In order to sell anything online, whether it’s a
product or service, you need to be able to write
convincing email messages to your prospects.
Otherwise, your business will end before it even
begins!

To write effective email messages, you really
need to deliver the message that your prospects
really need your product or service.

To do this, you need to identify the problem or
need they have that your product/service will
solve or satisfy and deliver this message to
them, convincing them that your product/service
is the solution.

First, you need to have them open your email
message, so you need a really convincing subject
line. A good resource to help you do this is the
following,

Scott Britner’s Headline Creator Pro Software

Here is a nice suprise: You obtain that software for
free as a Bonus too through the Vault when you’ll get
your membership at TurboMembership.

Once your prospect opens up your email, you need
to have them read the message, or at the very
least, skim through it enough to get the main point.

To do this, the email needs to be easy to read.
In other words, don’t write long paragraphs that
are hard and boring to read. This will certainly
NOT get your prospects interested in your
products/services.

You need to keep your paragraphs short and to the
point; 2-4 sentences maximum is usually a good
rule to follow.

You want to get your prospect’s attention, but
CAPITALIZING ALL WORDS or putting exclamation
marks (!) behind every sentence will NOT get
your prospect’s attention - most likely, these
actions will annoy him/her and make you look
like a novice internet marketer. This will
certainly result in you losing the sale and
possibly even losing the prospect as a subscriber
to your list.

The best way to get your prospect’s attention
is to focus on the benefits your prospect will
receive when he/she purchases your product/service.

Also, keep in mind that your email does not
have to be extremely long or explain every
benefit your prospect will receive from your
product/service, especially if you have a
sales letter page for your product/service.

You should keep the email to a minimum, just
enticing them enough to click on the link in
the email to head to your sales page. Your
sales page should do the rest and get the order!

Remember to follow-up with your prospects
consistently so that you can remind them of
your offer and get the sale, as it usually
takes 7 or more presentations of the same
offer in order for receptive prospects to order.

However, do NOT excessively email them your
offer (like 7 times in 7 days) as this will
most likely cause the prospect to NOT order
and to even unsubscribe from your list.

For more tips on writing effective email
messages, check these resources out:
David Vallieres’ Carefully Crafted Sales Emails
and Web Copy Video Series

Million Dollar Emails ebook by Yanik Silver (this
one is free):

Input “Million Dollar Emails” into your favorite
search engine and choose a site that offers it
for free (many sites still sell it for $17-$19,
but you can get it for free.)

You can also receive Million Dollar Emails when
you purchase the Best Seller Ebook, along with
other great ebooks and software:
www.mysoftwaregoldmine.com/ebooks/bse

As I wrote to you some days back you ALSO get
that membership to the Best Seller Ebook as a BONUS
(actually an unadvertised one) when you’ll sign up with
TurboMembership.

To your success!

Gilles Rais

Categories: Articles