Several years ago, when someone mentioned S.P.A.M,
people thought of that meat that comes in a can.

Recently however, especially for internet users, SPAM
conjures up the thought of unsolicited email, which
can be a severe nuisance to your inbox and deadly
for your business.

Unsolicited email means

- any unrequested email that is sent to people on your
list.

- any email that is sent to people not on your list.

- any email that is sent to people you don’t know.

You do any of the above and you risk the end of your
business. That is because your ISP (Internet Service
Provider) can shut down your Internet access and your
web host can shut down your website. Obviously, without
these, there is no way of doing business on the Internet.

On top of those consequences, the US Government has
recently been enacting tougher laws on SPAM sending.
This includes the CAN-SPAM Law, which prosecutes anyone
who sends SPAM, resulting in either heavy fines, jail
time, or both.

To learn what the US Government considers SPAM and what
the CAN-SPAM Law does, go here,

www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm

That is why you must now include your contact information,
including name and address, at the end of each email
message you send to your list, as well as an unsubscribe
link at the end of each message so that your reader has
an easy way of removing himself/herself from your list.

Another consequence that SPAM has caused is that ISPs
block many legitimate email messages from reaching their
subscribers in their attempts to block out SPAM.
This greatly interferes with the email publishing of
newsletters, ezines, autoresponder courses, and more.

That is why many internet marketers will now put their
newsletters/ezines online on their sites and notify you
that the next issue is available, or use Blogs or RSS
to deliver their newsletters/ezines.

To prevent your business from being shut down by SPAM,
here are some tips to help you.

- Always have your subscribers sign up for your newsletter/
ezine, course, etc. You should always keep a record of
when the person signed up for your list. Double opt-ins
are better because this “double-checks” to make sure
that the person wanted to sign up to your list before
he/she starts to receive any of your messages.

- Unless you know for sure that the source is reputable,
never buy “leads” for your list, as you don’t know for
sure where these leads came from. The email addresses
could have been taken off the web and stored in a list
for sale. If you start sending messages to those leads,
you are GUILTY of SPAM and will suffer extreme penalties.

- If you are building more than one list, never place
the subscribers from your first list onto your second
list without asking for their permission. If you do, you
risk your business.

If you’re in doubt on whether something you do could be
considered SPAM or not, ask a reputable internet marketer
or read the website above to make sure. Don’t take the
chance of losing your business!

You can use TurboZiner’s Anti Filter tool for checking
if your email message will be considered as a “unwanted”
message or not, thus if your subscribers will use it or not.

The same script is also offered you for free once
you’ll sign up with TurboMembership.

To your success!

Gilles Rais

Categories: Articles