efficient, low cost methods of driving targeted
traffic to your website is with pay per click search
engines”.

But, is advertising on pay per click search engines really
worth it?

This is a question that only you can answer. The major
factors that will help you answer this question include
your website conversion rate, the price of your product and
the bid price of your keyword phrases.

To determine the usefulness of bidding on pay per click
search engines, you must constantly monitor and track your
results. Only then will you know if pay per click
advertising is beneficial to your business.

When first starting out using pay per click search engines
to advertise your product or service, initially it is best
to bid on as many relevant keyword phrases as you can.
Then, after tracking results and calculating click thru
conversions, you can refine your bids to those keyword
phrases that produce the best results.

If you’re getting high click thru traffic from your
keyword bids, but getting relatively few sales, you may
need to further qualify your traffic. You can do this by
making small changes to your ad copy or title.

But, be warned! If you’re not careful, pay per click
advertising can become very time consuming and costly.

However, if used correctly, advertising your products on
pay per click search engines can contribute to your overall
website promotion campaign. But, you should take care that
you don’t pay too much per click and that you get a
positive return on investment.

The best way to ensure you get the best bang for your buck
is to research the most effective keywords relating to your
product, so you can specifically target your potential
customers and increase your website conversion ratio.

In other words, if you website concentrates on how to
write sales letters for home business owners, it would be
unwise to bid for the word “home business”. Sure, your may
get a truckload of visitors, but this keyword is far to
general and you may only attract predominately untargeted
tire kickers.

While 153,281 people may have searched for this phrase on
Overture the previous month, how many of these visitors
would be specifically interested in learning how to write
sales letters? Your conversion rate would be very low and
all you would be doing is burning up your hard earned cash.

For example, if you bid $2.25 for the keyword phrase “home
business”, this means that you pay $2.25 every time a
person clicks on this listing. So for every 100 visitors
that click on your listing, you pay $225.00. If these
aren’t targeted visitors and they don’t become customers,
you’ve just wasted $225.00.

If you converted 2% of you visitors (which is average) and
you sold your product for $47.00, you would receive $47.00
for every $225.00 you spend. Now I was never very good at
math, but this still doesn’t look very profitable to me!

Using the above scenario, you would have to increase your
conversion rate to a minimum of at least 5% before you
started to show a profit, ie 5 sales at $47 for every 100
visitors.

Now if we plug in the figures using the above scenario to
calculate the maximum price we should be paying for our
keyword bids, the maximum would be $.94 cents, ie 2 sales
at $47 each (2%), divided by 100 visitors.

This gives you the absolute maximum price you should be
bidding for your keyword phrases. Once you start bidding
more than this price, unless you can improve your
conversion rate or increase the price of your product, you
run the risk of losing money on your campaign.

So the alternative is to either reduce your keyword phrase
bid price to a level that allows you to make a profit, or
increase your current website conversion rate by
researching and using targeted keywords to direct only
highly targeted visitors to your site.

In summary, here are five tips to get the best bang for
your buck using pay per click search engine advertising:

1. Refrain from bidding on general search terms such as
“home business” and research the most effective keywords
for your product to attract only highly qualified visitors,
that are specifically looking for your product and are
prepared to buy BEFORE they reach your site.

2. Initially bid on as many relevant keyword phrases as
you can and then test, tweak and refine your bids to those
keyword phrases that produce the BEST results.

3. Monitor your website conversion rate to calculate your
cost per click and cost per sale to allow you to develop an
appropriate advertising campaign.

4. Plan your advertising campaign, so that you know
exactly the maximum amount you can bid on you keywords and
still have a positive Return of Investment (ROI) and under
NO circumstances bid more than this amount.

5. Once you have developed and created a successful
advertising campaign, ie you received a positive Return on
Investment, REPEAT the process, over and over again.

Remember to always TRACK your campaigns. I use and strongly
recommend AdTrackz for tracking and affiliate link cloaking.

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Tell Me What You Think
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

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That’s a Wrap for this Week
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to
help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Your friend,

Gilles Rais

Categories: Newsletter Issues