Positioning is putting yourself in the right place in the
eyes of your market. You need to convince your market that
you are an expert that can be trusted in your selected
niche. In other words, your seen as a respected and
reliable resource for information.

Positioning is easy created by simply providing quality
information of interest to your market that targets the
problems your niche market may be facing. Your market is
the people who would be likely to buy the services or
products you offer.

Let’s say your niche market is people who like to fish.
What they buy are reels, poles, lure, etc… things they
need to fish with. You could create a free report that
these people would be interested in to help them, such as

- 25 Year Veteran Uncovers His Never Fail Tips to Landing
Monster Salmon…

- Discover The Fine Art of Fly-Tying that Even a Complete
Novice Could Master…

- Learn the Hidden Secrets of the Best Fishing Spots Your
Grandad Never Told You…

- The One Tip That Will Allow You to Cleaning a Bass in
Less Than 60 seconds…

Now these are just an example, but if you create reports
that focuses on aspects of your niche you will attract the
interest from your target market - the people most likely
to buy from you.

Chances are if those readers found something useful in
your report, then they would be interested in reading
more… and they will also want to give it to their
friends. So give it to them by getting them to sign up to
your list!

That is how positioning works, and the rewards in
utilizing this technique can be very profitable. Creating a
list of targeted, loyal and responsive prospects is without
question the most effective method of creating a
sustainable and profitable business.

Not only can you show them how to catch more fish with the
least possible effort, you can also explain the benefits of
how your products can best help them to achieve their
goals. Since you will be perceived as an expert, they will
look forward to contact from you to get the latest tips.

One you’ve built trust and a relationship with your list,
you can then begin to offer your list exclusive deals, deep
discounts, holiday specials, even the chance to sign-up for
a paid subscription service where they get the meanest down
and dirty underground secrets of fishing success where the
fish don’t stand a chance in Neptune.

The secret to positioning is to communicate with your
market and giving them what they desire. But above all,
look for answers and innovations. Then find a way to use
them in your marketing and advertising. People will always
be interested in new and better things and are drawn to
those who have them.

This will not only help in positioning yourself as an
expert, but also in finding ways to position your products
or service as having unique benefits. You do this by
finding unsolved needs and thinking up solutions. Being the
first at something also affirms you as an expert par
excellence.

If you do these things, you and your business will be
positioned. You will have the MARKETING EDGE.

Gilles Rais

Categories: Articles